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What’s in a Name? Hear What HS Clients Have to Say.

HenkinSchultz celebrates 27 years in business this year. That means 27 years of hamster stacking, great client interactions, and occasionally a bit of confusion about the names of our founders. We launched our recent Hamster Stacking campaign to emphasize HS into our design and brand. As we continue our promotional campaign in outdoor, digital and television, we thought it would be a great time to hear from our clients. Watch the video now and hear what HS clients have to say. Related Blog Posts
HenkinSchultz
November 19, 2018
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What the World Cup can teach us about advertising.

On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. USA’s defeat and what it meant to fans & advertisers You may not have been moved to tears by the USA being eliminated, but for some it was a BIG deal, especially those who owned businesses that thrived…
HenkinSchultz
June 25, 2018
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Effective Marketing Appeals to our Emotions

This year’s Super Bowl ads featured an overarching theme that was more focused on emotion-driven storytelling than in previous years. When you’re paying $5 million for a thirty-second spot, you expect results. And emotional appeals deliver. From Budweiser’s controversial “Born The Hard Way” ad – the story of the founder of the brewery’s journey to America to pursue his dreams – to 84 Lumber’s “The Journey Begins,” emotional messages proved to spark social media interest and inspire traditional media coverage. Heartfelt spots that emphasize substance over style speak to why we care in the first place. A story with an…
HenkinSchultz
March 15, 2017
Ad of the WeekAdvertisingBrandingCampaignCommercialsTelevision

Ad of the Week: The Curve Changes Everything

She's a comin' in HOTT! 72andSunny has taken this ad to a whole new field of dreams! This summer's advertising is starting off with a curve ball, however, when I say ball, I actually mean screen. Samsung has come out with a curve-shaped TV that takes flat-screened-boring entertainment to new levels of engagement. The 60-second spot demonstrates the curved TV experience by showing movie clips that are compiled as if the characters minds are completely blown by this fantastic idea. However, these aren't just some run-of-the-mill clips. These clips are the classics. The climaxes of all climaxes! The inspirational-get-on-your-feet-and-clap scenes…
HenkinSchultz
May 23, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: Un-steak My Heart

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love's blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn't pretty -- but I'll spare you the gritty details (you wish - I got depantsed…
HenkinSchultz
May 16, 2014
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Watch the Thrones. No, Seriously. Everyone Else Is.

As anticipation for the season four premiere of Game of Thrones reaches a fever pitch, HBO's marketing department has kicked things into full gear in promoting its flagship program. From an onslaught of trailers to a hip-hop mixtape to releasing a branded craft beer, the shadow cast by the television juggernaut has been seemingly inescapable. Perhaps most impressive of all of this, is the art collection commissioned by HBO. Teaming with artist Robert M. Ball, the network has been releasing a new piece of art daily, each highlighting the most noteworthy death in the episodes leading up to the new…
HenkinSchultz
April 4, 2014
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Ad of the Week: Old Navy Fancy Jeans

Old Navy always knows how to grab the consumer's eye. Notorious for celebrity guest appearances, their new pants/ jeans campaign does not disappoint with Debra Wilson and Amy Poehler showing their comedic talents in the name of fancy jeans. In order to make the topic of jeans fun and interesting one must think, "How will I make pants a memorable topic and/or remember to buy jeans at my store?" Boy George I've got it! Make the advertising memorable by: a) Having memorable celebrities b) Create a campaign so ridiculous that it's funny Let's talk Amy Poehler, the infamous Hilary Clinton…
HenkinSchultz
March 14, 2014
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The Best Commercials of the Not-So-Super Bowl

Much like the game itself, this year's Super Bowl ads were.. lackluster, to say the least. Whereas years past have given us gems such as "1984", "The Force" and "the beloved" (or not so much) E*Trade Babies, this year's advertisers left little to take our mind off the Seahawks public shaming of Peyton Manning (not counting the Budweiser puppy, obviously.) Though the in-game spots may have left something to be desired, to say this year's advertisers were lacking in creativity would be patently false. Much like winning a Super Bowl goes far beyond the players on the field, the stars…
HenkinSchultz
February 7, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: The year of YOU

This commercial is by far the front-runner of the year for me (granted Super Bowl is two weeks away, but that's here nor there). As marketing continues to evolve, TurboTax kills it by applying an emotional/personal message to this campaign directly targeted at the young demographic. (We kind of dig that stuff.) We are the people that maybe aren't sure how to handle all the new items added to our lives since we left college and the parent's nest. TurboTax does a great job of addressing all the little (or big) things that you should account for on your taxes.…
HenkinSchultz
January 23, 2014
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