Digital Archives | HenkinSchultz Creative Services
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Digital

Introducing Screenflair

By | Digital, Marketing, Video, Web Design
Our smartphones are with us all the time, but they say almost nothing about our personality. While you can personalize the back of your device with a case, the front has traditionally been reserved for blank, boring screen protectors. Enamore Products developed a patented process that’s changed all that. Now, with Screenflair, you can personalize your protection with unique graphics and artwork that go around, and even on, your screen. They have a transparent quality that mostly fades to the background when the screen is on, adding a unique accent to your favorite apps and websites. Each protector is custom-fitted...
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CellOnly website display

Building a Brand with a Complete Digital Strategy

By | Case Studies, Digital, Web Design
Overview While a vast majority of businesses today have a website, a lot of them fall short of being effective. Well-designed websites not only inform customers and generate leads, they also build brands. Every company should evaluate its website and decide if it’s working hard enough or if it needs to be revitalized. One company that wanted to re-evaluate its web presence was CellOnly, a Verizon Authorized Retailer with stores in seven states. Wanting more than just a good-looking website, CellOnly asked HenkinSchultz to develop a complete digital strategy that would help increase web traffic and bring more people into...
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mwdh

Increasing Awareness of Health Services Through Digital Marketing

By | Case Studies, Digital, Marketing
Overview Digital marketing has quickly become the largest medium for advertising and the most effective way to target potential customers. In fact, paid search, display advertising, social media advertising, online video advertising, and email marketing are expected to account for almost 50 percent of all advertising impressions in the United States by 2021. Knowing this trend, when HenkinSchultz was asked to partner with Midwest Digestive Health to increase awareness of its health services, the agency did so with a focus on digital marketing. Challenge Midwest Digestive Health, a division of Sioux Falls Specialty Hospital, focuses on the diagnosis, treatment, and...
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Butterfly House & Marine Cove Perfect Holiday Gift ad

Butterfly House & Marine Cove Takes Flight with the Right Mix of Digital Ads

By | Advertising, Digital
As the executive director of Butterfly House & Marine Cove, Audrey Willard wants to be able to share her passion for nature and wildlife with the world. We talked to Audrey about her use of digital ads in her marketing mix. HS: What are some of your goals for Butterfly House & Marine Cove for 2017? Audrey: We are focused on growing awareness of our organization and our new aquarium exhibits. Right now, we’re inviting people to experience the benefits of getting out of the cold and into this amazing, tropical indoor environment to discover the wonder of the butterflies...
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HS Digital Team

5 Powerful Digital Marketing Tools & Tactics for 2017

By | Digital
Finding the right mix in a world with so many digital marketing tools is big challenge for today’s marketers. During 2017, you’ll see traditional and digital media channels increasingly converge as messaging flows from planned paid media into real-time content across channels – and back again. Marketing is no longer a one-way street, but a multi-channel conversation that you can affect by your digital media strategy. Digital marketing offers companies a few big advantages. It allows businesses to accurately target their audience, is less expensive to produce, provides data to inform decision making and – with proper management – can...
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Would you like to Win a FREE Website?

By | Creativity, Design, Digital, Web Design
Enter the Wanna Winna Website Giveaway This year, HenkinSchultz is celebrating its 25th birthday. There will be presents, and not just the kind you find all wrapped up in ribbon. To say thank you, we’re giving away presence. Yours. Online. Free. If you’re a startup getting on your feet, a non-profit serving your community or an existing business looking for a refresh, read on. We understand the importance of online presence. And we know what it takes to build an engaging, user-friendly website that performs – and looks good, too! So we build a lot of them and now we’re...
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As Social Media Tools Evolve, They Also Frustrate. HenkinSchultz Can Navigate.

By | Digital
As a user, you’ve seen it. One day your information is all in one place, the next day an icon or access has changed, or a function even eliminated. The never-ending evolution of social media platforms can be equally frustrating when it comes to using social media digital advertising tools. Take Facebook for example. As its advertising service has grown, we’ve all at some point grumbled and shaken a fist at the computer. Its 20% Rule has flustered the day of many advertisers, large and small. After rumors that it may be going away, users were surprised to know that...
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4 New Ways to Think About Video Marketing Content

By | Advertising, Branding, Commercials, Community, Digital

For years, consumers have been viewing the majority of video – advertising and content – on the screen of their television. We’ve watched screens get smaller and portable, then larger, lighter and flatter, and finally completely mobile. Today, screens come in virtually every shape and size, from conventional to not so conventional. An LCD screen embedded on a page of Marie Claire magazine featured a 45 second video promoting a Dolce & Gabanna fragrance. And there’s more changing than the screens. Consumer’s viewing patterns are changing. Audiences will now consume video content in a way that’s most convenient at the…

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5 Marketing Trends to Guide You in 2015!

By | Advertising, Branding, Design, Digital, Technology, Web Design

As the New Year begins, it seems like everyone has a prediction. But it doesn’t take a crystal ball to recognize the marketing trends emerging for the coming year – just a good look at the world around us. Here are five things we’ve observed and we’ll be thinking about as we start off the year. 1. Marketing gets personal, again. There was a time in history when the Kirby vacuum cleaner salesman came to your door and customized his pitch just for you. Well that day has returned, but your door is now the closest screen. Consumers recognize that…

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Why referral marketing still works.

By | Advertising, Campaign, Community, Digital

Referral marketing. Ever heard of it? I’m positive you have heard of it or have participated in some sort of referral program. You know, the ones that say ‘Refer a friend and get 50% off your next product’. The people that utilize this form of marketing understand the power of word of mouth. Referrals continue to be a driving force behind increasing sales, and learning to harness this idea is something that any businessperson can do. Word-of-mouth marketing has always been one of the most powerful forms of advertising out there, good and bad. Now with the digital age in…

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