Marketing

Seasons mean everything in South Dakota. Many of us enjoy the beauty and variety, even in its extremes. Seasons are often unpredictable – and that’s the last thing you want in agriculture, tourism or business. But the fact remains, seasonality is something we must all account for in life and business. With so much out of our control, it becomes especially important to manage the things in our control. As summer approaches, the HS crew offers these things to consider when planning  your seasonal marketing strategy. Know Your Business Marketing Trends Inside and Out Some businesses live and die by…

We’ve all had more time to reflect these past several weeks. It’s understated to say that all of us in business — or personally — could use a little pick me up right now. HS works hard daily to take care of our clients, and keep the good juices flowing with our creative team. One of the most fun things we do is develop client appreciation ideas. We develop fun concepts to say thank you, celebrate the holidays, or welcome on a new account. And some concepts, we do just for fun and to keep our creative muscles sharp. Here’s…

The year 2000 ushered in the new millenium. We breathed a collective sigh of relief with no major problems from the dreaded Y2K scare and the St. Louis Rams won the Super Bowl. By years end, George W. Bush narrowly defeated Al Gore in a contested presidential election. A lot has changed since then, especially in our business. HenkinSchultz takes an opportunity at the start of 2020 to look back on what has changed, and what remains timeless in marketing. What’s Changed in Marketing and Technology To really consider what’s changed for marketing agencies, we have to look at what’s…

There are times every business needs to market on a tight budget. The businesses that weather this national crisis have already faced countless decisions. And we’ll all face difficult decisions moving forward, too. No matter the crisis, economy, cash flow or seasonality of business, HenkinSchultz marketing agency offers these creative marketing solutions to build awareness when dollars are tight. 10 Tips for Building Brand Awareness with a Low Budget 1. Set a Budget Setting a budget for branding expenses is crucial. Even if that number is closer to zero, a budget gives you discipline. It helps you avoid spending on…

Branding and marketing are largely about getting yourself noticed. But getting noticed isn’t just about logo design, brand identity, advertising, or the size of your media budget. Getting noticed has a lot to do with timing. Choosing when you deliver a message can really increase the impact that message makes. Like many, HenkinSchultz typically delivers little Christmas gifts to thank our clients at the end of the year. We are also the grateful beneficiary of gifts from vendors and partners. Grazing the mile-long line of meat and cheese trays and sweet baskets each year is a simple joy. But it…

We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…