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Media Planning

traditional advertisingMedia Planning

Non-Traditional Media and Marketing Solutions in 2020

We can all agree 2020 has been anything but a traditional year. As we look ahead to the second half of the year, we’re talking about non-traditional advertising. And how it may work for you! So, Just What is Non-traditional Advertising? Non-traditional advertising refers to any of a number of outside-the-box ways to reach your customers with creative marketing solutions. Mini Cooper attached their tiny cars on top of buses to showcase their compact size and turn heads. Burger King dressed up the Subservient Chicken and dared internet users to give the chicken a task and share with friends. Geek…
MelissaD
July 20, 2020
Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
Rachel Speiser
August 19, 2019
GreatLIFE offers expanded servicesCampaignMarketingMedia PlanningService

GreatLIFE Golf & Fitness PLUS

GreatLIFE’s newest passion is “plus” – and when they came to us with all the new perks and benefits that were going to be available as part of their PLUS membership expansion, we developed a strategy to introduce it to their internal staff, members and the general public. Free movies + Canaries + rides, oh my! This line was featured on TV, radio, in-store point-of-purchase displays, flyers, web sliders, brochures, digital advertising, in-store videos, and a pocket-sized calendar that was distributed to members. We also created t-shirts featuring that line for employees to wear. We focused on those three new…
HenkinSchultz
July 31, 2017