Video Archives | HenkinSchultz Creative Services
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Video

Tell a story with the HenkinSchultz video produciton team.

Tribute and Legacy Videos – Telling Great Stories

By | Video
When you tell someone you do video production, a common response is, “Oh, you make commercials!” This is true, but the :30 commercial format is only a fraction of the way video is delivered these days. When someone thinks video, they often think “expensive” too. But tribute videos and legacy videos don’t have to be. HenkinSchultz is a great resource to create something very special for Grandpa’s 80th or your boss’s retirement. We’ve done hundreds of these – and have enjoyed every story. Sometimes tribute videos are historic in nature. Using a collection of archived photos or past video, we...
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World Cup 2018

What the World Cup can teach us about advertising.

By | Advertising, Television, Video
On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. ”I don’t know much about soccer, but after moving to Sioux Falls I have learned that many residents eat, sleep and breathe this sport. Molly KreutzfeldtGraphic Designer USA’s defeat and what it meant to fans & advertisers You...
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Renegade - Sears Wing - Empire Mall

A Renegade Retail Marketing Plan

By | Marketing, Video
HS saddled up with our partners at Renegade Work and Western Store, and came up with a retail marketing plan to help them rope in more shoppers to their Sioux Falls location at the Empire Mall. We loved how their merchandise featured work and western wear that came together with rock ‘n roll flair, so we tailored their message to accentuate the fun clothing and accessories they sell in their store. We helped them develop and refine the voice of their brand, and we created a campaign featuring new radio, Pandora and TV spots, along with ads that will be...
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Introducing Screenflair

By | Digital, Marketing, Video, Web Design
Our smartphones are with us all the time, but they say almost nothing about our personality. While you can personalize the back of your device with a case, the front has traditionally been reserved for blank, boring screen protectors. Enamore Products developed a patented process that’s changed all that. Now, with Screenflair, you can personalize your protection with unique graphics and artwork that go around, and even on, your screen. They have a transparent quality that mostly fades to the background when the screen is on, adding a unique accent to your favorite apps and websites. Each protector is custom-fitted...
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Your customers are watching.

By | Video

American Bank & Trust introduced themselves to the Sioux Falls community with a video that debuted during their ribbon cutting. It was a great way to tell their story and let prospective customers know what they are all about. Video is nothing new, but it’s now taking center stage. And there’s a good reason. Video works not just because it allows viewers to see, hear and feel your story, but because screens are in. From pocket-sized to iPads and desktop to television, accessible technology has viewers in front of a screen for an average of 5.5 hours a day (eMarketer)…

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The Fine Art of the Munchies

By | Video

Hey all you #deadheads – you’ll soon find yourselves #forevergrateful for this Doritos #CrashtheSuperbowl spot featuring a remarkable likeness of #JerryGarcia! See how #food meets #art in Kirby’s “The Fine Art of the Muchies” piece. There are #somanyroads to winning this contest so we need your vote. Every piece counts and it’s crunch time – so rate it, share it and keep on munchin’! #henkinschultz #createcool Voting is closed.

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Some Pooch in a Pre-Roll

By | Video

Did you do it? Did you click to skip this ad? Did you choose to crush a million female hearts that continually suffer from puppy-fever on a daily basis?!! This pre-roll was selected as Ad of the Week because of the fantastic viewer response. The goal of Nail Communications, an agency in Providence, R.I., was to create a pre-roll ad that virtually no one would skip, and as it turns out, the mission could not be accomplished. BUT they did end up with a 26 percent viewer response rate, which is crazy good considering 94 percent of viewers skip pre-roll…

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#Underwaterselfie

By | Video

How far would you go to get the latest products in technology? Would you try to fit an entire roll of Ritz crackers in your mouth? Would you run a mile in a hamster wheel? Would you jump into a 46° lake just to get a free phone? Well, this week’s edition of Ad of the Week provides the answer: Yes. Yes you would indeed do those things. As part of an integrated communications agency, this campaign, #underwaterselfie, truly fascinates me because it shows how Samsung pushes the boundaries of advertising by directly reaching the target market through a face-to-face…

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Ballas Fo Life

By | Video

Beating your old man in a game of hoops might have been one of your favorite pastimes growing up. You knew he might give you a challenge in a game of HORSE, however you were never worried about your juke-step-tray-ball or being beat off the dribble. Now a day, however, you might want to consider a little practice before you accept a friendly game of basketball. According to this week’s AOTW, the skill level of older men has changed. Centrum, a vitamin company, hired Leo Burnett to produce an ad that showed older men exhibiting great health. Burnett found their…

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Your Click Counts

By | Video

As we immerse into a busy world focused on getting the most ‘likes’, this week’s AOTW brings creativity to social media. Digital advertising is now significant in our industry because people want quick, simple, and instant info. Advertisers know the direct impact of their message based on tracking impressions, likes, and which consumers are causing commotion from their content, but sometimes they struggle to decipher what each number truly represents. Mike’s Hard Lemonade took a step back from the ‘liking’ phenomenon and looked at why they got one million confirmed thumbs ups for their business. The answer: people. Mike’s Hard…

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