Media Planning Archives | HenkinSchultz
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Media Planning

Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
MelissaD
August 19, 2019
GreatLIFE offers expanded servicesCampaignMarketingMedia PlanningService

GreatLIFE Golf & Fitness PLUS

GreatLIFE’s newest passion is “plus” – and when they came to us with all the new perks and benefits that were going to be available as part of their PLUS membership expansion, we developed a strategy to introduce it to their internal staff, members and the general public. Free movies + Canaries + rides, oh my! This line was featured on TV, radio, in-store point-of-purchase displays, flyers, web sliders, brochures, digital advertising, in-store videos, and a pocket-sized calendar that was distributed to members. We also created t-shirts featuring that line for employees to wear. We focused on those three new…
HenkinSchultz
July 31, 2017
AdvertisingBrandingDigitalMedia BuyingMedia Planning

Meet HenkinSchultz: Mike, The Media Buyer

In our second installation of Meet HenkinSchultz, we introduce you to Mike, our media buyer. Mike has been with HS for two years, hails from Wisconsin, REALLY likes the Packers (don't bring up Golden Tate if you know what's good for you) and is an absolute powerhouse in terms of all things media. Check out the video below and get to know Mike far better than you could have ever hoped to.
HenkinSchultz
May 23, 2014