The robots are coming. The robots are already here. The robots are everywhere. Artificial intelligence is quickly changing the game in marketing and communications as computer programs like Chat GPT become more adept at mimicking how human beings communicate. Like many software tools, AI can build convenience and efficiency into mundane, routine processes, but it also raises questions about our roles as marketing professionals as the tools we use literally evolve before our eyes. For example, AI will alter how we create content and improve SEO for our clients while helping to highlight the things humans still do best, like…

It was just a few weeks ago the whole world changed, which is maybe putting it mildly. Shops and businesses were putting policies in place to take extra precaution — and all of us were being just a little more careful. Today, we see the real-life impact of how this is affecting businesses, livelihoods and lives. But HenkinSchultz is not writing today to talk about the word that’s already dominated too much of our lives, we’re here to talk about the very human need of telling and hearing stories. Stories Make Emotional Connections Stories connect us to our history. They…