Branding, Design and Bringing Your Best

Branding, Design and Bringing Your Best

A lot of new years resolutions focus on being your best. As we roll into a brand new year, HS discusses branding, design and bringing your best at both.
Branding and design go hand-in-hand, and by making a little time to review each, you can put your best foot forward in the coming year.

Leading with Your Logo

Of course your logo, logo mark and related elements should best reflect who you are and what you do. Ask yourself these few simple questions:

• Am I using it consistently? Or are there dated, old variations floating out there?
• Does it accurately and easily reflect what you do?
• Are the fonts readable? Colors recognizable?
• Is your logo being used wherever applicable? Signage? Letterhead? Vehicles? Work wear?

A logo is an essential part of your brand and corresponding brand design elements. It’s the most recognizable way you represent yourself. If you having difficulty with any of the questions posed above, HS can help you:

• Refresh or simplify your logo design and colors if needed
• Apply your logo to other appropriate spaces and materials
• Make sure all your design uses similar consistent branding elements

HS loves logo work. And our goal is always to make yours work harder for you.

So How Does That Fit into ‘My Brand’?

Branding is a phrase that gets thrown around a lot. In design, your branding expresses itself in many ways:

• Consistent color choices, including black and white
• Consistent font usage across all platforms
• Alternate word mark uses – with and without a graphic icon
• I.e. Nike, Nike with Swoosh, Swoosh alone

However, branding yourself goes beyond design elements, it’s about the tone of voice you use, the promises you make and the very way you do business.

For example:

• Are you direct and informative?
• Are you fun and playful?
• Are you thorough and decisive?
• Are you flexible and collaborative?

All of these qualities say something about the more universal brand (or personality) you are developing. They go beyond your design and into how you do business, how you treat people, how you are remembered and thought of by the public.

In combination with your logo and design, these attributes all work together to tell your story consistently, in every personal interaction.Together, they help you bring your best.

Resolving to Put Your Best Brand and Design Forward? We’re Here to Help.

Whether you are in need of a full revamp, a partial refresh, or just better advice on putting your logo, design and branding to work, HS is here to help.
Book a discussion today or e-mail becka@henkinschultz.com to see how we may help you resolve to consistently represent yourself accurately and passionately.