Public Relations Archives | HenkinSchultz Creative Services
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Public Relations

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Good News? Share it with PR.

By | Public Relations

When The Rural Healthcare Program of the Helmsley Charitable Trust granted $14 million to support the purchase of new CT scanners across the upper Midwest, it was a game changer for 37 Critical Access Hospitals and their patients. And the story needed to be told. To share the good news through the media across 37 communities in seven states and in major markets, they came to HenkinSchultz for our public relations expertise. To make sure this important story was picked up by new outlets required a media alert for press conferences in four cities, relevant press releases that highlighted specific…

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Why Public Relations is Like a Second Date

By | Public Relations

It’s a jungle out there. People everywhere are looking for the right match. It is no longer enough to have a good product or offer a great service; consumers today want long-term, meaningful relationships – not one-night stands. Think of your ad campaign as a first date. You make sure you look good, have something interesting to say and can offer something that “others” can’t. If that first date is a hit, prospects want more. That’s where public relations comes in. Public relations allows your customers to get to know you better. To be effective, your communications plan should include…

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