New Business Launches and the Power of Telling Your Story HS has helped a lot of new businesses name, brand, launch and relaunch. This often includes logos, business cards, signage and other materials. But as a new business, it’s also important to consider the power of your story, too. Storytelling is an art form as old as man. It can be quite effective in your branding, advertising and sales, but also your everyday conversations with customers and prospects. It’s not uncommon for any business owner to be “too close” to their business and consequently struggle with telling their story. That’s…

In the last couple years, we’ve had to relearn and reconsider a lot of things. Maybe that’s part of the reason so many companies have approached HenkinSchultz about rebranding. As a society, we’ve relearned how to go to school. We’ve relearned what the “office” means. And we’ve relearned how we shop, connect and interact. So it’s not surprising that businesses and organizations are reconsidering their personal brand and how they communicate about their business. What Is Involved in Rebranding Rebranding doesn’t have to be as daunting as you may think. It doesn’t necessarily mean changing your logo, your signage, your…

Ad agencies are little mini towns with different people hustling and bustling different directions, but all working together. It’s a community. And thankfully, we get a lot of opportunities to work with other communities, too. Building up the health, identity and prosperity of cities and towns is one of our favorite things to do. Cities and towns are the lifeblood of our very existence. Helping them survive and thrive is one of our greatest privileges. If you’re a big city or small town, here are some ways we can help you with city branding. Identify what makes you special Schools,…

Everyone is busy making resolutions this time of year. But smart business owners are doing more than that. They are looking back on the year that was and the year that will be. As companies reconcile their bookkeeping for the year, they are examining: Sales and seasonal trends Expenses and cost of goods sold Competition and competitive advantages Capital expenditures Marketing evaluation and more… So let’s talk more about marketing evaluation. Evaluating is something we do constantly for our clients. In many cases, we do quarterly and even monthly reporting on marketing analytics and key performance indicators. Things like website…