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MelissaD

I don't know?Marketing

Looking at the Big Marketing Picture

And leaving you to the big business picture When you're an established or up-and-coming business, you're probably fielding a lot of phone calls or online inquiries. Many of those are hopefully from excited customers or prospects, but many can be from advertising or other vendor representatives, too. That's not a bad thing at all. It means you are on people’s radar as a business. However, when your primary job is running your business, it's helpful to have someone else help manage what’s on your marketing radar for a variety of reasons. Marketing is One Important Element Of Your Business -…
MelissaD
April 9, 2024
HS-Illustrated-blog-headers-2023-Extension-of-Marketing-Team-(1)BrandingMarketing

How HS Marketing Is An Extension of Your Team

HS has helped market large and small businesses alike - across the country and even the world. In some cases, we are the sole marketing arm of a business. But in many cases, we’re working side-by-side with marketing directors or other administrators tasked with marketing as a role. In any case, HS considers ourselves a true marketing partner to help you and your team shine. Here is how we conduct business as an extension of your team. Examining - and Supporting - Your Current Marketing Efforts One of the first things HS does with any client and their marketing team…
MelissaD
March 7, 2024
cartoon pic of desktop computer with blog post on screenMarketing

How You Can Achieve More in 2024

Last month, HS talked about defining your marketing goals for 2024. This month, we’re going to expand on that a bit and discuss some of the simple things you can do to make great marketing impressions - in addition to your media plan. Every company has everyday touchpoints with customers. Are you making the most of yours? For example: Are you consistently using the same logo on all of your materials? Do your employees have good logo wear? Are any vehicles in your business branded? Consistently car washed or detailed? If you have an on-hold message, is it up to…
MelissaD
February 6, 2024
2024 marketing planMarketing

Defining Your Marketing Goals for 2024

As the new year comes into view, it’s a good time to examine your marketing goals for 2024. Doing so requires a brief look back: What did you do this past year that outperformed your expectations? What did you do this past year that under performed your expectations? What did you add or discontinue from your business? And how should you adjust accordingly? Do you know what your anticipated marketing investment is for the coming year? And how can you measure it and justify it? It’s easy to just push forward and dive into the new year. But if you…
MelissaD
January 9, 2024
santaBranding

Even Santa May Need an Update

Even Santa May Need a Brand Refresh - What if He asked HS? The earliest mention of the figure who would become Santa Claus dates back centuries. Today, he’s one of the most recognizable symbols in the world (hooray for brand equity) – but even Santa could use a marketing makeover after so many years. It’s a fun question to consider what Santa’s relationship may look like with an agency. And while the jiggling bowl of jelly probably isn’t looking to revise his well-proven chimney-slide and cookie-consumption strategy anytime soon, let’s explore what an ad agency agreement with Santa and…
MelissaD
December 19, 2023
abstract image of man with book getting intereviewed by a hand holding a microphoneMarketing

What’s the Story? Discovery Sessions Can Help You Know

Ancient philosopher Socrates believed the first step toward wisdom was to know thyself. We believe it’s also the first step toward sustained marketing success. The way you think of and speak about yourselves on the inside of your organization can have a big impact on how you tell your organization’s story to external stakeholders. Working with a marketing agency can help you hold a mirror up to your business that makes sure what you’re telling yourselves matches up with what you want your external stakeholders to think and feel about you. Ensuring there’s alignment between the two is vital to…
MelissaD
November 15, 2023
hearsay with anneStaff

HearSay with Anne Allen

Like most people, Anne Allen wasn’t sure what she wanted to be when she grew up. Today, as Director of Client Services for HenkinSchultz, you could say she is the adult in the room when juggling her clients' expectations and the work required of the HS team. But that doesn’t stop her from bringing her signature fun, playful attitude to the office. What path did you take to enter the business of advertising and marketing?  I wasn't completely sure what I wanted to do for a career, but I knew I liked to write and I liked working with people.…
MelissaD
November 6, 2023
Why brand voice and STORYTELLING ARE EVEN MORE IMPORTANT IN THE AGE OF AICopywriting

Why Brand Voice and Storytelling Are Even More Important in the Age of AI

The robots are coming. The robots are already here. The robots are everywhere. Artificial intelligence is quickly changing the game in marketing and communications as computer programs like Chat GPT become more adept at mimicking how human beings communicate. Like many software tools, AI can build convenience and efficiency into mundane, routine processes, but it also raises questions about our roles as marketing professionals as the tools we use literally evolve before our eyes. For example, AI will alter how we create content and improve SEO for our clients while helping to highlight the things humans still do best, like…
MelissaD
October 26, 2023
HS Building HistoryLeadership

HS – Breaking Ground, Literally

For 32 years, HenkinSchultz has broken ground in advertising, marketing, design, video and so much more. But in the year 2000, they found themselves literally breaking ground on a state of the art building that would be the first major landmark in the area. “People told us we were crazy,” said Kirby Schultz. “They said ‘what are you doing?’” But taking crazy chances has never been new to HS and their Crazy Obsessed team. The two story office was a design marvel that turned heads every time a rare vehicle drove by. Today it’s surrounded by thriving growth and development.…
MelissaD
October 4, 2023
Being the One SourceIn Other NewsMarketing

Being the One Source

HS has a set of core values that we live and work by, everyday. One of them is to “Be the One Source”. It not only speaks to “being the one” who is committed to helping clients. It also highlights that we’re not just one discipline or specialty. We are a source that has expertise across all communication deliverables. Here’s five ways that makes a difference for our clients. Five Ways a Full Service Agency Helps Everyone wants expertise. That’s why we employ experts across all disciplines, from traditional media to digital media, research, strategy, social, public relations and account…
MelissaD
September 28, 2023