Advertising Agency Blog | Page 2 of 28 | HenkinSchultz
2020 Web DesignWebsite Design

2020: Local Web Design Projects For Your Inspiration

The year 2020 meant a lot of different things to many people and businesses. With stores that may have temporarily closed due to COVID-19, people realized just how important their website was. For some, it meant ‘it’s time for a new website’ – whether it meant buying a new domain and starting fresh, or getting a new look on an old website. Either way, HenkinSchultz is always honored to help develop a new website project! From painters, daycares, liquor stores and more, the following 2020 website builds are “magically” displayed on various Mac device mockups. Hover and scroll over each…
MelissaD
November 30, 2020
Company culture at the workplaceJobs

Company Culture at the Workplace

Even today, you still hear a lot of talk about company culture. It was especially prevalent in the dot-com era of the nineties. Tech companies had bean bag chairs for their employees or a basketball hoop in their breakroom. Fun and edgy was the name of the game. People were given cool titles like Chief Fun Officer and corporations touted the cool things they were doing to attract and keep good employees. Doing so, also made their office a fun place for clients and vendors to visit. Many things are done to project an air of cool, catch media attention…
MelissaD
November 3, 2020
tips for rebrandBrandingDesign

Tips for Rebranding with a Marketing Agency

Your brand is more than your logos and colors. At HenkinSchultz, we believe your brand is: Who you believe you are What people believe about you Daily demonstrations of each in your work and appearance Taking on a full rebrand means embarking on a thoughtful process to determine the brand identity and how to portray it in the logo and other advertising materials. Maybe your company has evolved beyond the current identity and is ready for something new. Or, your target audience has changed and your competitors are ramping up. Rebranding is a great chance to strengthen your presence in…
HenkinSchultz
October 5, 2020
CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
HenkinSchultz
September 14, 2020
How to Rank for a Featured Snippet on GoogleSEO

How to Rank for Featured Snippets on Google

So you want to rank #1 on Google? Join the club. Earning prominent listings within the top three search positions on Google is a battle not easily fought. Not only are you trying to win out against competition, you’re also trying to appease Google’s algorithm — which updates and changes all of the time. With the right SEO tactics and keyword research strategy, your chances of ranking at the top are much more likely. At HenkinSchultz, we’ve seen our own content and client content rank in featured snippets on Google. A featured snippet is a special box that appears at…
HenkinSchultz
August 17, 2020
the processMarketing

Why We’re Crazy Obsessed About The One Thing

Marketing companies have to do many things: research, strategy, creative, media, digital and so much more. The media and tools at our disposal are always evolving. But no matter how many things are out there, we’re still Crazy Obsessed about finding The One Thing. When we do, we apply it to creative marketing solutions. Everyone Talks Process, But This is a Way of Creative Thinking Whether it’s logo design or digital marketing strategy, HenkinSchultz believes in a way of thinking, a way of living. We are Crazy Obsessed in our work. So what does that actually mean? Let’s talk about…
MelissaD
August 10, 2020
Crazy obsessionsStaff

Crazy Obsessions Outside the Office

HenkinSchultz has always been big on celebrating. Be it singing “Happy Birthday” in deliberate and awful tones to anniversaries, parades and office competitions. We enjoy a good party. We also enjoy hearing what our team is Crazy Obsessed about outside the office. HS team members share a few of their creative pursuits, hobbies and what they do to relax, inspire and refresh in their spare time. Cameron Abbas, Graphic Designer Font Enthusiast When Cameron isn’t designing, he’s designing. A big fan of using his tablet for drawing, Cameron has recently developed a love of creating fonts. His imaginative font creations…
MelissaD
July 27, 2020
traditional advertisingMedia Planning

Non-Traditional Media and Marketing Solutions in 2020

We can all agree 2020 has been anything but a traditional year. As we look ahead to the second half of the year, we’re talking about non-traditional advertising. And how it may work for you! So, Just What is Non-traditional Advertising? Non-traditional advertising refers to any of a number of outside-the-box ways to reach your customers with creative marketing solutions. Mini Cooper attached their tiny cars on top of buses to showcase their compact size and turn heads. Burger King dressed up the Subservient Chicken and dared internet users to give the chicken a task and share with friends. Geek…
MelissaD
July 20, 2020
HS VideoVideo

The Importance of Video Content — and Capturing Summer Video

We’ve all been watching a lot of videos lately, no doubt. But hopefully, you’re getting outside some, too. That’s one of the beauties about this time of year in South Dakota. It’s a great time for video production. The clouds cooperate, the grass is green and everything looks a bit more alive. There are a lot of reasons to consider adding video to your content mix right now. HenkinSchultz would love to help with our video production services. But in the meantime, here are a few things to consider about the flexibility and power of video. The Weather is Nice…
MelissaD
July 6, 2020
Embracing Digital MediaDigital

How to Adjust your Business by Embracing Digital Media

Small businesses in Sioux Falls have had to adapt quickly to the new normal of the COVID-19 pandemic. Due to the necessary adjustments, we’re seeing a heightened reliance on digital media not only for advertising purposes but for running a business virtually. If you’re new to it, embracing digital media and new technology can be intimidating at first. Some unexpected twists and turns may come your way. Thankfully, consumers today are more adaptable than ever before. Introducing The New Virtual Frontier for Running Your Business  Digital marketing may just be the critical piece missing if your business is struggling right…
HenkinSchultz
June 15, 2020