
When it comes to media planning, digital marketing and media strategy, HS likes to talk a lot about the buyer’s decision journey. The decision journey is basically a funnel, where the target market is served a wider, more general message early on in their consideration. The target is then served more specific, narrower messaging as they get closer to a purchase decision. It’s really about serving the right information to the right audience at the right time. As HS Media Strategist, Mel Schulte has had a media journey of her own. Media Planning is Constantly Reinventing Mel knows a lot…
MelissaDOctober 21, 2021