Advertising Agency Blog | HenkinSchultz
LYNELL Weeg & Tammy LarsonStaff

Tammy and Lynell: A Rare Pair

You could say Tammy and Lynell make quite a pair. They’ve shared nearby office spaces for most of HenkinSchultz’s 30 years, but they’ve shared a lot of memories, too. The Lost Highway Tour Lynell Weeg, Creative Director, has made no secret of her love for Bon Jovi throughout the years. So when the coiffed-hair dreamboat and his band were scheduled to play in Fargo, she was not about to miss it. Tammy Larson, Art Director, was down for the fun, too. The two endeavored upon an epic road trip and documented every step of the way with an old-school video…
MelissaD
February 15, 2021
Observational ResearchService

Observational Research and How it Can Benefit You

We all know what employees or customers say they do. But how can we know what they do? Observational research is a great tool to assess the quality of your customer/employee interactions on many levels. What’s to be Gained from Observational Research There are many ways we can gather information on employees and customers. There are robust tools that can analyze online behaviors, social media and shopping interactions. Surveys are also a powerful means of harvesting valuable data and opinions. The quantitative data from surveys delivers the quantity of what someone says about topic X; 84% said they would use…
MelissaD
February 1, 2021
Joe Henkin and Kirby SchultzStaff

Kirby Schultz Reflects on 30 Years of HS

Moxy. It's a word HenkinSchultz founder Kirby Schultz uses a lot. It's a hard word to define. But then again, Kirby's career path has been hard to define, too. For the last 30 years, he has been at the helm of HenkinSchultz. But far before that, he was making his creative mark in a number of ways, powered by curiosity and exploration. Kirby makes rock-and-roll artwork from Doritos, remodels his dream home to his exact vision, shoots photography and plays guitar, even composing original music. On any given weekend, he may wake up and go to Menards to buy supplies…
MelissaD
January 15, 2021
Crisis Communication PlanPublic Relations

Crisis Communication and Being Prepared as a Company

2020 has awoken us all to a lot of new realities. This holds true in both life and business. As we all navigate business moving forward, we are reminded of the need for a crisis communication plan. Being Prepared for Any Crisis What rises to the level of crisis will vary by business. For some, like hospitals, emergency preparedness is a matter of life and death. For our discussion today, we’re talking primarily about public relations and how best to handle a crisis. Here are two of the biggest mistakes most companies make: Not being prepared for a crisis Avoiding…
MelissaD
January 4, 2021
Hive World Champ blog imageStaff

Joe Schultz Wins Second World Championship in Strategy Game Hive

HS’s own Joey Schultz continues to pursue his many creative endeavors and recently won the Hive Online World Championship in the popular strategy game Hive. Joey outlasted 98 competitors from around the world, ranging from Russia, Australia, Brazil, the United States and more. Joey’s tournament win came after a four game championship round that lasted over six hours, beating a two-time reigning champion from Chile. It is the second time he has claimed the title, previously winning it in 2017. So Just What is Hive? Hive is a two-player game centered around the placing and manipulation of hexagonal shaped tiles…
MelissaD
December 14, 2020
HS blog postHiring

Recruiting and Keeping Employees in an Abnormal Year

One of the unfortunate results of COVID is the toll it takes on businesses. And as we face our tenth month of this new reality, businesses are struggling with new realities of their own: recruiting and keeping employees when sick people cannot work. Employee Recruitment, Retention and Flexibility HS has talked a lot about how businesses have adapted during a pandemic. We’ve marveled at the creative ways businesses adapted and attracted new customers. HS is proud to have been some small part in helping businesses do that. Today, businesses face a more basic operational challenge: How do they adjust operations…
MelissaD
December 14, 2020
2020 Web DesignWebsite Design

2020: Local Web Design Projects For Your Inspiration

The year 2020 meant a lot of different things to many people and businesses. With stores that may have temporarily closed due to COVID-19, people realized just how important their website was. For some, it meant ‘it’s time for a new website’ – whether it meant buying a new domain and starting fresh, or getting a new look on an old website. Either way, HenkinSchultz is always honored to help develop a new website project! From painters, daycares, liquor stores and more, the following 2020 website builds are “magically” displayed on various Mac device mockups. Hover and scroll over each…
MelissaD
November 30, 2020
Company culture at the workplaceJobs

Company Culture at the Workplace

Even today, you still hear a lot of talk about company culture. It was especially prevalent in the dot-com era of the nineties. Tech companies had bean bag chairs for their employees or a basketball hoop in their breakroom. Fun and edgy was the name of the game. People were given cool titles like Chief Fun Officer and corporations touted the cool things they were doing to attract and keep good employees. Doing so, also made their office a fun place for clients and vendors to visit. Many things are done to project an air of cool, catch media attention…
MelissaD
November 3, 2020
tips for rebrandBrandingDesign

Tips for Rebranding with a Marketing Agency

Your brand is more than your logos and colors. At HenkinSchultz, we believe your brand is: Who you believe you are What people believe about you Daily demonstrations of each in your work and appearance Taking on a full rebrand means embarking on a thoughtful process to determine the brand identity and how to portray it in the logo and other advertising materials. Maybe your company has evolved beyond the current identity and is ready for something new. Or, your target audience has changed and your competitors are ramping up. Rebranding is a great chance to strengthen your presence in…
HenkinSchultz
October 5, 2020
CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
HenkinSchultz
September 14, 2020