When The Rural Healthcare Program of the Helmsley Charitable Trust granted $14 million to support the purchase of new CT scanners across the upper Midwest, it was a game changer for 37 Critical Access Hospitals and their patients. And the story needed to be told. To share the good news through the media across 37 communities in seven states and in major markets, they came to HenkinSchultz for our public relations expertise. To make sure this important story was picked up by new outlets required a media alert for press conferences in four cities, relevant press releases that highlighted specific…
