While most people are still trying to understand what coffee Millennials like, HS is looking at the upcoming generation. The influence of Generation Z will demand big shifts in how organizations interact with their audience. They may not seem that influential right now, but Generation Z is growing into a large segment of the adult public. Understanding their habits will help organizations decide whether they need to tailor their marketing to them, and how. And don’t worry, our resident Gen Z-ers fact-checked our findings. What is Gen Z? Generation Z is typically defined as the group of people who were…

It’s no secret that job recruitment and hiring have been challenges for many businesses. In the last several months, several HS clients have approached us about strategies to help them hire, and through us, have utilized tactics such as: Display ads Radio campaigns (traditional and highly targeted digital radio) YouTube Campaigns Craig’s List posts Geofencing Boosted Posts and Facebook Ads Organic and paid search LinkedIn, Indeed, and other hiring sites HR and in-person tactics While there are several strategies any business can take, you need to know how to make your job posting search friendly and optimized for attracting the…