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Becka BurgerMarketingStaff

HenkinSchultz Looks Ahead in 2018

A Message from Becka Burger, Partner and Director of Client Services At the beginning of 2018, or any year, it’s common for many to reflect and look backwards. Those are great sentiments and quite useful in life. But at HenkinSchultz - and in marketing strategy - if you spend too much time in “back then,” you’re already behind the competition. The way customers and your target market consume products and services is constantly changing. Remember buying MP3s? That was cute. Or when you actually had to bring a coupon to a store? Novel. Apps used to be what you shared…
HenkinSchultz
January 17, 2018
Renegade - Sears Wing - Empire MallMarketingVideo

A Renegade Retail Marketing Plan

HS saddled up with our partners at Renegade Work and Western Store, and came up with a retail marketing plan to help them rope in more shoppers to their Sioux Falls location at the Empire Mall. We loved how their merchandise featured work and western wear that came together with rock ‘n roll flair, so we tailored their message to accentuate the fun clothing and accessories they sell in their store. We helped them develop and refine the voice of their brand, and we created a campaign featuring new radio, Pandora and TV spots, along with ads that will be…
HenkinSchultz
November 21, 2017
DigitalMarketing

Introducing Screenflair

Our smartphones are with us all the time, but they say almost nothing about our personality. While you can personalize the back of your device with a case, the front has traditionally been reserved for blank, boring screen protectors. Enamore Products developed a patented process that’s changed all that. Now, with Screenflair, you can personalize your protection with unique graphics and artwork that go around, and even on, your screen. They have a transparent quality that mostly fades to the background when the screen is on, adding a unique accent to your favorite apps and websites. Each protector is custom-fitted…
HenkinSchultz
October 24, 2017
GreatLIFE offers expanded servicesCampaignMarketingMedia PlanningService

GreatLIFE Golf & Fitness PLUS

GreatLIFE’s newest passion is “plus” – and when they came to us with all the new perks and benefits that were going to be available as part of their PLUS membership expansion, we developed a strategy to introduce it to their internal staff, members and the general public. Free movies + Canaries + rides, oh my! This line was featured on TV, radio, in-store point-of-purchase displays, flyers, web sliders, brochures, digital advertising, in-store videos, and a pocket-sized calendar that was distributed to members. We also created t-shirts featuring that line for employees to wear. We focused on those three new…
HenkinSchultz
July 31, 2017
HenkinSchultz-FTC-BlogAdvertisingBrandingMarketing

First Trust Company – A Seasoned Team Debuts a Fresh New Look

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…
HenkinSchultz
July 12, 2017
HenkinSchultz-JulyNewsletter-Lobby3AdvertisingMarketing

The Greatest Awards We’ve Ever Won are the Thank You Notes From Our Clients

When you walk in the front door of HenkinSchultz you see some cool things – first off, the space is clearly home to a very creative group of people. Your senses are stimulated with music, a water feature, some whimsical lighting displays and a bunch of trophies from our award-winning work over the years. But the trophies aren’t the awards that we’re proudest of. Take a closer look at the trophy case and you’ll see our greatest achievements – the thank you notes that our wonderful clients have written to us over the years. HS President and co-founder Kirby Schultz…
HenkinSchultz
July 12, 2017
Business branding through relationship buildingCampaignMarketing

Turning a Brand into a Bond

A great logo, consistent use of colors and cool signage are essential parts of creating a brand. These things will help customers recognize your business, and they’re certainly important. But you must ask yourself if those elements are part of a larger message from your company that’s creating a bond with your customers? Every element of your marketing – from your digital strategy to your mass media buys should work together to not just make people aware of your product or service, but to feel good about being a consumer of it. Effective digital and mass media campaigns need to…
HenkinSchultz
May 23, 2017
The art of marketing thank you cardsMarketing

The Art of Marketing

As artists, writers and creators, many of us grew up sketching or writing stories - lost in thought dreaming and scheming about all the things we could create. It is with this same playful daydreaming spirit that we arrive to work everyday. Our ambition is to turn the playful art we create into something that works for our clients. Art is subjective; marketing isn’t. Every project has a goal - a desired outcome. Commercial design is meant to reach that desired outcome. Knowing how to tell our client's story is critical. But, most importantly, knowing why that story matters is…
HenkinSchultz
February 28, 2017
marketing - don't just count the beans - get the whole enchilada - beyond measureMarketing

How Would Your Marketing Be Different if the Internet Didn’t Exist?

Before KPIs, CRMs and micro-moments, before the Internet was a part of our everyday lives, there was marketing – effective marketing that built brands. Good marketers did their homework, researched the target audience, studied the psychology of the demographic, put their best thinkers and designers to work and launched campaigns that promised to fill a need. Successful marketers used professional strategies that had been developed over many decades by the best creative minds in the industry to create campaigns that moved the needle. They were based on strategy, content, channels and the traditional marketing mix. Maybe they weren’t easy to…
HenkinSchultz
January 16, 2017
25 more yearsMarketing

Delivering Tech-driven Creative Solutions for the Future

As we sweep up the last remnants of our anniversary celebration, we’re feeling a little bittersweet, but we’re so excited about the future with more tech-driven creative solutions than ever for our clients.. Yes – we’re thankful for the memories, but we think that was just the beginning. We’re rolling up our sleeves to move seamlessly into our next 25 years with more – new products, smarter-than-ever digital strategies, hard-working creative and more of the same commitment to our clients that started in our first office above Zambroz. One of the things we’re most excited about is PinPoint, a shiny…
HenkinSchultz
October 11, 2016