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moving the massesBrandingTradeshows

How Do You Move the Masses When the Masses are Moving?

Trade shows can be a huge marketing opportunity and also a huge challenge. We encourage our clients to ‘think outside the booth’ when putting together a trade show action plan. You may only have a couple of seconds to grab the attention of a trade show attendee, so you need to make sure every part of the booth sends a consistent message about your brand. From the clothing your employees are wearing while working the booth, to the layout of the table and displays themselves, no detail is too small. It’s important to make sure that everyone and everything you…
HenkinSchultz
March 29, 2017
Large format printing at Great LifePrintTradeshows

Send a Big Message with Large Format Printing

With so many new advertising opportunities available, it’s not always easy to squeeze room in your budget for more traditional options – like large format printing. The good news is, that using large format printing in untraditional ways may get you the results you’ve been trying to achieve when paired with strategic placement. Large format printing has come a long way from a simple poster or banner, with better color options and more materials available on which to print – from paper and vinyl to canvas and a variety of fabrics. Evolving technology also means crisp, clear images and type,…
HenkinSchultz
October 25, 2016
BrandingDesignTradeshows

6 Ways to Capitalize on Social Media at Tradeshows

When it comes to marketing your brand, tradeshows offer huge opportunities to generate leads, build brands and increase awareness. The right booth, the right message, the right stuff to give away and the right people to create buzz all add up to tradeshow success. But in today’s world, marketers have an even bigger opportunity to extend their tradeshow efforts into the digital world. Preparation and follow up are really important, according to HenkinSchultz Digital Marketing Manager Shane Speck. “Make sure your website is up to date and mobile-friendly. Use social media to support your tradeshow marketing efforts to extend the…
HenkinSchultz
March 17, 2015
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