Advertising Agency Blog | Page 3 of 29 | HenkinSchultz
Crisis Communication PlanPublic Relations

Crisis Communication and Being Prepared as a Company

2020 has awoken us all to a lot of new realities. This holds true in both life and business. As we all navigate business moving forward, we are reminded of the need for a crisis communication plan. Being Prepared for Any Crisis What rises to the level of crisis will vary by business. For some, like hospitals, emergency preparedness is a matter of life and death. For our discussion today, we’re talking primarily about public relations and how best to handle a crisis. Here are two of the biggest mistakes most companies make: Not being prepared for a crisis Avoiding…
MelissaD
January 4, 2021
Hive World Champ blog imageStaff

Joe Schultz Wins Second World Championship in Strategy Game Hive

HS’s own Joey Schultz continues to pursue his many creative endeavors and recently won the Hive Online World Championship in the popular strategy game Hive. Joey outlasted 98 competitors from around the world, ranging from Russia, Australia, Brazil, the United States and more. Joey’s tournament win came after a four game championship round that lasted over six hours, beating a two-time reigning champion from Chile. It is the second time he has claimed the title, previously winning it in 2017. So Just What is Hive? Hive is a two-player game centered around the placing and manipulation of hexagonal shaped tiles…
MelissaD
December 14, 2020
HS blog postHiring

Recruiting and Keeping Employees in an Abnormal Year

One of the unfortunate results of COVID is the toll it takes on businesses. And as we face our tenth month of this new reality, businesses are struggling with new realities of their own: recruiting and keeping employees when sick people cannot work. Employee Recruitment, Retention and Flexibility HS has talked a lot about how businesses have adapted during a pandemic. We’ve marveled at the creative ways businesses adapted and attracted new customers. HS is proud to have been some small part in helping businesses do that. Today, businesses face a more basic operational challenge: How do they adjust operations…
MelissaD
December 14, 2020
2020 Web DesignWebsite Design

2020: Local Web Design Projects For Your Inspiration

The year 2020 meant a lot of different things to many people and businesses. With stores that may have temporarily closed due to COVID-19, people realized just how important their website was. For some, it meant ‘it’s time for a new website’ – whether it meant buying a new domain and starting fresh, or getting a new look on an old website. Either way, HenkinSchultz is always honored to help develop a new website project! From painters, daycares, liquor stores and more, the following 2020 website builds are “magically” displayed on various Mac device mockups. Hover and scroll over each…
MelissaD
November 30, 2020
Company culture at the workplaceJobs

Company Culture at the Workplace

Even today, you still hear a lot of talk about company culture. It was especially prevalent in the dot-com era of the nineties. Tech companies had bean bag chairs for their employees or a basketball hoop in their breakroom. Fun and edgy was the name of the game. People were given cool titles like Chief Fun Officer and corporations touted the cool things they were doing to attract and keep good employees. Doing so, also made their office a fun place for clients and vendors to visit. Many things are done to project an air of cool, catch media attention…
MelissaD
November 3, 2020
tips for rebrandBrandingDesign

Tips for Rebranding with a Marketing Agency

Your brand is more than your logos and colors. At HenkinSchultz, we believe your brand is: Who you believe you are What people believe about you Daily demonstrations of each in your work and appearance Taking on a full rebrand means embarking on a thoughtful process to determine the brand identity and how to portray it in the logo and other advertising materials. Maybe your company has evolved beyond the current identity and is ready for something new. Or, your target audience has changed and your competitors are ramping up. Rebranding is a great chance to strengthen your presence in…
HenkinSchultz
October 5, 2020
CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
HenkinSchultz
September 14, 2020
How to Rank for a Featured Snippet on GoogleSEO

How to Rank for Featured Snippets on Google

So you want to rank #1 on Google? Join the club. Earning prominent listings within the top three search positions on Google is a battle not easily fought. Not only are you trying to win out against competition, you’re also trying to appease Google’s algorithm — which updates and changes all of the time. With the right SEO tactics and keyword research strategy, your chances of ranking at the top are much more likely. At HenkinSchultz, we’ve seen our own content and client content rank in featured snippets on Google. A featured snippet is a special box that appears at…
HenkinSchultz
August 17, 2020
the processMarketing

Why We’re Crazy Obsessed About The One Thing

Marketing companies have to do many things: research, strategy, creative, media, digital and so much more. The media and tools at our disposal are always evolving. But no matter how many things are out there, we’re still Crazy Obsessed about finding The One Thing. When we do, we apply it to creative marketing solutions. Everyone Talks Process, But This is a Way of Creative Thinking Whether it’s logo design or digital marketing strategy, HenkinSchultz believes in a way of thinking, a way of living. We are Crazy Obsessed in our work. So what does that actually mean? Let’s talk about…
MelissaD
August 10, 2020
Crazy obsessionsStaff

Crazy Obsessions Outside the Office

HenkinSchultz has always been big on celebrating. Be it singing “Happy Birthday” in deliberate and awful tones to anniversaries, parades and office competitions. We enjoy a good party. We also enjoy hearing what our team is Crazy Obsessed about outside the office. HS team members share a few of their creative pursuits, hobbies and what they do to relax, inspire and refresh in their spare time. Cameron Abbas, Graphic Designer Font Enthusiast When Cameron isn’t designing, he’s designing. A big fan of using his tablet for drawing, Cameron has recently developed a love of creating fonts. His imaginative font creations…
MelissaD
July 27, 2020