Marketing Archives - HenkinSchultz Skip to main content
Category

Marketing

An Introduction to Working with a Fractional CMOMarketing

An Introduction to Working with a Fractional CMO

John Wanamaker is often credited with the saying, "Half of my marketing budget is wasted, the trouble is, I don't know which half." That was over 100 years ago, and the good news is we've come a long way since then thanks to modern tools and technology. The bad news is, for leaders of many small and medium-sized businesses, while you're focused on running the operations of your business, your marketing efforts can remain a bit of a guessing game. The Difficulty of Adapting to Marketing Changes The world of marketing changes rapidly. Between the launch of new social channels,…
MelissaD
June 2, 2022
Marketing for Startups: Reaching Your Target Audience with an AgencyMarketing

Marketing for Startups: Reaching Your Target Audience with an Agency

A key to a successful startup marketing strategy is to ride your momentum and reach people through the right medium to drive conversions. That’s no secret. But, rather obviously, it’s not that easy. People’s attitudes, beliefs, habits and opinions are constantly changing–the way they engage with brands switches overnight. Plus, you may not even know who your target audience is yet. What you need is someone who will walk alongside you and be your guide for all things marketing. HS is more than a group of order takers. We are true partners dedicated to helping startups reach new heights with…
MelissaD
March 18, 2022
Marketing to Gen Z: What you need to knowMarketing

Marketing to Gen Z: What You Need to Know

While most people are still trying to understand what coffee Millennials like, HS is looking at the upcoming generation. The influence of Generation Z will demand big shifts in how organizations interact with their audience. They may not seem that influential right now, but Generation Z is growing into a large segment of the adult public. Understanding their habits will help organizations decide whether they need to tailor their marketing to them, and how. And don’t worry, our resident Gen Z-ers fact-checked our findings. What is Gen Z? Generation Z is typically defined as the group of people who were…
MelissaD
December 6, 2021
RecruitmentMarketing

Simple Tips for Recruitment Marketing

It’s no secret that job recruitment and hiring have been challenges for many businesses. In the last several months, several HS clients have approached us about strategies to help them hire, and through us, have utilized tactics such as: Display ads Radio campaigns (traditional and highly targeted digital radio) YouTube Campaigns Craig’s List posts Geofencing Boosted Posts and Facebook Ads Organic and paid search LinkedIn, Indeed, and other hiring sites HR and in-person tactics While there are several strategies any business can take, you need to know how to make your job posting search friendly and optimized for attracting the…
MelissaD
October 15, 2021
Ready to start business again?Marketing

How Research and Strategy Empower You Moving Forward

Emerging with a new Enthusiasm Let’s face it, this last year or so has been pretty difficult. However, we have all adapted, adjusted and reacclimated – and your customers have, too. As your business faces the year and years ahead, HS can help. We’ve seen a lot of change, and we’re here to help you navigate change. We’ve been around for nearly 30 years and have seen business ebb and flow - through recessions, the internet boom, a pandemic… we have been through it all and have the experience and expertise to get your business through it. Now, as we…
MelissaD
April 8, 2021
the processMarketing

Why We’re Crazy Obsessed About The One Thing

Marketing companies have to do many things: research, strategy, creative, media, digital and so much more. The media and tools at our disposal are always evolving. But no matter how many things are out there, we’re still Crazy Obsessed about finding The One Thing. When we do, we apply it to creative marketing solutions. Everyone Talks Process, But This is a Way of Creative Thinking Whether it’s logo design or digital marketing strategy, HenkinSchultz believes in a way of thinking, a way of living. We are Crazy Obsessed in our work. So what does that actually mean? Let’s talk about…
MelissaD
August 10, 2020
blog graphicMarketing

Seasonal Marketing Strategies and Business Ideas

Seasons mean everything in South Dakota. Many of us enjoy the beauty and variety, even in its extremes. Seasons are often unpredictable – and that’s the last thing you want in agriculture, tourism or business. But the fact remains, seasonality is something we must all account for in life and business. With so much out of our control, it becomes especially important to manage the things in our control. As summer approaches, the HS crew offers these things to consider when planning  your seasonal marketing strategy. Know Your Business Marketing Trends Inside and Out Some businesses live and die by…
MelissaD
June 1, 2020
fun marketing projectsMarketing

HS Team Reflects on Fun Projects that Lift the Spirits

We’ve all had more time to reflect these past several weeks. It’s understated to say that all of us in business — or personally — could use a little pick me up right now. HS works hard daily to take care of our clients, and keep the good juices flowing with our creative team. One of the most fun things we do is develop client appreciation ideas. We develop fun concepts to say thank you, celebrate the holidays, or welcome on a new account. And some concepts, we do just for fun and to keep our creative muscles sharp. Here’s…
HenkinSchultz
May 11, 2020
20 years of marketingMarketing

What’s Changed Since 2000? How Marketing Has Evolved.

The year 2000 ushered in the new millenium. We breathed a collective sigh of relief with no major problems from the dreaded Y2K scare and the St. Louis Rams won the Super Bowl. By years end, George W. Bush narrowly defeated Al Gore in a contested presidential election. A lot has changed since then, especially in our business. HenkinSchultz takes an opportunity at the start of 2020 to look back on what has changed, and what remains timeless in marketing. What’s Changed in Marketing and Technology To really consider what’s changed for marketing agencies, we have to look at what’s…
MelissaD
May 4, 2020
marketing on a budgetMarketing

Marketing on a Budget: 10 Tips on Creative Marketing Solutions

There are times every business needs to market on a tight budget. The businesses that weather this national crisis have already faced countless decisions. And we’ll all face difficult decisions moving forward, too. No matter the crisis, economy, cash flow or seasonality of business, HenkinSchultz marketing agency offers these creative marketing solutions to build awareness when dollars are tight. 10 Tips for Building Brand Awareness with a Low Budget 1. Set a Budget Setting a budget for branding expenses is crucial. Even if that number is closer to zero, a budget gives you discipline. It helps you avoid spending on…
MelissaD
April 8, 2020