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Looking at the Big Marketing Picture

And leaving you to the big business picture When you're an established or up-and-coming business, you're probably fielding a lot of phone calls or online inquiries. Many of those are hopefully from excited customers or prospects, but many can be from advertising or other vendor representatives, too. That's not a bad thing at all. It means you are on people’s radar as a business. However, when your primary job is running your business, it's helpful to have someone else help manage what’s on your marketing radar for a variety of reasons. Marketing is One Important Element Of Your Business -…
MelissaD
April 9, 2024
HS-Illustrated-blog-headers-2023-Extension-of-Marketing-Team-(1)BrandingMarketing

How HS Marketing Is An Extension of Your Team

HS has helped market large and small businesses alike - across the country and even the world. In some cases, we are the sole marketing arm of a business. But in many cases, we’re working side-by-side with marketing directors or other administrators tasked with marketing as a role. In any case, HS considers ourselves a true marketing partner to help you and your team shine. Here is how we conduct business as an extension of your team. Examining - and Supporting - Your Current Marketing Efforts One of the first things HS does with any client and their marketing team…
MelissaD
March 7, 2024
cartoon pic of desktop computer with blog post on screenMarketing

How You Can Achieve More in 2024

Last month, HS talked about defining your marketing goals for 2024. This month, we’re going to expand on that a bit and discuss some of the simple things you can do to make great marketing impressions - in addition to your media plan. Every company has everyday touchpoints with customers. Are you making the most of yours? For example: Are you consistently using the same logo on all of your materials? Do your employees have good logo wear? Are any vehicles in your business branded? Consistently car washed or detailed? If you have an on-hold message, is it up to…
MelissaD
February 6, 2024
2024 marketing planMarketing

Defining Your Marketing Goals for 2024

As the new year comes into view, it’s a good time to examine your marketing goals for 2024. Doing so requires a brief look back: What did you do this past year that outperformed your expectations? What did you do this past year that under performed your expectations? What did you add or discontinue from your business? And how should you adjust accordingly? Do you know what your anticipated marketing investment is for the coming year? And how can you measure it and justify it? It’s easy to just push forward and dive into the new year. But if you…
MelissaD
January 9, 2024
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What’s the Story? Discovery Sessions Can Help You Know

Ancient philosopher Socrates believed the first step toward wisdom was to know thyself. We believe it’s also the first step toward sustained marketing success. The way you think of and speak about yourselves on the inside of your organization can have a big impact on how you tell your organization’s story to external stakeholders. Working with a marketing agency can help you hold a mirror up to your business that makes sure what you’re telling yourselves matches up with what you want your external stakeholders to think and feel about you. Ensuring there’s alignment between the two is vital to…
MelissaD
November 15, 2023
Being the One SourceIn Other NewsMarketing

Being the One Source

HS has a set of core values that we live and work by, everyday. One of them is to “Be the One Source”. It not only speaks to “being the one” who is committed to helping clients. It also highlights that we’re not just one discipline or specialty. We are a source that has expertise across all communication deliverables. Here’s five ways that makes a difference for our clients. Five Ways a Full Service Agency Helps Everyone wants expertise. That’s why we employ experts across all disciplines, from traditional media to digital media, research, strategy, social, public relations and account…
MelissaD
September 28, 2023
IMPORTANCE OF BRAND PHOTOGRAPHYMarketing

The Importance of Brand Photography

HS has talked a lot about branding lately - and what it means to you and your business. We thought it would be a good time to talk a little bit about the importance of brand photography. An Accurate Reflection of Your Business We already know that in business, appearances mean a lot, especially for a first time customer. Someone seeking you out online will make an initial judgment about your business based upon your photography. Great brand photography accomplishes a few things. At its very baseline, it shows you are a real business or person. When comparison-shopping any business…
MelissaD
July 17, 2023
HenkinSchultz Celebrates New Year, Turns 31MarketingPress Releases

HenkinSchultz Celebrates New Year, Turns 31

As the calendar says we’re in the latter part of 2022 and the beginning of the school year, HenkinSchultz is actually celebrating the new year. That’s because on Friday, Sept. 30, HS celebrates 31 years in business. What Does it Mean to Be 31? As we reflect on being 31, we thought it might be fun to look back at a few famous 31s through the years. Mike Piazza, one of the greatest catcher hitters in baseball wore number 31. Sylvester Stallone was 31 when “Rocky” won the Oscar for Best Picture. And John Dillinger, whose gang famously robbed Security…
MelissaD
September 30, 2022
Marketing pitfalls graphicMarketing

3.5 Common Pitfalls of Modern Marketing (and How to Address Them)

There are a number of marketing strategy questions we get asked about on a regular basis. As a leader in your organization, you may be experiencing some of these thoughts yourself. Below we've outlined 3.5 common issues organizations face, and offer some perspective from a Fractional CMO on how you might address them. 1. Viewing Marketing as a Cost Center vs. an Investment He was the sole proprietor and provider of services at an exciting new chiropractic clinic. With a tight budget, we discussed where and how he could begin making moves with his marketing without "throwing money out the…
MelissaD
August 16, 2022
An Introduction to Working with a Fractional CMOMarketing

An Introduction to Working with a Fractional CMO

John Wanamaker is often credited with the saying, "Half of my marketing budget is wasted, the trouble is, I don't know which half." That was over 100 years ago, and the good news is we've come a long way since then thanks to modern tools and technology. The bad news is, for leaders of many small and medium-sized businesses, while you're focused on running the operations of your business, your marketing efforts can remain a bit of a guessing game. The Difficulty of Adapting to Marketing Changes The world of marketing changes rapidly. Between the launch of new social channels,…
MelissaD
June 2, 2022