Television Archives | HenkinSchultz Creative Services
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Television

World Cup 2018

What the World Cup can teach us about advertising.

By | Advertising, Television, Video
On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. ”I don’t know much about soccer, but after moving to Sioux Falls I have learned that many residents eat, sleep and breathe this sport. Molly KreutzfeldtGraphic Designer USA’s defeat and what it meant to fans & advertisers You...
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woman's face crying

Effective Marketing Appeals to our Emotions

By | Campaign, Copywriting, Television

This year’s Super Bowl ads featured an overarching theme that was more focused on emotion-driven storytelling than in previous years. When you’re paying $5 million for a thirty-second spot, you expect results. And emotional appeals deliver. From Budweiser’s controversial “Born The Hard Way” ad – the story of the founder of the brewery’s journey to America to pursue his dreams – to 84 Lumber’s “The Journey Begins,” emotional messages proved to spark social media interest and inspire traditional media coverage. Heartfelt spots that emphasize substance over style speak to why we care in the first place. A story with an…

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Ad of the Week: The Curve Changes Everything

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Television

She’s a comin’ in HOTT! 72andSunny has taken this ad to a whole new field of dreams! This summer’s advertising is starting off with a curve ball, however, when I say ball, I actually mean screen. Samsung has come out with a curve-shaped TV that takes flat-screened-boring entertainment to new levels of engagement. The 60-second spot demonstrates the curved TV experience by showing movie clips that are compiled as if the characters minds are completely blown by this fantastic idea. However, these aren’t just some run-of-the-mill clips. These clips are the classics. The climaxes of all climaxes! The inspirational-get-on-your-feet-and-clap scenes…

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Ad of the Week: Un-steak My Heart

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Digital, Television

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love’s blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn’t pretty — but I’ll spare you the gritty details (you wish – I got depantsed…

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Watch the Thrones. No, Seriously. Everyone Else Is.

By | Branding, Digital, Marketing, Television

As anticipation for the season four premiere of Game of Thrones reaches a fever pitch, HBO’s marketing department has kicked things into full gear in promoting its flagship program. From an onslaught of trailers to a hip-hop mixtape to releasing a branded craft beer, the shadow cast by the television juggernaut has been seemingly inescapable. Perhaps most impressive of all of this, is the art collection commissioned by HBO. Teaming with artist Robert M. Ball, the network has been releasing a new piece of art daily, each highlighting the most noteworthy death in the episodes leading up to the new…

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Ad of the Week: Old Navy Fancy Jeans

By | Advertising, Branding, Campaign, Commercials, Television

Old Navy always knows how to grab the consumer’s eye. Notorious for celebrity guest appearances, their new pants/ jeans campaign does not disappoint with Debra Wilson and Amy Poehler showing their comedic talents in the name of fancy jeans. In order to make the topic of jeans fun and interesting one must think, “How will I make pants a memorable topic and/or remember to buy jeans at my store?” Boy George I’ve got it! Make the advertising memorable by: a) Having memorable celebrities b) Create a campaign so ridiculous that it’s funny Let’s talk Amy Poehler, the infamous Hilary Clinton…

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The Best Commercials of the Not-So-Super Bowl

By | Ad of the Week, Advertising, Branding, Commercials, Digital, Television

Much like the game itself, this year’s Super Bowl ads were.. lackluster, to say the least. Whereas years past have given us gems such as “1984”, “The Force” and “the beloved” (or not so much) E*Trade Babies, this year’s advertisers left little to take our mind off the Seahawks public shaming of Peyton Manning (not counting the Budweiser puppy, obviously.) Though the in-game spots may have left something to be desired, to say this year’s advertisers were lacking in creativity would be patently false. Much like winning a Super Bowl goes far beyond the players on the field, the stars…

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Ad of the Week: The year of YOU

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Digital, Television

This commercial is by far the front-runner of the year for me (granted Super Bowl is two weeks away, but that’s here nor there). As marketing continues to evolve, TurboTax kills it by applying an emotional/personal message to this campaign directly targeted at the young demographic. (We kind of dig that stuff.) We are the people that maybe aren’t sure how to handle all the new items added to our lives since we left college and the parent’s nest. TurboTax does a great job of addressing all the little (or big) things that you should account for on your taxes….

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Oldipus Complex

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Television

Like many red-blooded Americans, I spent my Sunday afternoon watching Andy Dalton certify himself as the best worst starting quarterback in the NFL. Amidst the bevy of moments where Dalton did what Dalton does (interceptions, fumbles, red hair) – and Philip River’s timeless bolo tie – I tuned out, instead opting to focus on a particularly intense QuizUp match up I was engaged in (untouchable in Logos, btw.) Despite my typically laser-like focus on such stimulating ventures, my eyes and brain were torn away from my iPhone screen by a delicate, slightly off-pitch voice angelically humming a song in my…

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