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Observational ResearchService

Observational Research and How it Can Benefit You

We all know what employees or customers say they do. But how can we know what they do? Observational research is a great tool to assess the quality of your customer/employee interactions on many levels. What’s to be Gained from Observational Research There are many ways we can gather information on employees and customers. There are robust tools that can analyze online behaviors, social media and shopping interactions. Surveys are also a powerful means of harvesting valuable data and opinions. The quantitative data from surveys delivers the quantity of what someone says about topic X; 84% said they would use…
MelissaD
February 1, 2021
Albert EinsteinServiceStaff

HenkinSchultz has the Experience that Matters for Marketing Success

Experience Matters. When you’re a full-service creative resource with a 26-year track record of success, you learn a few things: how to react when sales are slow, how to maintain sales that are surging, when it’s time for a refresh of your logo or when it’s time for a complete re-brand of your entire company. When you’re working with HenkinSchultz, we don’t assign you to one of our in-house “teams”. We craft a specialized group of experts for your project. We seek to understand the why first – then the how. We start with a strategic foundation so we can…
HenkinSchultz
November 22, 2017
GreatLIFE offers expanded servicesCampaignMarketingMedia PlanningService

GreatLIFE Golf & Fitness PLUS

GreatLIFE’s newest passion is “plus” – and when they came to us with all the new perks and benefits that were going to be available as part of their PLUS membership expansion, we developed a strategy to introduce it to their internal staff, members and the general public. Free movies + Canaries + rides, oh my! This line was featured on TV, radio, in-store point-of-purchase displays, flyers, web sliders, brochures, digital advertising, in-store videos, and a pocket-sized calendar that was distributed to members. We also created t-shirts featuring that line for employees to wear. We focused on those three new…
HenkinSchultz
July 31, 2017
Eric Van Beek applies a vehicle wrapService

HenkinSchultz Expands Services with the HS Sign Shop

HenkinSchultz is excited to announce that we’re expanding our services with the creation of the HS Sign Shop! HS Sign Shop specializes in the design, printing and installation of large format graphics, banners, signage, high performance vinyl, window, building & vehicle wraps and any of your digital printing needs. These new large format printing capabilities are the perfect compliment to our award-winning and well-established custom design services. We can design, print and install pieces that make your company, product or service larger than life. Did you know that by advertising on your vehicle, you can generate more than 600 visual…
HenkinSchultz
April 18, 2017
ParentsMatterCampaignService

Parents Matter launches 2016 campaign to stop underage drinking in South Dakota

For the last 10 years, HenkinSchultz has been working with Prairie View Prevention Services and the South Dakota Department of Public Safety to raise awareness about underage drinking and driving with a comprehensive marketing campaign that sends a strong message, <strong>Parents Matter</strong>. This year, the campaign was updated with a new look and more relevant resources for parents, and was launched this month – just as teens begin to celebrate proms and graduation. Based on national data indicating that when parents discuss underage drinking, house parties, drinking and driving, 80 percent of their teens listen and cite their influence as…
HenkinSchultz
April 13, 2016
Teddy-Bear-Den-20165DesignService

Happy New Babies

On a mission to promote healthier pregnancies, healthier babies and a healthier community, The Teddy Bear Den reaches out to low-income pregnant women, pregnant immigrant women and pregnant teens with encouragement, education and incentives to maintain a healthy lifestyle. As a sponsor of their annual Celebrity Night Out fundraising event, HenkinSchultz has been working with them to create save-the-date mailers, invitations and programs for nearly a decade. For The Teddy Bear Den’s 13th Annual Celebrity Night Out Auction for Healthy Babies and Healthy Moms on Friday, January 15, 2016 at CJ Callaway’s, we pulled out all the warm fuzzies we…
HenkinSchultz
January 12, 2016
cust-service-1024x657Service

6 Tips for Making Business Personal

If you’re like most people, it’s been a long time since you called your bank and an actual person said hello and was ready to help you. With the virtual extinction of the local grocery store, chances are good you don’t know the butcher’s wife and kids who didn’t go to school with your kids. And it’s likely that you don’t really know the guy that works on your car, your pipes, or your air conditioner. In a world that’s becoming ever more impersonal, that rare moment when you make a real connection with a real person seems remarkable. Want…
HenkinSchultz
August 19, 2015
LeadershipService

Exceptional Customer Service – It’s in our Roots.

Roots make a difference. At least that’s what HenkinSchultz partner, Joe Henkin, attributes to his business philosophy – one he shares and passes on to the marketing team at HenkinSchultz. “Part of my family’s culture is to volunteer and help people,” he said. It’s not surprising that helping people solve marketing challenges has become Joe’s life’s work, not only at the company he started with Kirby Schultz in 1991, but in the community. Since the time Joe was a kid, he understood media exposure. His father started KSOO in Sioux Falls in 1959, and by the time Joe was nine,…
HenkinSchultz
July 21, 2015
BrandingCampaignCharityMarketingService

Add Impact to Your Marketing: Adopt a Cause

As a socially conscious company, you’ve adopted a social mission and donate annually to a cause that reflects your corporate mission and vision. You create awareness with your staff and encourage them to participate in fundraisers. You really are the good guys. What more can you do? Tell people. Promoting the fact that you are a socially responsible company almost ensures a positive ROI, as long as you choose a cause that is important to your target market. Capitalizing on the good you do is just good marketing strategy. But how? Adopt a cause. If you haven’t chosen a social…
HenkinSchultz
March 3, 2015
BrandingHolidaysService

5 Ways You Get When You Give

The Holidays. You either love the hustle and bustle, or you count down the days until life returns to normal. The madness reaches a crescendo late in December but doesn’t fully end until the world has slept off its holiday hangover sometime after January 2. And beyond the personal obligations, there are corporate parties and end-of-year deadlines. In our rush to celebrate, the spirit of the holidays can be easily lost. As a business owner, the holidays are a good time to take a breath, take a step back and take the opportunity to do something good - for the…
HenkinSchultz
November 25, 2014
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