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Branding

Happy businesswoman crossing finish line during race. Branding

Championing Your Brand

The value of your marketing dollar is much stronger if your advertising is coming from a single voice. At HenkinSchultz, we don’t just focus on branding for your company - we strive, in everything we do, to always be championing your brand. Championing your brand properly means that all aspects of your marketing across all platforms should be speaking with a strong, clear and consistent voice. Your digital strategy or your traditional media strategy should not be separate entities, created by separate people – they should be different elements of your overall marketing strategy or they’re not going to be…
HenkinSchultz
June 7, 2017
Parents Matter 2017 BrandingCampaign

How Do You Stop a Parent’s Worst Nightmare?

Prairie View Prevention Services endeavors to keep the public aware of national and local trends in drug and alcohol use and abuse. They’ve worked with HenkinSchultz on an important campaign targeting underage drinking and driving called “Parents Matter” – and this year was the 10th Anniversary. The theme for this year’s campaign was personally developed and overseen by HenkinSchultz President and co-founder Kirby Schultz. “Parents Worst Nightmare” is a simple, yet chilling spot that said a whole lot without words. Watch this powerful ad, which aired throughout South Dakota, to see for yourself. https://www.youtube.com/watch?v=8ZW3Lukp5Xc&index=1&list=PLPN3M2WU0jiGZkUSGkgh3vzs21Je5Tzv8?rell=0 For the radio spots, our team…
HenkinSchultz
May 23, 2017
moving the masses BrandingTradeshows

How Do You Move the Masses When the Masses are Moving?

Trade shows can be a huge marketing opportunity and also a huge challenge. We encourage our clients to ‘think outside the booth’ when putting together a trade show action plan. You may only have a couple of seconds to grab the attention of a trade show attendee, so you need to make sure every part of the booth sends a consistent message about your brand. From the clothing your employees are wearing while working the booth, to the layout of the table and displays themselves, no detail is too small. It’s important to make sure that everyone and everything you…
HenkinSchultz
March 29, 2017
BrandingMarketing

Who is Protecting Your Brand?

A brand means many things. It can be a name you recognize instantly or the way your customers feel about you. It can be a stunning design and a message about who you are at your core. With so much invested in your business and brand, it’s extremely important to protect both. Simple things like a great logo and consistency in the use, appearance, color and tone of your marketing materials make a big difference in breaking through the clutter of the competition. Your brand should not only be recognized, it should be repeated, respected and give your clients a…
HenkinSchultz
August 4, 2015
AdvertisingBrandingCreativityDesignMarketing

Out of Home advertising that hits home

The words “out of home” advertising may be unfamiliar, but this advertising medium is more common that you think. From billboards to bus stops, innovative companies are finding unusual places to plant their marketing messages – and their popping up all over. With new formats, new technologies and some creative thinking, companies and their advertising agencies are finding exciting ways to marry their messages with the right medium to reach their customers in the most unusual – but effective – places including: Airport kiosks, bus shelters and baggage claim areas Stadium scoreboards, dashers, courtside displays Bus and other vehicle full…
HenkinSchultz
May 27, 2015
BrandingCreativityDesign

Creative Inspiration – 5 Ways to Tap into Your Creative Energy

Inspiration is a very personal thing. Some people hear a song on the radio that kicks their creativity into high gear. Others need quiet time alone in nature or a no-holds-barred brainstorm where no idea is off limits. Inspiration is where creativity begins, and no matter whether you’re planning a new ad campaign, planning a gala or finding a solution to a unique business challenge, creative thinking is often the key to success. The following are just of few of our favorite ideas for tapping into your creative well. Doodle and jot – Without thinking too much, start with one…
HenkinSchultz
April 28, 2015
BrandingHiringJobsLeadership

Team Building – 7 Tips To Help You Hire the Right People

You’ve been there. Hours of reading through unremarkable resumes. Grueling interviews where canned answers are the response du jour. There’s got to be a better way to find the right person for the job. While there is no easy way to fill an open position, finding the right person for the job can have a huge impact on your company in more ways than you think. The wrong hiring decisions can affect your bottom line, employee morale and productivity and can result in customer dissatisfaction, lost sales and delivering lower caliber products. The people that represent your company are an…
HenkinSchultz
April 15, 2015
BrandingCampaignLeadershipMarketing

6 Marketing Madness Tips from the HenkinSchultz Playbook

March Madness is sweeping the country this time of year. In the spirit of sportsmanship and team play, we’d like to share a few tips from the HenkinSchultz Marketing Madness Playbook. Joe: “Take your best shot.” - Every project, every time, every day. Kirby: “Show up with your A team.” – Then let them do what they do best. In life, in basketball and in marketing, success depends on the talent and skill of your people. When you work together, you will accomplish amazing things. Joe: “Experience matters.” – In the big game, it’s the teams that have been there…
HenkinSchultz
April 1, 2015
BrandingDesignTradeshows

6 Ways to Capitalize on Social Media at Tradeshows

When it comes to marketing your brand, tradeshows offer huge opportunities to generate leads, build brands and increase awareness. The right booth, the right message, the right stuff to give away and the right people to create buzz all add up to tradeshow success. But in today’s world, marketers have an even bigger opportunity to extend their tradeshow efforts into the digital world. Preparation and follow up are really important, according to HenkinSchultz Digital Marketing Manager Shane Speck. “Make sure your website is up to date and mobile-friendly. Use social media to support your tradeshow marketing efforts to extend the…
HenkinSchultz
March 17, 2015