Ad of the Week Archives | HenkinSchultz Creative Services
Category

Ad of the Week

6 Ways Contests Pay Off

By | Ad of the Week, Advertising, Branding, Commercials, Community, Design

You could win. It’s the reason people come hundreds of miles to stand in line for a shot at being the next American Idol when the chances are slim and time is precious. A chance to win compels us to do things that we would otherwise never consider. Perhaps that’s the reason that contests and giveaways have become such a huge component of marketing today. People just want to win. If you’re not using contests to market your business, product or brand, you could be missing out on a big opportunity. On the other hand, contests can be cumbersome and…

Read More

Simply The Best

By | Ad of the Week

Picture this. You’re in your car, on cloud 9, blaring your favorite song on full blast. The windows are down, the wind on your face and you’re flying through the intersection because all that matters is the music and you. It’s like you ARE Beyonce on the final key change of “Love on Top” at the 2012 VMAs, and the whole world is watching with their jaws dropped. You know that feeling. Yeah? Well, so does this goat. Here’s why we think this is a great ad: 1. It’s funny – It’s a goat, singing an 80s rock ballad. That’s…

Read More

Ad of the Week: Safety Dance 2K14

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Digital

It brings me great joy to present to you the ad of the week this week! In honor of my travels to Nashville, I am excited to share one of my favorite viral digital ads that has no shame in putting some flare in the air! This past spring, Virgin America Airlines managed to spike the interest of 5.8 million YouTube viewers to watch airline safety. How did they do you this you ask? Well, they took the mostly boring, monotonous safety reading procedure that is required before every flight and turned it into an entertaining and very impressive song…

Read More

Ad of the Week: The Curve Changes Everything

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Television

She’s a comin’ in HOTT! 72andSunny has taken this ad to a whole new field of dreams! This summer’s advertising is starting off with a curve ball, however, when I say ball, I actually mean screen. Samsung has come out with a curve-shaped TV that takes flat-screened-boring entertainment to new levels of engagement. The 60-second spot demonstrates the curved TV experience by showing movie clips that are compiled as if the characters minds are completely blown by this fantastic idea. However, these aren’t just some run-of-the-mill clips. These clips are the classics. The climaxes of all climaxes! The inspirational-get-on-your-feet-and-clap scenes…

Read More

Ad of the Week: Un-steak My Heart

By | Ad of the Week, Advertising, Branding, Campaign, Commercials, Digital, Television

If there is one life experience that can be related to almost universally, it would be that of having your heartbroken. To some it comes early, to others much later, to a lucky few, it never happens; but far more often than not we all have our hearts ripped out, stomped on and thrown in the garbage disposal. I still remember the first time I met the unfortunate end of lady love’s blade. Third grade, the playground of Garfield Elementary. Needless to say, it wasn’t pretty — but I’ll spare you the gritty details (you wish – I got depantsed…

Read More

Ad of the Week: Mom’s Day 2014 (er, 2013), Here’s to you!

By | Ad of the Week, Advertising

Mom’s day is here again and the commercials are all over the place. From the perfect necklace to the right card with the exact wording that is a guaranteed hit to make mom cry (or roll her eyes), to me the message this year is a little-blah? Mother’s day is about celebrating how cool your mom truly is. When it comes down to it, it’s all the stuff that she has gone through with or for you that makes Mom’s day so special. Since I couldn’t find anything I loved this year, I decided to go with a Google commercial…

Read More

Ad of the Week: Taco Bell Goes for McDonald’s Breakfast Jugular

By | Ad of the Week, Advertising, Branding, Campaign, Commercials

In the cutthroat business that is fast food, a company must position itself as the better option – or blatantly smear the other’s name from here to Mexico. McDonald’s seems to have been the go-to breakfast place for many moons, beating out other breakfast wannabes such as Burger King or Carl’s Jr. But there is a new player in town and it hasn’t been shy by any stretch of the imagination. Taco Bell comes in swinging with it’s new breakfast menu marketing. First it was the Ronald McDonald ads about how these “Ronald McDonalds” loved the new breakfast menu at…

Read More

Ad of the Week: No Driving High

By | Ad of the Week, Advertising, Campaign, Commercials

Marijuana has been legal for recreational use in Colorado for a couple of months now and the state’s Department of Transportation has launched a new ad campaign to discourage residents from smoking and driving high. CDOT’s (Colorado Department of Transportation) new “Drive High, Get a DUI” campaign, which features commercials aimed at men aged 21 to 34 – the demographic with the highest number of DUIs, started earlier this month. From 2006 through 2012, about half of drivers involved in a fatal car crashes were tested for drugs. About 11 percent of those drivers tested positive for marijuana, according to…

Read More

Ad of the Week: Ikea In RGB

By | Ad of the Week, Advertising, Branding, Campaign, Design

In both marketing and interior design, few things are more limiting than space. Whether that be fitting a novel’s worth of content into a quarter-page ad or transforming a studio apartment from a jail cell into a home, one’s eyes are almost always bigger than their stomach in terms of creativity and imagination. Ikea was faced with this exact dilemma when figuring out how to effectively convey its brand message within a 9-meter billboard. Instead of settling for a quick-hitting headline, they decided to triple their ad space – without tripling the size of their media budget. How, you ask? There was no black magic or…

Read More