Copywriting Archives - HenkinSchultz Skip to main content
Category

Copywriting

Why brand voice and STORYTELLING ARE EVEN MORE IMPORTANT IN THE AGE OF AICopywriting

Why Brand Voice and Storytelling Are Even More Important in the Age of AI

The robots are coming. The robots are already here. The robots are everywhere. Artificial intelligence is quickly changing the game in marketing and communications as computer programs like Chat GPT become more adept at mimicking how human beings communicate. Like many software tools, AI can build convenience and efficiency into mundane, routine processes, but it also raises questions about our roles as marketing professionals as the tools we use literally evolve before our eyes. For example, AI will alter how we create content and improve SEO for our clients while helping to highlight the things humans still do best, like…
MelissaD
October 26, 2023
Storytelling and Emotional CopywritingCopywriting

Telling Stories at a Time They’re Really Needed

It was just a few weeks ago the whole world changed, which is maybe putting it mildly. Shops and businesses were putting policies in place to take extra precaution — and all of us were being just a little more careful. Today, we see the real-life impact of how this is affecting businesses, livelihoods and lives. But HenkinSchultz is not writing today to talk about the word that’s already dominated too much of our lives, we’re here to talk about the very human need of telling and hearing stories. Stories Make Emotional Connections Stories connect us to our history. They…
HenkinSchultz
March 30, 2020
woman's face cryingCampaignCopywritingTelevision

Effective Marketing Appeals to our Emotions

This year’s Super Bowl ads featured an overarching theme that was more focused on emotion-driven storytelling than in previous years. When you’re paying $5 million for a thirty-second spot, you expect results. And emotional appeals deliver. From Budweiser’s controversial “Born The Hard Way” ad – the story of the founder of the brewery’s journey to America to pursue his dreams – to 84 Lumber’s “The Journey Begins,” emotional messages proved to spark social media interest and inspire traditional media coverage. Heartfelt spots that emphasize substance over style speak to why we care in the first place. A story with an…
HenkinSchultz
March 15, 2017
AdvertisingBrandingCopywritingDigital

Meet HenkinSchultz: Paige, The Intern

My name is Paige Shafrath and I am the summer intern at HenkinSchultz. I am originally from Hampton, Iowa, which is a small town about an hour and a half north of Des Moines. No, I wasn't raised on a farm, however, you could find a field about a block from each side of my house. I started off my college career at Winona State University in Minnesota. I couldn't find a job in Winona the summer going into my junior year, so my brother suggested I move to Brookings, SD. After becoming best friends with my random roommates that…
HenkinSchultz
May 15, 2014