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abstract image of man with book getting intereviewed by a hand holding a microphoneMarketing

What’s the Story? Discovery Sessions Can Help You Know

Ancient philosopher Socrates believed the first step toward wisdom was to know thyself. We believe it’s also the first step toward sustained marketing success. The way you think of and speak about yourselves on the inside of your organization can have a big impact on how you tell your organization’s story to external stakeholders. Working with a marketing agency can help you hold a mirror up to your business that makes sure what you’re telling yourselves matches up with what you want your external stakeholders to think and feel about you. Ensuring there’s alignment between the two is vital to…
MelissaD
November 15, 2023
Being the One SourceIn Other NewsMarketing

Being the One Source

HS has a set of core values that we live and work by, everyday. One of them is to “Be the One Source”. It not only speaks to “being the one” who is committed to helping clients. It also highlights that we’re not just one discipline or specialty. We are a source that has expertise across all communication deliverables. Here’s five ways that makes a difference for our clients. Five Ways a Full Service Agency Helps Everyone wants expertise. That’s why we employ experts across all disciplines, from traditional media to digital media, research, strategy, social, public relations and account…
MelissaD
September 28, 2023
IMPORTANCE OF BRAND PHOTOGRAPHYMarketing

The Importance of Brand Photography

HS has talked a lot about branding lately - and what it means to you and your business. We thought it would be a good time to talk a little bit about the importance of brand photography. An Accurate Reflection of Your Business We already know that in business, appearances mean a lot, especially for a first time customer. Someone seeking you out online will make an initial judgment about your business based upon your photography. Great brand photography accomplishes a few things. At its very baseline, it shows you are a real business or person. When comparison-shopping any business…
MelissaD
July 17, 2023
HenkinSchultz Celebrates New Year, Turns 31MarketingPress Releases

HenkinSchultz Celebrates New Year, Turns 31

As the calendar says we’re in the latter part of 2022 and the beginning of the school year, HenkinSchultz is actually celebrating the new year. That’s because on Friday, Sept. 30, HS celebrates 31 years in business. What Does it Mean to Be 31? As we reflect on being 31, we thought it might be fun to look back at a few famous 31s through the years. Mike Piazza, one of the greatest catcher hitters in baseball wore number 31. Sylvester Stallone was 31 when “Rocky” won the Oscar for Best Picture. And John Dillinger, whose gang famously robbed Security…
MelissaD
September 30, 2022
Marketing pitfalls graphicMarketing

3.5 Common Pitfalls of Modern Marketing (and How to Address Them)

There are a number of marketing strategy questions we get asked about on a regular basis. As a leader in your organization, you may be experiencing some of these thoughts yourself. Below we've outlined 3.5 common issues organizations face, and offer some perspective from a Fractional CMO on how you might address them. 1. Viewing Marketing as a Cost Center vs. an Investment He was the sole proprietor and provider of services at an exciting new chiropractic clinic. With a tight budget, we discussed where and how he could begin making moves with his marketing without "throwing money out the…
MelissaD
August 16, 2022
An Introduction to Working with a Fractional CMOMarketing

An Introduction to Working with a Fractional CMO

John Wanamaker is often credited with the saying, "Half of my marketing budget is wasted, the trouble is, I don't know which half." That was over 100 years ago, and the good news is we've come a long way since then thanks to modern tools and technology. The bad news is, for leaders of many small and medium-sized businesses, while you're focused on running the operations of your business, your marketing efforts can remain a bit of a guessing game. The Difficulty of Adapting to Marketing Changes The world of marketing changes rapidly. Between the launch of new social channels,…
MelissaD
June 2, 2022
Marketing for Startups: Reaching Your Target Audience with an AgencyMarketing

Marketing for Startups: Reaching Your Target Audience with an Agency

A key to a successful startup marketing strategy is to ride your momentum and reach people through the right medium to drive conversions. That’s no secret. But, rather obviously, it’s not that easy. People’s attitudes, beliefs, habits and opinions are constantly changing–the way they engage with brands switches overnight. Plus, you may not even know who your target audience is yet. What you need is someone who will walk alongside you and be your guide for all things marketing. HS is more than a group of order takers. We are true partners dedicated to helping startups reach new heights with…
MelissaD
March 18, 2022
Marketing to Gen Z: What you need to knowMarketing

Marketing to Gen Z: What You Need to Know

While most people are still trying to understand what coffee Millennials like, HS is looking at the upcoming generation. The influence of Generation Z will demand big shifts in how organizations interact with their audience. They may not seem that influential right now, but Generation Z is growing into a large segment of the adult public. Understanding their habits will help organizations decide whether they need to tailor their marketing to them, and how. And don’t worry, our resident Gen Z-ers fact-checked our findings. What is Gen Z? Generation Z is typically defined as the group of people who were…
MelissaD
December 6, 2021
RecruitmentMarketing

Simple Tips for Recruitment Marketing

It’s no secret that job recruitment and hiring have been challenges for many businesses. In the last several months, several HS clients have approached us about strategies to help them hire, and through us, have utilized tactics such as: Display ads Radio campaigns (traditional and highly targeted digital radio) YouTube Campaigns Craig’s List posts Geofencing Boosted Posts and Facebook Ads Organic and paid search LinkedIn, Indeed, and other hiring sites HR and in-person tactics While there are several strategies any business can take, you need to know how to make your job posting search friendly and optimized for attracting the…
MelissaD
October 15, 2021
Ready to start business again?Marketing

How Research and Strategy Empower You Moving Forward

Emerging with a new Enthusiasm Let’s face it, this last year or so has been pretty difficult. However, we have all adapted, adjusted and reacclimated – and your customers have, too. As your business faces the year and years ahead, HS can help. We’ve seen a lot of change, and we’re here to help you navigate change. We’ve been around for nearly 30 years and have seen business ebb and flow - through recessions, the internet boom, a pandemic… we have been through it all and have the experience and expertise to get your business through it. Now, as we…
MelissaD
April 8, 2021