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Staying Relevant: How to Make a Press Release NewsworthyPublic Relations

Staying Relevant: How to Make a Press Release Newsworthy

You’ve heard us talk a lot about building your brand and telling your story. It’s something every organization needs to do well, and a great way to put this in action is by distributing a newsworthy press release. Many businesses and nonprofits misunderstand the value of a good press release and what exactly makes it newsworthy for a publication. Here, HS will guide you through the key principles we follow when creating and distributing press releases. The Importance of Newsworthiness in PR Press releases can be some of the most effective executions of storytelling. As earned pieces of media, they…
MelissaD
April 13, 2022
joey schultzStaff

HearSay with Joey

Joey is an expert in all things video and motion graphics. When a client comes to HS looking to make an impact on a visual platform, it’s up to Joey to bring their vision to life and exceed their expectations. But how exactly does Joey work on visual storytelling, and what is his creative process like? To find out, we asked him a few questions to dig deeper into all things video. What is a day in the life of Joey Schultz like? Snooze bar. Snooze bar. Snooze bar. Get dressed. Go to the office. Coffee. Coffee. Coffee. Get to…
MelissaD
April 5, 2022
Marketing for Startups: Reaching Your Target Audience with an AgencyMarketing

Marketing for Startups: Reaching Your Target Audience with an Agency

A key to a successful startup marketing strategy is to ride your momentum and reach people through the right medium to drive conversions. That’s no secret. But, rather obviously, it’s not that easy. People’s attitudes, beliefs, habits and opinions are constantly changing–the way they engage with brands switches overnight. Plus, you may not even know who your target audience is yet. What you need is someone who will walk alongside you and be your guide for all things marketing. HS is more than a group of order takers. We are true partners dedicated to helping startups reach new heights with…
MelissaD
March 18, 2022
HearSay with AvaStaff

HearSay with Ava

Ava’s creativity and design talent elevates results for our clients, and her can-do attitude is wonderful to have around the HenkinSchultz office. We wanted to know more about how she approaches graphic design as a profession, so we decided to ask her a few questions related to her experience. What do you get to do in your role as a Graphic Designer? I work on a wide variety of designs, from print posters to digital ads, to logos and establishing a look and feel for a brand. It’s always rewarding when I spot a piece of my design out in…
MelissaD
March 2, 2022
New business messaging and why it’s important to tell your storyBranding

New Business Messaging and Why It’s Important to Tell Your Story

New Business Launches and the Power of Telling Your Story HS has helped a lot of new businesses name, brand, launch and relaunch. This often includes logos, business cards, signage and other materials. But as a new business, it’s also important to consider the power of your story, too. Storytelling is an art form as old as man. It can be quite effective in your branding, advertising and sales, but also your everyday conversations with customers and prospects. It’s not uncommon for any business owner to be “too close” to their business and consequently struggle with telling their story. That’s…
MelissaD
February 23, 2022
Donna WarnerStaff

HearSay With Donna

If you have had the chance to work with HS recently, you’ve probably had the pleasure of talking to Donna Warner on the phone or over email. As our Business Manager, she keeps everything behind-the-scenes running smoothly and elevates our work by enhancing our processes. To learn even more about her balance sheet superpowers, we asked her some questions about her day-to-day operations and previous experiences in accounting. What is your primary role as the Business Manager? My primary role is to process job tickets which includes creating the ticket through invoicing the client. I also handle all of the…
MelissaD
February 2, 2022
Becka BurgerStaff

Passion, Focus, & Variety Push Becka Burger to New Heights

It’s hard to imagine HS without Becka. She has been a part of our team for over 20 years and has helped the agency adapt and grow into what it is today. From being a friendly and familiar face for clients, to planning the best parties ever, Becka’s worked her way up through the ranks at HS and credits her focus, passion, and love for variety as her keys to success. A True Passion for Marketing and Business Despite wearing a multitude of hats over the years and rapid changes in the Sioux Falls business climate, Becka’s fun personality has…
MelissaD
January 24, 2022
RebrandingBranding

Reconsidering Rebranding

In the last couple years, we’ve had to relearn and reconsider a lot of things. Maybe that’s part of the reason so many companies have approached HenkinSchultz about rebranding. As a society, we’ve relearned how to go to school. We’ve relearned what the “office” means. And we’ve relearned how we shop, connect and interact. So it’s not surprising that businesses and organizations are reconsidering their personal brand and how they communicate about their business. What Is Involved in Rebranding Rebranding doesn’t have to be as daunting as you may think. It doesn’t necessarily mean changing your logo, your signage, your…
MelissaD
January 19, 2022
HearSay with MasonStaff

HearSay With Mason

Throughout 2022, we are going to sit down with some of the familiar faces around the office and ask them questions about their role at HS. Up first is our charismatic Account Executive Mason Van Essen. What is the most important role of an Account Executive in Marketing?  Thinking on the client’s behalf. I represent the client’s goals to the HS team, and I unlock the entire HS team for the client. An Account Executive’s job is all about making the client’s life easier, ensuring excellence in everything we do, communicating clearly, and offering a solution, always. You’ve worked on…
MelissaD
January 14, 2022
SPENCER and AUSTINStaff

Austin & Spencer: A Distinguished Digital Marketing Duo

Around HS, we are known for our micro teams and “work buddy” duos. Austin & Spencer serve as our youngest pair of digital marketing experts, complimenting each other’s skills and producing good times around the office. Outside of work, they enjoy craft beer, board games, and cheering on the Jacks. Inside HS, they join forces to create dynamic digital strategies and content.Two Jackrabbits Meet on the Prairie of Sioux Falls Austin & Spencer both went to South Dakota State University at the same time, and while they somehow never managed to have a class together, they were drawn to the…
MelissaD
December 17, 2021