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Ad of the week: He took a DIIIIIIVE!

Thanksgiving is a special time of year, Turkey, cranberry gelatin or how about that weird yam sweet potato stuff? Oh yeah, and family time. Who doesn't love family time? Those beautiful awkward moments with Grandma Phyllis reminding you of how back in her day they didn't have cell phones or use "The Googley." But we all know Thanksgiving is really all about the competition. Sports get pumped up into full gear and family time becomes rivalry time. We also all know how serious some friends and family are about sports, particularly hockey. Many people go to hockey games just to…
HenkinSchultz
November 21, 2013
Ad of the WeekAdvertisingBrandingCommercialsTechnologyTelevision

Ad of the Week: A Well-Oiled Machine

Quick survey: Do you like any of the following: A) Astonishing acts of beauty and grace B) Finely-tuned machines (human or otherwise) C) Lush sunsets D) A-list movie stars If you answered yes to any of these questions, then Volvo's latest TV spot "The Epic Split" was crafted with you in mind. Starring everyone's favorite Belgian, Jean-Claude Van Damme - more commonly known as "The Muscles from Brussels" - the spot begins with the frame focused tightly on Van Damme's face. As JCVD dives into his dialogue, the camera beings to pull out, slowly revealing our hero standing atop two…
HenkinSchultz
November 14, 2013
Ad of the WeekAdvertisingBrandingCommercials

The People’s King?

Be Like Mike. Bo Knows. We Must Protect This House. All were marketing campaigns that propelled their respective subjects from sports mainstays to transcendent cultural icons. With its' latest spot entitled "Training Day" Nike is once again trying to strike sports marketing gold. The ninety-second spot features none other than the king himself, LeBron James, as a mob of his fans follow him throughout the city of Miami while he undergoes his offseason workout regiment. It is eerily reminiscent of Sylvester Stallone's timeless Rocky scene, stopping just short of LBJ shadowboxing as a mob of children surround him while the…
HenkinSchultz
November 1, 2013
Ad of the WeekBrandingCommercialsDigitalIn Other NewsTelevision

10.24.13 Ad of the Week

Who doesn't love trick-or-treat humor, cute babies in ridiculous Star Wars Halloween costumes or awesome strategic plans to go to the house with the most candy. Oh yeah, and I guess throw in some cool features of the latest Verizon products and you are good to go for some mini Halloween entertainment. Verizon always pulls out all the stops with their advertising efforts, especially around the holidays. This ad showcases a family going trick-or-treating in star wars getup strategically in route to the house with the best candy, of course, using their new smartphones, tablets, and smartwatch. Could there be…
HenkinSchultz
October 24, 2013
Ad of the WeekBrandingCommercialsTelevision

10.17.13 Ad of the Week

About two weeks ago, Samsung began airing a series of television spots introducing their latest release in technology products, the Galaxy Gear smartwatch. One of the commercials features a sort of "supercut" spot that combines shots of similar gadgets in use from classic science fiction televisions and movies. From Knight Rider's Michael Knight speaking to his car, to Captain Kirk using his wrist-based Communicator to make orders, to George Jetson asking his watch for the time; the advertisement does an outstanding job of connecting with several generations of viewers to remind them of how some of their past heroes utilized…
HenkinSchultz
October 17, 2013