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MelissaD

hearsay with breeStaff

HearSay with Bree – Account Coordinator

Bree LeBrun knows very well that Account Coordinator is a busy and important position. We talked with Bree about how she got into the industry and what she is doing to further her education and profession - while balancing some down time and trying new things. Tell us about your school and career path that lead you into advertising? For the first three years of my college career I was undecided on what I wanted to do. The only thing I was sure of was that I wanted a job where everyday was different and where I was able to…
MelissaD
February 6, 2023
Digital

Using Audience Segmentation to Customize Digital Targeting and Messaging

A core benefit of digital marketing is the ability to specifically target audiences that contain prospects for your organization. This can be done through a variety of platforms, giving marketers the ability to reach people across multiple touch points. But, as with all things in marketing, this begs the question—how can we take this one step further? What if we could customize the messaging experience for all of our target demographics so we could speak directly to their needs, and on their platform of choice? With audience segmentation, this is all possible. What is audience segmentation? Audience segmentation is the…
MelissaD
January 27, 2023
HearSay with AngelaStaff

HearSay with Angela

HS media coordinator Angela Fuhr knows a lot about coordination. She’s juggled her many interests for years. And those interests led her to a career in marketing, media and digital. HS sat down with Angela to learn a little more about her journey to here. What did you study and what led you into your role in this business? I majored in public relations with minors in marketing, digital & social media management, and a certificate in graphic design. I always had a passion for English and writing throughout high school, but majoring in English never appealed to me… being…
MelissaD
January 3, 2023
mel schulteStaff

HearSay with Mel Schulte

It’s not every day we get a chance to sit down and talk with Media Specialist Mel Schulte. In fact, it’s quite rare. That’s because Mel has one of the busiest responsibilities in the agency: managing media and keeping up on all the latest platforms and opportunities. She took a break from her massive spreadsheet collection to share a few thoughts with us. How actively does one have to keep up on all the media/platform advertising options out there? I am constantly looking for new media options. There are always new trends, platforms and opportunities presenting themselves. However, it’s not…
MelissaD
December 22, 2022
Making Your Mark with Logo Design-01Design

Make Your Mark with Logo Design

Some of the most iconic logos are recognized around the world. That’s not by accident. Your logo is often the most public-facing part of your business. It reflects your brand, or—in the simplest terms—your personality. A Reflection of Your Business and Personality In many cases, businesses exist and operate successfully without a lot of thought or intention put into their logo or the graphic design elements of their name. However, most businesses need to be seen and recognized by new customers and prospects. And that’s where a logo can prove quite important. Because you know your business, your origin and…
MelissaD
December 22, 2022
HearSay with TobyStaff

HearSay with Toby

An effective marketer channels their inner creativity to help elevate the message of an organization, and for our money, Toby’s one of the best when it comes to this. We decided to dive deeper into his process by asking him how he approaches each project and, above all, creates results for our clients. What is the key to balancing creativity with data and strategy? It’s probably a bit of a cop out to say, but they are so interwoven to me that data, strategy and creative are really just different reflections on the same, funky coin. We have more data…
MelissaD
December 1, 2022
Better Storytelling Through Video ProductionVideo

Better Storytelling Through Video Production

We all know someone who can tell a good story - over the holidays, over happy hour or during a sales pitch or public event. Well produced video production can help people, businesses and organizations tell stories, too. And thanks to technology, we can tell them to more people than ever before. A Great Video Supplements the Personal Touch In 2022 and beyond, things will continue to change quickly. That means better video technology, new media and new opportunities. What doesn’t change, however, is the need to connect with people. True, our means of connecting may prove very different than…
MelissaD
December 1, 2022
HearSay with LynellStaff

HearSay with Lynell

As HS celebrates 31 years in business, we thought it was time to talk to our Creative Director Lynell Weeg who has been creating inspiration with us for most of our three plus decades. After years in design, what is the part about creating that still excites you today? I really enjoy listening to a client’s objective, taking what’s rolling around in their head, and creating something that uniquely represents that vision and ultimately achieves their goals. I find that the most challenging, fun and rewarding. I love the mix of structure and parameters, with design and creativity in communication…
MelissaD
October 24, 2022
HenkinSchultz Celebrates New Year, Turns 31MarketingPress Releases

HenkinSchultz Celebrates New Year, Turns 31

As the calendar says we’re in the latter part of 2022 and the beginning of the school year, HenkinSchultz is actually celebrating the new year. That’s because on Friday, Sept. 30, HS celebrates 31 years in business. What Does it Mean to Be 31? As we reflect on being 31, we thought it might be fun to look back at a few famous 31s through the years. Mike Piazza, one of the greatest catcher hitters in baseball wore number 31. Sylvester Stallone was 31 when “Rocky” won the Oscar for Best Picture. And John Dillinger, whose gang famously robbed Security…
MelissaD
September 30, 2022
Becka Burger Named HS PresidentStaff

Becka Burger Named HS President, Looks Forward to Years Ahead

As HS celebrates its 31st year in business, it’s been quite a year for Becka Burger, the agency’s director of client services and partner. In addition to leading the HS team to substantial nationwide client growth this past year, she helped usher in a growing marketing and digital team, and was recently named president of HenkinSchultz. Founder Kirby Schultz takes the role of chief executive officer. The executive team is rounded out by partners Jason Jellis and Joey Schultz, who lead the HS Sign Shop and video production departments, respectively. Titles Have Never Been As Important as Talent Although Becka…
MelissaD
September 30, 2022