Rachel Speiser, Blog Author & Content Writer at HenkinSchultz
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Rachel Speiser

CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
Rachel Speiser
September 14, 2020
How to Rank for a Featured Snippet on GoogleSEO

How to Rank for Featured Snippets on Google

So you want to rank #1 on Google? Join the club. Earning prominent listings within the top three search positions on Google is a battle not easily fought. Not only are you trying to win out against competition, you’re also trying to appease Google’s algorithm — which updates and changes all of the time. With the right SEO tactics and keyword research strategy, your chances of ranking at the top are much more likely. At HenkinSchultz, we’ve seen our own content and client content rank in featured snippets on Google. A featured snippet is a special box that appears at…
Rachel Speiser
August 17, 2020
blog content strategyDigital

How to Come Up with Good Blog Content

Having a blog is just one step. You need to keep it active too! By posting consistently to a blog, you’re able to keep a continuous stream of new content flowing into your website. This gives your brand opportunities to rank for a variety of keywords relating to the topics you post about. Coming up with blog topics is easy. Coming up with good, useful blog content is not. Here’s how we recommend brainstorming topics and going about content generation to make your blog a hit. Writing for Blog Content Creation Publishing blog content is a search engine optimization (SEO)…
Rachel Speiser
April 27, 2020
How to Adjust Your Advertising During COVID-19Advertising

How to Adjust Your Advertising During COVID-19

COVID-19 has impacted every industry out there today. So, we compiled a list of steps your business can take to adjust advertising during this pandemic. Tips for Advertising During the Coronavirus Pandemic It’s true that some businesses are pulling back on advertisement spending until we see how the current situation unfolds. While this is necessary in some cases, there is still room for adjustments to be made to applicable marketing strategies. Let’s illustrate what we mean with these tips. 1. Redefine the objective for your target audience. Consider who and how you’re reaching potential leads. For example, if your marketing…
Rachel Speiser
April 20, 2020
Types of Market Research MethodsMarketing

Types of Market Research Methods

We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…
Rachel Speiser
January 20, 2020
digital tracking toolsDigital

Connecting the Dots with Digital Media Tracking

In the digital realm, there are many online touchpoints. That’s why digital marketers track and analyze data over and over again. Doing so makes it possible to connect the dots between the actions online users make. Digital tracking is the best way to understand if online campaigns and strategies are actually working. Without tracking, user behavior would be unknown. Let’s get into our recommendations on what to track online in order to connect the dots! But First, Let’s Cover Deterministic Attribution Modeling The most accurate way to credit sales and conversions connected to digital touchpoints is with deterministic attribution modeling.…
Rachel Speiser
December 16, 2019
A Guide to SEO Acronyms & TermsSEO

A Guide to SEO Acronyms & Terms

While the phrase “SEO acronym” is somewhat redundant, there are many other related acronyms and terms to uncover for this area of digital and web marketing. SEO stands for search engine optimization. To put it simply, SEO is a strategy for enhancing a website to rank in search listings on Google, Bing or other search engines. There are three key sides to SEO, including: organic, technical, and local. Let’s get in to each. The Three Sides of SEO Each of these three components of SEO work in conjunction for your entire online presence. Organic SEO Organic SEO applies to your…
Rachel Speiser
December 2, 2019
stand out from crowd iconAdvertisingBranding

How to Make Your Brand Stand Out & Inform

The best kind of advertising strikes a balance between distinction and information. Besides, it’s a little crowded out there in the fast-paced world of marketing anyway. How else are you going to get noticed and earn new business? Don’t get lost in the crowd. We put together some pointers to help your brand’s messaging be heard, seen, and even goggled at. Be Bold with Branding. Don’t Blend In. Standing out isn’t just about screaming messages at your audience. You can make an impact without actually yelling. For example, Sioux Falls Urgent Care (SFUC) opened its doors in one of the…
Rachel Speiser
November 5, 2019
random graphicPublic Relations

How to Handle Media Interviews

Answering media inquiries is a necessary part of public relations (PR) and protecting your reputation. PR is not just about promoting your business to various media outlets, it’s about being a trusted source when called upon. If you’re new to responding to journalists and reporters alike, it can be daunting to get started without knowing what to expect. We compiled five tips for your next interview with the media. Five Tips When Speaking to the Media Speaking to the media is best done with a clear plan of what you wish to communicate. With a plan in place, you’ll be…
Rachel Speiser
October 14, 2019
Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
Rachel Speiser
August 19, 2019