Marketing Archives | HenkinSchultz
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Marketing

the processMarketing

Why We’re Crazy Obsessed About The One Thing

Marketing companies have to do many things: research, strategy, creative, media, digital and so much more. The media and tools at our disposal are always evolving. But no matter how many things are out there, we’re still Crazy Obsessed about finding The One Thing. When we do, we apply it to creative marketing solutions. Everyone Talks Process, But This is a Way of Creative Thinking Whether it’s logo design or digital marketing strategy, HenkinSchultz believes in a way of thinking, a way of living. We are Crazy Obsessed in our work. So what does that actually mean? Let’s talk about…
MelissaD
August 10, 2020
blog graphicMarketing

Seasonal Marketing Strategies and Business Ideas

Seasons mean everything in South Dakota. Many of us enjoy the beauty and variety, even in its extremes. Seasons are often unpredictable – and that’s the last thing you want in agriculture, tourism or business. But the fact remains, seasonality is something we must all account for in life and business. With so much out of our control, it becomes especially important to manage the things in our control. As summer approaches, the HS crew offers these things to consider when planning  your seasonal marketing strategy. Know Your Business Marketing Trends Inside and Out Some businesses live and die by…
MelissaD
June 1, 2020
fun marketing projectsMarketing

HS Team Reflects on Fun Projects that Lift the Spirits

We’ve all had more time to reflect these past several weeks. It’s understated to say that all of us in business — or personally — could use a little pick me up right now. HS works hard daily to take care of our clients, and keep the good juices flowing with our creative team. One of the most fun things we do is develop client appreciation ideas. We develop fun concepts to say thank you, celebrate the holidays, or welcome on a new account. And some concepts, we do just for fun and to keep our creative muscles sharp. Here’s…
MelissaD
May 11, 2020
20 years of marketingMarketing

What’s Changed Since 2000? How Marketing Has Evolved.

The year 2000 ushered in the new millenium. We breathed a collective sigh of relief with no major problems from the dreaded Y2K scare and the St. Louis Rams won the Super Bowl. By years end, George W. Bush narrowly defeated Al Gore in a contested presidential election. A lot has changed since then, especially in our business. HenkinSchultz takes an opportunity at the start of 2020 to look back on what has changed, and what remains timeless in marketing. What’s Changed in Marketing and Technology To really consider what’s changed for marketing agencies, we have to look at what’s…
MelissaD
May 4, 2020
marketing on a budgetMarketing

Marketing on a Budget: 10 Tips on Creative Marketing Solutions

There are times every business needs to market on a tight budget. The businesses that weather this national crisis have already faced countless decisions. And we’ll all face difficult decisions moving forward, too. No matter the crisis, economy, cash flow or seasonality of business, HenkinSchultz marketing agency offers these creative marketing solutions to build awareness when dollars are tight. 10 Tips for Building Brand Awareness with a Low Budget 1. Set a Budget Setting a budget for branding expenses is crucial. Even if that number is closer to zero, a budget gives you discipline. It helps you avoid spending on…
MelissaD
April 8, 2020
Marketing

Client Appreciation and Creating Ideas That Get Noticed

Branding and marketing are largely about getting yourself noticed. But getting noticed isn’t just about logo design, brand identity, advertising, or the size of your media budget. Getting noticed has a lot to do with timing. Choosing when you deliver a message can really increase the impact that message makes. Like many, HenkinSchultz typically delivers little Christmas gifts to thank our clients at the end of the year. We are also the grateful beneficiary of gifts from vendors and partners. Grazing the mile-long line of meat and cheese trays and sweet baskets each year is a simple joy. But it…
HenkinSchultz
February 18, 2020
Types of Market Research MethodsMarketing

Types of Market Research Methods

We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…
Rachel Speiser
January 20, 2020
5 thingsAdvertisingMarketing

5 Things Your Marketing Agency Should Do For You

A lot of marketing agencies say they want to be your partner. It’s become a bit of a cliché. No doubt, many really mean that. It’s also code for, “We want to be so ingrained in your culture, you keep us around forever!” That’s a good thing as long as your partner is solving problems and adding to your success. As you consider your business partners, HenkinSchultz wants to share 5 Things Your Marketing Agency Should Do For You. 1. Be the Best Part of Your Day HS Executive Creative Director Chad Vander Lugt says it a lot and it…
HenkinSchultz
March 26, 2019
girl on counter in photography shootAdvertisingMarketing

Why Original Photography? Here Are 5 Good Reasons.

The following post was written by Chad Vander Lugt, Executive Creative Director. I had just finished a billboard assignment for a small chain of credit unions in Michigan. We were not using original photography. Rather, we used a series of trendy, colorful stock images of people. We placed small black rectangles over their eyes. The headlines confessed, “I’m Steve and I bank at a bank.” The goal of the campaign was to remind Kalamazoo commuters that it really was quite shameful to pay ATM fees all of the other fees banks required. Our scrappy little credit union offered so much…
HenkinSchultz
March 11, 2019
FunSeekers logo for NashvilleEventsMarketing

Celebrating the Art of Storytelling through Event Marketing

What does an Indiana seed company have in common with Nashville? Quite a bit actually. Like Nashville, Midwest Seed Company has always been good at storytelling. Midwest Seed took to the streets of Nashville to celebrate with clients and host a weekend of storytellers. HenkinSchultz helped with event marketing and branding the entire ‘Funseekers’ experience. What Exactly is Funseekers? Funseekers is a program Midwest Seed developed years ago. You could say it’s a thank you trip for their customers and prospects, but it’s a lot more than that. “Our Funseekers trips are really about living up to our customer focus…
HenkinSchultz
February 18, 2019