Rachel Speiser, Blog Author & Content Writer at HenkinSchultz
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Rachel Speiser

Types of Market Research MethodsMarketing

Types of Market Research Methods

We’re beyond the days of advertising ideas that stem from a gut feeling or a hunch. Guessing won’t work with today’s well-informed consumers. Knowing the industry and the pain points of the target audience is the best way to frame advertising messages. Oftentimes, market research is the leading factor in the direction of a campaign taking shape. It’s a crucial step for a successful launch of any product, service, or business. At HenkinSchultz, we often say that you need to ask the ‘Why’ before determining the ‘How’. We believe that conducting marketing research is the best way to gain consumer…
Rachel Speiser
January 20, 2020
digital tracking toolsDigital

Connecting the Dots with Digital Media Tracking

In the digital realm, there are many online touchpoints. That’s why digital marketers track and analyze data over and over again. Doing so makes it possible to connect the dots between the actions online users make. Digital tracking is the best way to understand if online campaigns and strategies are actually working. Without tracking, user behavior would be unknown. Let’s get into our recommendations on what to track online in order to connect the dots! But First, Let’s Cover Deterministic Attribution Modeling The most accurate way to credit sales and conversions connected to digital touchpoints is with deterministic attribution modeling.…
Rachel Speiser
December 16, 2019
A Guide to SEO Acronyms & TermsSEO

A Guide to SEO Acronyms & Terms

While the phrase “SEO acronym” is somewhat of an oxymoron (considering that SEO is an acronym within itself), there are many other related acronyms and terms to uncover for this area of digital and web marketing. SEO stands for search engine optimization. To put it simply, SEO is a strategy for enhancing a website to rank in search listings on Google, Bing or other search engines. There are three key sides to SEO, including: organic, technical, and local. Let’s get in to each. The Three Sides of SEO Each of these three components of SEO work in conjunction for your…
Rachel Speiser
December 2, 2019
stand out from crowd iconAdvertisingBranding

How to Make Your Brand Stand Out & Inform

The best kind of advertising strikes a balance between distinction and information. Besides, it’s a little crowded out there in the fast-paced world of marketing anyway. How else are you going to get noticed and earn new business? Don’t get lost in the crowd. We put together some pointers to help your brand’s messaging be heard, seen, and even goggled at. Be Bold with Branding. Don’t Blend In. Standing out isn’t just about screaming messages at your audience. You can make an impact without actually yelling. For example, Sioux Falls Urgent Care (SFUC) opened its doors in one of the…
Rachel Speiser
November 5, 2019
random graphicPublic Relations

How to Handle Media Interviews

Answering media inquiries is a necessary part of public relations (PR) and protecting your reputation. PR is not just about promoting your business to various media outlets, it’s about being a trusted source when called upon. If you’re new to responding to journalists and reporters alike, it can be daunting to get started without knowing what to expect. We compiled five tips for your next interview with the media. Five Tips When Speaking to the Media Speaking to the media is best done with a clear plan of what you wish to communicate. With a plan in place, you’ll be…
Rachel Speiser
October 14, 2019
Design Agencies Place mediaMedia Planning

The Benefits of Having an Agency Place Your Media

One part of running a successful marketing campaign is media placement. Placing media on the best platforms distributes messages to the right audience at the right time with the right medium. But that’s not all. Another part of a successful marketing campaign is creating an emotional connection between consumers and the products or services you offer. Consumers won’t always connect an emotion to your brand just because you aired a television spot or launched a digital ad. Let’s look at why advertising agencies are the pros at placing media and how media planning works overall! Our Media Buying Expert at…
Rachel Speiser
August 19, 2019
How to Know When to Get a New WebsiteWebsite Design

How to Know When to Get a New Website

The Internet is always advancing, and web design trends are constantly changing. In order for businesses to stay current, website updates tend to happen frequently. If your website isn’t making the cut, then it’s time to take a step back and evaluate if a redesign or complete overhaul is required. A new visit to your website is an opportunity to make a solid first impression. Don’t miss your chance to spark the interest of users and keep them scrolling through and subscribing to your content. How do you know when it’s time for a new website? See if your website…
Rachel Speiser
August 8, 2019
Design PrinciplesDesign

Design Principles 101: The Basics of Graphic Design

What is good design? We know it when we see it. Good design is everywhere. Even within objects of daily life. It’s an exquisite wine glass, a distinctive lamp shade, or a decorative throw pillow. Good design is more than just eye appeal though. It balances form and function. It enhances space and works in a useful way. It pulls together both purpose and posh effortlessly. It’s on screen right now! You’re viewing this post on a webpage that was designed for the purpose of reading. Trends for design are changing all of the time. The methods have not. Good…
Rachel Speiser
August 1, 2019
MetricsDigital

Why You Need to Set Social Media Benchmarks

Most of us use social media in some form.  According to Statista, the number of worldwide social media users has reached 2.34 billion. This is expected to grow to whopping 2.95 billion by 2020. It’s pretty clear that social media channels get a lot of attention. This makes it absolutely crucial for your business to not only be present, but measure engagement. Thankfully, there are plenty of metrics to track in order to get a good gauge of your brand’s online social interactions. What to Measure for Social Media Analytics Measuring social media metrics is all about context. To get…
Rachel Speiser
June 25, 2019