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Chat GPt graphic man at computerTechnology

The Downfalls of Using ChatGPT for Marketing and Creativity

If you haven’t heard about ChatGPT yet, brace yourself—there’s a lot you need to catch up on. If you’re already in the loop, you’ve probably thought about using it to create your business’ marketing materials. We have, too. While we’re excited about the future of AI in marketing (more on that will be coming in a later blog), we think ChatGPT and its competitors aren’t skilled enough to be authentically creative OR effective at moving your audience. Here’s why. AI Can’t Be Creative by its Very Nature At first glance, ChatGPT seems to be an astounding tool. Going beyond a…
MelissaD
March 30, 2023
HearSay with Tammy - Graphic DesignerStaff

HearSay with Tammy – Graphic Designer

What design challenges do you welcome or enjoy? I think one of the challenges that brings me the most satisfaction is creating something awesome when there is minimal content or direction from our clients. Sometimes our clients just don’t know what they want or can’t put it into words, and, more often than not, we nail it! But sometimes we get, “That’s not even close…by a longshot!” (Emphasized by Tammy’s famous laugh) Besides design itself, what are some special skills you bring to your work? I would have to say…proudly…that I’ve been known as “the office physician.” This is probably…
MelissaD
March 15, 2023
website roundup graphics with devicesWebsite Design

HS Website Roundup: From One-Page Designs to Big Development

We’re proud of every website we design. Each build has its own unique set of challenges and goals, giving us a chance to use our collective creative mindset to make something that’s both functional and beautiful. Here are three of our recent projects, their challenges, and how we overcame those hurdles. Click on the title to see the website on your own browser or scroll through using our integrated iframe feature. Aspen Lodge Challenges: The best websites don’t have to be overly complicated to get the results you are looking for. Even one-page websites can give your business the professional…
MelissaD
February 22, 2023
hearsay with breeStaff

HearSay with Bree – Account Coordinator

Bree LeBrun knows very well that Account Coordinator is a busy and important position. We talked with Bree about how she got into the industry and what she is doing to further her education and profession - while balancing some down time and trying new things. Tell us about your school and career path that lead you into advertising? For the first three years of my college career I was undecided on what I wanted to do. The only thing I was sure of was that I wanted a job where everyday was different and where I was able to…
MelissaD
February 6, 2023
Digital

Using Audience Segmentation to Customize Digital Targeting and Messaging

A core benefit of digital marketing is the ability to specifically target audiences that contain prospects for your organization. This can be done through a variety of platforms, giving marketers the ability to reach people across multiple touch points. But, as with all things in marketing, this begs the question—how can we take this one step further? What if we could customize the messaging experience for all of our target demographics so we could speak directly to their needs, and on their platform of choice? With audience segmentation, this is all possible. What is audience segmentation? Audience segmentation is the…
MelissaD
January 27, 2023
HearSay with AngelaStaff

HearSay with Angela

HS media coordinator Angela Fuhr knows a lot about coordination. She’s juggled her many interests for years. And those interests led her to a career in marketing, media and digital. HS sat down with Angela to learn a little more about her journey to here. What did you study and what led you into your role in this business? I majored in public relations with minors in marketing, digital & social media management, and a certificate in graphic design. I always had a passion for English and writing throughout high school, but majoring in English never appealed to me… being…
MelissaD
January 3, 2023
mel schulteStaff

HearSay with Mel Schulte

It’s not every day we get a chance to sit down and talk with Media Specialist Mel Schulte. In fact, it’s quite rare. That’s because Mel has one of the busiest responsibilities in the agency: managing media and keeping up on all the latest platforms and opportunities. She took a break from her massive spreadsheet collection to share a few thoughts with us. How actively does one have to keep up on all the media/platform advertising options out there? I am constantly looking for new media options. There are always new trends, platforms and opportunities presenting themselves. However, it’s not…
MelissaD
December 22, 2022
Making Your Mark with Logo Design-01Design

Make Your Mark with Logo Design

Some of the most iconic logos are recognized around the world. That’s not by accident. Your logo is often the most public-facing part of your business. It reflects your brand, or—in the simplest terms—your personality. A Reflection of Your Business and Personality In many cases, businesses exist and operate successfully without a lot of thought or intention put into their logo or the graphic design elements of their name. However, most businesses need to be seen and recognized by new customers and prospects. And that’s where a logo can prove quite important. Because you know your business, your origin and…
MelissaD
December 22, 2022
HearSay with TobyStaff

HearSay with Toby

An effective marketer channels their inner creativity to help elevate the message of an organization, and for our money, Toby’s one of the best when it comes to this. We decided to dive deeper into his process by asking him how he approaches each project and, above all, creates results for our clients. What is the key to balancing creativity with data and strategy? It’s probably a bit of a cop out to say, but they are so interwoven to me that data, strategy and creative are really just different reflections on the same, funky coin. We have more data…
MelissaD
December 1, 2022
Better Storytelling Through Video ProductionVideo

Better Storytelling Through Video Production

We all know someone who can tell a good story - over the holidays, over happy hour or during a sales pitch or public event. Well produced video production can help people, businesses and organizations tell stories, too. And thanks to technology, we can tell them to more people than ever before. A Great Video Supplements the Personal Touch In 2022 and beyond, things will continue to change quickly. That means better video technology, new media and new opportunities. What doesn’t change, however, is the need to connect with people. True, our means of connecting may prove very different than…
MelissaD
December 1, 2022