HenkinSchultz-FTC-Blog

First Trust Company – A Seasoned Team Debuts a Fresh New Look

By | Advertising, Branding, Marketing

After settling on their new name, First Trust Company asked HenkinSchultz for help in creating a bold new logo. We also refreshed their color palette with a look that spoke to how they’ve been an established presence in their field for years, but that was also an elegant, modern update. This process forced them to look not only at where they were in the marketplace, but who they are as a company. This led to the development of a brand narrative that put First Trust Company’s vision and values down on paper. “Before taking pen to paper or creating even…

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HenkinSchultz-JulyNewsletter-Lobby3

The Greatest Awards We’ve Ever Won are the Thank You Notes From Our Clients

By | Advertising, Marketing

When you walk in the front door of HenkinSchultz you see some cool things – first off, the space is clearly home to a very creative group of people. Your senses are stimulated with music, a water feature, some whimsical lighting displays and a bunch of trophies from our award-winning work over the years. But the trophies aren’t the awards that we’re proudest of. Take a closer look at the trophy case and you’ll see our greatest achievements – the thank you notes that our wonderful clients have written to us over the years. HS President and co-founder Kirby Schultz…

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River Centre branch Vision & Values signage

Signage Completes the Look at New American Bank & Trust Branch

By | Branding, Creativity, Design

When South Dakota’s American Bank & Trust announced they were opening up a second Sioux Falls location, HenkinSchultz and the HS Sign Shop were happy to help make the downtown flagship branch look special with some unique art and signage. Our designers and the HS Sign Shop created a frosted glass accent wall that spoke to AB&T’s vision and values – this is the focal point for their space. In addition to signage, they also wanted some distinctive art for their walls. HenkinSchultz, along with Sioux Falls photographer Tom Dempster, photographed and supplied AB&T with some memorable pieces. Another important…

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Lacey Cink

Lacey Cink Joins The HS Team… For The Summer

By | In Other News

Lacey Cink has joined the HS team as our copywriting intern. As with every new arrival, we find joy in torturing new recruits with a long list of questions and a photoshoot to reveal personality, deep dark secrets, and the really important stuff… what type of food they are likely to bring to the next pot luck. So far, Lacey seems like a keeper… but then again, we haven’t tried her brussels sprouts yet, so the jury is still out. 1 – what is your major? My major is Journalism, with a minor in Sarcasm. 2 – why have you chosen…

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Faini Designs

Faini Designs Jewelry Studio

By | Branding, In Other News

Every love story begins with a moment. The HenkinSchultz video production team was able to capture a special moment that turned into a memorable television spot that was perfectly aligned with Faini’s overall marketing strategy. “Here for all your moments” featured a real South Dakota couple telling the story of their engagement and how helpful the Faini staff was in making this occasion a special one. Nic Faini, Sales & Marketing Manager at Faini Designs Jewelry Studio, was thrilled with how the “Here for all your moments” spot turned out. “It’s the most impactful TV ad we’ve ever run,” said…

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Happy businesswoman crossing finish line during race.

Championing Your Brand

By | Branding

The value of your marketing dollar is much stronger if your advertising is coming from a single voice. At HenkinSchultz, we don’t just focus on branding for your company – we strive, in everything we do, to always be championing your brand. Championing your brand properly means that all aspects of your marketing across all platforms should be speaking with a strong, clear and consistent voice. Your digital strategy or your traditional media strategy should not be separate entities, created by separate people – they should be different elements of your overall marketing strategy or they’re not going to be…

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Business branding through relationship building

Turning a Brand into a Bond

By | Campaign, Marketing

A great logo, consistent use of colors and cool signage are essential parts of creating a brand. These things will help customers recognize your business, and they’re certainly important. But you must ask yourself if those elements are part of a larger message from your company that’s creating a bond with your customers? Every element of your marketing – from your digital strategy to your mass media buys should work together to not just make people aware of your product or service, but to feel good about being a consumer of it. Effective digital and mass media campaigns need to…

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Parents Matter 2017

How Do You Stop a Parent’s Worst Nightmare?

By | Branding, Campaign

Prairie View Prevention Services endeavors to keep the public aware of national and local trends in drug and alcohol use and abuse. They’ve worked with HenkinSchultz on an important campaign targeting underage drinking and driving called “Parents Matter” – and this year was the 10th Anniversary. The theme for this year’s campaign was personally developed and overseen by HenkinSchultz President and co-founder Kirby Schultz. “Parents Worst Nightmare” is a simple, yet chilling spot that said a whole lot without words. Watch this powerful ad, which aired throughout South Dakota, to see for yourself. For the radio spots, our team interviewed…

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Performers at the SDSU Foundation Donor Celebration 2017

How Do You Make Your Event a Special Event?

By | Events

Our HS Sign Shop capabilities allow us to print distinctive large format graphics that will turn heads. It’s especially important if you have a large space you’re using for your event that you make the most of the area. Large format graphics, banners and signs give your event a memorable look. But it’s not just about capabilities – it’s about expertise. When preparing to set up your event, you need to have a team with experience working in large venues. The HS Sign Shop team was recently on-hand to help set up the South Dakota State University Foundation Donor Celebration…

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SDSU Donor Foundation

South Dakota State University Foundation Donor Celebration 2017

By | Events
HenkinSchultz was proud to once again help produce this year’s South Dakota State University Foundation Donor Celebration. While the gala takes place in one evening, the event is months in the making, with extensive planning and preparation necessary to make sure it all comes together without a hitch. HS President and co-founder Kirby Schultz personally conceived and oversaw the development of the theme for this year’s celebration – “Imagine” – and our design and production teams created invitations, programs, banners, staging, graphics and video components to carry through that message. Mr. Schultz, along with operations/large format division manager Jason Jellis,...
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