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Ad Fatigue graphicAdvertising

How to Avoid Ad Fatigue

Social media is a part of life. And if you’re a smart business owner, it’s part of your business too. It takes the right mix of education, promotion and entertainment to use media like Facebook effectively. Managing your social media can be time consuming. It can also become less effective over time. The same is true for Facebook advertising. Here are a few great ways to avoid ad fatigue. Why is ad fatigue bad? Marketers place ads with effective frequency in mind. Effective frequency is the number of times you need to see an ad before you recall that product…
HenkinSchultz
November 19, 2019
stand out from crowd iconAdvertisingBranding

How to Make Your Brand Stand Out & Inform

The best kind of advertising strikes a balance between distinction and information. Besides, it’s a little crowded out there in the fast-paced world of marketing anyway. How else are you going to get noticed and earn new business? Don’t get lost in the crowd. We put together some pointers to help your brand’s messaging be heard, seen, and even goggled at. Be Bold with Branding. Don’t Blend In. Standing out isn’t just about screaming messages at your audience. You can make an impact without actually yelling. For example, Sioux Falls Urgent Care (SFUC) opened its doors in one of the…
Rachel Speiser
November 5, 2019
5 thingsAdvertisingMarketing

5 Things Your Marketing Agency Should Do For You

A lot of marketing agencies say they want to be your partner. It’s become a bit of a cliché. No doubt, many really mean that. It’s also code for, “We want to be so ingrained in your culture, you keep us around forever!” That’s a good thing as long as your partner is solving problems and adding to your success. As you consider your business partners, HenkinSchultz wants to share 5 Things Your Marketing Agency Should Do For You. 1. Be the Best Part of Your Day HS Executive Creative Director Chad Vander Lugt says it a lot and it…
HenkinSchultz
March 26, 2019
girl on counter in photography shootAdvertisingMarketing

Why Original Photography? Here Are 5 Good Reasons.

The following post was written by Chad Vander Lugt, Executive Creative Director. I had just finished a billboard assignment for a small chain of credit unions in Michigan. We were not using original photography. Rather, we used a series of trendy, colorful stock images of people. We placed small black rectangles over their eyes. The headlines confessed, “I’m Steve and I bank at a bank.” The goal of the campaign was to remind Kalamazoo commuters that it really was quite shameful to pay ATM fees all of the other fees banks required. Our scrappy little credit union offered so much…
HenkinSchultz
March 11, 2019
World Cup 2018AdvertisingTelevisionVideo

What the World Cup can teach us about advertising.

On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. USA’s defeat and what it meant to fans & advertisers You may not have been moved to tears by the USA being eliminated, but for some it was a BIG deal, especially those who owned businesses that thrived…
HenkinSchultz
June 25, 2018
Katie_LocalSEO_HeaderAdvertisingMarketingSEO

Local SEO: 5 Steps to Improve Your Google Business Listing

As digital marketing experts at HenkinSchultz, we keep a close eye on changes within search engines. Google is constantly changing its algorithm in order to make their search engine a valuable place for searchers to find answers to their questions. Stats continue to show that people are turning to their mobile devices to search for local destinations including terms like “near me”. Optimizing your business’s local SEO with these current mobile trends is as important as ever, especially for the Google Local Pack. What is the Local Pack and Local Finder? The local pack is a feature within Google that…
Katie Mans
March 16, 2018
better call paul HSAdvertisingCampaignMedia BuyingStaff

7 Questions to Help Businesses Understand Media Buying

Media Placement: Strategy & Planning with Paul Thompson We sat down with Paul Thompson, HenkinSchultz's Media Buyer, and asked him some tough questions to get a better idea of how media buying works. A little background on Paul: he graduated from South Dakota State University with a B.S. in Mass Communication/Advertising. His first job out of school was at local television station KSFY, where he grew digital and TV sales, and helped in designing and laying out the Pigskin and Basketball Preview magazines. Later, he went on to Results Radio/Townsquare Media where he became Digital Sales Manager. In 2016, Paul…
HenkinSchultz
January 8, 2018
Business people at a ribbon cutting for expanded servicesAdvertisingBrandingCampaign

Expanded Services Call for an Expanded Marketing Plan

One of the most crucial decisions any business can face is how to go about expanding their service options. There’s a million decisions to make and a lot of moving pieces internally that need to be handled, but make sure you’re minding your marketing strategy as you plot your launch. The Soft Launch Some companies prefer a ‘soft launch’ – this is a slower rollout where a restricted market is able to preview the new product or service before it’s entirely launched to the general public. This can be an effective method if you want to A/B test the response…
HenkinSchultz
July 31, 2017
HenkinSchultz-FTC-BlogAdvertisingBrandingMarketing

First Trust Company – A Seasoned Team Debuts a Fresh New Look

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…
HenkinSchultz
July 12, 2017
HenkinSchultz-JulyNewsletter-Lobby3AdvertisingMarketing

The Greatest Awards We’ve Ever Won are the Thank You Notes From Our Clients

When you walk in the front door of HenkinSchultz you see some cool things – first off, the space is clearly home to a very creative group of people. Your senses are stimulated with music, a water feature, some whimsical lighting displays and a bunch of trophies from our award-winning work over the years. But the trophies aren’t the awards that we’re proudest of. Take a closer look at the trophy case and you’ll see our greatest achievements – the thank you notes that our wonderful clients have written to us over the years. HS President and co-founder Kirby Schultz…
HenkinSchultz
July 12, 2017