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Becka & EmilyStaff

Becka Burger and Emily Sorenson: A Friendship That’s Not Strictly Business

The advertising industry has its share of seeming contradictions: Art meets commerce Creativity meets analytics Gut instinct meets planned strategy So, it’s no real surprise that when Becka Burger and Emily Sorenson met, their differences quickly complimented each other. As HenkinSchultz, celebrates 30 years in business, Becka and Emily celebrate their friendship, too. Making a Plan and Making it Fun Becka Burger, Partner and Director of Client Services was hiring a Digital Marketing Director when she first met Emily. She was impressed by her skill set and knowledge, but worried Emily wouldn’t have fun at HenkinSchultz. “My first impression was…
MelissaD
March 25, 2021
LYNELL Weeg & Tammy LarsonStaff

Tammy and Lynell: A Rare Pair

You could say Tammy and Lynell make quite a pair. They’ve shared nearby office spaces for most of HenkinSchultz’s 30 years, but they’ve shared a lot of memories, too. The Lost Highway Tour Lynell Weeg, Creative Director, has made no secret of her love for Bon Jovi throughout the years. So when the coiffed-hair dreamboat and his band were scheduled to play in Fargo, she was not about to miss it. Tammy Larson, Art Director, was down for the fun, too. The two endeavored upon an epic road trip and documented every step of the way with an old-school video…
MelissaD
February 15, 2021
Joe Henkin and Kirby SchultzStaff

Kirby Schultz Reflects on 30 Years of HS

Moxy. It's a word HenkinSchultz founder Kirby Schultz uses a lot. It's a hard word to define. But then again, Kirby's career path has been hard to define, too. For the last 30 years, he has been at the helm of HenkinSchultz. But far before that, he was making his creative mark in a number of ways, powered by curiosity and exploration. Kirby makes rock-and-roll artwork from Doritos, remodels his dream home to his exact vision, shoots photography and plays guitar, even composing original music. On any given weekend, he may wake up and go to Menards to buy supplies…
MelissaD
January 15, 2021
Hive World Champ blog imageStaff

Joe Schultz Wins Second World Championship in Strategy Game Hive

HS’s own Joey Schultz continues to pursue his many creative endeavors and recently won the Hive Online World Championship in the popular strategy game Hive. Joey outlasted 98 competitors from around the world, ranging from Russia, Australia, Brazil, the United States and more. Joey’s tournament win came after a four game championship round that lasted over six hours, beating a two-time reigning champion from Chile. It is the second time he has claimed the title, previously winning it in 2017. So Just What is Hive? Hive is a two-player game centered around the placing and manipulation of hexagonal shaped tiles…
MelissaD
December 14, 2020
Crazy obsessionsStaff

Crazy Obsessions Outside the Office

HenkinSchultz has always been big on celebrating. Be it singing “Happy Birthday” in deliberate and awful tones to anniversaries, parades and office competitions. We enjoy a good party. We also enjoy hearing what our team is Crazy Obsessed about outside the office. HS team members share a few of their creative pursuits, hobbies and what they do to relax, inspire and refresh in their spare time. Cameron Abbas, Graphic Designer Font Enthusiast When Cameron isn’t designing, he’s designing. A big fan of using his tablet for drawing, Cameron has recently developed a love of creating fonts. His imaginative font creations…
MelissaD
July 27, 2020
Graphic Design advice Featuring Lynell Weeg & Tammy LarsonDesignStaff

Graphic Design Advice for Students and Artists

HenkinSchultz designers Lynell Weeg and Tammy Larson were once students too. As experienced graphic artists, they have a passion for sharing design skills they’ve learned with students. We asked them to step away from their Adobe Suite for a few minutes and share thoughts for aspiring artists. Engage Both Sides of Your Brain “We are artists, yes, but in communication design, details, organization, critical thinking and logic are just as important as creativity and aesthetics,” says Creative Director Lynell Weeg. “Paying attention to details saves employers and clients time and money. It will make you a better artist and a…
HenkinSchultz
April 3, 2019
HenkinSchultz team building scavenger huntStaff

HenkinSchultz goes Scavenger Hunting

So how does a creative services team kick off a team building afternoon? Creatively, of course, with a scavenger hunt. The HenkinSchultz crew split into four teams and set off on a Sioux Falls adventure. Teams had two hours to complete as many tasks as possible from a list that covered the city. The tasks largely centered on clients and vendor partners. Take a photo with Val at Missouri River Energy Services? Check. Get a printer’s proof from Denny at Sisson Printing? Check. Shuck an ear of corn in honor of Midwest Seed. Check. Say hi to Showplace Cabinetry and…
HenkinSchultz
August 20, 2018
Lance RasmussenStaff

Meet Lance Rasmussen

A summer internship at HS is about a lot more than getting coffee and running errands. You get real life experience, you get valuable connections – and you also get us coffee (kidding – we all pitch in on that extremely important endeavor). In all seriousness, we’re extremely happy to have Lance Rasmussen, an SDSU graphic design major, with us this summer as our HS intern! He’s been a great asset to the team already, helping out with design projects and learning the ropes at the HS Sign Shop. Lance grew up on a farm and loves getting involved and…
HenkinSchultz
June 14, 2018
Becka Burger & Lynell Weeg Nomintated for EmBe Tribute to WomenStaff

Becka Burger & Lynell Weeg Nominated for EmBe Tribute to Women

On April 19th, 2018, the 45th Annual EmBe Tribute to Women awards will commemorate legacy, honor achievement and celebrate women. We were thrilled to see two of our staff nominated for all of their service through the years. Becka Burger Partner/Director of Client Services Becka Burger was nominated in the Business Achievement category. This nomination is well deserved, as Becka has over 18 years of experience in the marketing and advertising industry. She’s earned the respect of her peers by pushing every day to provide the best creative work and customer service to our clients – and the best working…
HenkinSchultz
April 18, 2018
5 questions & answers brand strategy with Matt EntringerBrandingStaff

Determining Your Brand Strategy with Matt Entringer

We recently sat down with Matt Entringer, HenkinSchultz’s Director of Brand Strategy to understand the importance of actually having a brand strategy. Matt’s had the chance to work for multiple Fortune 1000 companies including Union Pacific and Sprint. At the latter, Matt was a Marketing Manager who helped lead the wireless company’s in-store marketing at over 3,000 locations across the country. In 2016, Matt joined the HenkinSchultz team. His prior experience across a variety of different marketing areas gives him great insight into the creation of a complete brand strategy. Now let’s take a look at how to determine your…
HenkinSchultz
March 26, 2018