Branding Archives | HenkinSchultz
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Branding

sealants_sealBrandingCampaign

Seals and Sealants – How a Dental Campaign Captured National Attention

Waiting on a custom-made seal costume from China, we knew we had a special campaign on our hands. Delta Dental of South Dakota approached HenkinSchultz to develop a public service campaign. The goal? Encourage mothers to get sealants for their children and reduce childhood cavities. How to Make a Dental Procedure, well, interesting The American Dental Association states that sealants protect teeth and prevent decay. According to the Center for Disease Control, dental sealants prevent 80% of cavities in the back teeth, where 9 in 10 cavities occur. A sealant application is a simple procedure to apply a thin coating…
HenkinSchultz
February 4, 2019
HS LOGO before afterBrandingDesign

Creating & Updating a Company Logo: How We Did It

Choosing the right logo and color palette for your business can be just as important as choosing the right name. Your logo is often the first thing people think of when they think of your company. In late 2018, HenkinSchultz (aka HS) updated their brand standards – including the logo icon as well as the colors. The goal of updating our brand was to make HS look more fun and approachable. The signature ‘HS’ remains – you won’t find that font anywhere online. Originally designed by Kirby Schultz and another HS designer, it represents more traditional art and less of…
HenkinSchultz
January 30, 2019
hearsay video screenshotBrandingTelevision

What’s in a Name? Hear What HS Clients Have to Say.

HenkinSchultz celebrates 27 years in business this year. That means 27 years of hamster stacking, great client interactions, and occasionally a bit of confusion about the names of our founders. We launched our recent Hamster Stacking campaign to emphasize HS into our design and brand. As we continue our promotional campaign in outdoor, digital and television, we thought it would be a great time to hear from our clients. Watch the video now and hear what HS clients have to say. Related Blog Posts
HenkinSchultz
November 19, 2018
Midwest Seed logo inspirationBrandingDesign

When a Logo is More Than a Logo

In the seed business, your logo and seed cap are your calling card. Midwest Seed Genetics knows this as well as anyone. After an eleven year absence from the market, Midwest Seed was back. And what started as a simple logo refresh from HenkinSchultz, not only became a certified seed hat hit – but a company wide rallying cry. The logo in its new form is a nod to their history, pulling four diamond shapes from the original design. The diamonds represent plots of American farmland and the yellow symbolizes “the home 40.” Assembled together, they also resemble a horizontal…
HenkinSchultz
August 20, 2018
5 questions & answers brand strategy with Matt EntringerBrandingStaff

Determining Your Brand Strategy with Matt Entringer

We recently sat down with Matt Entringer, HenkinSchultz’s Director of Brand Strategy to understand the importance of actually having a brand strategy. Matt’s had the chance to work for multiple Fortune 1000 companies including Union Pacific and Sprint. At the latter, Matt was a Marketing Manager who helped lead the wireless company’s in-store marketing at over 3,000 locations across the country. In 2016, Matt joined the HenkinSchultz team. His prior experience across a variety of different marketing areas gives him great insight into the creation of a complete brand strategy. Now let’s take a look at how to determine your…
HenkinSchultz
March 26, 2018
Showplace-Cabinetry-BlogHeaderBrandingDesignMarketing

Showplace: Building a National Brand

Showplace Cabinetry knows all about building things. As an employee owned company, they’ve become the 13th largest cabinet manufacturer in the United States. They’ve achieved this by building relationships, not just cabinetry. When it came time to rebuild their brand, they came to HenkinSchultz. Showplace employee owners knew they had a great thing going. They support their customers and listen to their needs. They meet or exceed expectations. They produce high-quality cabinetry that ships on time. And they attend to every order with a personal touch. But they also knew they had some very real challenges. When interviewing Showplace and…
HenkinSchultz
February 13, 2018
Business people at a ribbon cutting for expanded servicesAdvertisingBrandingCampaign

Expanded Services Call for an Expanded Marketing Plan

One of the most crucial decisions any business can face is how to go about expanding their service options. There’s a million decisions to make and a lot of moving pieces internally that need to be handled, but make sure you’re minding your marketing strategy as you plot your launch. The Soft Launch Some companies prefer a ‘soft launch’ – this is a slower rollout where a restricted market is able to preview the new product or service before it’s entirely launched to the general public. This can be an effective method if you want to A/B test the response…
HenkinSchultz
July 31, 2017
HenkinSchultz-FTC-BlogAdvertisingBrandingMarketing

First Trust Company – A Seasoned Team Debuts a Fresh New Look

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…
HenkinSchultz
July 12, 2017
River Centre branch Vision & Values signageBrandingCreativityDesign

Signage Completes the Look at New American Bank & Trust Branch

When South Dakota’s American Bank & Trust announced they were opening up a second Sioux Falls location, HenkinSchultz and the HS Sign Shop were happy to help make the downtown flagship branch look special with some unique art and signage. Our designers and the HS Sign Shop created a frosted glass accent wall that spoke to AB&T’s vision and values – this is the focal point for their space. In addition to signage, they also wanted some distinctive art for their walls. HenkinSchultz, along with Sioux Falls photographer Tom Dempster, photographed and supplied AB&T with some memorable pieces. Another important…
HenkinSchultz
June 22, 2017
Faini DesignsBrandingIn Other News

Faini Designs Jewelry Studio

Every love story begins with a moment. The HenkinSchultz video production team was able to capture a special moment that turned into a memorable television spot that was perfectly aligned with Faini’s overall marketing strategy. “Here for all your moments” featured a real South Dakota couple telling the story of their engagement and how helpful the Faini staff was in making this occasion a special one. Nic Faini, Sales & Marketing Manager at Faini Designs Jewelry Studio, was thrilled with how the “Here for all your moments” spot turned out. “It’s the most impactful TV ad we’ve ever run,” said…
HenkinSchultz
June 7, 2017