Marketing Archives | HenkinSchultz
Category

Marketing

Marketing

Client Appreciation and Creating Ideas That Get Noticed

Branding and marketing are largely about getting yourself noticed. But getting noticed isn’t just about logo design, brand identity, advertising, or the size of your media budget. Getting noticed has a lot to do with timing. Choosing when you deliver a message can really increase the impact that message makes. Like many, HenkinSchultz typically delivers little Christmas gifts to thank our clients at the end of the year. We are also the grateful beneficiary of gifts from vendors and partners. Grazing the mile-long line of meat and cheese trays and sweet baskets each year is a simple joy. But it…
HenkinSchultz
February 18, 2020
Types of Market Research MethodsMarketing

Types of Market Research Methods

We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…
Rachel Speiser
January 20, 2020
5 thingsAdvertisingMarketing

5 Things Your Marketing Agency Should Do For You

A lot of marketing agencies say they want to be your partner. It’s become a bit of a cliché. No doubt, many really mean that. It’s also code for, “We want to be so ingrained in your culture, you keep us around forever!” That’s a good thing as long as your partner is solving problems and adding to your success. As you consider your business partners, HenkinSchultz wants to share 5 Things Your Marketing Agency Should Do For You. 1. Be the Best Part of Your Day HS Executive Creative Director Chad Vander Lugt says it a lot and it…
HenkinSchultz
March 26, 2019
girl on counter in photography shootAdvertisingMarketing

Why Original Photography? Here Are 5 Good Reasons.

The following post was written by Chad Vander Lugt, Executive Creative Director. I had just finished a billboard assignment for a small chain of credit unions in Michigan. We were not using original photography. Rather, we used a series of trendy, colorful stock images of people. We placed small black rectangles over their eyes. The headlines confessed, “I’m Steve and I bank at a bank.” The goal of the campaign was to remind Kalamazoo commuters that it really was quite shameful to pay ATM fees all of the other fees banks required. Our scrappy little credit union offered so much…
HenkinSchultz
March 11, 2019
FunSeekers logo for NashvilleEventsMarketing

Celebrating the Art of Storytelling through Event Marketing

What does an Indiana seed company have in common with Nashville? Quite a bit actually. Like Nashville, Midwest Seed Company has always been good at storytelling. Midwest Seed took to the streets of Nashville to celebrate with clients and host a weekend of storytellers. HenkinSchultz helped with event marketing and branding the entire ‘Funseekers’ experience. What Exactly is Funseekers? Funseekers is a program Midwest Seed developed years ago. You could say it’s a thank you trip for their customers and prospects, but it’s a lot more than that. “Our Funseekers trips are really about living up to our customer focus…
HenkinSchultz
February 18, 2019
apples orangesDigitalMarketing

Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019
Marketing

Buche Foods – When PR isn’t just valuable, it’s life changing.

For 113 years, Buche Foods of Wagner has provided fresh, quality food at a fair price. The Wagner, South Dakota company has a long history of operating in Native American country and reservation communities. When the lease of Pine Ridge’s only grocery store came up for bid, they saw an opportunity to not only serve but also provide an essential lifeline for the town. The existing grocery store had a troubled history of dated food, health violations and even a shutdown, which put many lives at risk. Understanding the complexities of reservations and tribal rule, Buche Foods knew they had…
HenkinSchultz
November 19, 2018
march madness bracketMarketing

HS Marketing Madness!

We love to get in the game and help our clients score with winning marketing. It’s especially fun to work on projects that revolve around annual events like college basketball tournaments. This year was exciting as two of our clients were presented with unique opportunities to market directly to basketball fans. Screenflair Screenflair is a patented, changeable and reusable screen protector that recently launched officially licensed NCAA designs. What better way to get the word out about these totally unique phone accessories than to do something totally unique at a major college basketball tournament? The Summit League Tournament at the…
HenkinSchultz
March 26, 2018
Katie_LocalSEO_HeaderAdvertisingMarketingSEO

Local SEO: 5 Steps to Improve Your Google Business Listing

As digital marketing experts at HenkinSchultz, we keep a close eye on changes within search engines. Google is constantly changing its algorithm in order to make their search engine a valuable place for searchers to find answers to their questions. Stats continue to show that people are turning to their mobile devices to search for local destinations including terms like “near me”. Optimizing your business’s local SEO with these current mobile trends is as important as ever, especially for the Google Local Pack. What is the Local Pack and Local Finder? The local pack is a feature within Google that…
Katie Mans
March 16, 2018
Showplace-Cabinetry-BlogHeaderBrandingDesignMarketing

Showplace: Building a National Brand

Showplace Cabinetry knows all about building things. As an employee owned company, they’ve become the 13th largest cabinet manufacturer in the United States. They’ve achieved this by building relationships, not just cabinetry. When it came time to rebuild their brand, they came to HenkinSchultz. Showplace employee owners knew they had a great thing going. They support their customers and listen to their needs. They meet or exceed expectations. They produce high-quality cabinetry that ships on time. And they attend to every order with a personal touch. But they also knew they had some very real challenges. When interviewing Showplace and…
HenkinSchultz
February 13, 2018