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Wanna Winna Website Winners

By | Community
We’re pleased to announce the winners of our Wanna Winna Website Giveaway, Big Paws Canine Foundation and Dakota Spirit. We selected one nonprofit organization and one for-profit company as winners. Each of the companies will receive a $10,000 credit toward a website to be designed and developed by HenkinSchultz. And they’re thrilled to get started. Non-Profit Winner: Big Paws Canine Foundation, Inc. The nonprofit winner, Big Paws Canine Foundation, Inc. (Midwest Operations) provides service dogs to disabled veterans and former first responders injured in the line of duty. Midwest Director of Operations, Gail Dickerson, was shocked when she got the...
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HenkinSchultz Celebrates the Past, the Presence and the Future.

By | Community, Staff

This year, HenkinSchultz Creative Services is celebrating its 25th anniversary. Since 1991 when the company was established, partners Joe Henkin and Kirby Schultz have been committed to presence – delivered with strategic, artfully executed creative to select clients that share their vision. And though technology in the world of marketing has changed, the creative energy behind great marketing is the same as it’s always been. It starts with an idea. Over the years Joe and Kirby have consistently hired thinkers – smart creative talent passionate about turning ideas into something that changes people. And about seeing clients succeed. No matter…

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4 New Ways to Think About Video Marketing Content

By | Advertising, Branding, Commercials, Community, Digital

For years, consumers have been viewing the majority of video – advertising and content – on the screen of their television. We’ve watched screens get smaller and portable, then larger, lighter and flatter, and finally completely mobile. Today, screens come in virtually every shape and size, from conventional to not so conventional. An LCD screen embedded on a page of Marie Claire magazine featured a 45 second video promoting a Dolce & Gabanna fragrance. And there’s more changing than the screens. Consumer’s viewing patterns are changing. Audiences will now consume video content in a way that’s most convenient at the…

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4 Reasons Internet Security Matters – Beyond the Data

By | Community, Technology

The threat is real. International computer hackers are taking hostages, and they’re doing it with your help. If you are responsible for the security of your company website or network server, it’s up to you to make sure you’ve done your due diligence to keep users safe. While the most obvious reason for keeping your site and network secure is protecting data, there are a few not-so-obvious reasons that Internet security should be important to you and your company. The following are worth considering: I feel so used. In many cases, it’s not the data hackers are looking for. Instead,…

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Counting Down to Christmas

By | Community

Tis the season for gift wrapping, holiday baking, last-minute shopping and trekking across the miles to visit family and friends. It’s not surprising that we bring the holidays to work with us, and the stress can be overwhelming. Lighten up – and share some cheer during the most wonderful time of the year with some easy-to-manage festivities that let co-workers celebrate, laugh and enjoy wonderful people they spend so much of their lives with. At HenkinSchultz, 2014 marks our “15th Annual Treat Day Countdown to Holiday Extravaganza” – a celebration of food, friends & wonderment & peppermint. To make this…

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6 Ways Contests Pay Off

By | Ad of the Week, Advertising, Branding, Commercials, Community, Design

You could win. It’s the reason people come hundreds of miles to stand in line for a shot at being the next American Idol when the chances are slim and time is precious. A chance to win compels us to do things that we would otherwise never consider. Perhaps that’s the reason that contests and giveaways have become such a huge component of marketing today. People just want to win. If you’re not using contests to market your business, product or brand, you could be missing out on a big opportunity. On the other hand, contests can be cumbersome and…

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Making Space for Creativity

By | Community, Design, Service

Hey, you’re out of bounds One of the biggest challenges for marketers everywhere is boundaries. Whether you’re designing a print ad, a billboard or a tradeshow booth, boundaries are every place – except one. There’s one space where you can let yourself go out of bounds. It’s your creativity. Ideas have no budget, no screen resolution and no space to consider. Unfortunately, too many formulas and rules have led us into complacency. We see limits instead of possibilities. The trick is perspective. To be creative, it’s essential to see endless possibilities. Little ideas are hard to scale up, but once…

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Commit to a Cause – Create a Positive Culture

By | Charity, Community

Work worth doing You hear a lot about marketing to consumers and marketing to other businesses, but you don’t hear nearly as much about internal marketing – engaging employees in the company’s mission, goals and culture – until recently. As it turns, out the millennials, who will make up more than 50 percent of the workforce by 2020, are awfully concerned about making a difference in the world, and they bring that concern to work with them every day. The connection between job satisfaction and corporate causes is nothing new. Study after study shows that employees are happier, more productive…

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Why referral marketing still works.

By | Advertising, Campaign, Community, Digital

Referral marketing. Ever heard of it? I’m positive you have heard of it or have participated in some sort of referral program. You know, the ones that say ‘Refer a friend and get 50% off your next product’. The people that utilize this form of marketing understand the power of word of mouth. Referrals continue to be a driving force behind increasing sales, and learning to harness this idea is something that any businessperson can do. Word-of-mouth marketing has always been one of the most powerful forms of advertising out there, good and bad. Now with the digital age in…

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Showing Gratitude: The Importance of Client Appreciation

By | Community, Video

These days, it seems like customer appreciation has taken a back seat in the midst of this hectic thing called life, and on the opposite side of the fence, loyalty is in short supply. To keep the trust and business of your clients, it’s more important than ever to show them how much they’re appreciated. Recently HenkinSchultz helped the SDSU Foundation orchestrate and produce a spectacular Donor Celebration Event. The goal was to show donors their direct impact on these kids’ lives and the ways in which they are opening doors that would have never been available if not for…

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