
You’ve heard us talk a lot about building your brand and telling your story. It’s something every organization needs to do well, and a great way to put this in action is by distributing a newsworthy press release. Many businesses and nonprofits misunderstand the value of a good press release and what exactly makes it newsworthy for a publication. Here, HS will guide you through the key principles we follow when creating and distributing press releases. The Importance of Newsworthiness in PR Press releases can be some of the most effective executions of storytelling. As earned pieces of media, they…
MelissaDApril 13, 2022