You’ve heard us talk a lot about building your brand and telling your story. It’s something every organization needs to do well, and a great way to put this in action is by distributing a newsworthy press release. Many businesses and nonprofits misunderstand the value of a good press release and what exactly makes it newsworthy for a publication. Here, HS will guide you through the key principles we follow when creating and distributing press releases. The Importance of Newsworthiness in PR Press releases can be some of the most effective executions of storytelling. As earned pieces of media, they…

2020 has awoken us all to a lot of new realities. This holds true in both life and business. As we all navigate business moving forward, we are reminded of the need for a crisis communication plan. Being Prepared for Any Crisis What rises to the level of crisis will vary by business. For some, like hospitals, emergency preparedness is a matter of life and death. For our discussion today, we’re talking primarily about public relations and how best to handle a crisis. Here are two of the biggest mistakes most companies make: Not being prepared for a crisis Avoiding…

Answering media inquiries is a necessary part of public relations (PR) and protecting your reputation. PR is not just about promoting your business to various media outlets, it’s about being a trusted source when called upon. If you’re new to responding to journalists and reporters alike, it can be daunting to get started without knowing what to expect. We compiled five tips for your next interview with the media. Five Tips When Speaking to the Media Speaking to the media is best done with a clear plan of what you wish to communicate. With a plan in place, you’ll be…