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HenkinSchultz-JulyNewsletter-Lobby3 AdvertisingMarketing

The Greatest Awards We’ve Ever Won are the Thank You Notes From Our Clients

When you walk in the front door of HenkinSchultz you see some cool things – first off, the space is clearly home to a very creative group of people. Your senses are stimulated with music, a water feature, some whimsical lighting displays and a bunch of trophies from our award-winning work over the years. But the trophies aren’t the awards that we’re proudest of. Take a closer look at the trophy case and you’ll see our greatest achievements – the thank you notes that our wonderful clients have written to us over the years. HS President and co-founder Kirby Schultz…
HenkinSchultz
July 12, 2017
Business branding through relationship building CampaignMarketing

Turning a Brand into a Bond

A great logo, consistent use of colors and cool signage are essential parts of creating a brand. These things will help customers recognize your business, and they’re certainly important. But you must ask yourself if those elements are part of a larger message from your company that’s creating a bond with your customers? Every element of your marketing – from your digital strategy to your mass media buys should work together to not just make people aware of your product or service, but to feel good about being a consumer of it. Effective digital and mass media campaigns need to…
HenkinSchultz
May 23, 2017
The art of marketing thank you cards Marketing

The Art of Marketing

As artists, writers and creators, many of us grew up sketching or writing stories - lost in thought dreaming and scheming about all the things we could create. It is with this same playful daydreaming spirit that we arrive to work everyday. Our ambition is to turn the playful art we create into something that works for our clients. Art is subjective; marketing isn’t. Every project has a goal - a desired outcome. Commercial design is meant to reach that desired outcome. Knowing how to tell our client's story is critical. But, most importantly, knowing why that story matters is…
HenkinSchultz
February 28, 2017
marketing - don't just count the beans - get the whole enchilada - beyond measure Marketing

How Would Your Marketing Be Different if the Internet Didn’t Exist?

Before KPIs, CRMs and micro-moments, before the Internet was a part of our everyday lives, there was marketing – effective marketing that built brands. Good marketers did their homework, researched the target audience, studied the psychology of the demographic, put their best thinkers and designers to work and launched campaigns that promised to fill a need. Successful marketers used professional strategies that had been developed over many decades by the best creative minds in the industry to create campaigns that moved the needle. They were based on strategy, content, channels and the traditional marketing mix. Maybe they weren’t easy to…
HenkinSchultz
January 16, 2017
25 more years Marketing

Delivering Tech-driven Creative Solutions for the Future

As we sweep up the last remnants of our anniversary celebration, we’re feeling a little bittersweet, but we’re so excited about the future with more tech-driven creative solutions than ever for our clients.. Yes – we’re thankful for the memories, but we think that was just the beginning. We’re rolling up our sleeves to move seamlessly into our next 25 years with more – new products, smarter-than-ever digital strategies, hard-working creative and more of the same commitment to our clients that started in our first office above Zambroz. One of the things we’re most excited about is PinPoint, a shiny…
HenkinSchultz
October 11, 2016
PinPoint Automation Marketing logo Marketing

What Can Marketing Automation Do For Me?

By now you’ve heard about marketing automation. At first look, it sounds like the holy grail for anyone trying to make the most of sales leads. If done right, it can be an effective marketing solution for virtually any sales organization. But before you dive into the pond, let us explain some of the basics. What is marketing automation? Marketing automation is software designed to automate marketing action and interaction – like emails, phone calls, social media – with current clients and prospects based on client behavior and information gathered through your website or inbound marketing efforts. Simply put –…
HenkinSchultz
October 3, 2016
AdvertisingMarketing

Avera Heart Hospital – Spirited to the Core

Though they work around the clock, the Avera Heart Hospital staff begins each “day” with a prayer and the Pledge of Allegiance. We featured their unique culture in a great TV spot that aired this month. Avera Heart Hospital – Spirited, inside and out. The Avera Heart Hospital staff begins each “day” with a prayer and the Pledge of Allegiance. This practice is at the core of their culture and identity. And it’s the theme of a recent television spot created by HenkinSchultz. As we all celebrate this month of independence, it is not only a great time to reflect…
HenkinSchultz
July 12, 2016
LSS_power4.bettogeth.300x250 DesignMarketing

Life is Better Together

Throughout its history, LSS has been able to bring people together to make life better. With its newest program, Better Together, they hope to match up older adults with volunteers in the Sioux Falls area to build social relationships, provide new friendships and enrich the lives of older residents. By the end of September 2016, LSS hopes to recruit 40 volunteers to commit to spending just four hours a month with a senior “neighbor” and experience the power that just four hours of their time can have on the life another human being. As a marketing partner, HenkinSchultz has been…
HenkinSchultz
February 10, 2016
greatlife-challenge-event DesignEventsMarketingWeb Design

GreatLIFE Challenge

They make it look so easy. Willow Run Golf Course in Sioux Falls is the place to be this week for LPGA hopefuls from the U.S and 24 countries as they compete for their piece of the biggest purse - $210,000 – in Symetra Tour history and a coveted full exempt status on the LPGA Tour. It’s also a great place to be if you want to see how the pros do it. They swing, make contact with the ball and execute a perfect drive. No sweat. That’s kind of the way we looked at marketing this event. As the…
HenkinSchultz
September 2, 2015
BrandingMarketing

Who is Protecting Your Brand?

A brand means many things. It can be a name you recognize instantly or the way your customers feel about you. It can be a stunning design and a message about who you are at your core. With so much invested in your business and brand, it’s extremely important to protect both. Simple things like a great logo and consistency in the use, appearance, color and tone of your marketing materials make a big difference in breaking through the clutter of the competition. Your brand should not only be recognized, it should be repeated, respected and give your clients a…
HenkinSchultz
August 4, 2015