
2020 has awoken us all to a lot of new realities. This holds true in both life and business. As we all navigate business moving forward, we are reminded of the need for a crisis communication plan. Being Prepared for Any Crisis What rises to the level of crisis will vary by business. For some, like hospitals, emergency preparedness is a matter of life and death. For our discussion today, we’re talking primarily about public relations and how best to handle a crisis. Here are two of the biggest mistakes most companies make: Not being prepared for a crisis Avoiding…
MelissaDJanuary 4, 2021