In the wake of the latest Facebook fiascos and Apple’s big data tracking changes, now is a good time to take a step back as an organization and analyze your marketing mix, digital tactics, and overall communication strategy. Being ready for any changes to online platforms and digital marketing as a whole is daunting, but as an agency who is always plugged-in to the latest trends and sure-footed tactics, HenkinSchultz is ready to help you navigate these sometimes treacherous waters. Analyzing Your Marketing Mix We hear these questions everyday... “What social media platforms should I be on?” “Should I keep…

There are a lot of reasons to hire an advertising agency or marketing firm. But the truth is, when you do so, you are really enlisting a partner. And in choosing that partner, it’s best to understand why they are an asset to your business and what they can actually contribute. Here we discuss the purpose of an agency, why to consider hiring us, and the benefits of big picture thinking. I Have a Staff, So Why Do I Need You?  In many cases, client prospects will say things like, “I have a staff, so why do I need you?”…

It’s easy to be frustrated right now. And that’s all the more reason to be flexible. Every ad on television tells us something we should be learning or even enjoying about the new reality of the Coronavirus crisis. Just like life doesn’t stop, neither does advertising. For however exhausting the daily influx of messaging can be, a good message is nice, but an authentic one is better. And it would be disingenuous to not admit we are all re-examining what happens next in business, life and social interactions. Perhaps the biggest thing we can take away from a crisis is…

COVID-19 has impacted every industry out there today. So, we compiled a list of steps your business can take to adjust advertising during this pandemic. Tips for Advertising During the Coronavirus Pandemic It’s true that some businesses are pulling back on advertisement spending until we see how the current situation unfolds. While this is necessary in some cases, there is still room for adjustments to be made to applicable marketing strategies. Let’s illustrate what we mean with these tips. 1. Redefine the objective for your target audience. Consider who and how you’re reaching potential leads. For example, if your marketing…

Every two weeks, a team at HenkinSchultz gets together and talks marketing, marketing ourselves that is. In a busy world of client service and creative executions, we make time to be our own client, too. We discuss a number of things: How we can better market ourselves and our marketing solutions. How we present the agency in the community, in person and online. How we can best tell our story. What is Our One Thing? We lead ourselves through the same branding process we lead clients through: A search to discover The One Thing. We spoke recently about this process…

Social media is a part of life. And if you’re a smart business owner, it’s part of your business too. It takes the right mix of education, promotion and entertainment to use digital media like Facebook effectively. Managing your social media can be time consuming. It can also become less effective over time. The same is true for Facebook advertising. Here are a few great ways to avoid ad fatigue. Why is ad fatigue bad? Marketers place ads with effective frequency in mind. Effective frequency is the number of times you need to see an ad before you recall that…