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Add Impact to Your Marketing: Adopt a Cause

As a socially conscious company, you’ve adopted a social mission and donate annually to a cause that reflects your corporate mission and vision. You create awareness with your staff and encourage them to participate in fundraisers. You really are the good guys. What more can you do? Tell people. Promoting the fact that you are a socially responsible company almost ensures a positive ROI, as long as you choose a cause that is important to your target market. Capitalizing on the good you do is just good marketing strategy. But how? Adopt a cause. If you haven’t chosen a social…
HenkinSchultz
March 3, 2015
CharityCommunity

Commit to a Cause – Create a Positive Culture

Work worth doing You hear a lot about marketing to consumers and marketing to other businesses, but you don’t hear nearly as much about internal marketing – engaging employees in the company’s mission, goals and culture – until recently. As it turns, out the millennials, who will make up more than 50 percent of the workforce by 2020, are awfully concerned about making a difference in the world, and they bring that concern to work with them every day. The connection between job satisfaction and corporate causes is nothing new. Study after study shows that employees are happier, more productive…
HenkinSchultz
September 24, 2014
Ad of the WeekAdvertisingBrandingCampaignCharityCommunityDigital

Ad of the Week: ‘Tis the Season for Giving

Christmas is easily the best time of the year. But there are parts of it that can be annoying, particularly traveling - particularly airports. How cool would it be if someone just made your travels a little less annoying? How about putting in a personal request to Santa Clause himself with all your Christmas wishes? Ok, now what if your Christmas wishes came true in less than the time it took for you to land at your destination? Well, it happened. WestJet airlines started this holiday trend last year with a Christmas flash mob complete with snow showering snowmen and…
HenkinSchultz
December 12, 2013
CampaignCharityService

A Time For Giving

There is perhaps no better time of year than the holiday season to think about giving back to the community. While it's true that the main objective of any business is staying profitable, there is something to be said for being a good corporate citizen, supporting the community and interacting with your customers for a good cause. Last week we held a giving event of our own to benefit two local charities: The Banquet and The Furniture Mission. Our staff was split into two teams who pulled out all the stops to promote their charity and campaign for the votes…
HenkinSchultz
November 26, 2013
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