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4 New Ways to Think About Video Marketing Content

For years, consumers have been viewing the majority of video – advertising and content – on the screen of their television. We’ve watched screens get smaller and portable, then larger, lighter and flatter, and finally completely mobile. Today, screens come in virtually every shape and size, from conventional to not so conventional. An LCD screen embedded on a page of Marie Claire magazine featured a 45 second video promoting a Dolce & Gabanna fragrance. And there’s more changing than the screens. Consumer’s viewing patterns are changing. Audiences will now consume video content in a way that’s most convenient at the…
HenkinSchultz
February 17, 2015
Ad of the WeekAdvertisingBrandingCommercialsCommunityDesign

6 Ways Contests Pay Off

You could win. It’s the reason people come hundreds of miles to stand in line for a shot at being the next American Idol when the chances are slim and time is precious. A chance to win compels us to do things that we would otherwise never consider. Perhaps that’s the reason that contests and giveaways have become such a huge component of marketing today. People just want to win. If you’re not using contests to market your business, product or brand, you could be missing out on a big opportunity. On the other hand, contests can be cumbersome and…
HenkinSchultz
November 11, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Safety Dance 2K14

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…
HenkinSchultz
June 6, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsTelevision

Ad of the Week: The Curve Changes Everything

She's a comin' in HOTT! 72andSunny has taken this ad to a whole new field of dreams! This summer's advertising is starting off with a curve ball, however, when I say ball, I actually mean screen. Samsung has come out with a curve-shaped TV that takes flat-screened-boring entertainment to new levels of engagement. The 60-second spot demonstrates the curved TV experience by showing movie clips that are compiled as if the characters minds are completely blown by this fantastic idea. However, these aren't just some run-of-the-mill clips. These clips are the classics. The climaxes of all climaxes! The inspirational-get-on-your-feet-and-clap scenes…
HenkinSchultz
May 23, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: Un-steak My Heart

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love's blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn't pretty -- but I'll spare you the gritty details (you wish - I got depantsed…
HenkinSchultz
May 16, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercials

Ad of the Week: Taco Bell Goes for McDonald’s Breakfast Jugular

In the cutthroat business that is fast food, a company must position itself as the better option - or blatantly smear the other's name from here to Mexico. McDonald's seems to have been the go-to breakfast place for many moons, beating out other breakfast wannabes such as Burger King or Carl's Jr. But there is a new player in town and it hasn't been shy by any stretch of the imagination. Taco Bell comes in swinging with it's new breakfast menu marketing. First it was the Ronald McDonald ads about how these "Ronald McDonalds" loved the new breakfast menu at…
HenkinSchultz
April 11, 2014
Ad of the WeekAdvertisingCampaignCommercials

Ad of the Week: No Driving High

Marijuana has been legal for recreational use in Colorado for a couple of months now and the state's Department of Transportation has launched a new ad campaign to discourage residents from smoking and driving high. CDOT's (Colorado Department of Transportation) new "Drive High, Get a DUI" campaign, which features commercials aimed at men aged 21 to 34 - the demographic with the highest number of DUIs, started earlier this month. From 2006 through 2012, about half of drivers involved in a fatal car crashes were tested for drugs. About 11 percent of those drivers tested positive for marijuana, according to…
HenkinSchultz
March 20, 2014
AdvertisingBrandingCampaignCommercialsTelevision

Ad of the Week: Old Navy Fancy Jeans

Old Navy always knows how to grab the consumer's eye. Notorious for celebrity guest appearances, their new pants/ jeans campaign does not disappoint with Debra Wilson and Amy Poehler showing their comedic talents in the name of fancy jeans. In order to make the topic of jeans fun and interesting one must think, "How will I make pants a memorable topic and/or remember to buy jeans at my store?" Boy George I've got it! Make the advertising memorable by: a) Having memorable celebrities b) Create a campaign so ridiculous that it's funny Let's talk Amy Poehler, the infamous Hilary Clinton…
HenkinSchultz
March 14, 2014
Ad of the WeekAdvertisingCommercials

Ad of the Week: Big Mac on the Mind

McDonald's is messing with our heads a bit in this creative, British campaign that features prankvertising and some attention to detail (or lack thereof). Basically what's happening here is that McDonald's is trying to tell us that people can't concentrate on anything else when the Big Mac is in close proximity. Unlike the recent trend of daring ad stunts, and the million-calorie sandwich itself, the prank element here is pretty benign and quite effective. A couple on the street asks for a pair of different, unsuspecting folks to take a photo of them. As they prepare for the photo to…
HenkinSchultz
February 21, 2014
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