Advertising Agency Blog | Page 3 of 27 | HenkinSchultz
How to Adjust Your Advertising During COVID-19Advertising

How to Adjust Your Advertising During COVID-19

COVID-19 has impacted every industry out there today. So, we compiled a list of steps your business can take to adjust advertising during this pandemic. Tips for Advertising During the Coronavirus Pandemic It’s true that some businesses are pulling back on advertisement spending until we see how the current situation unfolds. While this is necessary in some cases, there is still room for adjustments to be made to applicable marketing strategies. Let’s illustrate what we mean with these tips. 1. Redefine the objective for your target audience. Consider who and how you’re reaching potential leads. For example, if your marketing…
HenkinSchultz
April 20, 2020
marketing on a budgetMarketing

Marketing on a Budget: 10 Tips on Creative Marketing Solutions

There are times every business needs to market on a tight budget. The businesses that weather this national crisis have already faced countless decisions. And we’ll all face difficult decisions moving forward, too. No matter the crisis, economy, cash flow or seasonality of business, HenkinSchultz marketing agency offers these creative marketing solutions to build awareness when dollars are tight. 10 Tips for Building Brand Awareness with a Low Budget 1. Set a Budget Setting a budget for branding expenses is crucial. Even if that number is closer to zero, a budget gives you discipline. It helps you avoid spending on…
MelissaD
April 8, 2020
Storytelling and Emotional CopywritingCopywriting

Telling Stories at a Time They’re Really Needed

It was just a few weeks ago the whole world changed, which is maybe putting it mildly. Shops and businesses were putting policies in place to take extra precaution — and all of us were being just a little more careful. Today, we see the real-life impact of how this is affecting businesses, livelihoods and lives. But HenkinSchultz is not writing today to talk about the word that’s already dominated too much of our lives, we’re here to talk about the very human need of telling and hearing stories. Stories Make Emotional Connections Stories connect us to our history. They…
HenkinSchultz
March 30, 2020
the one thing in marketingAdvertising

What it Means to Be a Crazy Obsessed Advertising Agency

Every two weeks, a team at HenkinSchultz gets together and talks marketing, marketing ourselves that is. In a busy world of client service and creative executions, we make time to be our own client, too. We discuss a number of things: How we can better market ourselves and our marketing solutions. How we present the agency in the community, in person and online. How we can best tell our story. What is Our One Thing? We lead ourselves through the same branding process we lead clients through: A search to discover The One Thing. We spoke recently about this process…
HenkinSchultz
March 16, 2020
Website Editing Tricks graphicWebsite Design

9 Website Editing Tips & Tricks for Newbies

Publishing content to the Internet isn't an easy task if you're just starting out. So, we put together some useful tips for new web editors, designers and developers to help when working with online content. Some of these tips you're probably already aware of and use regularly. However, even the most advanced web expert will find a few of the tricks below to be new and useful. Everything this blog mentions is free! All you need is a computer, internet connection, patience and practice to get the most use out of them. 1. Use common keyboard shortcuts Below are some…
HenkinSchultz
March 2, 2020
Marketing

Client Appreciation and Creating Ideas That Get Noticed

Branding and marketing are largely about getting yourself noticed. But getting noticed isn’t just about logo design, brand identity, advertising, or the size of your media budget. Getting noticed has a lot to do with timing. Choosing when you deliver a message can really increase the impact that message makes. Like many, HenkinSchultz typically delivers little Christmas gifts to thank our clients at the end of the year. We are also the grateful beneficiary of gifts from vendors and partners. Grazing the mile-long line of meat and cheese trays and sweet baskets each year is a simple joy. But it…
HenkinSchultz
February 18, 2020
An Advertising Agency is a Lot Like a RelationshipIn Other News

An Advertising Agency is a Lot Like a Relationship

If you dig into the history of Valentine’s Day, you’ll get a lot of different takes on its origin: A Roman festival, an execution, martyrdom, cupids and Hallmark conspiracies. So for the sake of clarity, let’s just stick to how we mostly know it. Valentine’s Day is a holiday to celebrate relationships. It’s an opportunity to give someone you care about a grand or thoughtful gesture. And it got us to thinking about how marketing and working with an advertising agency is a lot like being in a relationship. The Introduction and the Pursuit of Marketing Agencies Every relationship begins…
HenkinSchultz
February 13, 2020
Our Marketing Experts Review 2020 Big Game CommercialsIn Other News

Our Marketing Experts Review 2020 Big Game Commercials

For the last couple of decades, the Big Game has almost become a national holiday. And whether you're in the advertising business or not, the commercials are a popular highlight of the fun each year. Commercial development for the Big Game starts months in advance. People tune in to see what Budweiser will do, what cute animal or baby will show up and what celebrity makes a cameo. It's especially fun for an advertising agency like HenkinSchultz. “The Big Game is really the only time of year when advertising is celebrated,” says Director of Client Services/Partner, Becka Burger. “Corporations invest…
HenkinSchultz
February 2, 2020
Types of Market Research MethodsMarketing

Types of Market Research Methods

We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…
HenkinSchultz
January 20, 2020
Branding

New Year, Reviewing Your Books and Your Brand

Everyone is busy making resolutions this time of year. But smart business owners are doing more than that. They are looking back on the year that was and the year that will be. As companies reconcile their bookkeeping for the year, they are examining: Sales and seasonal trends Expenses and cost of goods sold Competition and competitive advantages Capital expenditures Marketing evaluation and more… So let’s talk more about marketing evaluation. Evaluating is something we do constantly for our clients. In many cases, we do quarterly and even monthly reporting on marketing analytics and key performance indicators. Things like website…
HenkinSchultz
January 6, 2020