Advertising Agency Blog | HenkinSchultz
Why Hire an AgencyAdvertising

Why Hire an Agency

There are a lot of reasons to hire an advertising agency or marketing firm. But the truth is, when you do so, you are really enlisting a partner. And in choosing that partner, it’s best to understand why they are an asset to your business and what they can actually contribute. Here we discuss the purpose of an agency, why to consider hiring us, and the benefits of big picture thinking. I Have a Staff, So Why Do I Need You?  In many cases, client prospects will say things like, “I have a staff, so why do I need you?”…
MelissaD
July 20, 2021
TOBYStaff

Toby Kane and the Creative Process

Prolific writer and creative expert–Toby has been a part of nearly every big project that comes through the HS doors, and he never gets tired of diving deep into the story of clients. In fact, Toby’s always been a creator, and he plans on being one for years to come. Where a Story Teller Begins His Journey Ever since he was a kid, Toby has been writing stories, drawing cartoons, and scripting plays. So naturally, for him, the world of communications, marketing, and advertising was an ideal career path. Upon graduating from college, Toby held a wide variety of roles…
MelissaD
July 13, 2021
JOLLY TIME on tabletWebsite Design

Rebuilding JOLLY TIME Pop Corn’s Website

JOLLY TIME Pop Corn looked to redo their website and reintroduce their international brand of popcorn products. They trusted us to do the job right. A Collaboration of Design, Function and Development The collaboration was truly a great one. JOLLY TIME's team had the depth of experience in their product and history. Our designers came to the table with a fresh look to their brand and color palette, while our web developers revamped the online purchasing experience to make everything easier for consumers. Amazon is a huge distributor for JOLLY TIME, so HS built in the Amazon purchasing widgets into…
MelissaD
June 16, 2021
Melissa Doyle - Creative DesignsStaffWebsite Design

Melissa Doyle on Creativity and Web Design

The list of things Melissa Doyle can do is long and it’s getting longer. As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems. An Entrance to the Internet Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website. “I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other's sites.” Since then, Melissa has honed her skills and expanded her…
MelissaD
June 15, 2021
Animate explainer video cartoonVideo

The Purpose of an Explainer Video

An explainer video does just that. It explains a process, product or service in a fun, logical way. The key to creating a good one is understanding what a viewer is looking for. The Rise of YouTube and DIY YouTube was officially launched in 2005. At that time, it served up around 2 million views a day. Today, it’s estimated there are approximately 1 billion YouTube views per day. So, why does this matter? And how does it relate to explainer videos? User generated content has grown and become easier to not only create, but access. That means the do-it-yourselfer…
MelissaD
June 8, 2021
Virtual Events & Live ProductionEvents

Bringing Virtual Events and Live Production Together in a Harmonious Way

Event planning is in our blood. For many years, we have put on all sorts of live events, from concerts to conferences. With the emergence of virtual presentations and an increase in demand for online engagement, we found the key to producing a successful virtual event. You need to have the right processes–and the right team working side-by-side with you. Preparing for a Live Virtual Event Virtual events are a lot like in-person events–they require a lot of preparation. We are event planners by nature. When working with a client, like the SDSU Foundation, we create nearly everything for the…
MelissaD
May 18, 2021
Joey SchultzStaffVideo

Joey Schultz Delivers on Video and Creativity

Joey Schultz has numerous skills and hobbies. Whether as a skateboarder, judo enthusiast, or strategy gamer, Joey brings all his passions to his creative work and video production at HS. As Partner and Motion Graphics/Video Artist, Joey has done a lot of things around HS for the past (20?) years. As a young man around the office, Joey was tasked with all sorts of odd jobs from deliveries to maintenance and even lawn care. His dedication to doing whatever task was required proved his work ethic as he entered into his video role. Joey spent his adolescence shooting and editing…
MelissaD
May 10, 2021
Tips to Make your Company’s Career Web Page Stand OutHiringJobs

7 Tips to Make your Company’s Career Web Page Stand Out

Career pages are some of the most highly trafficked pages on websites. Not only do people have to look for jobs for themselves, but they are often looking for their friends and family members. By making your careers page stand out from the rest, those visitors are more likely to remember and share your information with others that are job seeking. Here are 7 tips to get higher web traffic and more applications when you have your employment opportunities. 1. Sell potential hires on why they should want to work for you Include your company’s mission, vision, values & company…
MelissaD
April 26, 2021
Jason JellisStaff

Jason Jellis fixes, thrives and leads.

Growing up, Jason Jellis remembers people stopping by to drop off things at his house, asking his dad to fix them. Why? Because, one way or another, his dad had the knack to just “figure it out.” It’s the same approach Jason has brought to HS for 20 years. Jason heads up the HS Sign Shop, is an agency partner, fixer, landscaper, designer and truly jack-of-all-trades. If there is a problem, yo, Jason will solve it. The multiple hats role comes naturally to him. He rarely says “no” to a challenge and that was a big part of his introduction…
MelissaD
April 22, 2021
Ready to start business again?Marketing

How Research and Strategy Empower You Moving Forward

Emerging with a new Enthusiasm Let’s face it, this last year or so has been pretty difficult. However, we have all adapted, adjusted and reacclimated – and your customers have, too. As your business faces the year and years ahead, HS can help. We’ve seen a lot of change, and we’re here to help you navigate change. We’ve been around for nearly 30 years and have seen business ebb and flow - through recessions, the internet boom, a pandemic… we have been through it all and have the experience and expertise to get your business through it. Now, as we…
MelissaD
April 8, 2021