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Ad of the WeekAdvertisingCampaignCommercials

Ad of the Week: No Driving High

Marijuana has been legal for recreational use in Colorado for a couple of months now and the state's Department of Transportation has launched a new ad campaign to discourage residents from smoking and driving high. CDOT's (Colorado Department of Transportation) new "Drive High, Get a DUI" campaign, which features commercials aimed at men aged 21 to 34 - the demographic with the highest number of DUIs, started earlier this month. From 2006 through 2012, about half of drivers involved in a fatal car crashes were tested for drugs. About 11 percent of those drivers tested positive for marijuana, according to…
HenkinSchultz
March 20, 2014
AdvertisingBrandingCampaignCommercialsTelevision

Ad of the Week: Old Navy Fancy Jeans

Old Navy always knows how to grab the consumer's eye. Notorious for celebrity guest appearances, their new pants/ jeans campaign does not disappoint with Debra Wilson and Amy Poehler showing their comedic talents in the name of fancy jeans. In order to make the topic of jeans fun and interesting one must think, "How will I make pants a memorable topic and/or remember to buy jeans at my store?" Boy George I've got it! Make the advertising memorable by: a) Having memorable celebrities b) Create a campaign so ridiculous that it's funny Let's talk Amy Poehler, the infamous Hilary Clinton…
HenkinSchultz
March 14, 2014
Ad of the WeekAdvertisingBrandingCampaignDesign

Ad of the Week: Ikea In RGB

In both marketing and interior design, few things are more limiting than space. Whether that be fitting a novel's worth of content into a quarter-page ad or transforming a studio apartment from a jail cell into a home, one's eyes are almost always bigger than their stomach in terms of creativity and imagination. Ikea was faced with this exact dilemma when figuring out how to effectively convey its brand message within a 9-meter billboard. Instead of settling for a quick-hitting headline, they decided to triple their ad space - without tripling the size of their media budget. How, you ask? There was no black magic or…
HenkinSchultz
February 28, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercials

Ad of the Week: Those Dogs at Subaru

When you think of the typical Subaru driver, you may perhaps associate them with certain qualities: They shop at Whole Foods, wear brands like Patagonia and Teva, enjoy the outdoors (or at least pretend to) and bring their furry, slobbering friends along for rides. Subaru is not only embracing their stereotype, but they've taken it to a whole new level with their new ad campaign, Meet the Barkleys. And by whole new level, I actually mean whole new breed. The Barkleys are in fact a family of dogs. Subaru has long been known for its dog-friendly ways. But these dogs…
HenkinSchultz
January 30, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: The year of YOU

This commercial is by far the front-runner of the year for me (granted Super Bowl is two weeks away, but that's here nor there). As marketing continues to evolve, TurboTax kills it by applying an emotional/personal message to this campaign directly targeted at the young demographic. (We kind of dig that stuff.) We are the people that maybe aren't sure how to handle all the new items added to our lives since we left college and the parent's nest. TurboTax does a great job of addressing all the little (or big) things that you should account for on your taxes.…
HenkinSchultz
January 23, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsTelevision

Oldipus Complex

Like many red-blooded Americans, I spent my Sunday afternoon watching Andy Dalton certify himself as the best worst starting quarterback in the NFL. Amidst the bevy of moments where Dalton did what Dalton does (interceptions, fumbles, red hair) - and Philip River's timeless bolo tie - I tuned out, instead opting to focus on a particularly intense QuizUp match up I was engaged in (untouchable in Logos, btw.) Despite my typically laser-like focus on such stimulating ventures, my eyes and brain were torn away from my iPhone screen by a delicate, slightly off-pitch voice angelically humming a song in my…
HenkinSchultz
January 10, 2014
Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Intel Inside, Indeed

Intel Inside has started a new logo placement that is certainly bold and different. From now on, when the world's consensus greatest player, Lionel Messi, or his FC Barcelona teammates pull up their shirts after scoring a goal, soccer fans will see Intel Corp's emblem under a sponsorship that puts its logo on the inside of the club's jerseys. Intel agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga according to Intel vice president of sponsorships, David Haroldsen. The company's current advertising slogan of "Look inside" has seemingly never been…
HenkinSchultz
December 19, 2013
Ad of the WeekAdvertisingBrandingCampaignCharityCommunityDigital

Ad of the Week: ‘Tis the Season for Giving

Christmas is easily the best time of the year. But there are parts of it that can be annoying, particularly traveling - particularly airports. How cool would it be if someone just made your travels a little less annoying? How about putting in a personal request to Santa Clause himself with all your Christmas wishes? Ok, now what if your Christmas wishes came true in less than the time it took for you to land at your destination? Well, it happened. WestJet airlines started this holiday trend last year with a Christmas flash mob complete with snow showering snowmen and…
HenkinSchultz
December 12, 2013
AdvertisingBrandingCampaignCommunityDigitalIn Other News

Five Ways to Improve Relationship Marketing

The world is shrinking. People are more connected than ever through Internet and mobile technology, and one-way marketing messages are hitting brick walls. Your customers expect to be part of the marketing conversation. They don't want to be sold, they want to be invited to do business with your company in the same way that people invite a new friend out for coffee. They want more than a one-time offer - they want a long-term relationship. Below are five ways to improve relationship marketing. It's not really so hard. Think of building business relationships in the same way as you…
HenkinSchultz
December 10, 2013
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Life, Death and Pre-Roll

We're going to start this blog entry with a heavy dose of honesty. We all hate pre-roll videos. I do. You do. Your grandma does. Besides ingrown hairs and hangnails, I'm relatively certain nothing in life is more annoying than being forced to sit through 15-30 seconds of nonsense, just to watch the two minutes of nonsense my heart was originally set on. And depending on which source you hold true to heart, upwards of 94% of YouTube viewers feel the same, electing to skip pre-roll ads for this very reason. Instead of avoiding the medium altogether, or dancing around…
HenkinSchultz
December 6, 2013