Copywriting Archives | HenkinSchultz Creative Services


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Effective Marketing Appeals to our Emotions

By | Campaign, Copywriting, Television

This year’s Super Bowl ads featured an overarching theme that was more focused on emotion-driven storytelling than in previous years. When you’re paying $5 million for a thirty-second spot, you expect results. And emotional appeals deliver. From Budweiser’s controversial “Born The Hard Way” ad – the story of the founder of the brewery’s journey to America to pursue his dreams – to 84 Lumber’s “The Journey Begins,” emotional messages proved to spark social media interest and inspire traditional media coverage. Heartfelt spots that emphasize substance over style speak to why we care in the first place. A story with an…

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Meet HenkinSchultz: Paige, The Intern

By | Advertising, Branding, Copywriting, Digital

My name is Paige Shafrath and I am the summer intern at HenkinSchultz. I am originally from Hampton, Iowa, which is a small town about an hour and a half north of Des Moines. No, I wasn’t raised on a farm, however, you could find a field about a block from each side of my house. I started off my college career at Winona State University in Minnesota. I couldn’t find a job in Winona the summer going into my junior year, so my brother suggested I move to Brookings, SD. After becoming best friends with my random roommates that…

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