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We set out to meet digital marketing goals for your business.

Digital media users continue to grow exponentially. Reach your audience on their digital devices.

Target the Right People at the Right Time with Digital Marketing

You may be savvy on the latest mobile app or social media platform—but you also need some serious expertise to keep up with digital marketing and the various applications. A social media account alone is not a strategy. You now have the opportunity to market products and services using various channels—from email marketing, to search engine optimization, marketing automation and more.

The HenkinSchultz digital team knows smart objectives for digital marketing.

We furiously study consumer behavior online. We strive to understand how they consume content. What is their user experience? What can we learn from it? For example, did you know that roughly 60% of all website searches are from mobile phones? Mobile marketing and all online marketing efforts must work together.

And with the advent of journey mapping in marketing, we can target audiences on all of their preferred platforms while programming our deliveries to match their behavior. With HS, every placement has a purpose, and all strategies work towards moving prospects through your marketing funnel.

One of the most exciting things about digital marketing is the powerful analytics and digital tracking tools at your fingertips. Our digital strategists will work with you to develop your custom digital marketing goals and Key Performance Indicators (KPI’s). We track smart objectives by studying impressions, conversions, click-through rates and more to deliver robust reporting.

We then look at the metrics with you. We’ll determine where we are underperforming and overperforming, make adjustments and repeat. Digital advertising is highly measurable, customer driven and cost effective.

Custom Digital Marketing Services Include:

  • Search Engine Optimization
  • Position Tracking
  • Keyword Research
  • Search Engine Marketing
  • Google Ads – Search and Display
  • Social Media Management
  • Social Media Advertising
  • Digital Analysis
  • Geofencing Advertising
  • Programmatic Digital Ads
  • Native Ad Placement
  • Local Pack Management
  • Analytics

Certifications Include:

  • Google Search
  • Google Display
  • Google Shopping
  • Google Analytics
  • Hubspot
  • Salesforce
  • SEMRush

Digital Marketing Inspiration From Our Projects:

Bat Out of Hell–The Musical

Bat Out of Hell–The Musical

Experience Sioux Falls

Experience Sioux Falls

Security First Bank

Security First Bank

Healthy Ponds

Healthy Ponds

Blogs Related to Digital Strategy:

A Guide to Social Media Terms & AcronymsDigital

A Guide to Social Media Terms & Acronyms

Marketing effectively on social media can be challenging, especially if you’re new to all of its terms and acronyms. Before you begin crafting a campaign for your organization, you should take some time to get acquainted with every social marketing expression that gets thrown around online. Knowing these terms will ultimately help you understand the key features and metrics found on each platform and empower you to be confident in reporting on your successes. And once you’re ready to go, don’t forget to consider working with an agency like ours—we’ve got people here who make successful and creative social media…
MelissaD
August 7, 2023
The Future of AI in Digital Marketing - HenkinSchultzDigital

The Future of AI in Digital Marketing

AI is here, and we are now entering a time where new digital marketing tools and platforms are going to pop up seemingly overnight as organizations race to capitalize on the hot market. Where Will AI Be Present in Digital Marketing? As we write this blog, we know that thousands of AI tools are being developed and tested by companies both big and small to bolster digital marketing efforts. Our team has been researching what’s possible and dreaming about the future, and there are a few ideas and opportunities we’re particularly jazzed about. Search Engine Innovations with AI Picture this:…
MelissaD
April 27, 2023
Digital

Using Audience Segmentation to Customize Digital Targeting and Messaging

A core benefit of digital marketing is the ability to specifically target audiences that contain prospects for your organization. This can be done through a variety of platforms, giving marketers the ability to reach people across multiple touch points. But, as with all things in marketing, this begs the question—how can we take this one step further? What if we could customize the messaging experience for all of our target demographics so we could speak directly to their needs, and on their platform of choice? With audience segmentation, this is all possible. What is audience segmentation? Audience segmentation is the…
MelissaD
January 27, 2023
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