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doug murano hearsayStaff

HearSay with Doug – Exploration and Energy

Creative Director Doug Murano knows a thing or two about storytelling. At HenkinSchultz, and as an accomplished writer and publisher, he explores new chapters every day and brings that experience to HS and our clients. What originally attracted you to the business of advertising and your role as Creative Director? I’m a big fan of the phrase, “Go where the energy is.” It prepares you to take chances   and end up in unexpected places. That’s another way of saying I just kind of fell into the world of marketing. Back in grad school, I failed to secure a teaching…
MelissaD
November 30, 2023
abstract image of man with book getting intereviewed by a hand holding a microphoneMarketing

What’s the Story? Discovery Sessions Can Help You Know

Ancient philosopher Socrates believed the first step toward wisdom was to know thyself. We believe it’s also the first step toward sustained marketing success. The way you think of and speak about yourselves on the inside of your organization can have a big impact on how you tell your organization’s story to external stakeholders. Working with a marketing agency can help you hold a mirror up to your business that makes sure what you’re telling yourselves matches up with what you want your external stakeholders to think and feel about you. Ensuring there’s alignment between the two is vital to…
MelissaD
November 15, 2023
hearsay with anneStaff

HearSay with Anne Allen

Like most people, Anne Allen wasn’t sure what she wanted to be when she grew up. Today, as Director of Client Services for HenkinSchultz, you could say she is the adult in the room when juggling her clients' expectations and the work required of the HS team. But that doesn’t stop her from bringing her signature fun, playful attitude to the office. What path did you take to enter the business of advertising and marketing?  I wasn't completely sure what I wanted to do for a career, but I knew I liked to write and I liked working with people.…
MelissaD
November 6, 2023
Why brand voice and STORYTELLING ARE EVEN MORE IMPORTANT IN THE AGE OF AICopywriting

Why Brand Voice and Storytelling Are Even More Important in the Age of AI

The robots are coming. The robots are already here. The robots are everywhere. Artificial intelligence is quickly changing the game in marketing and communications as computer programs like Chat GPT become more adept at mimicking how human beings communicate. Like many software tools, AI can build convenience and efficiency into mundane, routine processes, but it also raises questions about our roles as marketing professionals as the tools we use literally evolve before our eyes. For example, AI will alter how we create content and improve SEO for our clients while helping to highlight the things humans still do best, like…
MelissaD
October 26, 2023
HS Building HistoryLeadership

HS – Breaking Ground, Literally

For 32 years, HenkinSchultz has broken ground in advertising, marketing, design, video and so much more. But in the year 2000, they found themselves literally breaking ground on a state of the art building that would be the first major landmark in the area. “People told us we were crazy,” said Kirby Schultz. “They said ‘what are you doing?’” But taking crazy chances has never been new to HS and their Crazy Obsessed team. The two story office was a design marvel that turned heads every time a rare vehicle drove by. Today it’s surrounded by thriving growth and development.…
MelissaD
October 4, 2023
Being the One SourceIn Other NewsMarketing

Being the One Source

HS has a set of core values that we live and work by, everyday. One of them is to “Be the One Source”. It not only speaks to “being the one” who is committed to helping clients. It also highlights that we’re not just one discipline or specialty. We are a source that has expertise across all communication deliverables. Here’s five ways that makes a difference for our clients. Five Ways a Full Service Agency Helps Everyone wants expertise. That’s why we employ experts across all disciplines, from traditional media to digital media, research, strategy, social, public relations and account…
MelissaD
September 28, 2023
HS Celebrates 32 YearsStaff

HS Celebrates 32 Years

It wouldn’t be HS without a party to celebrate. Yes, we work very hard and that’s why we’ve been around over three decades. But we know how to party, too. This September marks HS’s 32 years in business as a full service advertising agency serving Sioux Falls, the region, and clients across the country. Along the way, we’ve learned a few lessons. These are the lessons that have become our core values, the ones we lean on to best serve our clients. Adding Value to the Party One of the reasons we’ve been able to maintain 32 years in business…
MelissaD
September 28, 2023
jason jellisStaff

HearSay with Jason – 21 Years and Counting

If you’ve spent any time working with Jason Jellis and his fellow HS Sign Shop team members, words like humble, talented, knowledgeable and hard-working quickly come to mind. Since Jason has been an integral part of HS for the last 21 years, we asked him how he thinks about his two plus decades here.It's been 21 years at HS, do you remember exactly what you were doing 21 years ago? Wow, 21 years! Time flies when you're having fun. Twenty-one years ago I was just starting to soak in all things HS and I sat next to Lynell and Tammy…
MelissaD
August 24, 2023
A Guide to Social Media Terms & AcronymsDigital

A Guide to Social Media Terms & Acronyms

Marketing effectively on social media can be challenging, especially if you’re new to all of its terms and acronyms. Before you begin crafting a campaign for your organization, you should take some time to get acquainted with every social marketing expression that gets thrown around online. Knowing these terms will ultimately help you understand the key features and metrics found on each platform and empower you to be confident in reporting on your successes. And once you’re ready to go, don’t forget to consider working with an agency like ours—we’ve got people here who make successful and creative social media…
MelissaD
August 7, 2023
Kewley Doyle and Bart SchultzStaff

HearSay with Kewley and Bart, HS Dog Contributors

We love to talk to our HS family about what they bring to the workplace. And since our dogs are like family, too, we thought HearSay should spend a little time talking to our couple favorite four-legged friends. So Kewley, you’ve been a regular at HS for a long time. What keeps you coming back? I’m a rare breed that I LOVE to be in meetings. And if that meeting is in the Pomp Room with a few dropped snack crumbs, all the better. What’s a typical workday look like for you? Supervising comes very naturally to me. When my…
MelissaD
July 20, 2023