Video Archives | HenkinSchultz
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Video

Animate explainer video cartoonVideo

The Purpose of an Explainer Video

An explainer video does just that. It explains a process, product or service in a fun, logical way. The key to creating a good one is understanding what a viewer is looking for. The Rise of YouTube and DIY YouTube was officially launched in 2005. At that time, it served up around 2 million views a day. Today, it’s estimated there are approximately 1 billion YouTube views per day. So, why does this matter? And how does it relate to explainer videos? User generated content has grown and become easier to not only create, but access. That means the do-it-yourselfer…
MelissaD
June 8, 2021
Joey SchultzStaffVideo

Joey Schultz Delivers on Video and Creativity

Joey Schultz has numerous skills and hobbies. Whether as a skateboarder, judo enthusiast, or strategy gamer, Joey brings all his passions to his creative work and video production at HS. As Partner and Motion Graphics/Video Artist, Joey has done a lot of things around HS for the past (20?) years. As a young man around the office, Joey was tasked with all sorts of odd jobs from deliveries to maintenance and even lawn care. His dedication to doing whatever task was required proved his work ethic as he entered into his video role. Joey spent his adolescence shooting and editing…
MelissaD
May 10, 2021
HS VideoVideo

The Importance of Video Content — and Capturing Summer Video

We’ve all been watching a lot of videos lately, no doubt. But hopefully, you’re getting outside some, too. That’s one of the beauties about this time of year in South Dakota. It’s a great time for video production. The clouds cooperate, the grass is green and everything looks a bit more alive. There are a lot of reasons to consider adding video to your content mix right now. HenkinSchultz would love to help with our video production services. But in the meantime, here are a few things to consider about the flexibility and power of video. The Weather is Nice…
MelissaD
July 6, 2020
video processVideo

The Three Steps Behind Our Video Production Services

The process of creating business marketing videos can seem daunting at first. You may think it’s difficult, time-consuming, and costly. No worries. At HenkinSchultz, our video production services simplify the endeavor into three cost effective easy steps. Let’s get rolling! Marketing Video Production: Step-by-Step 1. Pick a style.  From live action to fully animated video content, we can create it. Select the style for you business, or allow us to recommend one for you. 2. Meet with HS.  This is the fun part. Let’s meet over the phone, by email, or in person. Here’s what we’ll discuss: Budget Messaging Objectives…
HenkinSchultz
October 21, 2019
The Importance of Video Content on Social MediaDigitalVideo

The Importance of Video Content on Social Media and Websites

Did you know that video makes up over 60% of all internet traffic? Some estimate that number to be closer to 80% by the end of 2019. Here are a few more fun stats. According to OptinMonster, those using video see an increase of: 81% in product sales 66% in lead generation 54% in brand awareness Additionally, 92% of mobile video consumers share videos with others, according to Invodo. Marketers spend billions of dollars on online video advertising. But you don’t have to spend that to make the most of your budget. Video content can be an affordable part of…
HenkinSchultz
September 3, 2019
tribute video graphicVideo

Considering a Tribute Video for Your Leader or Your Event?

Making a video involves so much more than recording it. That’s why the task of producing a video can seem so daunting, not to mention expensive. But it doesn’t have to be. Maybe you wish to make a legacy or tribute video for a cherished employee or company year-in-review? Or you’re exploring something more commercial to promote your business or event? There are always options. HenkinSchultz has produced just about every type of video imaginable. Just having experts in your corner is a big relief. Product, service or a dedication to someone special, we can help put your video together.…
HenkinSchultz
May 16, 2019
HS SDAF Addy Awards 2019CreativityVideo

HenkinSchultz Recognized by SDAF ADDY Awards

HS Holiday Windows – Wins Best of Class in Out-of-Home & Ambient Media At HenkinSchultz, we’ve long said that we don’t do what we do for awards. It’s true, but it’s also nice to get recognized for creative work -- and one of our favorite yearly traditions. HS took home a South Dakota Advertising Federation ADDY award for “HS Holiday Windows.” The award is the top honor in the category of “Out-of-Home & Ambient Media.” As a creative company, HenkinSchultz knows one of the hardest things to do these days is get people’s attention. For the past 11 years, HS…
HenkinSchultz
February 26, 2019
Tell a story with the HenkinSchultz video produciton team.Video

Tribute and Legacy Videos – Telling Great Stories

When you tell someone you do video production, a common response is, “Oh, you make commercials!” This is true, but the :30 commercial format is only a fraction of the way video is delivered these days. When someone thinks video, they often think “expensive” too. But tribute videos and legacy videos don’t have to be. HenkinSchultz is a great resource to create something very special for Grandpa’s 80th or your boss’s retirement. We’ve done hundreds of these – and have enjoyed every story. Sometimes tribute videos are historic in nature. Using a collection of archived photos or past video, we…
HenkinSchultz
August 20, 2018
World Cup 2018AdvertisingTelevisionVideo

What the World Cup can teach us about advertising.

On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. USA’s defeat and what it meant to fans & advertisers You may not have been moved to tears by the USA being eliminated, but for some it was a BIG deal, especially those who owned businesses that thrived…
HenkinSchultz
June 25, 2018
Renegade - Sears Wing - Empire MallMarketingVideo

A Renegade Retail Marketing Plan

HS saddled up with our partners at Renegade Work and Western Store, and came up with a retail marketing plan to help them rope in more shoppers to their Sioux Falls location at the Empire Mall. We loved how their merchandise featured work and western wear that came together with rock ‘n roll flair, so we tailored their message to accentuate the fun clothing and accessories they sell in their store. We helped them develop and refine the voice of their brand, and we created a campaign featuring new radio, Pandora and TV spots, along with ads that will be…
HenkinSchultz
November 21, 2017