MelissaD, Author at HenkinSchultz
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MelissaD

blog graphicMarketing

Seasonal Marketing Strategies and Business Ideas

Seasons mean everything in South Dakota. Many of us enjoy the beauty and variety, even in its extremes. Seasons are often unpredictable – and that’s the last thing you want in agriculture, tourism or business. But the fact remains, seasonality is something we must all account for in life and business. With so much out of our control, it becomes especially important to manage the things in our control. As summer approaches, the HS crew offers these things to consider when planning  your seasonal marketing strategy. Know Your Business Marketing Trends Inside and Out Some businesses live and die by…
MelissaD
June 1, 2020
flexibilityAdvertising

Importance of Flexibility with an Advertising Agency

It’s easy to be frustrated right now. And that’s all the more reason to be flexible. Every ad on television tells us something we should be learning or even enjoying about the new reality of the Coronavirus crisis. Just like life doesn’t stop, neither does advertising. For however exhausting the daily influx of messaging can be, a good message is nice, but an authentic one is better. And it would be disingenuous to not admit we are all re-examining what happens next in business, life and social interactions. Perhaps the biggest thing we can take away from a crisis is…
MelissaD
May 25, 2020
You Are Essential ProjectionCampaignEvents

Using Creative Talents to Do Good and Help Feed the Hungry

Much of what HS does is not just advertising, but helping to solve problems. As all this reality was setting in, HenkinSchultz Founder Kirby Schultz challenged our team with the question, “What can we do in the community?” “How can we help solve a problem?” You Are All Essential The “You Are All Essential” campaign began with the idea that everyone is essential right now, as human beings, teachers, office workers, delivery persons, parents and in whatever contribution you’re making in life, work and to others. As frontline workers, health care workers and others get the attention they rightly deserve…
MelissaD
May 21, 2020
fun marketing projectsMarketing

HS Team Reflects on Fun Projects that Lift the Spirits

We’ve all had more time to reflect these past several weeks. It’s understated to say that all of us in business — or personally — could use a little pick me up right now. HS works hard daily to take care of our clients, and keep the good juices flowing with our creative team. One of the most fun things we do is develop client appreciation ideas. We develop fun concepts to say thank you, celebrate the holidays, or welcome on a new account. And some concepts, we do just for fun and to keep our creative muscles sharp. Here’s…
MelissaD
May 11, 2020
20 years of marketingMarketing

What’s Changed Since 2000? How Marketing Has Evolved.

The year 2000 ushered in the new millenium. We breathed a collective sigh of relief with no major problems from the dreaded Y2K scare and the St. Louis Rams won the Super Bowl. By years end, George W. Bush narrowly defeated Al Gore in a contested presidential election. A lot has changed since then, especially in our business. HenkinSchultz takes an opportunity at the start of 2020 to look back on what has changed, and what remains timeless in marketing. What’s Changed in Marketing and Technology To really consider what’s changed for marketing agencies, we have to look at what’s…
MelissaD
May 4, 2020
marketing on a budgetMarketing

Marketing on a Budget: 10 Tips on Creative Marketing Solutions

There are times every business needs to market on a tight budget. The businesses that weather this national crisis have already faced countless decisions. And we’ll all face difficult decisions moving forward, too. No matter the crisis, economy, cash flow or seasonality of business, HenkinSchultz marketing agency offers these creative marketing solutions to build awareness when dollars are tight. 10 Tips for Building Brand Awareness with a Low Budget 1. Set a Budget Setting a budget for branding expenses is crucial. Even if that number is closer to zero, a budget gives you discipline. It helps you avoid spending on…
MelissaD
April 8, 2020