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HS Graphic Designers Share Tips on Creating Brand GuidelinesDesignStaff

HS Graphic Designers Share Tips on Creating Brand Guidelines

Branding is a word that gets thrown around a lot. Branding may refer to your name, reputation, marketing executions, appearance and more. While all these things are part of your brand, the most instantly recognizable part is how you represent yourself in design - particularly your logo and mark. But no design or new branding considerations should ever take place without understanding the overall marketing strategy required for that particular client. Who is the target? When and how is the target exposed to the brand? What mediums will be most used? What impressions do we want a viewer to walk…
MelissaD
May 24, 2023
Making Your Mark with Logo Design-01Design

Make Your Mark with Logo Design

Some of the most iconic logos are recognized around the world. That’s not by accident. Your logo is often the most public-facing part of your business. It reflects your brand, or—in the simplest terms—your personality. A Reflection of Your Business and Personality In many cases, businesses exist and operate successfully without a lot of thought or intention put into their logo or the graphic design elements of their name. However, most businesses need to be seen and recognized by new customers and prospects. And that’s where a logo can prove quite important. Because you know your business, your origin and…
MelissaD
December 22, 2022
tips for rebrandBrandingDesign

Tips for Rebranding with a Marketing Agency

Your brand is more than your logos and colors. At HenkinSchultz, we believe your brand is: Who you believe you are What people believe about you Daily demonstrations of each in your work and appearance Taking on a full rebrand means embarking on a thoughtful process to determine the brand identity and how to portray it in the logo and other advertising materials. Maybe your company has evolved beyond the current identity and is ready for something new. Or, your target audience has changed and your competitors are ramping up. Rebranding is a great chance to strengthen your presence in…
HenkinSchultz
October 5, 2020
Design PrinciplesDesign

Design Principles 101: The Basics of Graphic Design

What is good design? We know it when we see it. Good design is everywhere. Even within objects of daily life. It’s an exquisite wine glass, a distinctive lamp shade, or a decorative throw pillow. Good design is more than just eye appeal though. It balances form and function. It enhances space and works in a useful way. It pulls together both purpose and posh effortlessly. It’s on screen right now! You’re viewing this post on a webpage that was designed for the purpose of reading. Trends for design are changing all of the time. The methods have not. Good…
HenkinSchultz
August 1, 2019
Graphic Design advice Featuring Lynell Weeg & Tammy LarsonDesignStaff

Graphic Design Advice for Students and Artists

HenkinSchultz designers Lynell Weeg and Tammy Larson were once students too. As experienced graphic artists, they have a passion for sharing design skills they’ve learned with students. We asked them to step away from their Adobe Suite for a few minutes and share thoughts for aspiring artists. Engage Both Sides of Your Brain “We are artists, yes, but in communication design, details, organization, critical thinking and logic are just as important as creativity and aesthetics,” says Creative Director Lynell Weeg. “Paying attention to details saves employers and clients time and money. It will make you a better artist and a…
HenkinSchultz
April 3, 2019
HS LOGO before afterBrandingDesign

Creating & Updating a Company Logo: How We Did It

Choosing the right logo and color palette for your business can be just as important as choosing the right name. Your logo is often the first thing people think of when they think of your company. In late 2018, HenkinSchultz (aka HS) updated their brand standards – including the logo icon as well as the colors. The goal of updating our brand was to make HS look more fun and approachable. The signature ‘HS’ remains – you won’t find that font anywhere online. Originally designed by Kirby Schultz and another HS designer, it represents more traditional art and less of…
HenkinSchultz
January 30, 2019
good design has a marketing purposeDesign

What Has Changed, What Will Never Change

Design. It’s a topic that inspires a lot of healthy debate. In the advertising business, the tools of design have changed through the years. Does anyone remember a T-square or pica ruler? Software is ever evolving and they way consumers view design has changed too. Think about the difference between a full-page magazine ad and a tiny Google display ad. HenkinSchultz has always been obsessed with a design. And we have a diverse group of exceptional designers that bring different skills to our work. So we thought it would be a fun idea to hear, in their own words, what…
HenkinSchultz
January 23, 2019
Midwest Seed logo inspirationBrandingDesign

When a Logo is More Than a Logo

In the seed business, your logo and seed cap are your calling card. Midwest Seed Genetics knows this as well as anyone. After an eleven year absence from the market, Midwest Seed was back. And what started as a simple logo refresh from HenkinSchultz, not only became a certified seed hat hit – but a company wide rallying cry. The logo in its new form is a nod to their history, pulling four diamond shapes from the original design. The diamonds represent plots of American farmland and the yellow symbolizes “the home 40.” Assembled together, they also resemble a horizontal…
HenkinSchultz
August 20, 2018
Showplace-Cabinetry-BlogHeaderBrandingDesignMarketing

Showplace: Building a National Brand

Showplace Cabinetry knows all about building things. As an employee owned company, they’ve become the 13th largest cabinet manufacturer in the United States. They’ve achieved this by building relationships, not just cabinetry. When it came time to rebuild their brand, they came to HenkinSchultz. Showplace employee owners knew they had a great thing going. They support their customers and listen to their needs. They meet or exceed expectations. They produce high-quality cabinetry that ships on time. And they attend to every order with a personal touch. But they also knew they had some very real challenges. When interviewing Showplace and…
HenkinSchultz
February 13, 2018
Derek Soukup Q & ADesignStaff

8 Questions for Graphic Designer Derek Soukup

From the Apple Mac IIGS to PhotoShop CC Derek Soukup has been having fun with graphic design since he was in high school. Since joining the team at HenkinSchultz, he's shared much of that talent, not to mention a growler or two. We sat down with Derek and asked him a few questions to get to know him better. Here's what we found out. Enjoy! 1. As a graphic designer, where do you go for inspiration? I pull inspiration from everything I come in touch with. I flip through magazines just to look at the ads. I look at product packaging…
HenkinSchultz
October 10, 2017
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