Advertising Agency Blog | HenkinSchultz
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Top Kirby Schultz “Kirbyisms” Throughout the Years

Kirby Schultz has a regular habit of strolling around the HS office and saying good morning to the team. It’s usually followed up by a friendly question, “Whatcha’ makin’?” It’s Kirby’s fun way of checking in on the work, but also a subtle reminder that we are in the business of making great things. “Whatcha’ makin” got us thinking. What other fun sayings, or Kirbyisms, have been floating around these last 30 years. We asked the President himself to share a few of his favorites. “To see my Mom.” Kirby is a big fan of pointing out the difference between…
MelissaD
September 9, 2021
Emily SorensonIn Other News

Emily Sorenson Carries the Torch on All Things Digital Marketing

Emily Sorenson Carries the Torch on All Things Digital Marketing It’s fitting that we feature Emily Sorensen this time of year. Emily loves the Olympics and always carries the torch for all things digital at HenkinSchultz. And she never stops running. Emily’s love of various bound planners, coordinated pen colors, and hunger for discovering new digital tools is well documented. But how did her love of the Olympics come to be? Emily LOVES the Olympic Games “Like a lot of young girls, I was obsessed with the Nadia Comaneci movie. I think I probably watched it every day for a…
MelissaD
August 13, 2021
How to TikTok for BusinessDigital

A Guide to Using TikTok for Business

Yes, you should be paying attention to TikTok and TikTok video engagement. The social media platform has exploded over the past year, and there is no sign of that traction slowing down. Industry professionals like Hootsuite have highlighted how the app has over 2 billion downloads worldwide and a lot of brand recognition across all age groups. But before you jump head first into doing some dances, you should evaluate whether the platform is right for you, and how you should approach using it to best accent your marketing efforts. Determine if Your Organization Would Benefit From TikTok Many organizations…
MelissaD
August 5, 2021
HS 21 OlympicsCommunityStaff

HS Olympics III

Over the course of a few decades, HenkinSchultz has amassed plenty of fun, peculiar, and outright strange traditions. Perhaps one of our most elaborate ones is the HS Olympics, held every four years in the summer. With the 2021 Tokyo Olympics kicking off this July, our staff went to work planning relays and scavenger hunts while perfecting our own unique country personas. What ensued was a great day of Olympic-themed events and staff bonding. A Drive for Competition The HS Olympics are built upon creativity, a competitive spirit and a fair amount of silliness. We allow our staff to design…
MelissaD
July 29, 2021
Why Hire an AgencyAdvertising

Why Hire an Agency

There are a lot of reasons to hire an advertising agency or marketing firm. But the truth is, when you do so, you are really enlisting a partner. And in choosing that partner, it’s best to understand why they are an asset to your business and what they can actually contribute. Here we discuss the purpose of an agency, why to consider hiring us, and the benefits of big picture thinking. I Have a Staff, So Why Do I Need You?  In many cases, client prospects will say things like, “I have a staff, so why do I need you?”…
MelissaD
July 20, 2021
TOBYStaff

Toby Kane and the Creative Process

Prolific writer and creative expert–Toby has been a part of nearly every big project that comes through the HS doors, and he never gets tired of diving deep into the story of clients. In fact, Toby’s always been a creator, and he plans on being one for years to come. Where a Story Teller Begins His Journey Ever since he was a kid, Toby has been writing stories, drawing cartoons, and scripting plays. So naturally, for him, the world of communications, marketing, and advertising was an ideal career path. Upon graduating from college, Toby held a wide variety of roles…
MelissaD
July 13, 2021
JOLLY TIME on tabletWebsite Design

Rebuilding JOLLY TIME Pop Corn’s Website

JOLLY TIME Pop Corn looked to redo their website and reintroduce their international brand of popcorn products. They trusted us to do the job right. A Collaboration of Design, Function and Development The collaboration was truly a great one. JOLLY TIME's team had the depth of experience in their product and history. Our designers came to the table with a fresh look to their brand and color palette, while our web developers revamped the online purchasing experience to make everything easier for consumers. Amazon is a huge distributor for JOLLY TIME, so HS built in the Amazon purchasing widgets into…
MelissaD
June 16, 2021
Melissa Doyle - Creative DesignsStaffWebsite Design

Melissa Doyle on Creativity and Web Design

The list of things Melissa Doyle can do is long and it’s getting longer. As HenkinSchultz Web Projects Manager, Melissa continually finds new ways to tackle age-old problems. An Entrance to the Internet Long before Twitter, Facebook or even MySpace and Friendster, Melissa developed her first website. “I made my first website in 2001 on the geocities.com platform,” says Melissa. “It was an easy way for my sister and I to share photos. A few more friends had their own websites, too, and we all linked to each other's sites.” Since then, Melissa has honed her skills and expanded her…
MelissaD
June 15, 2021
Animate explainer video cartoonVideo

The Purpose of an Explainer Video

An explainer video does just that. It explains a process, product or service in a fun, logical way. The key to creating a good one is understanding what a viewer is looking for. The Rise of YouTube and DIY YouTube was officially launched in 2005. At that time, it served up around 2 million views a day. Today, it’s estimated there are approximately 1 billion YouTube views per day. So, why does this matter? And how does it relate to explainer videos? User generated content has grown and become easier to not only create, but access. That means the do-it-yourselfer…
MelissaD
June 8, 2021
Virtual Events & Live ProductionEvents

Bringing Virtual Events and Live Production Together in a Harmonious Way

Event planning is in our blood. For many years, we have put on all sorts of live events, from concerts to conferences. With the emergence of virtual presentations and an increase in demand for online engagement, we found the key to producing a successful virtual event. You need to have the right processes–and the right team working side-by-side with you. Preparing for a Live Virtual Event Virtual events are a lot like in-person events–they require a lot of preparation. We are event planners by nature. When working with a client, like the SDSU Foundation, we create nearly everything for the…
MelissaD
May 18, 2021