
We all know what employees or customers say they do. But how can we know what they do? Observational research is a great tool to assess the quality of your customer/employee interactions on many levels. What’s to be Gained from Observational Research There are many ways we can gather information on employees and customers. There are robust tools that can analyze online behaviors, social media and shopping interactions. Surveys are also a powerful means of harvesting valuable data and opinions. The quantitative data from surveys delivers the quantity of what someone says about topic X; 84% said they would use…
MelissaDFebruary 1, 2021