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HS Social Campaign Tips Digital

Tips for Running a Successful Social Media Campaign

Last month, we talked about Social Media benchmarks. Today, we’re stepping back to take a higher level look at running a successful social media campaign. Most of us use social media every day. Whether we’re on Facebook, Twitter, Instagram, Pinterest, or any of the other social media apps, we know how to consume. But do you know how to use it to promote? Do you know how to use it to build customer relations? Have a Clear Goal in Mind It seems obvious, but having a goal is crucial to measurement and success. What is your goal? Lead generation? Sales?…
HenkinSchultz
July 10, 2019
Metrics Digital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
HenkinSchultz
June 25, 2019
seo success SEO

Three Ways to Increase Your Website’s SEO

Are you looking for ways to move your website up on the search engines? While there are many factors, hundreds in fact, that go into ranking a website on search engines, we've listed out three proven ways that will help you get pushed up on the search engines. 1. Start a blog on your website If you want to improve your search engine optimization, or SEO, a blog is a great place to start. Blogging is good for your ranking for a number of reasons. It not only keeps your site content fresh, but a blog is a great way…
HenkinSchultz
June 4, 2019
tribute video graphic Video

Considering a Tribute Video for Your Leader or Your Event?

Making a video involves so much more than recording it. That’s why the task of producing a video can seem so daunting, not to mention expensive. But it doesn’t have to be. Maybe you wish to make a legacy or tribute video for a cherished employee or company year-in-review? Or you’re exploring something more commercial to promote your business or event? There are always options. HenkinSchultz has produced just about every type of video imaginable. Just having experts in your corner is a big relief. Product, service or a dedication to someone special, we can help put your video together.…
HenkinSchultz
May 16, 2019
sdsu - inspiring dreams video preview Events

Inspiring Dreams Through Event Production

South Dakota State University has a lot to celebrate this year. The campus, enrollment and community impact all continue to grow. And none of that is possible without the SDSU Foundation. HenkinSchultz was tasked with the challenge of entertaining and inspiring at this year’s donor event. Live Production in the New Performing Arts Center When you’ve produced a show in the same venue through the years, you tend to get used to how things are done. You know the room’s challenges. You know the space you work in. You know everything down to where the last outlet is located. Then…
HenkinSchultz
May 8, 2019
Website Terms & Acronyms Web Design

Guide to Website Terms and Acronyms

If you have ever met with a web designer or a digital marketing team to talk about a website, you’ve no doubt heard some unfamiliar terms. After all, you probably don’t work with websites everyday like they do. It’s important for the web/digital team to remember that this language is not in your everyday vocabulary. So, if they don’t pause to clarify certain terms or acronyms, it’s up to you to either ask them or refer to this guide. In this article our goal is to help you understand what some of these terms and acronyms mean. So the next…
HenkinSchultz
April 15, 2019
Event Marketing Events

Tips to Successfully Market Your Next Event

It’s the time of year that’s heating up for events. Good weather means everything from festivals to car shows and everything in between. HenkinSchultz has done a lot of event marketing through the years. If you’re the one in charge of promoting an upcoming event, here are some things to keep in mind. Brand it for the Long Term Whether you’re Hot Harley Nights, Quarry Days, JazzFest or PeachFest, it’s good to have a logo. Consistency is key to promoting a successful event because volunteers and leadership change from year to year. Having a good logo, identified font and design…
HenkinSchultz
April 12, 2019
Graphic Design advice Featuring Lynell Weeg & Tammy Larson DesignStaff

Graphic Design Advice for Students and Artists

HenkinSchultz designers Lynell Weeg and Tammy Larson were once students too. As experienced graphic artists, they have a passion for sharing design skills they’ve learned with students. We asked them to step away from their Adobe Suite for a few minutes and share thoughts for aspiring artists. Engage Both Sides of Your Brain “We are artists, yes, but in communication design, details, organization, critical thinking and logic are just as important as creativity and aesthetics,” says Creative Director Lynell Weeg. “Paying attention to details saves employers and clients time and money. It will make you a better artist and a…
HenkinSchultz
April 3, 2019
5 things AdvertisingMarketing

5 Things Your Marketing Agency Should Do For You

A lot of marketing agencies say they want to be your partner. It’s become a bit of a cliché. No doubt, many really mean that. It’s also code for, “We want to be so ingrained in your culture, you keep us around forever!” That’s a good thing as long as your partner is solving problems and adding to your success. As you consider your business partners, HenkinSchultz wants to share 5 Things Your Marketing Agency Should Do For You. 1. Be the Best Part of Your Day HS Executive Creative Director Chad Vander Lugt says it a lot and it…
HenkinSchultz
March 26, 2019
Traditional vs Digital Media Marketing Digital

Traditional Media & How It Works with Digital

Do we need a new name for 'traditional media'? It’s an unfortunate name, really. Traditional media implies stuffy, old, boring and even ineffective. And with an entire generation of young adults bucking anything labeled traditional, it makes the case for traditional media even more challenging. What is considered traditional media? Traditional media generally defines the advertising we’ve seen for almost 100 years: Television Radio Billboards Print These forms of advertising can be both broad and targeted in their messaging and reach. Each medium has its own set of generally accepted rules – and even stereotypes. Here are a few common…
HenkinSchultz
March 20, 2019