Molly Lanfear shows no fear when it comes to her travels, the weather and how she approaches her job. We took some time to talk to Molly about her roots, her creative inspirations and how she puts them into every photograph and content creation project. Growing up in Buffalo, NY, how would you compare the weather?  When you grow up in Buffalo, you develop a "bring-it-on" kind of mentality about winter. Eight feet of snow? No problem. Four feet? That's just your average Tuesday. But the key is, it doesn't last. Buffalo has relatively warm winters, and when Lake Erie…

The field of digital marketing is expansive and always changing, and when we need to know what’s next for our industry, we turn to our fearless digital marketing director, Emily Sorenson. She never backs down from a challenge (especially when it comes to cooking competitions at work), so we presented her with some hard-hitting questions to uncover more about her dynamic role at HS. Why do you like working in digital marketing? Oh goodness - that is a hard question to answer. I like to cook - so let’s think of it a little like planning a dinner. My favorite…

What design challenges do you welcome or enjoy? I think one of the challenges that brings me the most satisfaction is creating something awesome when there is minimal content or direction from our clients. Sometimes our clients just don’t know what they want or can’t put it into words, and, more often than not, we nail it! But sometimes we get, “That’s not even close…by a longshot!” (Emphasized by Tammy’s famous laugh) Besides design itself, what are some special skills you bring to your work? I would have to say…proudly…that I’ve been known as “the office physician.” This is probably…

Bree LeBrun knows very well that Account Coordinator is a busy and important position. We talked with Bree about how she got into the industry and what she is doing to further her education and profession - while balancing some down time and trying new things. Tell us about your school and career path that lead you into advertising? For the first three years of my college career I was undecided on what I wanted to do. The only thing I was sure of was that I wanted a job where everyday was different and where I was able to…

HS media coordinator Angela Fuhr knows a lot about coordination. She’s juggled her many interests for years. And those interests led her to a career in marketing, media and digital. HS sat down with Angela to learn a little more about her journey to here. What did you study and what led you into your role in this business? I majored in public relations with minors in marketing, digital & social media management, and a certificate in graphic design. I always had a passion for English and writing throughout high school, but majoring in English never appealed to me… being…

It’s not every day we get a chance to sit down and talk with Media Specialist Mel Schulte. In fact, it’s quite rare. That’s because Mel has one of the busiest responsibilities in the agency: managing media and keeping up on all the latest platforms and opportunities. She took a break from her massive spreadsheet collection to share a few thoughts with us. How actively does one have to keep up on all the media/platform advertising options out there? I am constantly looking for new media options. There are always new trends, platforms and opportunities presenting themselves. However, it’s not…

An effective marketer channels their inner creativity to help elevate the message of an organization, and for our money, Toby’s one of the best when it comes to this. We decided to dive deeper into his process by asking him how he approaches each project and, above all, creates results for our clients. What is the key to balancing creativity with data and strategy? It’s probably a bit of a cop out to say, but they are so interwoven to me that data, strategy and creative are really just different reflections on the same, funky coin. We have more data…

As HS celebrates 31 years in business, we thought it was time to talk to our Creative Director Lynell Weeg who has been creating inspiration with us for most of our three plus decades. After years in design, what is the part about creating that still excites you today? I really enjoy listening to a client’s objective, taking what’s rolling around in their head, and creating something that uniquely represents that vision and ultimately achieves their goals. I find that the most challenging, fun and rewarding. I love the mix of structure and parameters, with design and creativity in communication…

As HS celebrates its 31st year in business, it’s been quite a year for Becka Burger, the agency’s director of client services and partner. In addition to leading the HS team to substantial nationwide client growth this past year, she helped usher in a growing marketing and digital team, and was recently named president of HenkinSchultz. Founder Kirby Schultz takes the role of chief executive officer. The executive team is rounded out by partners Jason Jellis and Joey Schultz, who lead the HS Sign Shop and video production departments, respectively. Titles Have Never Been As Important as Talent Although Becka…