Blog | HenkinSchultz
Types of Market Research MethodsMarketing

Types of Market Research Methods

We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…
Rachel Speiser
January 20, 2020
Branding

New Year, Reviewing Your Books and Your Brand

Everyone is busy making resolutions this time of year. But smart business owners are doing more than that. They are looking back on the year that was and the year that will be. As companies reconcile their bookkeeping for the year, they are examining: Sales and seasonal trends Expenses and cost of goods sold Competition and competitive advantages Capital expenditures Marketing evaluation and more… So let’s talk more about marketing evaluation. Evaluating is something we do constantly for our clients. In many cases, we do quarterly and even monthly reporting on marketing analytics and key performance indicators. Things like website…
HenkinSchultz
January 6, 2020
digital tracking toolsDigital

Connecting the Dots with Digital Media Tracking

In the digital realm, there are many online touchpoints. That’s why digital marketers track and analyze data over and over again. Doing so makes it possible to connect the dots between the actions online users make. Digital tracking is the best way to understand if online campaigns and strategies are actually working. Without tracking, user behavior would be unknown. Let’s get into our recommendations on what to track online in order to connect the dots! But First, Let’s Cover Deterministic Attribution Modeling The most accurate way to credit sales and conversions connected to digital touchpoints is with deterministic attribution modeling.…
Rachel Speiser
December 16, 2019
A Guide to SEO Acronyms & TermsSEO

A Guide to SEO Acronyms & Terms

While the phrase “SEO acronym” is somewhat of an oxymoron (considering that SEO is an acronym within itself), there are many other related acronyms and terms to uncover for this area of digital and web marketing. SEO stands for search engine optimization. To put it simply, SEO is a strategy for enhancing a website to rank in search listings on Google, Bing or other search engines. There are three key sides to SEO, including: organic, technical, and local. Let’s get in to each. The Three Sides of SEO Each of these three components of SEO work in conjunction for your…
Rachel Speiser
December 2, 2019
Ad Fatigue graphicAdvertising

How to Avoid Ad Fatigue

Social media is a part of life. And if you’re a smart business owner, it’s part of your business too. It takes the right mix of education, promotion and entertainment to use media like Facebook effectively. Managing your social media can be time consuming. It can also become less effective over time. The same is true for Facebook advertising. Here are a few great ways to avoid ad fatigue. Why is ad fatigue bad? Marketers place ads with effective frequency in mind. Effective frequency is the number of times you need to see an ad before you recall that product…
HenkinSchultz
November 19, 2019
stand out from crowd iconAdvertisingBranding

How to Make Your Brand Stand Out & Inform

The best kind of advertising strikes a balance between distinction and information. Besides, it’s a little crowded out there in the fast-paced world of marketing anyway. How else are you going to get noticed and earn new business? Don’t get lost in the crowd. We put together some pointers to help your brand’s messaging be heard, seen, and even goggled at. Be Bold with Branding. Don’t Blend In. Standing out isn’t just about screaming messages at your audience. You can make an impact without actually yelling. For example, Sioux Falls Urgent Care (SFUC) opened its doors in one of the…
Rachel Speiser
November 5, 2019
video processVideo

The Three Steps Behind Our Video Production Services

The process of creating business marketing videos can seem daunting at first. You may think it’s difficult, time-consuming, and costly. No worries. At HenkinSchultz, our video production services simplify the endeavor into three cost effective easy steps. Let’s get rolling! Marketing Video Production: Step-by-Step 1. Pick a style.  From live action to fully animated video content, we can create it. Select the style for you business, or allow us to recommend one for you. 2. Meet with HS.  This is the fun part. Let’s meet over the phone, by email, or in person. Here’s what we’ll discuss: Budget Messaging Objectives…
HenkinSchultz
October 21, 2019
random graphicPublic Relations

How to Handle Media Interviews

Answering media inquiries is a necessary part of public relations (PR) and protecting your reputation. PR is not just about promoting your business to various media outlets, it’s about being a trusted source when called upon. If you’re new to responding to journalists and reporters alike, it can be daunting to get started without knowing what to expect. We compiled five tips for your next interview with the media. Five Tips When Speaking to the Media Speaking to the media is best done with a clear plan of what you wish to communicate. With a plan in place, you’ll be…
Rachel Speiser
October 14, 2019
HSEvents

Celebrating 28 Years in Advertising at HenkinSchultz

Happy 28th Anniversary to HenkinSchultz On September 30th, 1991, HenkinSchultz started out from a small, makeshift office space in downtown Sioux Falls. On that day, the creative minds of President & Co-Founder Kirby Schultz and Joe Henkin joined forces at their first meeting as an official advertising agency. Over the years, Joe and Kirby consistently hired thinkers — smart, creative talent passionate about turning ideas into something that changes people. Flashforward to 28 years later, and their shared hiring philosophy from early days continues. Our team has grown to 22 folks who love finding creative solutions for our clients. Now…
HenkinSchultz
September 27, 2019
web improvementSEOWebsite Design

Six Easy Ways To Improve Your Website Right Now

You don’t need to be a web developer to improve your website. In fact, all you need is access to the Internet, basic writing skills, and keen eye for small details like links and headings. Minor improvements can make a huge impact for the health of your site and search engine optimization (SEO). We compiled a list of six easy ways to improve your website right now! 1. Add Google Analytics In 2019, it's still surprising to see how many websites still do not have Google Analytics connected to their website. Adding Google Analytics to your site will not directly…
HenkinSchultz
September 16, 2019