Marketing Archives | HenkinSchultz Creative Services
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Marketing

Buche Foods – When PR isn’t just valuable, it’s life changing.

By | Marketing

For 113 years, Buche Foods of Wagner has provided fresh, quality food at a fair price. The Wagner, South Dakota company has a long history of operating in Native American country and reservation communities. When the lease of Pine Ridge’s only grocery store came up for bid, they saw an opportunity to not only serve but also provide an essential lifeline for the town. The existing grocery store had a troubled history of dated food, health violations and even a shutdown, which put many lives at risk. Understanding the complexities of reservations and tribal rule, Buche Foods knew they had…

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march madness bracket

HS Marketing Madness!

By | Marketing
We love to get in the game and help our clients score with winning marketing. It’s especially fun to work on projects that revolve around annual events like college basketball tournaments. This year was exciting as two of our clients were presented with unique opportunities to market directly to basketball fans. Screenflair Screenflair is a patented, changeable and reusable screen protector that recently launched officially licensed NCAA designs. What better way to get the word out about these totally unique phone accessories than to do something totally unique at a major college basketball tournament? The Summit League Tournament at the...
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Local SEO: 5 Steps to Improve Your Google Business Listing

By | Advertising, Marketing, SEO
As digital marketing experts at HenkinSchultz, we keep a close eye on changes within search engines. Google is constantly changing its algorithm in order to make their search engine a valuable place for searchers to find answers to their questions. Stats continue to show that people are turning to their mobile devices to search for local destinations including terms like “near me”. Optimizing your business’s local SEO with these current mobile trends is as important as ever, especially for the Google Local Pack. What is the Local Pack and Local Finder? The local pack is a feature within Google that...
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Showplace: Building a National Brand

By | Branding, Design, Marketing
Showplace Cabinetry knows all about building things. As an employee owned company, they’ve become the 13th largest cabinet manufacturer in the United States. They’ve achieved this by building relationships, not just cabinetry. When it came time to rebuild their brand, they came to HenkinSchultz. Showplace employee owners knew they had a great thing going. They support their customers and listen to their needs. They meet or exceed expectations. They produce high-quality cabinetry that ships on time. And they attend to every order with a personal touch. But they also knew they had some very real challenges. When interviewing Showplace and...
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Becka Burger

HenkinSchultz Looks Ahead in 2018

By | Marketing, Staff
A Message from Becka Burger, Partner and Director of Client Services At the beginning of 2018, or any year, it’s common for many to reflect and look backwards. Those are great sentiments and quite useful in life. But at HenkinSchultz - and in marketing strategy - if you spend too much time in “back then,” you’re already behind the competition. The way customers and your target market consume products and services is constantly changing. Remember buying MP3s? That was cute. Or when you actually had to bring a coupon to a store? Novel. Apps used to be what you shared...
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A Renegade Retail Marketing Plan

By | Marketing, Video
HS saddled up with our partners at Renegade Work and Western Store, and came up with a retail marketing plan to help them rope in more shoppers to their Sioux Falls location at the Empire Mall. We loved how their merchandise featured work and western wear that came together with rock ‘n roll flair, so we tailored their message to accentuate the fun clothing and accessories they sell in their store. We helped them develop and refine the voice of their brand, and we created a campaign featuring new radio, Pandora and TV spots, along with ads that will be...
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Introducing Screenflair

By | Digital, Marketing, Video, Web Design
Our smartphones are with us all the time, but they say almost nothing about our personality. While you can personalize the back of your device with a case, the front has traditionally been reserved for blank, boring screen protectors. Enamore Products developed a patented process that’s changed all that. Now, with Screenflair, you can personalize your protection with unique graphics and artwork that go around, and even on, your screen. They have a transparent quality that mostly fades to the background when the screen is on, adding a unique accent to your favorite apps and websites. Each protector is custom-fitted...
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GreatLIFE offers expanded services

GreatLIFE Golf & Fitness PLUS

By | Campaign, Marketing, Media Planning, Service

GreatLIFE’s newest passion is “plus” – and when they came to us with all the new perks and benefits that were going to be available as part of their PLUS membership expansion, we developed a strategy to introduce it to their internal staff, members and the general public. Free movies + Canaries + rides, oh my! This line was featured on TV, radio, in-store point-of-purchase displays, flyers, web sliders, brochures, digital advertising, in-store videos, and a pocket-sized calendar that was distributed to members. We also created t-shirts featuring that line for employees to wear. We focused on those three new…

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First Trust Company – A Seasoned Team Debuts a Fresh New Look

By | Advertising, Branding, Marketing

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…

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The Greatest Awards We’ve Ever Won are the Thank You Notes From Our Clients

By | Advertising, Marketing

When you walk in the front door of HenkinSchultz you see some cool things – first off, the space is clearly home to a very creative group of people. Your senses are stimulated with music, a water feature, some whimsical lighting displays and a bunch of trophies from our award-winning work over the years. But the trophies aren’t the awards that we’re proudest of. Take a closer look at the trophy case and you’ll see our greatest achievements – the thank you notes that our wonderful clients have written to us over the years. HS President and co-founder Kirby Schultz…

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