As a socially conscious company, you’ve adopted a social mission and donate annually to a cause that reflects your corporate mission and vision. You create awareness with your staff and encourage them to participate in fundraisers. You really are the good guys. What more can you do? Tell people. Promoting the fact that you are a socially responsible company almost ensures a positive ROI, as long as you choose a cause that is important to your target market. Capitalizing on the good you do is just good marketing strategy. But how? Adopt a cause. If you haven’t chosen a social…
HenkinSchultzMarch 3, 2015