Blog | Page 3 of 24 | HenkinSchultz
HS LOGO before afterBrandingDesign

Creating & Updating a Company Logo: How We Did It

Choosing the right logo and color palette for your business can be just as important as choosing the right name. Your logo is often the first thing people think of when they think of your company. In late 2018, HenkinSchultz (aka HS) updated their brand standards – including the logo icon as well as the colors. The goal of updating our brand was to make HS look more fun and approachable. The signature ‘HS’ remains – you won’t find that font anywhere online. Originally designed by Kirby Schultz and another HS designer, it represents more traditional art and less of…
HenkinSchultz
January 30, 2019
apples orangesDigitalMarketing

Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019
good design has a marketing purposeDesign

What Has Changed, What Will Never Change

Design. It’s a topic that inspires a lot of healthy debate. In the advertising business, the tools of design have changed through the years. Does anyone remember a T-square or pica ruler? Software is ever evolving and they way consumers view design has changed too. Think about the difference between a full-page magazine ad and a tiny Google display ad. HenkinSchultz has always been obsessed with a design. And we have a diverse group of exceptional designers that bring different skills to our work. So we thought it would be a fun idea to hear, in their own words, what…
HenkinSchultz
January 23, 2019
Sign GuysIn Other News

Think. Bigger. Where Art and Strategic Thinking Meet.

HenkinSchultz has always worked with clients to help them make a big impression – both to their customers and their own employees. Like all businesses, we need to stop and take a look at ourselves too. Until recently, when we looked at our massive HS Sign Shop wall, we saw only gray concrete. The Origin of Think. Bigger. HS has tackled some pretty monumental visual displays. Still, we know we couldn’t carve Mount Rushmore in our basement. But you better believe we could print it. And that’s exactly what we did. President Kirby Schultz summarizes our long-term agency philosophy as…
HenkinSchultz
December 17, 2018
christmas videoHolidays

HenkinSchultz Celebrates 11th Annual Christmas Windows Lighting

As a creative company, HenkinSchultz knows one of the hardest things to do these days is get people’s attention. For the past 11 years, HS has been getting the attention of 69th and Western traffic with its elaborate Christmas windows displays. And we’re not just talking lights and garland. Making Art Out of Our Space HS debuted their window videos Tuesday evening much to the delight of passers by. This year’s video features everything from the Augustana Orchestra to crazy Christmas carolers, mysterious monsters, a car-driving dog and even a high-flying ninja. The advertising agency also set up a ‘radio’…
HenkinSchultz
December 14, 2018
In Other News

Time to Plan Your 2019 Strategy

There. We said it. 2018 was a fast one. And while there are lots of upcoming holidays to slow down for and enjoy, there’s also planning to be done for 2019. So set aside some time for that awesome Thanksgiving leftover sandwich, but also some strategic thinking too. How were your 2018 sales to date? Any surprises good or bad? What trends did you see in your projections? What are industry partners or vendors anticipating for 2019? What marketing tactics do you need to pull the trigger on? Or cut back? All of these questions start to paint a picture.…
HenkinSchultz
November 19, 2018
Marketing

Buche Foods – When PR isn’t just valuable, it’s life changing.

For 113 years, Buche Foods of Wagner has provided fresh, quality food at a fair price. The Wagner, South Dakota company has a long history of operating in Native American country and reservation communities. When the lease of Pine Ridge’s only grocery store came up for bid, they saw an opportunity to not only serve but also provide an essential lifeline for the town. The existing grocery store had a troubled history of dated food, health violations and even a shutdown, which put many lives at risk. Understanding the complexities of reservations and tribal rule, Buche Foods knew they had…
HenkinSchultz
November 19, 2018
In Other News

The HS Rebrand – Why the New Look?

In our recent blog, we launched a new video to introduce HS into our design and brand as we continue celebrating 27 years. Yes, 27 is an odd number. But then again, we’re kind of an odd bunch. Remember Hamster Stacking? HamsterStacking was actually the first introduction of the HS refresh followed by the HearSay video poking some fun at our name confusion. Kirby Schultz himself can tell you about the mail he’s received and the name scrambling has been epic. So it seemed a good time to consider just how do we refer to ourselves? And how do we show it? This new…
HenkinSchultz
November 19, 2018
hearsay video screenshotBrandingTelevision

What’s in a Name? Hear What HS Clients Have to Say.

HenkinSchultz celebrates 27 years in business this year. That means 27 years of hamster stacking, great client interactions, and occasionally a bit of confusion about the names of our founders. We launched our recent Hamster Stacking campaign to emphasize HS into our design and brand. As we continue our promotional campaign in outdoor, digital and television, we thought it would be a great time to hear from our clients. Watch the video now and hear what HS clients have to say. Related Blog Posts
HenkinSchultz
November 19, 2018
In Other News

Storytelling – and Why it is So Very Important

At the annual chamber meeting, Matthew Luhn emphasized storytelling. At HenkinSchultz, it's something we emphasize with our clients every day. Often times, marketing is very focused on the finer points of sales, discounts, and promotions. These are all necessary things. But ideally, any benefits should be wrapped in a great story. Think about it, a great story pulls you in from the beginning. You are listening actively. You become emotionally invested in the characters and what they do. What a powerful tool to bring to any form of advertising. One example this past year is Showplace Cabinetry. Showplace has beautifully…
HenkinSchultz
October 29, 2018