Blog | Page 24 of 26 | HenkinSchultz
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigitalTelevision

Ad of the Week: The year of YOU

This commercial is by far the front-runner of the year for me (granted Super Bowl is two weeks away, but that's here nor there). As marketing continues to evolve, TurboTax kills it by applying an emotional/personal message to this campaign directly targeted at the young demographic. (We kind of dig that stuff.) We are the people that maybe aren't sure how to handle all the new items added to our lives since we left college and the parent's nest. TurboTax does a great job of addressing all the little (or big) things that you should account for on your taxes.…
HenkinSchultz
January 23, 2014
Advertising

10 Ways to Light the Creative Spark

In the beginning, there was a blank screen. A piece of paper with no sketches. A brain without an idea. The creative process always begins in the void. Whether you're a sales strategist, business owner, marketing professional, graphic designer or a copywriter, you start with nothing but a goal. It's your job to determine the best strategy to go from nowhere to genius - or at least really good. This takes inspiration and a little creative perspiration. So what's the best way to find inspiration? There is no right answer, and perhaps not even a best answer. Inspiration can come…
HenkinSchultz
January 21, 2014
Ad of the WeekAdvertisingBrandingCampaignCommercialsTelevision

Oldipus Complex

Like many red-blooded Americans, I spent my Sunday afternoon watching Andy Dalton certify himself as the best worst starting quarterback in the NFL. Amidst the bevy of moments where Dalton did what Dalton does (interceptions, fumbles, red hair) - and Philip River's timeless bolo tie - I tuned out, instead opting to focus on a particularly intense QuizUp match up I was engaged in (untouchable in Logos, btw.) Despite my typically laser-like focus on such stimulating ventures, my eyes and brain were torn away from my iPhone screen by a delicate, slightly off-pitch voice angelically humming a song in my…
HenkinSchultz
January 10, 2014
AdvertisingBranding

8 Steps to Launching Your New Product or Business

Ideas are the catalyst for all great products and businesses. But having something great to offer is only the beginning, and doesn't ensure your success. You have to build a brand and communicate your message to the right people at the right time. With any luck, the stars are also correctly aligned and 5, 4, 3, 2, 1 - you have a successful launch. Creating the right conditions for a successful launch should begin long before you introduce your product or service to the marketplace. Let's assume you've done your homework and you know that there is a definite need…
HenkinSchultz
January 7, 2014
In Other News

2014 Marketing Wish List

With the New Year in full force, we decided to take some time and think about what we want to see more of this year in the Marketing industry. Being a full service-marketing agency we asked some of our people what they hope to see from brands and companies in 2014. 1.) See more Non-Traditional Marketing Marketing in general is such an amazing inspiration for me. You can do anything you want to, and get as creative as your head will take you - there are no limitations. Don't get into the same old same old "this is what we've always…
HenkinSchultz
January 6, 2014
AdvertisingCommunity

It’s the Holidays – Your Corporate Culture is Showing.

In the fast-paced world in which we live and market, sometimes it's easy to forget that your company is just a group of people doing what they know how to do to reach a common goal. If we're not careful, these people can be reduced to what they do instead of who they are. Companies that draw the best employees and have a loyal customer base understand the importance of creating a corporate culture that serves not only the company and its customers, but also the employees that show up and share their skills every day. Providing exceptional products and…
HenkinSchultz
December 20, 2013
Ad of the WeekAdvertisingBrandingCampaign

Ad of the Week: Intel Inside, Indeed

Intel Inside has started a new logo placement that is certainly bold and different. From now on, when the world's consensus greatest player, Lionel Messi, or his FC Barcelona teammates pull up their shirts after scoring a goal, soccer fans will see Intel Corp's emblem under a sponsorship that puts its logo on the inside of the club's jerseys. Intel agreed to become the official technology partner of the 2011 Champions League winners and current leader of La Liga according to Intel vice president of sponsorships, David Haroldsen. The company's current advertising slogan of "Look inside" has seemingly never been…
HenkinSchultz
December 19, 2013
Ad of the WeekAdvertisingBrandingCampaignCharityCommunityDigital

Ad of the Week: ‘Tis the Season for Giving

Christmas is easily the best time of the year. But there are parts of it that can be annoying, particularly traveling - particularly airports. How cool would it be if someone just made your travels a little less annoying? How about putting in a personal request to Santa Clause himself with all your Christmas wishes? Ok, now what if your Christmas wishes came true in less than the time it took for you to land at your destination? Well, it happened. WestJet airlines started this holiday trend last year with a Christmas flash mob complete with snow showering snowmen and…
HenkinSchultz
December 12, 2013
AdvertisingBrandingCampaignCommunityDigitalIn Other News

Five Ways to Improve Relationship Marketing

The world is shrinking. People are more connected than ever through Internet and mobile technology, and one-way marketing messages are hitting brick walls. Your customers expect to be part of the marketing conversation. They don't want to be sold, they want to be invited to do business with your company in the same way that people invite a new friend out for coffee. They want more than a one-time offer - they want a long-term relationship. Below are five ways to improve relationship marketing. It's not really so hard. Think of building business relationships in the same way as you…
HenkinSchultz
December 10, 2013
Ad of the WeekAdvertisingBrandingCampaignCommercialsDigital

Ad of the Week: Life, Death and Pre-Roll

We're going to start this blog entry with a heavy dose of honesty. We all hate pre-roll videos. I do. You do. Your grandma does. Besides ingrown hairs and hangnails, I'm relatively certain nothing in life is more annoying than being forced to sit through 15-30 seconds of nonsense, just to watch the two minutes of nonsense my heart was originally set on. And depending on which source you hold true to heart, upwards of 94% of YouTube viewers feel the same, electing to skip pre-roll ads for this very reason. Instead of avoiding the medium altogether, or dancing around…
HenkinSchultz
December 6, 2013