Advertising Agency Blog | HenkinSchultz
tips for rebrandBrandingDesign

Tips for Rebranding with a Marketing Agency

Your brand is more than your logos and colors. At HenkinSchultz, we believe your brand is: Who you believe you are What people believe about you Daily demonstrations of each in your work and appearance Taking on a full rebrand means embarking on a thoughtful process to determine the brand identity and how to portray it in the logo and other advertising materials. Maybe your company has evolved beyond the current identity and is ready for something new. Or, your target audience has changed and your competitors are ramping up. Rebranding is a great chance to strengthen your presence in…
Rachel Speiser
October 5, 2020
CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
Rachel Speiser
September 14, 2020
How to Rank for a Featured Snippet on GoogleSEO

How to Rank for Featured Snippets on Google

So you want to rank #1 on Google? Join the club. Earning prominent listings within the top three search positions on Google is a battle not easily fought. Not only are you trying to win out against competition, you’re also trying to appease Google’s algorithm — which updates and changes all of the time. With the right SEO tactics and keyword research strategy, your chances of ranking at the top are much more likely. At HenkinSchultz, we’ve seen our own content and client content rank in featured snippets on Google. A featured snippet is a special box that appears at…
Rachel Speiser
August 17, 2020
the processMarketing

Why We’re Crazy Obsessed About The One Thing

Marketing companies have to do many things: research, strategy, creative, media, digital and so much more. The media and tools at our disposal are always evolving. But no matter how many things are out there, we’re still Crazy Obsessed about finding The One Thing. When we do, we apply it to creative marketing solutions. Everyone Talks Process, But This is a Way of Creative Thinking Whether it’s logo design or digital marketing strategy, HenkinSchultz believes in a way of thinking, a way of living. We are Crazy Obsessed in our work. So what does that actually mean? Let’s talk about…
MelissaD
August 10, 2020
Crazy obsessionsStaff

Crazy Obsessions Outside the Office

HenkinSchultz has always been big on celebrating. Be it singing “Happy Birthday” in deliberate and awful tones to anniversaries, parades and office competitions. We enjoy a good party. We also enjoy hearing what our team is Crazy Obsessed about outside the office. HS team members share a few of their creative pursuits, hobbies and what they do to relax, inspire and refresh in their spare time. Cameron Abbas, Graphic Designer Font Enthusiast When Cameron isn’t designing, he’s designing. A big fan of using his tablet for drawing, Cameron has recently developed a love of creating fonts. His imaginative font creations…
MelissaD
July 27, 2020
traditional advertisingMedia Planning

Non-Traditional Media and Marketing Solutions in 2020

We can all agree 2020 has been anything but a traditional year. As we look ahead to the second half of the year, we’re talking about non-traditional advertising. And how it may work for you! So, Just What is Non-traditional Advertising? Non-traditional advertising refers to any of a number of outside-the-box ways to reach your customers with creative marketing solutions. Mini Cooper attached their tiny cars on top of buses to showcase their compact size and turn heads. Burger King dressed up the Subservient Chicken and dared internet users to give the chicken a task and share with friends. Geek…
MelissaD
July 20, 2020
HS VideoVideo

The Importance of Video Content — and Capturing Summer Video

We’ve all been watching a lot of videos lately, no doubt. But hopefully, you’re getting outside some, too. That’s one of the beauties about this time of year in South Dakota. It’s a great time for video production. The clouds cooperate, the grass is green and everything looks a bit more alive. There are a lot of reasons to consider adding video to your content mix right now. HenkinSchultz would love to help with our video production services. But in the meantime, here are a few things to consider about the flexibility and power of video. The Weather is Nice…
MelissaD
July 6, 2020
Embracing Digital MediaDigital

How to Adjust your Business by Embracing Digital Media

Small businesses in Sioux Falls have had to adapt quickly to the new normal of the COVID-19 pandemic. Due to the necessary adjustments, we’re seeing a heightened reliance on digital media not only for advertising purposes but for running a business virtually. If you’re new to it, embracing digital media and new technology can be intimidating at first. Some unexpected twists and turns may come your way. Thankfully, consumers today are more adaptable than ever before. Introducing The New Virtual Frontier for Running Your Business  Digital marketing may just be the critical piece missing if your business is struggling right…
Rachel Speiser
June 15, 2020
blog graphicMarketing

Seasonal Marketing Strategies and Business Ideas

Seasons mean everything in South Dakota. Many of us enjoy the beauty and variety, even in its extremes. Seasons are often unpredictable – and that’s the last thing you want in agriculture, tourism or business. But the fact remains, seasonality is something we must all account for in life and business. With so much out of our control, it becomes especially important to manage the things in our control. As summer approaches, the HS crew offers these things to consider when planning  your seasonal marketing strategy. Know Your Business Marketing Trends Inside and Out Some businesses live and die by…
MelissaD
June 1, 2020
flexibilityAdvertising

Importance of Flexibility with an Advertising Agency

It’s easy to be frustrated right now. And that’s all the more reason to be flexible. Every ad on television tells us something we should be learning or even enjoying about the new reality of the Coronavirus crisis. Just like life doesn’t stop, neither does advertising. For however exhausting the daily influx of messaging can be, a good message is nice, but an authentic one is better. And it would be disingenuous to not admit we are all re-examining what happens next in business, life and social interactions. Perhaps the biggest thing we can take away from a crisis is…
MelissaD
May 25, 2020