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BrandingCreativityDesign

Creative Inspiration – 5 Ways to Tap into Your Creative Energy

Inspiration is a very personal thing. Some people hear a song on the radio that kicks their creativity into high gear. Others need quiet time alone in nature or a no-holds-barred brainstorm where no idea is off limits. Inspiration is where creativity begins, and no matter whether you’re planning a new ad campaign, planning a gala or finding a solution to a unique business challenge, creative thinking is often the key to success. The following are just of few of our favorite ideas for tapping into your creative well. Doodle and jot – Without thinking too much, start with one…
HenkinSchultz
April 28, 2015
BrandingHiringJobsLeadership

Team Building – 7 Tips To Help You Hire the Right People

You’ve been there. Hours of reading through unremarkable resumes. Grueling interviews where canned answers are the response du jour. There’s got to be a better way to find the right person for the job. While there is no easy way to fill an open position, finding the right person for the job can have a huge impact on your company in more ways than you think. The wrong hiring decisions can affect your bottom line, employee morale and productivity and can result in customer dissatisfaction, lost sales and delivering lower caliber products. The people that represent your company are an…
HenkinSchultz
April 15, 2015
BrandingCampaignLeadershipMarketing

6 Marketing Madness Tips from the HenkinSchultz Playbook

March Madness is sweeping the country this time of year. In the spirit of sportsmanship and team play, we’d like to share a few tips from the HenkinSchultz Marketing Madness Playbook. Joe: “Take your best shot.” - Every project, every time, every day. Kirby: “Show up with your A team.” – Then let them do what they do best. In life, in basketball and in marketing, success depends on the talent and skill of your people. When you work together, you will accomplish amazing things. Joe: “Experience matters.” – In the big game, it’s the teams that have been there…
HenkinSchultz
April 1, 2015
BrandingDesignTradeshows

6 Ways to Capitalize on Social Media at Tradeshows

When it comes to marketing your brand, tradeshows offer huge opportunities to generate leads, build brands and increase awareness. The right booth, the right message, the right stuff to give away and the right people to create buzz all add up to tradeshow success. But in today’s world, marketers have an even bigger opportunity to extend their tradeshow efforts into the digital world. Preparation and follow up are really important, according to HenkinSchultz Digital Marketing Manager Shane Speck. “Make sure your website is up to date and mobile-friendly. Use social media to support your tradeshow marketing efforts to extend the…
HenkinSchultz
March 17, 2015
BrandingCampaignCharityMarketingService

Add Impact to Your Marketing: Adopt a Cause

As a socially conscious company, you’ve adopted a social mission and donate annually to a cause that reflects your corporate mission and vision. You create awareness with your staff and encourage them to participate in fundraisers. You really are the good guys. What more can you do? Tell people. Promoting the fact that you are a socially responsible company almost ensures a positive ROI, as long as you choose a cause that is important to your target market. Capitalizing on the good you do is just good marketing strategy. But how? Adopt a cause. If you haven’t chosen a social…
HenkinSchultz
March 3, 2015
AdvertisingBrandingCommercialsCommunityDigital

4 New Ways to Think About Video Marketing Content

For years, consumers have been viewing the majority of video – advertising and content – on the screen of their television. We’ve watched screens get smaller and portable, then larger, lighter and flatter, and finally completely mobile. Today, screens come in virtually every shape and size, from conventional to not so conventional. An LCD screen embedded on a page of Marie Claire magazine featured a 45 second video promoting a Dolce & Gabanna fragrance. And there’s more changing than the screens. Consumer’s viewing patterns are changing. Audiences will now consume video content in a way that’s most convenient at the…
HenkinSchultz
February 17, 2015
BrandingCampaign

5 Signs That Your Brand Needs a Marketing Makeover

In today’s business climate, a brand that stands still for too long will be run over by the next new success story. Relevancy is one of the benchmarks by which consumers judge your brand. If your marketing doesn’t reflect the fact that you’re on top of your game, customers will go somewhere else. But how do you know when it’s time to make a change? Start here: You want to appeal to a different demographic – If you have a loyal customer base but want to grow your business and your profits, you need to reach out to a new…
HenkinSchultz
February 4, 2015
AdvertisingBrandingDesignDigitalTechnologyWebsite Design

5 Marketing Trends to Guide You in 2015!

As the New Year begins, it seems like everyone has a prediction. But it doesn’t take a crystal ball to recognize the marketing trends emerging for the coming year – just a good look at the world around us. Here are five things we’ve observed and we’ll be thinking about as we start off the year. 1. Marketing gets personal, again. There was a time in history when the Kirby vacuum cleaner salesman came to your door and customized his pitch just for you. Well that day has returned, but your door is now the closest screen. Consumers recognize that…
HenkinSchultz
January 7, 2015
BrandingHolidaysService

5 Ways You Get When You Give

The Holidays. You either love the hustle and bustle, or you count down the days until life returns to normal. The madness reaches a crescendo late in December but doesn’t fully end until the world has slept off its holiday hangover sometime after January 2. And beyond the personal obligations, there are corporate parties and end-of-year deadlines. In our rush to celebrate, the spirit of the holidays can be easily lost. As a business owner, the holidays are a good time to take a breath, take a step back and take the opportunity to do something good - for the…
HenkinSchultz
November 25, 2014
Ad of the WeekAdvertisingBrandingCommercialsCommunityDesign

6 Ways Contests Pay Off

You could win. It’s the reason people come hundreds of miles to stand in line for a shot at being the next American Idol when the chances are slim and time is precious. A chance to win compels us to do things that we would otherwise never consider. Perhaps that’s the reason that contests and giveaways have become such a huge component of marketing today. People just want to win. If you’re not using contests to market your business, product or brand, you could be missing out on a big opportunity. On the other hand, contests can be cumbersome and…
HenkinSchultz
November 11, 2014