Branding Archives | HenkinSchultz Creative Services
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Branding

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What’s in a Name? Hear What HS Clients Have to Say.

By | Branding, Television
HenkinSchultz celebrates 27 years in business this year. That means 27 years of hamster stacking, great client interactions, and occasionally a bit of confusion about the names of our founders. We launched our recent Hamster Stacking campaign to emphasize HS into our design and brand. As we continue our promotional campaign in outdoor, digital and television, we thought it would be a great time to hear from our clients. Watch the video now and hear what HS clients have to say.
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Midwest Seed logo inspiration

When a Logo is More Than a Logo

By | Branding, Design
In the seed business, your logo and seed cap are your calling card. Midwest Seed Genetics knows this as well as anyone. After an eleven year absence from the market, Midwest Seed was back. And what started as a simple logo refresh from HenkinSchultz, not only became a certified seed hat hit – but a company wide rallying cry. The logo in its new form is a nod to their history, pulling four diamond shapes from the original design. The diamonds represent plots of American farmland and the yellow symbolizes “the home 40.” Assembled together, they also resemble a horizontal...
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5 questions & answers brand strategy with Matt Entringer

Determining Your Brand Strategy with Matt Entringer

By | Branding, Staff
We recently sat down with Matt Entringer, HenkinSchultz’s Director of Brand Strategy to understand the importance of actually having a brand strategy. Matt’s had the chance to work for multiple Fortune 1000 companies including Union Pacific and Sprint. At the latter, Matt was a Marketing Manager who helped lead the wireless company’s in-store marketing at over 3,000 locations across the country. In 2016, Matt joined the HenkinSchultz team. His prior experience across a variety of different marketing areas gives him great insight into the creation of a complete brand strategy. Now let’s take a look at how to determine your...
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Showplace-Cabinetry-BlogHeader

Showplace: Building a National Brand

By | Branding, Design, Marketing
Showplace Cabinetry knows all about building things. As an employee owned company, they’ve become the 13th largest cabinet manufacturer in the United States. They’ve achieved this by building relationships, not just cabinetry. When it came time to rebuild their brand, they came to HenkinSchultz. Showplace employee owners knew they had a great thing going. They support their customers and listen to their needs. They meet or exceed expectations. They produce high-quality cabinetry that ships on time. And they attend to every order with a personal touch. But they also knew they had some very real challenges. When interviewing Showplace and...
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Business people at a ribbon cutting for expanded services

Expanded Services Call for an Expanded Marketing Plan

By | Advertising, Branding, Campaign

One of the most crucial decisions any business can face is how to go about expanding their service options. There’s a million decisions to make and a lot of moving pieces internally that need to be handled, but make sure you’re minding your marketing strategy as you plot your launch. The Soft Launch Some companies prefer a ‘soft launch’ – this is a slower rollout where a restricted market is able to preview the new product or service before it’s entirely launched to the general public. This can be an effective method if you want to A/B test the response…

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HenkinSchultz-FTC-Blog

First Trust Company – A Seasoned Team Debuts a Fresh New Look

By | Advertising, Branding, Marketing

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…

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River Centre branch Vision & Values signage

Signage Completes the Look at New American Bank & Trust Branch

By | Branding, Creativity, Design

When South Dakota’s American Bank & Trust announced they were opening up a second Sioux Falls location, HenkinSchultz and the HS Sign Shop were happy to help make the downtown flagship branch look special with some unique art and signage. Our designers and the HS Sign Shop created a frosted glass accent wall that spoke to AB&T’s vision and values – this is the focal point for their space. In addition to signage, they also wanted some distinctive art for their walls. HenkinSchultz, along with Sioux Falls photographer Tom Dempster, photographed and supplied AB&T with some memorable pieces. Another important…

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Faini Designs

Faini Designs Jewelry Studio

By | Branding, In Other News

Every love story begins with a moment. The HenkinSchultz video production team was able to capture a special moment that turned into a memorable television spot that was perfectly aligned with Faini’s overall marketing strategy. “Here for all your moments” featured a real South Dakota couple telling the story of their engagement and how helpful the Faini staff was in making this occasion a special one. Nic Faini, Sales & Marketing Manager at Faini Designs Jewelry Studio, was thrilled with how the “Here for all your moments” spot turned out. “It’s the most impactful TV ad we’ve ever run,” said…

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Happy businesswoman crossing finish line during race.

Championing Your Brand

By | Branding

The value of your marketing dollar is much stronger if your advertising is coming from a single voice. At HenkinSchultz, we don’t just focus on branding for your company – we strive, in everything we do, to always be championing your brand. Championing your brand properly means that all aspects of your marketing across all platforms should be speaking with a strong, clear and consistent voice. Your digital strategy or your traditional media strategy should not be separate entities, created by separate people – they should be different elements of your overall marketing strategy or they’re not going to be…

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Parents Matter 2017

How Do You Stop a Parent’s Worst Nightmare?

By | Branding, Campaign

Prairie View Prevention Services endeavors to keep the public aware of national and local trends in drug and alcohol use and abuse. They’ve worked with HenkinSchultz on an important campaign targeting underage drinking and driving called “Parents Matter” – and this year was the 10th Anniversary. The theme for this year’s campaign was personally developed and overseen by HenkinSchultz President and co-founder Kirby Schultz. “Parents Worst Nightmare” is a simple, yet chilling spot that said a whole lot without words. Watch this powerful ad, which aired throughout South Dakota, to see for yourself. For the radio spots, our team interviewed…

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