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MEL SCHULTEMedia BuyingStaff

Managing Media and Making Sense of Opportunities

When it comes to media planning, digital marketing and media strategy, HS likes to talk a lot about the buyer’s decision journey. The decision journey is basically a funnel, where the target market is served a wider, more general message early on in their consideration. The target is then served more specific, narrower messaging as they get closer to a purchase decision. It’s really about serving the right information to the right audience at the right time. As HS Media Strategist, Mel Schulte has had a media journey of her own. Media Planning is Constantly Reinventing Mel knows a lot…
MelissaD
October 21, 2021
Gold Featured imageStaff

HenkinSchultz marks Golden Anniversary

As HS looks ahead to our 30th anniversary at the end of this month, we are reminded that it is, indeed, our Golden Anniversary on September 30th. It got us thinking, what are some of our most cherished Golden moments throughout the years?A red beer on Phillips Avenue That’s all how it started. With the launch of HenkinSchultz in a makeshift office above Zandbroz Variety on Phillips Avenue, founders Joe Henkin and Kirby Schultz toasted a couple red beers and went to the bank. The vision? Create exceptionally creative marketing for the love of both art and commerce.A whole lot…
MelissaD
September 29, 2021
nullStaff

Top Kirby Schultz “Kirbyisms” Throughout the Years

Kirby Schultz has a regular habit of strolling around the HS office and saying good morning to the team. It’s usually followed up by a friendly question, “Whatcha’ makin’?” It’s Kirby’s fun way of checking in on the work, but also a subtle reminder that we are in the business of making great things. “Whatcha’ makin” got us thinking. What other fun sayings, or Kirbyisms, have been floating around these last 30 years. We asked the President himself to share a few of his favorites. “To see my Mom.” Kirby is a big fan of pointing out the difference between…
MelissaD
September 9, 2021
HS 21 OlympicsCommunityStaff

HS Olympics III

Over the course of a few decades, HenkinSchultz has amassed plenty of fun, peculiar, and outright strange traditions. Perhaps one of our most elaborate ones is the HS Olympics, held every four years in the summer. With the 2021 Tokyo Olympics kicking off this July, our staff went to work planning relays and scavenger hunts while perfecting our own unique country personas. What ensued was a great day of Olympic-themed events and staff bonding. A Drive for Competition The HS Olympics are built upon creativity, a competitive spirit and a fair amount of silliness. We allow our staff to design…
MelissaD
July 29, 2021
TOBYStaff

Toby Kane and the Creative Process

Prolific writer and creative expert–Toby has been a part of nearly every big project that comes through the HS doors, and he never gets tired of diving deep into the story of clients. In fact, Toby’s always been a creator, and he plans on being one for years to come. Where a Story Teller Begins His Journey Ever since he was a kid, Toby has been writing stories, drawing cartoons, and scripting plays. So naturally, for him, the world of communications, marketing, and advertising was an ideal career path. Upon graduating from college, Toby held a wide variety of roles…
MelissaD
July 13, 2021
Melissa Doyle - Creative DesignsStaffWebsite Design

Melissa Doyle on Creativity and Web Design

The list of things Melissa Doyle can do is long and it’s getting longer. As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems. An Entrance to the Internet Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website. “I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other's sites.” Since then, Melissa has honed her skills and expanded her…
MelissaD
June 15, 2021
Joey SchultzStaffVideo

Joey Schultz Delivers on Video and Creativity

Joey Schultz has numerous skills and hobbies. Whether as a skateboarder, judo enthusiast, or strategy gamer, Joey brings all his passions to his creative work and video production at HS. As Partner and Motion Graphics/Video Artist, Joey has done a lot of things around HS for the past (20?) years. As a young man around the office, Joey was tasked with all sorts of odd jobs from deliveries to maintenance and even lawn care. His dedication to doing whatever task was required proved his work ethic as he entered into his video role. Joey spent his adolescence shooting and editing…
MelissaD
May 10, 2021
Jason JellisStaff

Jason Jellis fixes, thrives and leads.

Growing up, Jason Jellis remembers people stopping by to drop off things at his house, asking his dad to fix them. Why? Because, one way or another, his dad had the knack to just “figure it out.” It’s the same approach Jason has brought to HS for 20 years. Jason heads up the HS Sign Shop, is an agency partner, fixer, landscaper, designer and truly jack-of-all-trades. If there is a problem, yo, Jason will solve it. The multiple hats role comes naturally to him. He rarely says “no” to a challenge and that was a big part of his introduction…
MelissaD
April 22, 2021
Becka & EmilyStaff

Becka Burger and Emily Sorenson: A Friendship That’s Not Strictly Business

The advertising industry has its share of seeming contradictions: Art meets commerce Creativity meets analytics Gut instinct meets planned strategy So, it’s no real surprise that when Becka Burger and Emily Sorenson met, their differences quickly complimented each other. As HenkinSchultz, celebrates 30 years in business, Becka and Emily celebrate their friendship, too. Making a Plan and Making it Fun Becka Burger, Partner and Director of Client Services was hiring a Digital Marketing Director when she first met Emily. She was impressed by her skill set and knowledge, but worried Emily wouldn’t have fun at HenkinSchultz. “My first impression was…
MelissaD
March 25, 2021
LYNELL Weeg & Tammy LarsonStaff

Tammy and Lynell: A Rare Pair

You could say Tammy and Lynell make quite a pair. They’ve shared nearby office spaces for most of HenkinSchultz’s 30 years, but they’ve shared a lot of memories, too. The Lost Highway Tour Lynell Weeg, Creative Director, has made no secret of her love for Bon Jovi throughout the years. So when the coiffed-hair dreamboat and his band were scheduled to play in Fargo, she was not about to miss it. Tammy Larson, Art Director, was down for the fun, too. The two endeavored upon an epic road trip and documented every step of the way with an old-school video…
MelissaD
February 15, 2021