Design Archives | HenkinSchultz
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Design

HS LOGO before after BrandingDesign

Creating & Updating a Company Logo: How We Did It

Choosing the right logo and color palette for your business can be just as important as choosing the right name. Your logo is often the first thing people think of when they think of your company. In late 2018, HenkinSchultz (aka HS) updated their brand standards – including the logo icon as well as the colors. The goal of updating our brand was to make HS look more fun and approachable. The signature ‘HS’ remains – you won’t find that font anywhere online. Originally designed by Kirby Schultz and another HS designer, it represents more traditional art and less of…
HenkinSchultz
January 30, 2019
good design has a marketing purpose Design

What Has Changed, What Will Never Change

Design. It’s a topic that inspires a lot of healthy debate. In the advertising business, the tools of design have changed through the years. Does anyone remember a T-square or pica ruler? Software is ever evolving and they way consumers view design has changed too. Think about the difference between a full-page magazine ad and a tiny Google display ad. HenkinSchultz has always been obsessed with a design. And we have a diverse group of exceptional designers that bring different skills to our work. So we thought it would be a fun idea to hear, in their own words, what…
HenkinSchultz
January 23, 2019
Midwest Seed logo inspiration BrandingDesign

When a Logo is More Than a Logo

In the seed business, your logo and seed cap are your calling card. Midwest Seed Genetics knows this as well as anyone. After an eleven year absence from the market, Midwest Seed was back. And what started as a simple logo refresh from HenkinSchultz, not only became a certified seed hat hit – but a company wide rallying cry. The logo in its new form is a nod to their history, pulling four diamond shapes from the original design. The diamonds represent plots of American farmland and the yellow symbolizes “the home 40.” Assembled together, they also resemble a horizontal…
HenkinSchultz
August 20, 2018
Showplace-Cabinetry-BlogHeader BrandingDesignMarketing

Showplace: Building a National Brand

Showplace Cabinetry knows all about building things. As an employee owned company, they’ve become the 13th largest cabinet manufacturer in the United States. They’ve achieved this by building relationships, not just cabinetry. When it came time to rebuild their brand, they came to HenkinSchultz. Showplace employee owners knew they had a great thing going. They support their customers and listen to their needs. They meet or exceed expectations. They produce high-quality cabinetry that ships on time. And they attend to every order with a personal touch. But they also knew they had some very real challenges. When interviewing Showplace and…
HenkinSchultz
February 13, 2018
Derek Soukup Q & A DesignStaff

8 Questions for Graphic Designer Derek Soukup

From the Apple Mac IIGS to PhotoShop CC Derek Soukup has been having fun with graphic design since he was in high school. Since joining the team at HenkinSchultz, he's shared much of that talent, not to mention a growler or two. We sat down with Derek and asked him a few questions to get to know him better. Here's what we found out. Enjoy! 1. As a graphic designer, where do you go for inspiration? I pull inspiration from everything I come in touch with. I flip through magazines just to look at the ads. I look at product packaging…
HenkinSchultz
October 10, 2017
River Centre branch Vision & Values signage BrandingCreativityDesign

Signage Completes the Look at New American Bank & Trust Branch

When South Dakota’s American Bank & Trust announced they were opening up a second Sioux Falls location, HenkinSchultz and the HS Sign Shop were happy to help make the downtown flagship branch look special with some unique art and signage. Our designers and the HS Sign Shop created a frosted glass accent wall that spoke to AB&T’s vision and values – this is the focal point for their space. In addition to signage, they also wanted some distinctive art for their walls. HenkinSchultz, along with Sioux Falls photographer Tom Dempster, photographed and supplied AB&T with some memorable pieces. Another important…
HenkinSchultz
June 22, 2017
18802-HS-HS-Website-Giveaway_Blog CreativityDesignDigitalWeb Design

Would you like to Win a FREE Website?

Enter the Wanna Winna Website Giveaway This year, HenkinSchultz is celebrating its 25th birthday. There will be presents, and not just the kind you find all wrapped up in ribbon. To say thank you, we’re giving away presence. Yours. Online. Free. If you’re a startup getting on your feet, a non-profit serving your community or an existing business looking for a refresh, read on. We understand the importance of online presence. And we know what it takes to build an engaging, user-friendly website that performs – and looks good, too! So we build a lot of them and now we’re…
HenkinSchultz
July 15, 2016
LSS_power4.bettogeth.300x250 DesignMarketing

Life is Better Together

Throughout its history, LSS has been able to bring people together to make life better. With its newest program, Better Together, they hope to match up older adults with volunteers in the Sioux Falls area to build social relationships, provide new friendships and enrich the lives of older residents. By the end of September 2016, LSS hopes to recruit 40 volunteers to commit to spending just four hours a month with a senior “neighbor” and experience the power that just four hours of their time can have on the life another human being. As a marketing partner, HenkinSchultz has been…
HenkinSchultz
February 10, 2016
Teddy-Bear-Den-20165 DesignService

Happy New Babies

On a mission to promote healthier pregnancies, healthier babies and a healthier community, The Teddy Bear Den reaches out to low-income pregnant women, pregnant immigrant women and pregnant teens with encouragement, education and incentives to maintain a healthy lifestyle. As a sponsor of their annual Celebrity Night Out fundraising event, HenkinSchultz has been working with them to create save-the-date mailers, invitations and programs for nearly a decade. For The Teddy Bear Den’s 13th Annual Celebrity Night Out Auction for Healthy Babies and Healthy Moms on Friday, January 15, 2016 at CJ Callaway’s, we pulled out all the warm fuzzies we…
HenkinSchultz
January 12, 2016
greatlife-challenge-event DesignEventsMarketingWeb Design

GreatLIFE Challenge

They make it look so easy. Willow Run Golf Course in Sioux Falls is the place to be this week for LPGA hopefuls from the U.S and 24 countries as they compete for their piece of the biggest purse - $210,000 – in Symetra Tour history and a coveted full exempt status on the LPGA Tour. It’s also a great place to be if you want to see how the pros do it. They swing, make contact with the ball and execute a perfect drive. No sweat. That’s kind of the way we looked at marketing this event. As the…
HenkinSchultz
September 2, 2015