Video

American Bank & Trust introduced themselves to the Sioux Falls community with a video that debuted during their ribbon cutting. It was a great way to tell their story and let prospective customers know what they are all about. Video is nothing new, but it’s now taking center stage. And there’s a good reason. Video works not just because it allows viewers to see, hear and feel your story, but because screens are in. From pocket-sized to iPads and desktop to television, accessible technology has viewers in front of a screen for an average of 5.5 hours a day (eMarketer)…

Hey all you #deadheads – you’ll soon find yourselves #forevergrateful for this Doritos #CrashtheSuperbowl spot featuring a remarkable likeness of #JerryGarcia! See how #food meets #art in Kirby’s “The Fine Art of the Muchies” piece. There are #somanyroads to winning this contest so we need your vote. Every piece counts and it’s crunch time – so rate it, share it and keep on munchin’! #henkinschultz #createcool Voting is closed.

Did you do it? Did you click to skip this ad? Did you choose to crush a million female hearts that continually suffer from puppy-fever on a daily basis?!! This pre-roll was selected as Ad of the Week because of the fantastic viewer response. The goal of Nail Communications, an agency in Providence, R.I., was to create a pre-roll ad that virtually no one would skip, and as it turns out, the mission could not be accomplished. BUT they did end up with a 26 percent viewer response rate, which is crazy good considering 94 percent of viewers skip pre-roll…

How far would you go to get the latest products in technology? Would you try to fit an entire roll of Ritz crackers in your mouth? Would you run a mile in a hamster wheel? Would you jump into a 46° lake just to get a free phone? Well, this week’s edition of Ad of the Week provides the answer: Yes. Yes you would indeed do those things. As part of an integrated communications agency, this campaign, #underwaterselfie, truly fascinates me because it shows how Samsung pushes the boundaries of advertising by directly reaching the target market through a face-to-face…

Beating your old man in a game of hoops might have been one of your favorite pastimes growing up. You knew he might give you a challenge in a game of HORSE, however you were never worried about your juke-step-tray-ball or being beat off the dribble. Now a day, however, you might want to consider a little practice before you accept a friendly game of basketball. According to this week’s AOTW, the skill level of older men has changed. Centrum, a vitamin company, hired Leo Burnett to produce an ad that showed older men exhibiting great health. Burnett found their…

As we immerse into a busy world focused on getting the most ‘likes’, this week’s AOTW brings creativity to social media. Digital advertising is now significant in our industry because people want quick, simple, and instant info. Advertisers know the direct impact of their message based on tracking impressions, likes, and which consumers are causing commotion from their content, but sometimes they struggle to decipher what each number truly represents. Mike’s Hard Lemonade took a step back from the ‘liking’ phenomenon and looked at why they got one million confirmed thumbs ups for their business. The answer: people. Mike’s Hard…