Blog | Page 3 of 24 | HenkinSchultz
5 thingsAdvertisingMarketing

5 Things Your Marketing Agency Should Do For You

A lot of marketing agencies say they want to be your partner. It’s become a bit of a cliché. No doubt, many really mean that. It’s also code for, “We want to be so ingrained in your culture, you keep us around forever!” That’s a good thing as long as your partner is solving problems and adding to your success. As you consider your business partners, HenkinSchultz wants to share 5 Things Your Marketing Agency Should Do For You. 1. Be the Best Part of Your Day HS Executive Creative Director Chad Vander Lugt says it a lot and it…
HenkinSchultz
March 26, 2019
Traditional vs Digital Media MarketingDigital

Traditional Media & How It Works with Digital

Do we need a new name for 'traditional media'? It’s an unfortunate name, really. Traditional media implies stuffy, old, boring and even ineffective. And with an entire generation of young adults bucking anything labeled traditional, it makes the case for traditional media even more challenging. What is considered traditional media? Traditional media generally defines the advertising we’ve seen for almost 100 years: Television Radio Billboards Print These forms of advertising can be both broad and targeted in their messaging and reach. Each medium has its own set of generally accepted rules – and even stereotypes. Here are a few common…
HenkinSchultz
March 20, 2019
girl on counter in photography shootAdvertisingMarketing

Why Original Photography? Here Are 5 Good Reasons.

The following post was written by Chad Vander Lugt, Executive Creative Director. I had just finished a billboard assignment for a small chain of credit unions in Michigan. We were not using original photography. Rather, we used a series of trendy, colorful stock images of people. We placed small black rectangles over their eyes. The headlines confessed, “I’m Steve and I bank at a bank.” The goal of the campaign was to remind Kalamazoo commuters that it really was quite shameful to pay ATM fees all of the other fees banks required. Our scrappy little credit union offered so much…
HenkinSchultz
March 11, 2019
free competitive analysisDigital

How a Digital Competitive Analysis Benefits Your Business

Odds are, your business has competitors (well, duh!). It doesn’t matter what industry you are in, competition can be fierce when you are fighting for the attention of your consumers while they are browsing the Internet. You are fighting for premier digital ad space, top paid search rank, and social media news feed visibility. What makes it tougher is that consumers are considering your competitors while doing research to make more insightful decisions. Consumers are Doing More Research Consider these facts from AdWeek, Forrester, and Accenture on how consumers are doing research today: 81% of B2C shoppers conduct online research…
HenkinSchultz
March 4, 2019
HS SDAF Addy Awards 2019CreativityVideo

HenkinSchultz Recognized by SDAF ADDY Awards

HS Holiday Windows – Wins Best of Class in Out-of-Home & Ambient Media At HenkinSchultz, we’ve long said that we don’t do what we do for awards. It’s true, but it’s also nice to get recognized for creative work -- and one of our favorite yearly traditions. HS took home a South Dakota Advertising Federation ADDY award for “HS Holiday Windows.” The award is the top honor in the category of “Out-of-Home & Ambient Media.” As a creative company, HenkinSchultz knows one of the hardest things to do these days is get people’s attention. For the past 11 years, HS…
HenkinSchultz
February 26, 2019
FunSeekers logo for NashvilleEventsMarketing

Celebrating the Art of Storytelling through Event Marketing

What does an Indiana seed company have in common with Nashville? Quite a bit actually. Like Nashville, Midwest Seed Company has always been good at storytelling. Midwest Seed took to the streets of Nashville to celebrate with clients and host a weekend of storytellers. HenkinSchultz helped with event marketing and branding the entire ‘Funseekers’ experience. What Exactly is Funseekers? Funseekers is a program Midwest Seed developed years ago. You could say it’s a thank you trip for their customers and prospects, but it’s a lot more than that. “Our Funseekers trips are really about living up to our customer focus…
HenkinSchultz
February 18, 2019
Website Design

What is Wayback Machine? What Can You Use It For?

Have you ever thought about your website you had back in the early 2000s? Wish you could see it again? Perhaps your website crashed, your domain expired and your website is down and you need to get content back to start building again. For as terrible as all that is, you may be in luck. It’s called the Internet Archive, which is a non-profit library of millions of free books, movies, software, music, websites, and more. In this article we are going to focus on its web backup area, better known as – Wayback Machine. Wayback Machine has stored more…
HenkinSchultz
February 11, 2019
sealants_sealBrandingCampaign

Seals and Sealants – How a Dental Campaign Captured National Attention

Waiting on a custom-made seal costume from China, we knew we had a special campaign on our hands. Delta Dental of South Dakota approached HenkinSchultz to develop a public service campaign. The goal? Encourage mothers to get sealants for their children and reduce childhood cavities. How to Make a Dental Procedure, well, interesting The American Dental Association states that sealants protect teeth and prevent decay. According to the Center for Disease Control, dental sealants prevent 80% of cavities in the back teeth, where 9 in 10 cavities occur. A sealant application is a simple procedure to apply a thin coating…
HenkinSchultz
February 4, 2019
HS LOGO before afterBrandingDesign

Creating & Updating a Company Logo: How We Did It

Choosing the right logo and color palette for your business can be just as important as choosing the right name. Your logo is often the first thing people think of when they think of your company. In late 2018, HenkinSchultz (aka HS) updated their brand standards – including the logo icon as well as the colors. The goal of updating our brand was to make HS look more fun and approachable. The signature ‘HS’ remains – you won’t find that font anywhere online. Originally designed by Kirby Schultz and another HS designer, it represents more traditional art and less of…
HenkinSchultz
January 30, 2019
apples orangesDigitalMarketing

Are you Hiring? We Compare Digital Marketing Tools for Recruitment

Lately, one of the most common questions we are asked is “I need to hire employees - how can I use digital marketing for recruitment?” There are a lot of marketing strategies available to businesses, but recruitment marketing looks different based on the type of job you are trying to fill. The main platforms and options we recommend to businesses looking to use digital marketing for recruitment: Google Facebook Indeed LinkedIn This is not an exhaustive list by any means, and doesn’t include one of the most notable locations to promote open positions in South Dakota – KELOlandemployment.com. This is…
HenkinSchultz
January 28, 2019