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Make Your Website Work Harder for you.Website Design

Make Your Website Work for Your Business

It’s not just a URL, it’s YOU. Everyone wants a good-looking website. But it’s important that your website works the way it should, too. In this blog, HenkinSchultz provides a high-level overview of how to get the most out of your website’s content–and how you can make it work harder for you. Your Website is a Reflection of You–and it Should Be a Salesperson It’s always great when we can interact with customers personally, but we know most new customers will seek us out online first. Don’t you want that first introduction to be a positive one that delivers results?…
July 16, 2024
call to actionMarketing

There’s Marketing, There’s Advertising – and There’s Action

How to Make Sure Your Audience DOES Something Lots of times we use the phrases marketing and advertising interchangeably. And while they are each complementary functions, they are different things. In this blog we’ll discuss each, and more importantly, how to use them both to make sure they lead your audience to do something! Marketing as Your Big Picture In short, you can consider marketing your big picture. Historically, marketing has been referenced as The 4 P’s: Price, Product, Place and Promotion, which are fairly self explanatory. You could also expand those P’s to include People, Process and Proof. For…
June 18, 2024

Digital Benchmarks – What and How to Measure

At HS, we love to talk about the importance of digital in your advertising mix. Be it in the form of social media, search, online content, website, e-mail marketing and more, it’s an important element of what you do. But how do you measure it? And how do you set digital benchmarks to help you make the right decisions? Here, we discuss digital benchmarks and how you can best set your business up for online success. Setting and Tracking Your Benchmarks A digital benchmark is simply a goal you set for your online interactions. To set and hopefully exceed your…
May 9, 2024
I don't know?Marketing

Looking at the Big Marketing Picture

And leaving you to the big business picture When you're an established or up-and-coming business, you're probably fielding a lot of phone calls or online inquiries. Many of those are hopefully from excited customers or prospects, but many can be from advertising or other vendor representatives, too. That's not a bad thing at all. It means you are on people’s radar as a business. However, when your primary job is running your business, it's helpful to have someone else help manage what’s on your marketing radar for a variety of reasons. Marketing is One Important Element Of Your Business -…
April 9, 2024

How HS Marketing Is An Extension of Your Team

HS has helped market large and small businesses alike - across the country and even the world. In some cases, we are the sole marketing arm of a business. But in many cases, we’re working side-by-side with marketing directors or other administrators tasked with marketing as a role. In any case, HS considers ourselves a true marketing partner to help you and your team shine. Here is how we conduct business as an extension of your team. Examining - and Supporting - Your Current Marketing Efforts One of the first things HS does with any client and their marketing team…
March 7, 2024
cartoon pic of desktop computer with blog post on screenMarketing

How You Can Achieve More in 2024

Last month, HS talked about defining your marketing goals for 2024. This month, we’re going to expand on that a bit and discuss some of the simple things you can do to make great marketing impressions - in addition to your media plan. Every company has everyday touchpoints with customers. Are you making the most of yours? For example: Are you consistently using the same logo on all of your materials? Do your employees have good logo wear? Are any vehicles in your business branded? Consistently car washed or detailed? If you have an on-hold message, is it up to…
February 6, 2024
2024 marketing planMarketing

Defining Your Marketing Goals for 2024

As the new year comes into view, it’s a good time to examine your marketing goals for 2024. Doing so requires a brief look back: What did you do this past year that outperformed your expectations? What did you do this past year that under performed your expectations? What did you add or discontinue from your business? And how should you adjust accordingly? Do you know what your anticipated marketing investment is for the coming year? And how can you measure it and justify it? It’s easy to just push forward and dive into the new year. But if you…
January 9, 2024

Even Santa May Need an Update

Even Santa May Need a Brand Refresh - What if He asked HS? The earliest mention of the figure who would become Santa Claus dates back centuries. Today, he’s one of the most recognizable symbols in the world (hooray for brand equity) – but even Santa could use a marketing makeover after so many years. It’s a fun question to consider what Santa’s relationship may look like with an agency. And while the jiggling bowl of jelly probably isn’t looking to revise his well-proven chimney-slide and cookie-consumption strategy anytime soon, let’s explore what an ad agency agreement with Santa and…
December 19, 2023
abstract image of man with book getting intereviewed by a hand holding a microphoneMarketing

What’s the Story? Discovery Sessions Can Help You Know

Ancient philosopher Socrates believed the first step toward wisdom was to know thyself. We believe it’s also the first step toward sustained marketing success. The way you think of and speak about yourselves on the inside of your organization can have a big impact on how you tell your organization’s story to external stakeholders. Working with a marketing agency can help you hold a mirror up to your business that makes sure what you’re telling yourselves matches up with what you want your external stakeholders to think and feel about you. Ensuring there’s alignment between the two is vital to…
November 15, 2023
hearsay with anneStaff

HearSay with Anne Allen

Like most people, Anne Allen wasn’t sure what she wanted to be when she grew up. Today, as Director of Client Services for HenkinSchultz, you could say she is the adult in the room when juggling her clients' expectations and the work required of the HS team. But that doesn’t stop her from bringing her signature fun, playful attitude to the office. What path did you take to enter the business of advertising and marketing?  I wasn't completely sure what I wanted to do for a career, but I knew I liked to write and I liked working with people.…
November 6, 2023