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Marketing

Are Two Heads Actually Better Than One?

When it comes to marketing, group-think often empowers a thought and helps flesh out ideas that aren’t quite working. Putting your heads together can move a campaign from simple to sensational. If it works inside your company, think of what might be possible if you work with another company sharing ideas, resources and efforts with co-marketing. Co-marketing is nothing new, but it has been getting some renewed buzz as today’s consumers look for companies to add value. Co-marketing, with the right partner, can be a lucrative way to do just that. Here are five reasons why: 1.    It’s cost effective…
HenkinSchultz
September 11, 2014
Marketing

Got Milk?

Forget the Wheaties. If you want to be a success, drink your milk! To transform your future self from bum to athlete, start with a glass of milk. Milk is not only important for a children’s diets, but also to California’s economy, which has seen a decrease in milk sales after the famous “got milk?” campaign ended. But all is right this week because Goodby, Silverstein & Partners are back with the ever-famous campaign! Our Ad of the week is called “Champion” and uses the simple – and now classic – tagline for the California Milk Processor Board. The ad…
HenkinSchultz
August 29, 2014
Marketing

Guts. Glory.

This week’s AOTW is a flashback to one of the greatest Super Bowl ads of 2013 in honor of the coming harvest season. The emotional appeal of this ad captures the attention of viewers through the element of surprise. Everyone expects Super Bowl ads to be funny, however, when a strong, touching ad is thrown in the mix of the gut busters, the results are noticeable; laughter fades, talking minimizes and attention focuses. Using strong photography and slight movement animation, viewers experience wholesome feelings that build throughout the length of the ad. The feeling comes full circle with Ram’s tagline…
HenkinSchultz
August 25, 2014
Marketing

Reaction vs. Chain reaction

Every good scientist knows the importance of getting a reaction, but a chain reaction — that calls for celebration. In today's socially-savvy marketplace, chain reactions create waves of awareness that often translate in the long term to increased sales of your product or service. That's why being on top of your social media game makes a difference. In fact, social media marketing is a trend that's here to stay — and expand — as it reflects the world we live in. At the same time, marketing itself has taken a new direction shifting the focus from getting a reaction, to creating opportunities…
HenkinSchultz
August 6, 2014
Marketing

One-And-Done Marketing: Don’t Forget to Mow the Grass

We've all heard it before, marketing is everything. So why is it so hard to carve out the time to be sure everything is on track? Here's where we tell you why. Time. We understand the overwhelming, brain-busting, toll-taking lack of time left at the end of your nine-hour day. Busy is a good thing though, right? Busy usually means you have people buying what you're selling. And it's hard to take care of your own backyard while you are busy taking care of the clients'. Your grass is growing a little too long and the hedges need trimming, but…
HenkinSchultz
July 8, 2014
AdvertisingMarketing

How to get your foot in the door

There you are. You have a fantastic product, a bulletproof sales process and the best customer service anyone could ask for. But one thing is missing, getting that face time. You know as soon as you get your foot in the door the sale is done, dunked and slammed. But how do you break through the triple locked, dead bolted, "No we aren't interested door? This has been a constant challenge throughout the history of advertising, marketing and sales. For a long time it was telling people why they needed your product, which in the long run created distrust. Consumers…
HenkinSchultz
May 27, 2014
BrandingDigitalMarketingTelevision

Watch the Thrones. No, Seriously. Everyone Else Is.

As anticipation for the season four premiere of Game of Thrones reaches a fever pitch, HBO's marketing department has kicked things into full gear in promoting its flagship program. From an onslaught of trailers to a hip-hop mixtape to releasing a branded craft beer, the shadow cast by the television juggernaut has been seemingly inescapable. Perhaps most impressive of all of this, is the art collection commissioned by HBO. Teaming with artist Robert M. Ball, the network has been releasing a new piece of art daily, each highlighting the most noteworthy death in the episodes leading up to the new…
HenkinSchultz
April 4, 2014