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In Other News

Emily Sorenson - Digital Marketing Expert on Terms & Acronymns

A Guide to Digital Marketing Acronyms & Terms

By | In Other News
One thing is pretty consistent with digital marketing terms… just about everyone of them is an acronym! PPC, CPC, SEM, CTR, SEO, KPI… the list of 3 letter abbreviations for digital marketing concepts grows with the advent of every new technology. And let's face it, a lot of people are confused about what they mean, how to do it, and how to determine if it even worked! In this article Digital Marketing Director Emily Sorenson, is breaking down digital marketing abbreviations. This isn’t a complete list, but these are the ones most often used in reference to digital marketing terms...
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HS-At-CES-BlogHeader

HS at CES!

By | Events, In Other News, Technology

The Consumer Electronics Show in Las Vegas is where all the hottest new gear and accessories in the tech world debut. HenkinSchultz had two employees at the convention this year helping Screenflair with pitches to retailers and distributors, and assisting with a product party that was held on the third night of the convention for interested potential partners and consumers. Screenflair is a new company that sells patented, changeable/reusable screen protectors with designs that go around, and even on, your screen – they fade away when your phone comes on, creating a cool accent for all your favorite apps and…

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GreatLIFE Challenge 2017

Public Relations for the GreatLIFE Challenge

By | In Other News
HenkinSchultz has had a hole lotta fun helping our friends with public relations at GreatLIFE when they hosted The Sioux Falls GreatLIFE Challenge stop on the Symetra Tour. A big event like this takes months of planning and preparation, and our team kept our eye on the ball as the date of the event grew closer. A Winning Course of Action We deliver public relations that’s up to par, and for this particular project we helped by designing the badges, tickets, program booklet, course signage, yardage booklet, print and digital ads, live scoring digital billboards, the trophy and winners check...
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Public Relations Tips

Public Relations Pro Tips

By | In Other News

If you’ve secured a date and venue for your organization’s big event, then it’s time to start setting up your public relations plan. If this is a new event, remember to start your outreach efforts early – especially if you’re looking for sponsorships. It’s also important to start getting your event on the radar screen of relevant players in the media and anyone you might want to have in your audience. A great public relations strategy generates interest and attendance – which is especially important to have for a first-time event. Prioritization Prioritization is important when planning a public relations…

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Define your digital advertising success

Defining Digital Strategy Success

By | In Other News

Right now, your business probably has multiple initiatives in action to achieve a number of different goals. But what is the ultimate goal of your business? Are you looking for new business leads, more brand awareness, higher engagement or increased sales? Whatever your ultimate goal is, at HenkinSchultz we make sure your digital strategy is tailored to drive you towards that goal. If your goal is to increase engagement, then we can build upon your current metrics. We’ll create a strategy that takes small steps to grow your impressions with each piece of content and create a schedule using analytical…

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Lacey Cink

Lacey Cink Joins The HS Team… For The Summer

By | In Other News

Lacey Cink has joined the HS team as our copywriting intern. As with every new arrival, we find joy in torturing new recruits with a long list of questions and a photoshoot to reveal personality, deep dark secrets, and the really important stuff… what type of food they are likely to bring to the next pot luck. So far, Lacey seems like a keeper… but then again, we haven’t tried her brussels sprouts yet, so the jury is still out. 1 – what is your major? My major is Journalism, with a minor in Sarcasm. 2 – why have you chosen…

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Faini Designs

Faini Designs Jewelry Studio

By | Branding, In Other News

Every love story begins with a moment. The HenkinSchultz video production team was able to capture a special moment that turned into a memorable television spot that was perfectly aligned with Faini’s overall marketing strategy. “Here for all your moments” featured a real South Dakota couple telling the story of their engagement and how helpful the Faini staff was in making this occasion a special one. Nic Faini, Sales & Marketing Manager at Faini Designs Jewelry Studio, was thrilled with how the “Here for all your moments” spot turned out. “It’s the most impactful TV ad we’ve ever run,” said…

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Defining Your Brand Style

By | In Other News

You may not be able to define it, but you know it when you see it. You have your own personal style – your brand. From the clothes you wear to the car you drive and the friends you choose to the social media you post, you have created your own personal brand. For the most part, this happens unconsciously. It’s a natural extension of your personality. You may sanitize it a little (if you’re smart) and streamline the message a little, but generally, it’s a reflection of you. Too bad it’s not nearly so easy for a company to…

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5 Steps to an Awesome Client Event

By | In Other News

Planning an event can be daunting, especially a client event. The most important questions you need to ask yourself are how, what, why, where and who. If you can answer these five questions you are off to a good start. Over the years, HenkinSchultz has planned a few events so we want to share some of our go-to event planning advice. Get organized: First things first. Figure out all the moving parts and how they are going to work together. What is the concept? What are your goals? Where are you going to have it? Will there be food involved?…

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Why Brand Perception Is Important

By | In Other News

Everyone has a rep to protect. It can be the only thing making you money or not making you money. A brand is like a person. You make assumptions about it based on your perception and its reputation. These are the most powerful ways people are influenced when choosing any product or service. Take Southwest Airlines for instance. They positioned themselves as the friendly, easy going, no-fee airline in the United States. Their primary audience is the guy that drives the Honda or Toyota, not behind the wheel of the BMW or the Benz. He wants to save a couple…

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