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The Downfalls of Using ChatGPT for Marketing and Creativity

If you haven’t heard about ChatGPT yet, brace yourself—there’s a lot you need to catch up on. If you’re already in the loop, you’ve probably thought about using it to create your business’ marketing materials. We have, too. While we’re excited about the future of AI in marketing (more on that will be coming in a later blog), we think ChatGPT and its competitors aren’t skilled enough to be authentically creative OR effective at moving your audience. Here’s why. AI Can’t Be Creative by its Very Nature At first glance, ChatGPT seems to be an astounding tool. Going beyond a…
MelissaD
March 30, 2023
HS-At-CES-BlogHeaderEventsIn Other NewsTechnology

HS at CES!

The Consumer Electronics Show in Las Vegas is where all the hottest new gear and accessories in the tech world debut. HenkinSchultz had two employees at the convention this year helping Screenflair with pitches to retailers and distributors, and assisting with a product party that was held on the third night of the convention for interested potential partners and consumers. Screenflair is a new company that sells patented, changeable/reusable screen protectors with designs that go around, and even on, your screen – they fade away when your phone comes on, creating a cool accent for all your favorite apps and…
HenkinSchultz
February 14, 2018
captinCreativityTechnology

Time Marches On

Roman times warned “Beware the Ides of March,” referring to the 15th of the month. But at HenkinSchultz we celebrate every day of the month. From our view above the city on 69th and Western, it’s easy to see the season coming to life. And as we continue to highlight 25 years of springing into action for clients, we take a look at what was happening in 1994. The most popular browser in the world was Netscape Navigator Forrest Gump was running, and running away with the Oscars Lisa Marie – not Billy Jean - married Michael Jackson Go For…
HenkinSchultz
March 29, 2016
CommunityTechnology

4 Reasons Internet Security Matters – Beyond the Data

The threat is real. International computer hackers are taking hostages, and they’re doing it with your help. If you are responsible for the security of your company website or network server, it’s up to you to make sure you’ve done your due diligence to keep users safe. While the most obvious reason for keeping your site and network secure is protecting data, there are a few not-so-obvious reasons that Internet security should be important to you and your company. The following are worth considering: I feel so used. In many cases, it’s not the data hackers are looking for. Instead,…
HenkinSchultz
January 21, 2015
AdvertisingBrandingDesignDigitalTechnologyWebsite Design

5 Marketing Trends to Guide You in 2015!

As the New Year begins, it seems like everyone has a prediction. But it doesn’t take a crystal ball to recognize the marketing trends emerging for the coming year – just a good look at the world around us. Here are five things we’ve observed and we’ll be thinking about as we start off the year. 1. Marketing gets personal, again. There was a time in history when the Kirby vacuum cleaner salesman came to your door and customized his pitch just for you. Well that day has returned, but your door is now the closest screen. Consumers recognize that…
HenkinSchultz
January 7, 2015
Ad of the WeekAdvertisingBrandingCommercialsTechnologyTelevision

Ad of the Week: A Well-Oiled Machine

Quick survey: Do you like any of the following: A) Astonishing acts of beauty and grace B) Finely-tuned machines (human or otherwise) C) Lush sunsets D) A-list movie stars If you answered yes to any of these questions, then Volvo's latest TV spot "The Epic Split" was crafted with you in mind. Starring everyone's favorite Belgian, Jean-Claude Van Damme - more commonly known as "The Muscles from Brussels" - the spot begins with the frame focused tightly on Van Damme's face. As JCVD dives into his dialogue, the camera beings to pull out, slowly revealing our hero standing atop two…
HenkinSchultz
November 14, 2013
CommunityTechnology

Creating Just the Right Feeling – Sioux Falls Chamber of Commerce Show

The 2013 Sioux Falls Chamber of Commerce Annual Meeting is a wrap. For the eighth consecutive year, we produced and directed a crowd-pleasing event that we, and the Chamber, could be proud of. And while it looked easy, there were countless hours of planning, legwork and installation that were necessary to make it happen. Exactly how much effort does it take to make a show like this look effortless? We can't tell you exactly, because we started planning just after last years' meeting. As we tore down the set and the staging, we discussed just how cool it would be…
HenkinSchultz
October 29, 2013
DigitalTechnology

Another Apple Announcement – Should We Be Excited?

Apple held its iPad-centric event in San Francisco on Tuesday, about six weeks after its Cupertino iPhone event. The event announced a bevy of products, including new iPads, MacBook Pros, Macs, and more. The largest announcement was probably that of the iPad Air. The physical refinements, though not entirely surprising, were still quite impressive. It's thinner, lighter and mimics the design form of the iPad mini with thinner side bezels and a similar back casing. I won't get entirely geek on you, but the 64-bit A7 processor, which just launched in the iPhone 5s (along with the M7 motion processor),…
HenkinSchultz
October 25, 2013
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