MelissaD, Author at HenkinSchultz
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MelissaD

Ready to start business again?Marketing

How Research and Strategy Empower You Moving Forward

Emerging with a new Enthusiasm Let’s face it, this last year or so has been pretty difficult. However, we have all adapted, adjusted and reacclimated – and your customers have, too. As your business faces the year and years ahead, HS can help. We’ve seen a lot of change, and we’re here to help you navigate change. We’ve been around for nearly 30 years and have seen business ebb and flow - through recessions, the internet boom, a pandemic… we have been through it all and have the experience and expertise to get your business through it. Now, as we…
MelissaD
April 8, 2021
Becka & EmilyStaff

Becka Burger and Emily Sorenson: A Friendship That’s Not Strictly Business

The advertising industry has its share of seeming contradictions: Art meets commerce Creativity meets analytics Gut instinct meets planned strategy So, it’s no real surprise that when Becka Burger and Emily Sorenson met, their differences quickly complimented each other. As HenkinSchultz, celebrates 30 years in business, Becka and Emily celebrate their friendship, too. Making a Plan and Making it Fun Becka Burger, Partner and Director of Client Services was hiring a Digital Marketing Director when she first met Emily. She was impressed by her skill set and knowledge, but worried Emily wouldn’t have fun at HenkinSchultz. “My first impression was…
MelissaD
March 25, 2021
Promoting Your Community with City BrandingBranding

Promoting Your Community with City Branding

Ad agencies are little mini towns with different people hustling and bustling different directions, but all working together. It’s a community. And thankfully, we get a lot of opportunities to work with other communities, too. Building up the health, identity and prosperity of cities and towns is one of our favorite things to do. Cities and towns are the lifeblood of our very existence. Helping them survive and thrive is one of our greatest privileges. If you’re a big city or small town, here are some ways we can help you with city branding. Identify what makes you special Schools,…
MelissaD
March 15, 2021
websiteWebsite Design

Your Website and The Needs of Today’s Consumer

At HS, we’ve worked really hard to make the website development process both easy and effective. We’ve also talked a lot about the importance of optimizing your site for search engines. These are important things, but today, we’re talking about your user or consumer. What has changed for them? What are they looking for in a site experience? How can you best serve their evolving needs? What Do You Stand For? It’s important for users to know what you do, how you do it, where they can get it done, etc. But it’s also important for them to know why…
MelissaD
March 8, 2021
LYNELL Weeg & Tammy LarsonStaff

Tammy and Lynell: A Rare Pair

You could say Tammy and Lynell make quite a pair. They’ve shared nearby office spaces for most of HenkinSchultz’s 30 years, but they’ve shared a lot of memories, too. The Lost Highway Tour Lynell Weeg, Creative Director, has made no secret of her love for Bon Jovi throughout the years. So when the coiffed-hair dreamboat and his band were scheduled to play in Fargo, she was not about to miss it. Tammy Larson, Art Director, was down for the fun, too. The two endeavored upon an epic road trip and documented every step of the way with an old-school video…
MelissaD
February 15, 2021
Observational ResearchService

Observational Research and How it Can Benefit You

We all know what employees or customers say they do. But how can we know what they do? Observational research is a great tool to assess the quality of your customer/employee interactions on many levels. What’s to be Gained from Observational Research There are many ways we can gather information on employees and customers. There are robust tools that can analyze online behaviors, social media and shopping interactions. Surveys are also a powerful means of harvesting valuable data and opinions. The quantitative data from surveys delivers the quantity of what someone says about topic X; 84% said they would use…
MelissaD
February 1, 2021
Joe Henkin and Kirby SchultzStaff

Kirby Schultz Reflects on 30 Years of HS

Moxy. It's a word HenkinSchultz founder Kirby Schultz uses a lot. It's a hard word to define. But then again, Kirby's career path has been hard to define, too. For the last 30 years, he has been at the helm of HenkinSchultz. But far before that, he was making his creative mark in a number of ways, powered by curiosity and exploration. Kirby makes rock-and-roll artwork from Doritos, remodels his dream home to his exact vision, shoots photography and plays guitar, even composing original music. On any given weekend, he may wake up and go to Menards to buy supplies…
MelissaD
January 15, 2021
Crisis Communication PlanPublic Relations

Crisis Communication and Being Prepared as a Company

2020 has awoken us all to a lot of new realities. This holds true in both life and business. As we all navigate business moving forward, we are reminded of the need for a crisis communication plan. Being Prepared for Any Crisis What rises to the level of crisis will vary by business. For some, like hospitals, emergency preparedness is a matter of life and death. For our discussion today, we’re talking primarily about public relations and how best to handle a crisis. Here are two of the biggest mistakes most companies make: Not being prepared for a crisis Avoiding…
MelissaD
January 4, 2021
Hive World Champ blog imageStaff

Joe Schultz Wins Second World Championship in Strategy Game Hive

HS’s own Joey Schultz continues to pursue his many creative endeavors and recently won the Hive Online World Championship in the popular strategy game Hive. Joey outlasted 98 competitors from around the world, ranging from Russia, Australia, Brazil, the United States and more. Joey’s tournament win came after a four game championship round that lasted over six hours, beating a two-time reigning champion from Chile. It is the second time he has claimed the title, previously winning it in 2017. So Just What is Hive? Hive is a two-player game centered around the placing and manipulation of hexagonal shaped tiles…
MelissaD
December 14, 2020
HS blog postHiring

Recruiting and Keeping Employees in an Abnormal Year

One of the unfortunate results of COVID is the toll it takes on businesses. And as we face our tenth month of this new reality, businesses are struggling with new realities of their own: recruiting and keeping employees when sick people cannot work. Employee Recruitment, Retention and Flexibility HS has talked a lot about how businesses have adapted during a pandemic. We’ve marveled at the creative ways businesses adapted and attracted new customers. HS is proud to have been some small part in helping businesses do that. Today, businesses face a more basic operational challenge: How do they adjust operations…
MelissaD
December 14, 2020