Branding Archives - HenkinSchultz Skip to main content
Category

Branding

New business messaging and why it’s important to tell your storyBranding

New Business Messaging and Why It’s Important to Tell Your Story

New Business Launches and the Power of Telling Your Story HS has helped a lot of new businesses name, brand, launch and relaunch. This often includes logos, business cards, signage and other materials. But as a new business, it’s also important to consider the power of your story, too. Storytelling is an art form as old as man. It can be quite effective in your branding, advertising and sales, but also your everyday conversations with customers and prospects. It’s not uncommon for any business owner to be “too close” to their business and consequently struggle with telling their story. That’s…
MelissaD
February 23, 2022
RebrandingBranding

Reconsidering Rebranding

In the last couple years, we’ve had to relearn and reconsider a lot of things. Maybe that’s part of the reason so many companies have approached HenkinSchultz about rebranding. As a society, we’ve relearned how to go to school. We’ve relearned what the “office” means. And we’ve relearned how we shop, connect and interact. So it’s not surprising that businesses and organizations are reconsidering their personal brand and how they communicate about their business. What Is Involved in Rebranding Rebranding doesn’t have to be as daunting as you may think. It doesn’t necessarily mean changing your logo, your signage, your…
MelissaD
January 19, 2022
Promoting Your Community with City BrandingBranding

Promoting Your Community with City Branding

Ad agencies are little mini towns with different people hustling and bustling different directions, but all working together. It’s a community. And thankfully, we get a lot of opportunities to work with other communities, too. Building up the health, identity and prosperity of cities and towns is one of our favorite things to do. Cities and towns are the lifeblood of our very existence. Helping them survive and thrive is one of our greatest privileges. If you’re a big city or small town, here are some ways we can help you with city branding. Identify what makes you special Schools,…
MelissaD
March 15, 2021
tips for rebrandBrandingDesign

Tips for Rebranding with a Marketing Agency

Your brand is more than your logos and colors. At HenkinSchultz, we believe your brand is: Who you believe you are What people believe about you Daily demonstrations of each in your work and appearance Taking on a full rebrand means embarking on a thoughtful process to determine the brand identity and how to portray it in the logo and other advertising materials. Maybe your company has evolved beyond the current identity and is ready for something new. Or, your target audience has changed and your competitors are ramping up. Rebranding is a great chance to strengthen your presence in…
HenkinSchultz
October 5, 2020
Branding

New Year, Reviewing Your Books and Your Brand

Everyone is busy making resolutions this time of year. But smart business owners are doing more than that. They are looking back on the year that was and the year that will be. As companies reconcile their bookkeeping for the year, they are examining: Sales and seasonal trends Expenses and cost of goods sold Competition and competitive advantages Capital expenditures Marketing evaluation and more… So let’s talk more about marketing evaluation. Evaluating is something we do constantly for our clients. In many cases, we do quarterly and even monthly reporting on marketing analytics and key performance indicators. Things like website…
HenkinSchultz
January 6, 2020
stand out from crowd iconAdvertisingBranding

How to Make Your Brand Stand Out & Inform

The best kind of advertising strikes a balance between distinction and information. Besides, it’s a little crowded out there in the fast-paced world of marketing anyway. How else are you going to get noticed and earn new business? Don’t get lost in the crowd. We put together some pointers to help your brand’s messaging be heard, seen, and even goggled at. Be Bold with Branding. Don’t Blend In. Standing out isn’t just about screaming messages at your audience. You can make an impact without actually yelling. For example, Sioux Falls Urgent Care (SFUC) opened its doors in one of the…
HenkinSchultz
November 5, 2019
sealants_sealBrandingCampaign

Seals and Sealants – How a Dental Campaign Captured National Attention

Waiting on a custom-made seal costume from China, we knew we had a special campaign on our hands. Delta Dental of South Dakota approached HenkinSchultz to develop a public service campaign. The goal? Encourage mothers to get sealants for their children and reduce childhood cavities. How to Make a Dental Procedure, well, interesting The American Dental Association states that sealants protect teeth and prevent decay. According to the Center for Disease Control, dental sealants prevent 80% of cavities in the back teeth, where 9 in 10 cavities occur. A sealant application is a simple procedure to apply a thin coating…
HenkinSchultz
February 4, 2019
HS LOGO before afterBrandingDesign

Creating & Updating a Company Logo: How We Did It

Choosing the right logo and color palette for your business can be just as important as choosing the right name. Your logo is often the first thing people think of when they think of your company. In late 2018, HenkinSchultz (aka HS) updated their brand standards – including the logo icon as well as the colors. The goal of updating our brand was to make HS look more fun and approachable. The signature ‘HS’ remains – you won’t find that font anywhere online. Originally designed by Kirby Schultz and another HS designer, it represents more traditional art and less of…
HenkinSchultz
January 30, 2019
hearsay video screenshotBrandingTelevision

What’s in a Name? Hear What HS Clients Have to Say.

HenkinSchultz celebrates 27 years in business this year. That means 27 years of hamster stacking, great client interactions, and occasionally a bit of confusion about the names of our founders. We launched our recent Hamster Stacking campaign to emphasize HS into our design and brand. As we continue our promotional campaign in outdoor, digital and television, we thought it would be a great time to hear from our clients. Watch the video now and hear what HS clients have to say. Related Blog Posts
HenkinSchultz
November 19, 2018
Midwest Seed logo inspirationBrandingDesign

When a Logo is More Than a Logo

In the seed business, your logo and seed cap are your calling card. Midwest Seed Genetics knows this as well as anyone. After an eleven year absence from the market, Midwest Seed was back. And what started as a simple logo refresh from HenkinSchultz, not only became a certified seed hat hit – but a company wide rallying cry. The logo in its new form is a nod to their history, pulling four diamond shapes from the original design. The diamonds represent plots of American farmland and the yellow symbolizes “the home 40.” Assembled together, they also resemble a horizontal…
HenkinSchultz
August 20, 2018