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Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Less Shopping, More Repairing with Patagonia Worn Wear

With Black Friday at the end of the week, perhaps one of the last comments we would expect to hear from a company is one urging shoppers to keep and repair their old clothes rather than buy new ones. But that is exactly what Patagonia is urging their customers to do during this season of copious deals. As opposed to offering landslide deals this Friday, Patagonia is showing a short film at select retail locations in the United States called Worn Wear” that features customers who have kept their Patagonia duds for quite some time (watch a trailer below). No…
HenkinSchultz
November 27, 2013
Ad of the WeekAdvertisingBrandingCommercialsTechnologyTelevision

Ad of the Week: A Well-Oiled Machine

Quick survey: Do you like any of the following: A) Astonishing acts of beauty and grace B) Finely-tuned machines (human or otherwise) C) Lush sunsets D) A-list movie stars If you answered yes to any of these questions, then Volvo's latest TV spot "The Epic Split" was crafted with you in mind. Starring everyone's favorite Belgian, Jean-Claude Van Damme - more commonly known as "The Muscles from Brussels" - the spot begins with the frame focused tightly on Van Damme's face. As JCVD dives into his dialogue, the camera beings to pull out, slowly revealing our hero standing atop two…
HenkinSchultz
November 14, 2013
AdvertisingBrandingCommunityService

Shine Bright Like a Diamond – Faini Jewelry Glimmers for Hope

  Like helping children? Like beautiful jewelry? Need some new bling? You have to check out Faini Designs Jewelry Studio's 3-day Glimmers for Hope Jewelry Extravaganza and silent auction benefiting the Children's Miracle Network. This event has everything from delicious sparkling diamonds to one-of-a-kind pieces waiting to go home with you. Faini Jewelry Glimmers for Hope will be showcasing more than $1 million dollars worth of breathtaking jewelry that will be up for bid. Renowned designers from Bergio and William Levine will be representing and proudly displaying their acclaimed lines during the event. From November 7 - 9, you can stop…
HenkinSchultz
November 7, 2013
Ad of the WeekAdvertisingBrandingCommercials

The People’s King?

Be Like Mike. Bo Knows. We Must Protect This House. All were marketing campaigns that propelled their respective subjects from sports mainstays to transcendent cultural icons. With its' latest spot entitled "Training Day" Nike is once again trying to strike sports marketing gold. The ninety-second spot features none other than the king himself, LeBron James, as a mob of his fans follow him throughout the city of Miami while he undergoes his offseason workout regiment. It is eerily reminiscent of Sylvester Stallone's timeless Rocky scene, stopping just short of LBJ shadowboxing as a mob of children surround him while the…
HenkinSchultz
November 1, 2013
AdvertisingBrandingDigital

Insta-advertsing?

One of the most popular photo sharing apps out there is now opening up advertising on its platform. This is due largely to Facebook, which acquired Instagram in April of 2012 for a smooth $1 billion, and also the immense popularity of the app. According to the Pew Research Center, about 1 in 5 Americans have this app on their phone. This is pretty amazing considering it has only been out in the world for just over three years. This could essentially be a huge cash cow not only for Instagram but for advertisers as well, depending on their target…
HenkinSchultz
October 29, 2013
Ad of the WeekBrandingCommercialsDigitalIn Other NewsTelevision

10.24.13 Ad of the Week

Who doesn't love trick-or-treat humor, cute babies in ridiculous Star Wars Halloween costumes or awesome strategic plans to go to the house with the most candy. Oh yeah, and I guess throw in some cool features of the latest Verizon products and you are good to go for some mini Halloween entertainment. Verizon always pulls out all the stops with their advertising efforts, especially around the holidays. This ad showcases a family going trick-or-treating in star wars getup strategically in route to the house with the best candy, of course, using their new smartphones, tablets, and smartwatch. Could there be…
HenkinSchultz
October 24, 2013
Ad of the WeekBrandingCommercialsTelevision

10.17.13 Ad of the Week

About two weeks ago, Samsung began airing a series of television spots introducing their latest release in technology products, the Galaxy Gear smartwatch. One of the commercials features a sort of "supercut" spot that combines shots of similar gadgets in use from classic science fiction televisions and movies. From Knight Rider's Michael Knight speaking to his car, to Captain Kirk using his wrist-based Communicator to make orders, to George Jetson asking his watch for the time; the advertisement does an outstanding job of connecting with several generations of viewers to remind them of how some of their past heroes utilized…
HenkinSchultz
October 17, 2013
BrandingDigitalWebsite Design

Take a fresh look at us!

Today is a big day for us. We launched the new HenkinSchultz website and we couldn't be prouder. Sure, it's bold. Yes, it's beautiful. Of course, the interface is user-friendly. But if you really want to be impressed, take a look at the creative and innovative work we've done and the companies and organizations we've had the honor of working with over the last few years. You see, no matter how nice your site looks, the important thing is that it tells your organization's story and is a true reflection of your company's culture. We believe the new HenkinSchultz.com is…
HenkinSchultz
October 15, 2013
BrandingCommunityService

Cultivating Creativity and Community It’s What We Do.

This week, we're celebrating an anniversary - 22 years of providing unparalleled creative services to the area. Looking back, it's easy to see that a big part of our success comes from creating a corporate culture of service to the community. We love to work with little organizations that have big goals. So often these organizations get by day-to-day on faith. Their small budgets demand that they stretch their promotional funding, coming up with non-traditional ways to tell their story and support their mission. According to partner Joe Henkin, this is some of the most rewarding work we do -…
HenkinSchultz
October 1, 2013