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Advertising

World Cup 2018

What the World Cup can teach us about advertising.

By | Advertising, Television, Video
On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. ”I don’t know much about soccer, but after moving to Sioux Falls I have learned that many residents eat, sleep and breathe this sport. Molly KreutzfeldtGraphic Designer USA’s defeat and what it meant to fans & advertisers You...
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Local SEO: 5 Steps to Improve Your Google Business Listing

By | Advertising, Marketing, SEO
As digital marketing experts at HenkinSchultz, we keep a close eye on changes within search engines. Google is constantly changing its algorithm in order to make their search engine a valuable place for searchers to find answers to their questions. Stats continue to show that people are turning to their mobile devices to search for local destinations including terms like “near me”. Optimizing your business’s local SEO with these current mobile trends is as important as ever, especially for the Google Local Pack. What is the Local Pack and Local Finder? The local pack is a feature within Google that...
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7 Questions to Help Businesses Understand Media Buying

By | Advertising, Campaign, Media Buying, Staff
Media Placement: Strategy & Planning with Paul Thompson We sat down with Paul Thompson, HenkinSchultz's Media Buyer, and asked him some tough questions to get a better idea of how media buying works. A little background on Paul: he graduated from South Dakota State University with a B.S. in Mass Communication/Advertising. His first job out of school was at local television station KSFY, where he grew digital and TV sales, and helped in designing and laying out the Pigskin and Basketball Preview magazines. Later, he went on to Results Radio/Townsquare Media where he became Digital Sales Manager. In 2016, Paul...
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Expanded Services Call for an Expanded Marketing Plan

By | Advertising, Branding, Campaign

One of the most crucial decisions any business can face is how to go about expanding their service options. There’s a million decisions to make and a lot of moving pieces internally that need to be handled, but make sure you’re minding your marketing strategy as you plot your launch. The Soft Launch Some companies prefer a ‘soft launch’ – this is a slower rollout where a restricted market is able to preview the new product or service before it’s entirely launched to the general public. This can be an effective method if you want to A/B test the response…

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First Trust Company – A Seasoned Team Debuts a Fresh New Look

By | Advertising, Branding, Marketing

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…

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The Greatest Awards We’ve Ever Won are the Thank You Notes From Our Clients

By | Advertising, Marketing

When you walk in the front door of HenkinSchultz you see some cool things – first off, the space is clearly home to a very creative group of people. Your senses are stimulated with music, a water feature, some whimsical lighting displays and a bunch of trophies from our award-winning work over the years. But the trophies aren’t the awards that we’re proudest of. Take a closer look at the trophy case and you’ll see our greatest achievements – the thank you notes that our wonderful clients have written to us over the years. HS President and co-founder Kirby Schultz…

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Butterfly House & Marine Cove Perfect Holiday Gift ad

Butterfly House & Marine Cove Takes Flight with the Right Mix of Digital Ads

By | Advertising, Digital
As the executive director of Butterfly House & Marine Cove, Audrey Willard wants to be able to share her passion for nature and wildlife with the world. We talked to Audrey about her use of digital ads in her marketing mix. HS: What are some of your goals for Butterfly House & Marine Cove for 2017? Audrey: We are focused on growing awareness of our organization and our new aquarium exhibits. Right now, we’re inviting people to experience the benefits of getting out of the cold and into this amazing, tropical indoor environment to discover the wonder of the butterflies...
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Avera Heart Hospital – Spirited to the Core

By | Advertising, Marketing | No Comments

Though they work around the clock, the Avera Heart Hospital staff begins each “day” with a prayer and the Pledge of Allegiance. We featured their unique culture in a great TV spot that aired this month. Avera Heart Hospital – Spirited, inside and out. The Avera Heart Hospital staff begins each “day” with a prayer and the Pledge of Allegiance. This practice is at the core of their culture and identity. And it’s the theme of a recent television spot created by HenkinSchultz. As we all celebrate this month of independence, it is not only a great time to reflect…

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Digital Coordinator Jaci accepts Google AdWords 5pecialist Challenge

By | Advertising

Always up for a digital challenge, our own digital coordinator, Jaci Duesterhoeft, rose to the Google Partners 5pecialist Challenge to become certified in all 5 AdWords specializations: Search Advertising Display Advertising Mobile Advertising Video Advertising Shopping Advertising Plus… Google AdWords Fundamentals Jaci completed Google’s 5pecialist Challenge, passing all five exams over the course of a week. Though Jaci has been working in AdWords for several years, she adds, “All of our clients are so different, it’s important to be well-rounded when it comes to all things digital advertising. I enjoy keeping up with the trends and seeing new ways we…

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