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MelissaD

MEL SCHULTEMedia BuyingStaff

Managing Media and Making Sense of Opportunities

When it comes to media planning, digital marketing and media strategy, HS likes to talk a lot about the buyer’s decision journey. The decision journey is basically a funnel, where the target market is served a wider, more general message early on in their consideration. The target is then served more specific, narrower messaging as they get closer to a purchase decision. It’s really about serving the right information to the right audience at the right time. As HS Media Strategist, Mel Schulte has had a media journey of her own. Media Planning is Constantly Reinventing Mel knows a lot…
MelissaD
October 21, 2021
RecruitmentMarketing

Simple Tips for Recruitment Marketing

It’s no secret that job recruitment and hiring have been challenges for many businesses. In the last several months, several HS clients have approached us about strategies to help them hire, and through us, have utilized tactics such as: Display ads Radio campaigns (traditional and highly targeted digital radio) YouTube Campaigns Craig’s List posts Geofencing Boosted Posts and Facebook Ads Organic and paid search LinkedIn, Indeed, and other hiring sites HR and in-person tactics While there are several strategies any business can take, you need to know how to make your job posting search friendly and optimized for attracting the…
MelissaD
October 15, 2021
Investing In CommunityCommunity

HenkinSchultz Invests in Community, Leaves Mark

30 Years of Making a Mark HS celebrates 30 years in business this month. And while that is a source of pride for us, we are even more proud of our investment in our community. A Footprint in Sioux Falls As you drive around Sioux Falls, it’s hard not to notice some of our longest standing work. From the iconic Keloland logo to the Avera mark, our work dots every corner of our community. And while that’s quite rewarding, it’s even more special to remember the businesses, nonprofits and charities we’ve invested in and have donated time and effort to.…
MelissaD
October 7, 2021
Gold Featured imageStaff

HenkinSchultz marks Golden Anniversary

As HS looks ahead to our 30th anniversary at the end of this month, we are reminded that it is, indeed, our Golden Anniversary on September 30th. It got us thinking, what are some of our most cherished Golden moments throughout the years?A red beer on Phillips Avenue That’s all how it started. With the launch of HenkinSchultz in a makeshift office above Zandbroz Variety on Phillips Avenue, founders Joe Henkin and Kirby Schultz toasted a couple red beers and went to the bank. The vision? Create exceptionally creative marketing for the love of both art and commerce.A whole lot…
MelissaD
September 29, 2021
nullStaff

Top Kirby Schultz “Kirbyisms” Throughout the Years

Kirby Schultz has a regular habit of strolling around the HS office and saying good morning to the team. It’s usually followed up by a friendly question, “Whatcha’ makin’?” It’s Kirby’s fun way of checking in on the work, but also a subtle reminder that we are in the business of making great things. “Whatcha’ makin” got us thinking. What other fun sayings, or Kirbyisms, have been floating around these last 30 years. We asked the President himself to share a few of his favorites. “To see my Mom.” Kirby is a big fan of pointing out the difference between…
MelissaD
September 9, 2021
Emily SorensonIn Other News

Emily Sorenson Carries the Torch on All Things Digital Marketing

Emily Sorenson Carries the Torch on All Things Digital Marketing It’s fitting that we feature Emily Sorensen this time of year. Emily loves the Olympics and always carries the torch for all things digital at HenkinSchultz. And she never stops running. Emily’s love of various bound planners, coordinated pen colors, and hunger for discovering new digital tools is well documented. But how did her love of the Olympics come to be? Emily LOVES the Olympic Games “Like a lot of young girls, I was obsessed with the Nadia Comaneci movie. I think I probably watched it every day for a…
MelissaD
August 13, 2021
How to TikTok for BusinessDigital

A Guide to Using TikTok for Business

Yes, you should be paying attention to TikTok and TikTok video engagement. The social media platform has exploded over the past year, and there is no sign of that traction slowing down. Industry professionals like Hootsuite have highlighted how the app has over 2 billion downloads worldwide and a lot of brand recognition across all age groups. But before you jump head first into doing some dances, you should evaluate whether the platform is right for you, and how you should approach using it to best accent your marketing efforts. Determine if Your Organization Would Benefit From TikTok Many organizations…
MelissaD
August 5, 2021
HS 21 OlympicsCommunityStaff

HS Olympics III

Over the course of a few decades, HenkinSchultz has amassed plenty of fun, peculiar, and outright strange traditions. Perhaps one of our most elaborate ones is the HS Olympics, held every four years in the summer. With the 2021 Tokyo Olympics kicking off this July, our staff went to work planning relays and scavenger hunts while perfecting our own unique country personas. What ensued was a great day of Olympic-themed events and staff bonding. A Drive for Competition The HS Olympics are built upon creativity, a competitive spirit and a fair amount of silliness. We allow our staff to design…
MelissaD
July 29, 2021
Why Hire an AgencyAdvertising

Why Hire an Agency

There are a lot of reasons to hire an advertising agency or marketing firm. But the truth is, when you do so, you are really enlisting a partner. And in choosing that partner, it’s best to understand why they are an asset to your business and what they can actually contribute. Here we discuss the purpose of an agency, why to consider hiring us, and the benefits of big picture thinking. I Have a Staff, So Why Do I Need You?  In many cases, client prospects will say things like, “I have a staff, so why do I need you?”…
MelissaD
July 20, 2021
TOBYStaff

Toby Kane and the Creative Process

Prolific writer and creative expert–Toby has been a part of nearly every big project that comes through the HS doors, and he never gets tired of diving deep into the story of clients. In fact, Toby’s always been a creator, and he plans on being one for years to come. Where a Story Teller Begins His Journey Ever since he was a kid, Toby has been writing stories, drawing cartoons, and scripting plays. So naturally, for him, the world of communications, marketing, and advertising was an ideal career path. Upon graduating from college, Toby held a wide variety of roles…
MelissaD
July 13, 2021
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