Blog | Page 3 of 26 | HenkinSchultz
Ad Fatigue graphicAdvertising

How to Avoid Ad Fatigue

Social media is a part of life. And if you’re a smart business owner, it’s part of your business too. It takes the right mix of education, promotion and entertainment to use media like Facebook effectively. Managing your social media can be time consuming. It can also become less effective over time. The same is true for Facebook advertising. Here are a few great ways to avoid ad fatigue. Why is ad fatigue bad? Marketers place ads with effective frequency in mind. Effective frequency is the number of times you need to see an ad before you recall that product…
HenkinSchultz
November 19, 2019
stand out from crowd iconAdvertisingBranding

How to Make Your Brand Stand Out & Inform

The best kind of advertising strikes a balance between distinction and information. Besides, it’s a little crowded out there in the fast-paced world of marketing anyway. How else are you going to get noticed and earn new business? Don’t get lost in the crowd. We put together some pointers to help your brand’s messaging be heard, seen, and even goggled at. Be Bold with Branding. Don’t Blend In. Standing out isn’t just about screaming messages at your audience. You can make an impact without actually yelling. For example, Sioux Falls Urgent Care (SFUC) opened its doors in one of the…
Rachel Speiser
November 5, 2019
video processVideo

The Three Steps Behind Our Video Production Services

The process of creating business marketing videos can seem daunting at first. You may think it’s difficult, time-consuming, and costly. No worries. At HenkinSchultz, our video production services simplify the endeavor into three cost effective easy steps. Let’s get rolling! Marketing Video Production: Step-by-Step 1. Pick a style.  From live action to fully animated video content, we can create it. Select the style for you business, or allow us to recommend one for you. 2. Meet with HS.  This is the fun part. Let’s meet over the phone, by email, or in person. Here’s what we’ll discuss: Budget Messaging Objectives…
HenkinSchultz
October 21, 2019
random graphicPublic Relations

How to Handle Media Interviews

Answering media inquiries is a necessary part of public relations (PR) and protecting your reputation. PR is not just about promoting your business to various media outlets, it’s about being a trusted source when called upon. If you’re new to responding to journalists and reporters alike, it can be daunting to get started without knowing what to expect. We compiled five tips for your next interview with the media. Five Tips When Speaking to the Media Speaking to the media is best done with a clear plan of what you wish to communicate. With a plan in place, you’ll be…
Rachel Speiser
October 14, 2019
HSEvents

Celebrating 28 Years in Advertising at HenkinSchultz

Happy 28th Anniversary to HenkinSchultz On September 30th, 1991, HenkinSchultz started out from a small, makeshift office space in downtown Sioux Falls. On that day, the creative minds of President & Co-Founder Kirby Schultz and Joe Henkin joined forces at their first meeting as an official advertising agency. Over the years, Joe and Kirby consistently hired thinkers — smart, creative talent passionate about turning ideas into something that changes people. Flashforward to 28 years later, and their shared hiring philosophy from early days continues. Our team has grown to 22 folks who love finding creative solutions for our clients. Now…
HenkinSchultz
September 27, 2019
web improvementSEOWebsite Design

Six Easy Ways To Improve Your Website Right Now

You don’t need to be a web developer to improve your website. In fact, all you need is access to the Internet, basic writing skills, and keen eye for small details like links and headings. Minor improvements can make a huge impact for the health of your site and search engine optimization (SEO). We compiled a list of six easy ways to improve your website right now! 1. Add Google Analytics In 2019, it's still surprising to see how many websites still do not have Google Analytics connected to their website. Adding Google Analytics to your site will not directly…
HenkinSchultz
September 16, 2019
The Importance of Video Content on Social MediaDigitalVideo

The Importance of Video Content on Social Media and Websites

Did you know that video makes up over 60% of all internet traffic? Some estimate that number to be closer to 80% by the end of 2019. Here are a few more fun stats. According to OptinMonster, those using video see an increase of: 81% in product sales 66% in lead generation 54% in brand awareness Additionally, 92% of mobile video consumers share videos with others, according to Invodo. Marketers spend billions of dollars on online video advertising. But you don’t have to spend that to make the most of your budget. Video content can be an affordable part of…
HenkinSchultz
September 3, 2019
Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
Rachel Speiser
August 19, 2019
How to Know When to Get a New WebsiteWebsite Design

How to Know When to Get a New Website

The Internet is always advancing, and web design trends are constantly changing. In order for businesses to stay current, website updates tend to happen frequently. If your website isn’t making the cut, then it’s time to take a step back and evaluate if a redesign or complete overhaul is required. A new visit to your website is an opportunity to make a solid first impression. Don’t miss your chance to spark the interest of users and keep them scrolling through and subscribing to your content. How do you know when it’s time for a new website? See if your website…
Rachel Speiser
August 8, 2019
Design PrinciplesDesign

Design Principles 101: The Basics of Graphic Design

What is good design? We know it when we see it. Good design is everywhere. Even within objects of daily life. It’s an exquisite wine glass, a distinctive lamp shade, or a decorative throw pillow. Good design is more than just eye appeal though. It balances form and function. It enhances space and works in a useful way. It pulls together both purpose and posh effortlessly. It’s on screen right now! You’re viewing this post on a webpage that was designed for the purpose of reading. Trends for design are changing all of the time. The methods have not. Good…
Rachel Speiser
August 1, 2019