As HS celebrates 31 years in business, we thought it was time to talk to our Creative Director Lynell Weeg who has been creating inspiration with us for most of our three plus decades. After years in design, what is the part about creating that still excites you today? I really enjoy listening to a client’s objective, taking what’s rolling around in their head, and creating something that uniquely represents that vision and ultimately achieves their goals. I find that the most challenging, fun and rewarding. I love the mix of structure and parameters, with design and creativity in communication…

As HS celebrates its 31st year in business, it’s been quite a year for Becka Burger, the agency’s director of client services and partner. In addition to leading the HS team to substantial nationwide client growth this past year, she helped usher in a growing marketing and digital team, and was recently named president of HenkinSchultz. Founder Kirby Schultz takes the role of chief executive officer. The executive team is rounded out by partners Jason Jellis and Joey Schultz, who lead the HS Sign Shop and video production departments, respectively. Titles Have Never Been As Important as Talent Although Becka…

When it comes to a “can do” attitude, no one epitomizes that more than HenkinSchultz’s Jason Jellis. As a partner at HS, he not only helps guide the ship, he builds it, delivers it and reinvents it. As HS celebrates 31 years in business, we sat down with Jason to hear his thoughts on the past three decades and grand visions looking ahead. What are some of your most memorable projects? I have been fortunate enough to work on so many great projects at HS. Using my experience in wide format printing, I get the opportunity to tackle some really…

Content is king—and so is Spencer. When it comes to the whirlwind of all the things that fall under the content label (social media posts, blogs, newsletters…the list goes on), he is at the eye of the storm. We asked him about his approach to content and how he ensures each element reaches the right audience, at the right time, and in the right way. What makes content meaningful to an audience? Content is meaningful to an audience when it’s relevant to them. One of the things I always ask myself when I’m creating a content strategy is, “What is…

If you have ever met Reid Vander Veen, you’re probably familiar with his versatility and wide range of marketing skills. He’s led multiple teams in a wide range of industries, and as our chief marketing officer, he gets to help lead our team and our clients towards their marketing goals. Since he’s one of the newer personalities around the office, we wanted to ask him about his previous experiences and see how that applies to what he does at HS. Why were you drawn to work for HS? With HS, I love that I get to apply what I’ve learned…

Melissa is our go-to expert for anything web design. Since the early days of the Internet, she’s created hundreds of websites for businesses and organizations around the world. Every website build comes with a new set of challenges, and nothing excites Melissa more than getting to start on a new project. To learn more about how she creates websites, we asked her a few questions: How do you help clients get more business? If you have a good product or service, your website is just a tool to get more business. Treat your website like it’s your top salesperson–it’s warm/welcoming,…