Video Archives | HenkinSchultz


HS VideoVideo

The Importance of Video Content — and Capturing Summer Video

We’ve all been watching a lot of videos lately, no doubt. But hopefully, you’re getting outside some, too. That’s one of the beauties about this time of year in South Dakota. It’s a great time for video production. The clouds cooperate, the grass is green and everything looks a bit more alive. There are a lot of reasons to consider adding video to your content mix right now. HenkinSchultz would love to help with our video production services. But in the meantime, here are a few things to consider about the flexibility and power of video. The Weather is Nice…
July 6, 2020
video processVideo

The Three Steps Behind Our Video Production Services

The process of creating business marketing videos can seem daunting at first. You may think it’s difficult, time-consuming, and costly. No worries. At HenkinSchultz, our video production services simplify the endeavor into three cost effective easy steps. Let’s get rolling! Marketing Video Production: Step-by-Step 1. Pick a style.  From live action to fully animated video content, we can create it. Select the style for you business, or allow us to recommend one for you. 2. Meet with HS.  This is the fun part. Let’s meet over the phone, by email, or in person. Here’s what we’ll discuss: Budget Messaging Objectives…
October 21, 2019
The Importance of Video Content on Social MediaDigitalVideo

The Importance of Video Content on Social Media and Websites

Did you know that video makes up over 60% of all internet traffic? Some estimate that number to be closer to 80% by the end of 2019. Here are a few more fun stats. According to OptinMonster, those using video see an increase of: 81% in product sales 66% in lead generation 54% in brand awareness Additionally, 92% of mobile video consumers share videos with others, according to Invodo. Marketers spend billions of dollars on online video advertising. But you don’t have to spend that to make the most of your budget. Video content can be an affordable part of…
September 3, 2019
tribute video graphicVideo

Considering a Tribute Video for Your Leader or Your Event?

Making a video involves so much more than recording it. That’s why the task of producing a video can seem so daunting, not to mention expensive. But it doesn’t have to be. Maybe you wish to make a legacy or tribute video for a cherished employee or company year-in-review? Or you’re exploring something more commercial to promote your business or event? There are always options. HenkinSchultz has produced just about every type of video imaginable. Just having experts in your corner is a big relief. Product, service or a dedication to someone special, we can help put your video together.…
May 16, 2019
HS SDAF Addy Awards 2019CreativityVideo

HenkinSchultz Recognized by SDAF ADDY Awards

HS Holiday Windows – Wins Best of Class in Out-of-Home & Ambient Media At HenkinSchultz, we’ve long said that we don’t do what we do for awards. It’s true, but it’s also nice to get recognized for creative work -- and one of our favorite yearly traditions. HS took home a South Dakota Advertising Federation ADDY award for “HS Holiday Windows.” The award is the top honor in the category of “Out-of-Home & Ambient Media.” As a creative company, HenkinSchultz knows one of the hardest things to do these days is get people’s attention. For the past 11 years, HS…
February 26, 2019
Tell a story with the HenkinSchultz video produciton team.Video

Tribute and Legacy Videos – Telling Great Stories

When you tell someone you do video production, a common response is, “Oh, you make commercials!” This is true, but the :30 commercial format is only a fraction of the way video is delivered these days. When someone thinks video, they often think “expensive” too. But tribute videos and legacy videos don’t have to be. HenkinSchultz is a great resource to create something very special for Grandpa’s 80th or your boss’s retirement. We’ve done hundreds of these – and have enjoyed every story. Sometimes tribute videos are historic in nature. Using a collection of archived photos or past video, we…
August 20, 2018
World Cup 2018AdvertisingTelevisionVideo

What the World Cup can teach us about advertising.

On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. USA’s defeat and what it meant to fans & advertisers You may not have been moved to tears by the USA being eliminated, but for some it was a BIG deal, especially those who owned businesses that thrived…
June 25, 2018
Renegade - Sears Wing - Empire MallMarketingVideo

A Renegade Retail Marketing Plan

HS saddled up with our partners at Renegade Work and Western Store, and came up with a retail marketing plan to help them rope in more shoppers to their Sioux Falls location at the Empire Mall. We loved how their merchandise featured work and western wear that came together with rock ‘n roll flair, so we tailored their message to accentuate the fun clothing and accessories they sell in their store. We helped them develop and refine the voice of their brand, and we created a campaign featuring new radio, Pandora and TV spots, along with ads that will be…
November 21, 2017

Your customers are watching.

American Bank & Trust introduced themselves to the Sioux Falls community with a video that debuted during their ribbon cutting. It was a great way to tell their story and let prospective customers know what they are all about. Video is nothing new, but it’s now taking center stage. And there’s a good reason. Video works not just because it allows viewers to see, hear and feel your story, but because screens are in. From pocket-sized to iPads and desktop to television, accessible technology has viewers in front of a screen for an average of 5.5 hours a day (eMarketer)…
August 15, 2016

The Fine Art of the Munchies

Hey all you #deadheads - you’ll soon find yourselves #forevergrateful for this Doritos #CrashtheSuperbowl spot featuring a remarkable likeness of #JerryGarcia! See how #food meets #art in Kirby’s “The Fine Art of the Muchies” piece. There are #somanyroads to winning this contest so we need your vote. Every piece counts and it’s crunch time - so rate it, share it and keep on munchin’! #henkinschultz #createcool Voting is closed.
November 10, 2014