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#Underwaterselfie

How far would you go to get the latest products in technology? Would you try to fit an entire roll of Ritz crackers in your mouth? Would you run a mile in a hamster wheel? Would you jump into a 46° lake just to get a free phone? Well, this week's edition of Ad of the Week provides the answer: Yes. Yes you would indeed do those things. As part of an integrated communications agency, this campaign, #underwaterselfie, truly fascinates me because it shows how Samsung pushes the boundaries of advertising by directly reaching the target market through a face-to-face…
HenkinSchultz
July 25, 2014
Video

Ballas Fo Life

Beating your old man in a game of hoops might have been one of your favorite pastimes growing up. You knew he might give you a challenge in a game of HORSE, however you were never worried about your juke-step-tray-ball or being beat off the dribble. Now a day, however, you might want to consider a little practice before you accept a friendly game of basketball. According to this week's AOTW, the skill level of older men has changed. Centrum, a vitamin company, hired Leo Burnett to produce an ad that showed older men exhibiting great health. Burnett found their…
HenkinSchultz
July 11, 2014
Video

Your Click Counts

As we immerse into a busy world focused on getting the most 'likes', this week's AOTW brings creativity to social media. Digital advertising is now significant in our industry because people want quick, simple, and instant info. Advertisers know the direct impact of their message based on tracking impressions, likes, and which consumers are causing commotion from their content, but sometimes they struggle to decipher what each number truly represents. Mike's Hard Lemonade took a step back from the 'liking' phenomenon and looked at why they got one million confirmed thumbs ups for their business. The answer: people. Mike's Hard…
HenkinSchultz
July 3, 2014
CommunityVideo

Showing Gratitude: The Importance of Client Appreciation

These days, it seems like customer appreciation has taken a back seat in the midst of this hectic thing called life, and on the opposite side of the fence, loyalty is in short supply. To keep the trust and business of your clients, it's more important than ever to show them how much they're appreciated. Recently HenkinSchultz helped the SDSU Foundation orchestrate and produce a spectacular Donor Celebration Event. The goal was to show donors their direct impact on these kids' lives and the ways in which they are opening doors that would have never been available if not for…
HenkinSchultz
April 29, 2014
Video

Creating a consistent marketing message, you can say that again.

With any new marketing campaign, it's important to define long-term goals and expectations for those goals. It is great to have a fantastic campaign but knowing whether it sticks with the target can be hard to measure or stand the test of time. So what does it take to make a campaign stand the test of time? That would be a consistent message. Brand strategy and communication need to reinforce a continuous message. In essence, what are you trying to tell these people? Some brands go with a great slogan like Burger King 'Have it Your Way', or a catchy…
HenkinSchultz
April 2, 2014