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Becka BurgerStaff

Passion, Focus, & Variety Push Becka Burger to New Heights

It’s hard to imagine HS without Becka. She has been a part of our team for over 20 years and has helped the agency adapt and grow into what it is today. From being a friendly and familiar face for clients, to planning the best parties ever, Becka’s worked her way up through the ranks at HS and credits her focus, passion, and love for variety as her keys to success. A True Passion for Marketing and Business Despite wearing a multitude of hats over the years and rapid changes in the Sioux Falls business climate, Becka’s fun personality has…
MelissaD
January 24, 2022
RebrandingBranding

Reconsidering Rebranding

In the last couple years, we’ve had to relearn and reconsider a lot of things. Maybe that’s part of the reason so many companies have approached HenkinSchultz about rebranding. As a society, we’ve relearned how to go to school. We’ve relearned what the “office” means. And we’ve relearned how we shop, connect and interact. So it’s not surprising that businesses and organizations are reconsidering their personal brand and how they communicate about their business. What Is Involved in Rebranding Rebranding doesn’t have to be as daunting as you may think. It doesn’t necessarily mean changing your logo, your signage, your…
MelissaD
January 19, 2022
HearSay with MasonStaff

HearSay With Mason

Throughout 2022, we are going to sit down with some of the familiar faces around the office and ask them questions about their role at HS. Up first is our charismatic Account Executive Mason Van Essen. What is the most important role of an Account Executive in Marketing?  Thinking on the client’s behalf. I represent the client’s goals to the HS team, and I unlock the entire HS team for the client. An Account Executive’s job is all about making the client’s life easier, ensuring excellence in everything we do, communicating clearly, and offering a solution, always. You’ve worked on…
MelissaD
January 14, 2022
SPENCER and AUSTINStaff

Austin & Spencer: A Distinguished Digital Marketing Duo

Around HS, we are known for our micro teams and “work buddy” duos. Austin & Spencer serve as our youngest pair of digital marketing experts, complimenting each other’s skills and producing good times around the office. Outside of work, they enjoy craft beer, board games, and cheering on the Jacks. Inside HS, they join forces to create dynamic digital strategies and content.Two Jackrabbits Meet on the Prairie of Sioux Falls Austin & Spencer both went to South Dakota State University at the same time, and while they somehow never managed to have a class together, they were drawn to the…
MelissaD
December 17, 2021
Marketing to Gen Z: What you need to knowMarketing

Marketing to Gen Z: What You Need to Know

While most people are still trying to understand what coffee Millennials like, HS is looking at the upcoming generation. The influence of Generation Z will demand big shifts in how organizations interact with their audience. They may not seem that influential right now, but Generation Z is growing into a large segment of the adult public. Understanding their habits will help organizations decide whether they need to tailor their marketing to them, and how. And don’t worry, our resident Gen Z-ers fact-checked our findings. What is Gen Z? Generation Z is typically defined as the group of people who were…
MelissaD
December 6, 2021
Molly and CamStaff

Molly & Cameron: Collaborating to Create Commercial Art

At HenkinSchultz, our creative endeavors are made better when we work as a team. We bounce ideas off of each other, which produces unique and memorable work that helps our clients get the attention they need. For two of our designers, Molly Kreutzfeldt and Cameron Abbas, collaboration is a fun way to grow professionally, make impactful visual art, and create results for our clients. Learning from Each Other as a Team One thing that every designer can agree on is this: art is subjective. A color palette a designer likes could be the client’s least favorite and vice versa, which…
MelissaD
November 9, 2021
Ship at Sea - Navigating the Future of Facebook & Digital MarketingAdvertising

Navigating the Future of Facebook & Digital Marketing

In the wake of the latest Facebook fiascos and Apple’s big data tracking changes, now is a good time to take a step back as an organization and analyze your marketing mix, digital tactics, and overall communication strategy. Being ready for any changes to online platforms and digital marketing as a whole is daunting, but as an agency who is always plugged-in to the latest trends and sure-footed tactics, HenkinSchultz is ready to help you navigate these sometimes treacherous waters. Analyzing Your Marketing Mix We hear these questions everyday... “What social media platforms should I be on?” “Should I keep…
MelissaD
November 2, 2021
MEL SCHULTEMedia BuyingStaff

Managing Media and Making Sense of Opportunities

When it comes to media planning, digital marketing and media strategy, HS likes to talk a lot about the buyer’s decision journey. The decision journey is basically a funnel, where the target market is served a wider, more general message early on in their consideration. The target is then served more specific, narrower messaging as they get closer to a purchase decision. It’s really about serving the right information to the right audience at the right time. As HS Media Strategist, Mel Schulte has had a media journey of her own. Media Planning is Constantly Reinventing Mel knows a lot…
MelissaD
October 21, 2021
RecruitmentMarketing

Simple Tips for Recruitment Marketing

It’s no secret that job recruitment and hiring have been challenges for many businesses. In the last several months, several HS clients have approached us about strategies to help them hire, and through us, have utilized tactics such as: Display ads Radio campaigns (traditional and highly targeted digital radio) YouTube Campaigns Craig’s List posts Geofencing Boosted Posts and Facebook Ads Organic and paid search LinkedIn, Indeed, and other hiring sites HR and in-person tactics While there are several strategies any business can take, you need to know how to make your job posting search friendly and optimized for attracting the…
MelissaD
October 15, 2021
Investing In CommunityCommunity

HenkinSchultz Invests in Community, Leaves Mark

30 Years of Making a Mark HS celebrates 30 years in business this month. And while that is a source of pride for us, we are even more proud of our investment in our community. A Footprint in Sioux Falls As you drive around Sioux Falls, it’s hard not to notice some of our longest standing work. From the iconic Keloland logo to the Avera mark, our work dots every corner of our community. And while that’s quite rewarding, it’s even more special to remember the businesses, nonprofits and charities we’ve invested in and have donated time and effort to.…
MelissaD
October 7, 2021