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MelissaD

HenkinSchultz Celebrates New Year, Turns 31MarketingPress Releases

HenkinSchultz Celebrates New Year, Turns 31

As the calendar says we’re in the latter part of 2022 and the beginning of the school year, HenkinSchultz is actually celebrating the new year. That’s because on Friday, Sept. 30, HS celebrates 31 years in business. What Does it Mean to Be 31? As we reflect on being 31, we thought it might be fun to look back at a few famous 31s through the years. Mike Piazza, one of the greatest catcher hitters in baseball wore number 31. Sylvester Stallone was 31 when “Rocky” won the Oscar for Best Picture. And John Dillinger, whose gang famously robbed Security…
MelissaD
September 30, 2022
Becka Burger Named HS PresidentStaff

Becka Burger Named HS President, Looks Forward to Years Ahead

As HS celebrates its 31st year in business, it’s been quite a year for Becka Burger, the agency’s director of client services and partner. In addition to leading the HS team to substantial nationwide client growth this past year, she helped usher in a growing marketing and digital team, and was recently named president of HenkinSchultz. Founder Kirby Schultz takes the role of chief executive officer. The executive team is rounded out by partners Jason Jellis and Joey Schultz, who lead the HS Sign Shop and video production departments, respectively. Titles Have Never Been As Important as Talent Although Becka…
MelissaD
September 30, 2022
HearSay with JasonStaff

HearSay with Jason

When it comes to a “can do” attitude, no one epitomizes that more than HenkinSchultz’s Jason Jellis. As a partner at HS, he not only helps guide the ship, he builds it, delivers it and reinvents it. As HS celebrates 31 years in business, we sat down with Jason to hear his thoughts on the past three decades and grand visions looking ahead. What are some of your most memorable projects? I have been fortunate enough to work on so many great projects at HS. Using my experience in wide format printing, I get the opportunity to tackle some really…
MelissaD
September 30, 2022
HearSay with SpencerStaff

HearSay with Spencer

Content is king—and so is Spencer. When it comes to the whirlwind of all the things that fall under the content label (social media posts, blogs, newsletters…the list goes on), he is at the eye of the storm. We asked him about his approach to content and how he ensures each element reaches the right audience, at the right time, and in the right way. What makes content meaningful to an audience? Content is meaningful to an audience when it’s relevant to them. One of the things I always ask myself when I’m creating a content strategy is, “What is…
MelissaD
September 6, 2022
Marketing pitfalls graphicMarketing

3.5 Common Pitfalls of Modern Marketing (and How to Address Them)

There are a number of marketing strategy questions we get asked about on a regular basis. As a leader in your organization, you may be experiencing some of these thoughts yourself. Below we've outlined 3.5 common issues organizations face, and offer some perspective from a Fractional CMO on how you might address them. 1. Viewing Marketing as a Cost Center vs. an Investment He was the sole proprietor and provider of services at an exciting new chiropractic clinic. With a tight budget, we discussed where and how he could begin making moves with his marketing without "throwing money out the…
MelissaD
August 16, 2022
Running a Successful Recruiting Campaign for Fujifilm Through Traditional MediaCase Studies

Running a Successful Recruiting Campaign for Fujifilm Through Traditional Media

Recruiting new talent as a business, especially during busy holiday seasons, has become one of the most difficult challenges to overcome as an organization. There are many tactics you can employ to market to potential applicants, but above all, you need a solid strategy and a team who will work to find you the best advertising avenues that actually work. When Fujifilm came to HS to recruit team members for one of their work centers, they were looking to get results–and we were able to exceed their hiring goals with the right mix of traditional media. Our efforts resulted in…
MelissaD
July 21, 2022
hearsay with ReidStaff

HearSay with Reid

If you have ever met Reid Vander Veen, you’re probably familiar with his versatility and wide range of marketing skills. He’s led multiple teams in a wide range of industries, and as our chief marketing officer, he gets to help lead our team and our clients towards their marketing goals. Since he’s one of the newer personalities around the office, we wanted to ask him about his previous experiences and see how that applies to what he does at HS. Why were you drawn to work for HS? With HS, I love that I get to apply what I’ve learned…
MelissaD
June 8, 2022
An Introduction to Working with a Fractional CMOMarketing

An Introduction to Working with a Fractional CMO

John Wanamaker is often credited with the saying, "Half of my marketing budget is wasted, the trouble is, I don't know which half." That was over 100 years ago, and the good news is we've come a long way since then thanks to modern tools and technology. The bad news is, for leaders of many small and medium-sized businesses, while you're focused on running the operations of your business, your marketing efforts can remain a bit of a guessing game. The Difficulty of Adapting to Marketing Changes The world of marketing changes rapidly. Between the launch of new social channels,…
MelissaD
June 2, 2022
Melissa DoyleStaff

HearSay with Melissa

Melissa is our go-to expert for anything web design. Since the early days of the Internet, she’s created hundreds of websites for businesses and organizations around the world. Every website build comes with a new set of challenges, and nothing excites Melissa more than getting to start on a new project. To learn more about how she creates websites, we asked her a few questions: How do you help clients get more business? If you have a good product or service, your website is just a tool to get more business. Treat your website like it’s your top salesperson–it’s warm/welcoming,…
MelissaD
May 16, 2022
HS building lit up with Bat Out of Hell TributePress Releases

“BAT OUT OF HELL – THE MUSICAL” IS COMING TO LAS VEGAS, LONDON

LOCAL FIRM NAMED ADVERTISING AGENCY FOR THE PRODUCTION HenkinSchultz, a Sioux Falls based marketing and advertising firm has been named the marketing agency for "Bat Out of Hell – The Musical” to debut at Paris Las Vegas Hotel & Casino this fall and return to London’s West End in 2023. HenkinSchultz will be responsible for the messaging, advertising, digital and traditional media, design and non-traditional marketing for the show. To commemorate the announcement, HenkinSchultz will be illuminating their building hellish red and adding special “Bat Out of Hell” window signage at their location just off 69th and Western. "This is…
MelissaD
May 10, 2022