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The Importance of Video Content on Social MediaDigitalVideo

The Importance of Video Content on Social Media and Websites

Did you know that video makes up over 60% of all internet traffic? Some estimate that number to be closer to 80% by the end of 2019. Here are a few more fun stats. According to OptinMonster, those using video see an increase of: 81% in product sales 66% in lead generation 54% in brand awareness Additionally, 92% of mobile video consumers share videos with others, according to Invodo. Marketers spend billions of dollars on online video advertising. But you don’t have to spend that to make the most of your budget. Video content can be an affordable part of…
MelissaD
September 3, 2019
HS Social Campaign TipsDigital

Tips for Running a Successful Social Media Campaign

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…
HenkinSchultz
July 10, 2019
MetricsDigital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
Rachel Speiser
June 25, 2019
Traditional vs Digital Media MarketingDigital

Traditional Media & How It Works with Digital

Do we need a new name for 'traditional media'? It’s an unfortunate name, really. Traditional media implies stuffy, old, boring and even ineffective. And with an entire generation of young adults bucking anything labeled traditional, it makes the case for traditional media even more challenging. What is considered traditional media? Traditional media generally defines the advertising we’ve seen for almost 100 years: Television Radio Billboards Print These forms of advertising can be both broad and targeted in their messaging and reach. Each medium has its own set of generally accepted rules – and even stereotypes. Here are a few common…
HenkinSchultz
March 20, 2019
free competitive analysisDigital

How a Digital Competitive Analysis Benefits Your Business

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…
HenkinSchultz
March 4, 2019
apples orangesDigitalMarketing

Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019
DigitalMarketing

Introducing Screenflair

Our smartphones are with us all the time, but they say almost nothing about our personality. While you can personalize the back of your device with a case, the front has traditionally been reserved for blank, boring screen protectors. Enamore Products developed a patented process that’s changed all that. Now, with Screenflair, you can personalize your protection with unique graphics and artwork that go around, and even on, your screen. They have a transparent quality that mostly fades to the background when the screen is on, adding a unique accent to your favorite apps and websites. Each protector is custom-fitted…
HenkinSchultz
October 24, 2017
CellOnly website displayCase StudiesDigitalWebsite Design

Building a Brand with a Complete Digital Strategy

Overview While a vast majority of businesses today have a website, a lot of them fall short of being effective. Well-designed websites not only inform customers and generate leads, they also build brands. Every company should evaluate its website and decide if it’s working hard enough or if it needs to be revitalized. One company that wanted to re-evaluate its web presence was CellOnly, a Verizon Authorized Retailer with stores in seven states. Wanting more than just a good-looking website, CellOnly asked HenkinSchultz to develop a complete digital strategy that would help increase web traffic and bring more people into…
HenkinSchultz
October 17, 2017
Butterfly House & Marine Cove Perfect Holiday Gift adAdvertisingDigital

Butterfly House & Marine Cove Takes Flight with the Right Mix of Digital Ads

As the executive director of Butterfly House & Marine Cove, Audrey Willard wants to be able to share her passion for nature and wildlife with the world. We talked to Audrey about her use of digital ads in her marketing mix. HS: What are some of your goals for Butterfly House & Marine Cove for 2017? Audrey: We are focused on growing awareness of our organization and our new aquarium exhibits. Right now, we’re inviting people to experience the benefits of getting out of the cold and into this amazing, tropical indoor environment to discover the wonder of the butterflies…
HenkinSchultz
December 7, 2016
HS Digital TeamDigital

5 Powerful Digital Marketing Tools & Tactics for 2017

Finding the right mix in a world with so many digital marketing tools is big challenge for today’s marketers. During 2017, you’ll see traditional and digital media channels increasingly converge as messaging flows from planned paid media into real-time content across channels – and back again. Marketing is no longer a one-way street, but a multi-channel conversation that you can affect by your digital media strategy. Digital marketing offers companies a few big advantages. It allows businesses to accurately target their audience, is less expensive to produce, provides data to inform decision making and – with proper management – can…
HenkinSchultz
December 7, 2016