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ParentsMatterCampaignService

Parents Matter launches 2016 campaign to stop underage drinking in South Dakota

For the last 10 years, HenkinSchultz has been working with Prairie View Prevention Services and the South Dakota Department of Public Safety to raise awareness about underage drinking and driving with a comprehensive marketing campaign that sends a strong message, <strong>Parents Matter</strong>. This year, the campaign was updated with a new look and more relevant resources for parents, and was launched this month – just as teens begin to celebrate proms and graduation. Based on national data indicating that when parents discuss underage drinking, house parties, drinking and driving, 80 percent of their teens listen and cite their influence as…
HenkinSchultz
April 13, 2016
BrandingCampaignLeadershipMarketing

6 Marketing Madness Tips from the HenkinSchultz Playbook

March Madness is sweeping the country this time of year. In the spirit of sportsmanship and team play, we’d like to share a few tips from the HenkinSchultz Marketing Madness Playbook. Joe: “Take your best shot.” - Every project, every time, every day. Kirby: “Show up with your A team.” – Then let them do what they do best. In life, in basketball and in marketing, success depends on the talent and skill of your people. When you work together, you will accomplish amazing things. Joe: “Experience matters.” – In the big game, it’s the teams that have been there…
HenkinSchultz
April 1, 2015
BrandingCampaignCharityMarketingService

Add Impact to Your Marketing: Adopt a Cause

As a socially conscious company, you’ve adopted a social mission and donate annually to a cause that reflects your corporate mission and vision. You create awareness with your staff and encourage them to participate in fundraisers. You really are the good guys. What more can you do? Tell people. Promoting the fact that you are a socially responsible company almost ensures a positive ROI, as long as you choose a cause that is important to your target market. Capitalizing on the good you do is just good marketing strategy. But how? Adopt a cause. If you haven’t chosen a social…
HenkinSchultz
March 3, 2015
BrandingCampaign

5 Signs That Your Brand Needs a Marketing Makeover

In today’s business climate, a brand that stands still for too long will be run over by the next new success story. Relevancy is one of the benchmarks by which consumers judge your brand. If your marketing doesn’t reflect the fact that you’re on top of your game, customers will go somewhere else. But how do you know when it’s time to make a change? Start here: You want to appeal to a different demographic – If you have a loyal customer base but want to grow your business and your profits, you need to reach out to a new…
HenkinSchultz
February 4, 2015
AdvertisingCampaignCommunityDigital

Why referral marketing still works.

Referral marketing. Ever heard of it? I'm positive you have heard of it or have participated in some sort of referral program. You know, the ones that say 'Refer a friend and get 50% off your next product'. The people that utilize this form of marketing understand the power of word of mouth. Referrals continue to be a driving force behind increasing sales, and learning to harness this idea is something that any businessperson can do. Word-of-mouth marketing has always been one of the most powerful forms of advertising out there, good and bad. Now with the digital age in…
HenkinSchultz
June 24, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Safety Dance 2K14

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…
HenkinSchultz
June 6, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsTelevision

Ad of the Week: The Curve Changes Everything

She's a comin' in HOTT! 72andSunny has taken this ad to a whole new field of dreams! This summer's advertising is starting off with a curve ball, however, when I say ball, I actually mean screen. Samsung has come out with a curve-shaped TV that takes flat-screened-boring entertainment to new levels of engagement. The 60-second spot demonstrates the curved TV experience by showing movie clips that are compiled as if the characters minds are completely blown by this fantastic idea. However, these aren't just some run-of-the-mill clips. These clips are the classics. The climaxes of all climaxes! The inspirational-get-on-your-feet-and-clap scenes…
HenkinSchultz
May 23, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: Un-steak My Heart

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love's blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn't pretty -- but I'll spare you the gritty details (you wish - I got depantsed…
HenkinSchultz
May 16, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercials

Ad of the Week: Taco Bell Goes for McDonald’s Breakfast Jugular

In the cutthroat business that is fast food, a company must position itself as the better option - or blatantly smear the other's name from here to Mexico. McDonald's seems to have been the go-to breakfast place for many moons, beating out other breakfast wannabes such as Burger King or Carl's Jr. But there is a new player in town and it hasn't been shy by any stretch of the imagination. Taco Bell comes in swinging with it's new breakfast menu marketing. First it was the Ronald McDonald ads about how these "Ronald McDonalds" loved the new breakfast menu at…
HenkinSchultz
April 11, 2014