Digital

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…

Do we need a new name for 'traditional media'? It’s an unfortunate name, really. Traditional media implies stuffy, old, boring and even ineffective. And with an entire generation of young adults bucking anything labeled traditional, it makes the case for traditional media even more challenging. What is considered traditional media? Traditional media generally defines the advertising we’ve seen for almost 100 years: Television Radio Billboards Print These forms of advertising can be both broad and targeted in their messaging and reach. Each medium has its own set of generally accepted rules – and even stereotypes. Here are a few common…

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…

Finding the right mix in a world with so many digital marketing tools is big challenge for today’s marketers. During 2017, you’ll see traditional and digital media channels increasingly converge as messaging flows from planned paid media into real-time content across channels – and back again. Marketing is no longer a one-way street, but a multi-channel conversation that you can affect by your digital media strategy. Digital marketing offers companies a few big advantages. It allows businesses to accurately target their audience, is less expensive to produce, provides data to inform decision making and – with proper management – can…

As a user, you’ve seen it. One day your information is all in one place, the next day an icon or access has changed, or a function even eliminated. The never-ending evolution of social media platforms can be equally frustrating when it comes to using social media digital advertising tools. Take Facebook for example. As its advertising service has grown, we’ve all at some point grumbled and shaken a fist at the computer. Its 20% Rule has flustered the day of many advertisers, large and small. After rumors that it may be going away, users were surprised to know that…