Blog | HenkinSchultz
blog graphicMarketing

Seasonal Marketing Strategies and Business Ideas

Seasons mean everything in South Dakota. Many of us enjoy the beauty and variety, even in its extremes. Seasons are often unpredictable – and that’s the last thing you want in agriculture, tourism or business. But the fact remains, seasonality is something we must all account for in life and business. With so much out of our control, it becomes especially important to manage the things in our control. As summer approaches, the HS crew offers these things to consider when planning  your seasonal marketing strategy. Know Your Business Marketing Trends Inside and Out Some businesses live and die by…
MelissaD
June 1, 2020
flexibilityAdvertising

Importance of Flexibility with an Advertising Agency

It’s easy to be frustrated right now. And that’s all the more reason to be flexible. Every ad on television tells us something we should be learning or even enjoying about the new reality of the Coronavirus crisis. Just like life doesn’t stop, neither does advertising. For however exhausting the daily influx of messaging can be, a good message is nice, but an authentic one is better. And it would be disingenuous to not admit we are all re-examining what happens next in business, life and social interactions. Perhaps the biggest thing we can take away from a crisis is…
MelissaD
May 25, 2020
You Are Essential ProjectionCampaignEvents

Using Creative Talents to Do Good and Help Feed the Hungry

Much of what HS does is not just advertising, but helping to solve problems. As all this reality was setting in, HenkinSchultz Founder Kirby Schultz challenged our team with the question, “What can we do in the community?” “How can we help solve a problem?” You Are All Essential The “You Are All Essential” campaign began with the idea that everyone is essential right now, as human beings, teachers, office workers, delivery persons, parents and in whatever contribution you’re making in life, work and to others. As frontline workers, health care workers and others get the attention they rightly deserve…
MelissaD
May 21, 2020
fun marketing projectsMarketing

HS Team Reflects on Fun Projects that Lift the Spirits

We’ve all had more time to reflect these past several weeks. It’s understated to say that all of us in business — or personally — could use a little pick me up right now. HS works hard daily to take care of our clients, and keep the good juices flowing with our creative team. One of the most fun things we do is develop client appreciation ideas. We develop fun concepts to say thank you, celebrate the holidays, or welcome on a new account. And some concepts, we do just for fun and to keep our creative muscles sharp. Here’s…
MelissaD
May 11, 2020
20 years of marketingMarketing

What’s Changed Since 2000? How Marketing Has Evolved.

The year 2000 ushered in the new millenium. We breathed a collective sigh of relief with no major problems from the dreaded Y2K scare and the St. Louis Rams won the Super Bowl. By years end, George W. Bush narrowly defeated Al Gore in a contested presidential election. A lot has changed since then, especially in our business. HenkinSchultz takes an opportunity at the start of 2020 to look back on what has changed, and what remains timeless in marketing. What’s Changed in Marketing and Technology To really consider what’s changed for marketing agencies, we have to look at what’s…
MelissaD
May 4, 2020
blog content strategyDigital

How to Come Up with Good Blog Content

Having a blog is just one step. You need to keep it active too! By posting consistently to a blog, you’re able to keep a continuous stream of new content flowing into your website. This gives your brand opportunities to rank for a variety of keywords relating to the topics you post about. Coming up with blog topics is easy. Coming up with good, useful blog content is not. Here’s how we recommend brainstorming topics and going about content generation to make your blog a hit. Writing for Blog Content Creation Publishing blog content is a search engine optimization (SEO)…
Rachel Speiser
April 27, 2020
How to Adjust Your Advertising During COVID-19Advertising

How to Adjust Your Advertising During COVID-19

COVID-19 has impacted every industry out there today. So, we compiled a list of steps your business can take to adjust advertising during this pandemic. Tips for Advertising During the Coronavirus Pandemic It’s true that some businesses are pulling back on advertisement spending until we see how the current situation unfolds. While this is necessary in some cases, there is still room for adjustments to be made to applicable marketing strategies. Let’s illustrate what we mean with these tips. 1. Redefine the objective for your target audience. Consider who and how you’re reaching potential leads. For example, if your marketing…
Rachel Speiser
April 20, 2020
marketing on a budgetMarketing

Marketing on a Budget: 10 Tips on Creative Marketing Solutions

There are times every business needs to market on a tight budget. The businesses that weather this national crisis have already faced countless decisions. And we’ll all face difficult decisions moving forward, too. No matter the crisis, economy, cash flow or seasonality of business, HenkinSchultz marketing agency offers these creative marketing solutions to build awareness when dollars are tight. 10 Tips for Building Brand Awareness with a Low Budget 1. Set a Budget Setting a budget for branding expenses is crucial. Even if that number is closer to zero, a budget gives you discipline. It helps you avoid spending on…
MelissaD
April 8, 2020
Storytelling and Emotional CopywritingCopywriting

Telling Stories at a Time They’re Really Needed

It was just a few weeks ago the whole world changed, which is maybe putting it mildly. Shops and businesses were putting policies in place to take extra precaution — and all of us were being just a little more careful. Today, we see the real-life impact of how this is affecting businesses, livelihoods and lives. But HenkinSchultz is not writing today to talk about the word that’s already dominated too much of our lives, we’re here to talk about the very human need of telling and hearing stories. Stories Make Emotional Connections Stories connect us to our history. They…
HenkinSchultz
March 30, 2020
the one thing in marketingAdvertising

What it Means to Be a Crazy Obsessed Advertising Agency

Every two weeks, a team at HenkinSchultz gets together and talks marketing, marketing ourselves that is. In a busy world of client service and creative executions, we make time to be our own client, too. We discuss a number of things: How we can better market ourselves and our marketing solutions. How we present the agency in the community, in person and online. How we can best tell our story. What is Our One Thing? We lead ourselves through the same branding process we lead clients through: A search to discover The One Thing. We spoke recently about this process…
HenkinSchultz
March 16, 2020