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MelissaD

jason jellisStaff

HearSay with Jason – 21 Years and Counting

If you’ve spent any time working with Jason Jellis and his fellow HS Sign Shop team members, words like humble, talented, knowledgeable and hard-working quickly come to mind. Since Jason has been an integral part of HS for the last 21 years, we asked him how he thinks about his two plus decades here.It's been 21 years at HS, do you remember exactly what you were doing 21 years ago? Wow, 21 years! Time flies when you're having fun. Twenty-one years ago I was just starting to soak in all things HS and I sat next to Lynell and Tammy…
MelissaD
August 24, 2023
A Guide to Social Media Terms & AcronymsDigital

A Guide to Social Media Terms & Acronyms

Marketing effectively on social media can be challenging, especially if you’re new to all of its terms and acronyms. Before you begin crafting a campaign for your organization, you should take some time to get acquainted with every social marketing expression that gets thrown around online. Knowing these terms will ultimately help you understand the key features and metrics found on each platform and empower you to be confident in reporting on your successes. And once you’re ready to go, don’t forget to consider working with an agency like ours—we’ve got people here who make successful and creative social media…
MelissaD
August 7, 2023
Kewley Doyle and Bart SchultzStaff

HearSay with Kewley and Bart, HS Dog Contributors

We love to talk to our HS family about what they bring to the workplace. And since our dogs are like family, too, we thought HearSay should spend a little time talking to our couple favorite four-legged friends. So Kewley, you’ve been a regular at HS for a long time. What keeps you coming back? I’m a rare breed that I LOVE to be in meetings. And if that meeting is in the Pomp Room with a few dropped snack crumbs, all the better. What’s a typical workday look like for you? Supervising comes very naturally to me. When my…
MelissaD
July 20, 2023
IMPORTANCE OF BRAND PHOTOGRAPHYMarketing

The Importance of Brand Photography

HS has talked a lot about branding lately - and what it means to you and your business. We thought it would be a good time to talk a little bit about the importance of brand photography. An Accurate Reflection of Your Business We already know that in business, appearances mean a lot, especially for a first time customer. Someone seeking you out online will make an initial judgment about your business based upon your photography. Great brand photography accomplishes a few things. At its very baseline, it shows you are a real business or person. When comparison-shopping any business…
MelissaD
July 17, 2023
HS employeesHiring

5 Ways HS Makes Culture a Reality

A lot of businesses talk about culture and the importance of it. As a creative work environment, HS shares a few ways we work together to create an agency culture that just may be the place for you. Can You Tell a Good Joke? We do a lot of things to welcome new employees. In addition to meeting the team, getting the tour and all of the paperwork and benefit explanations, we love a good joke—or even a bad one. A week or so into their start, every new member of our team is challenged to share a joke. This…
MelissaD
June 21, 2023
HearSay with Jordan – Graphic DesignerStaff

HearSay with Jordan – Graphic Designer

To spend any time with talented HS designer Jordan Biehn is to recognize he is a man who primarily lets his work do the talking. And though of fewer words, this “stand up” guy took the time to expand on his many talents and interests. When did you first consider a career in design? I was a junior in high school and my baseball coach also taught our art class. I began drawing and he introduced me to Photoshop where I started designing posters and flyers for our school. If you had a design superpower, what would it be?  Endless…
MelissaD
June 13, 2023
HS Graphic Designers Share Tips on Creating Brand GuidelinesDesignStaff

HS Graphic Designers Share Tips on Creating Brand Guidelines

Branding is a word that gets thrown around a lot. Branding may refer to your name, reputation, marketing executions, appearance and more. While all these things are part of your brand, the most instantly recognizable part is how you represent yourself in design - particularly your logo and mark. But no design or new branding considerations should ever take place without understanding the overall marketing strategy required for that particular client. Who is the target? When and how is the target exposed to the brand? What mediums will be most used? What impressions do we want a viewer to walk…
MelissaD
May 24, 2023
HearSay with Molly—Content CreatorStaff

HearSay with Molly – Content Creator

Molly Lanfear shows no fear when it comes to her travels, the weather and how she approaches her job. We took some time to talk to Molly about her roots, her creative inspirations and how she puts them into every photograph and content creation project. Growing up in Buffalo, NY, how would you compare the weather?  When you grow up in Buffalo, you develop a "bring-it-on" kind of mentality about winter. Eight feet of snow? No problem. Four feet? That's just your average Tuesday. But the key is, it doesn't last. Buffalo has relatively warm winters, and when Lake Erie…
MelissaD
May 9, 2023
The Future of AI in Digital Marketing - HenkinSchultzDigital

The Future of AI in Digital Marketing

AI is here, and we are now entering a time where new digital marketing tools and platforms are going to pop up seemingly overnight as organizations race to capitalize on the hot market. Where Will AI Be Present in Digital Marketing? As we write this blog, we know that thousands of AI tools are being developed and tested by companies both big and small to bolster digital marketing efforts. Our team has been researching what’s possible and dreaming about the future, and there are a few ideas and opportunities we’re particularly jazzed about. Search Engine Innovations with AI Picture this:…
MelissaD
April 27, 2023
HearSay with Emily - Digital Marketing DirectorStaff

HearSay with Emily – Digital Marketing Director

The field of digital marketing is expansive and always changing, and when we need to know what’s next for our industry, we turn to our fearless digital marketing director, Emily Sorenson. She never backs down from a challenge (especially when it comes to cooking competitions at work), so we presented her with some hard-hitting questions to uncover more about her dynamic role at HS. Why do you like working in digital marketing? Oh goodness - that is a hard question to answer. I like to cook - so let’s think of it a little like planning a dinner. My favorite…
MelissaD
April 26, 2023
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