MelissaD, Author at HenkinSchultz
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MelissaD

the processMarketing

Why We’re Crazy Obsessed About The One Thing

Marketing companies have to do many things: research, strategy, creative, media, digital and so much more. The media and tools at our disposal are always evolving. But no matter how many things are out there, we’re still Crazy Obsessed about finding The One Thing. When we do, we apply it to creative marketing solutions. Everyone Talks Process, But This is a Way of Creative Thinking Whether it’s logo design or digital marketing strategy, HenkinSchultz believes in a way of thinking, a way of living. We are Crazy Obsessed in our work. So what does that actually mean? Let’s talk about…
MelissaD
August 10, 2020
Crazy obsessionsStaff

Crazy Obsessions Outside the Office

HenkinSchultz has always been big on celebrating. Be it singing “Happy Birthday” in deliberate and awful tones to anniversaries, parades and office competitions. We enjoy a good party. We also enjoy hearing what our team is Crazy Obsessed about outside the office. HS team members share a few of their creative pursuits, hobbies and what they do to relax, inspire and refresh in their spare time. Cameron Abbas, Graphic Designer Font Enthusiast When Cameron isn’t designing, he’s designing. A big fan of using his tablet for drawing, Cameron has recently developed a love of creating fonts. His imaginative font creations…
MelissaD
July 27, 2020
traditional advertisingMedia Planning

Non-Traditional Media and Marketing Solutions in 2020

We can all agree 2020 has been anything but a traditional year. As we look ahead to the second half of the year, we’re talking about non-traditional advertising. And how it may work for you! So, Just What is Non-traditional Advertising? Non-traditional advertising refers to any of a number of outside-the-box ways to reach your customers with creative marketing solutions. Mini Cooper attached their tiny cars on top of buses to showcase their compact size and turn heads. Burger King dressed up the Subservient Chicken and dared internet users to give the chicken a task and share with friends. Geek…
MelissaD
July 20, 2020
HS VideoVideo

The Importance of Video Content — and Capturing Summer Video

We’ve all been watching a lot of videos lately, no doubt. But hopefully, you’re getting outside some, too. That’s one of the beauties about this time of year in South Dakota. It’s a great time for video production. The clouds cooperate, the grass is green and everything looks a bit more alive. There are a lot of reasons to consider adding video to your content mix right now. HenkinSchultz would love to help with our video production services. But in the meantime, here are a few things to consider about the flexibility and power of video. The Weather is Nice…
MelissaD
July 6, 2020
Embracing Digital MediaDigital

How to Adjust your Business by Embracing Digital Media

Small businesses in Sioux Falls have had to adapt quickly to the new normal of the COVID-19 pandemic. Due to the necessary adjustments, we’re seeing a heightened reliance on digital media not only for advertising purposes but for running a business virtually. If you’re new to it, embracing digital media and new technology can be intimidating at first. Some unexpected twists and turns may come your way. Thankfully, consumers today are more adaptable than ever before. Introducing The New Virtual Frontier for Running Your Business  Digital marketing may just be the critical piece missing if your business is struggling right…
MelissaD
June 15, 2020
blog graphicMarketing

Seasonal Marketing Strategies and Business Ideas

Seasons mean everything in South Dakota. Many of us enjoy the beauty and variety, even in its extremes. Seasons are often unpredictable – and that’s the last thing you want in agriculture, tourism or business. But the fact remains, seasonality is something we must all account for in life and business. With so much out of our control, it becomes especially important to manage the things in our control. As summer approaches, the HS crew offers these things to consider when planning  your seasonal marketing strategy. Know Your Business Marketing Trends Inside and Out Some businesses live and die by…
MelissaD
June 1, 2020
flexibilityAdvertising

Importance of Flexibility with an Advertising Agency

It’s easy to be frustrated right now. And that’s all the more reason to be flexible. Every ad on television tells us something we should be learning or even enjoying about the new reality of the Coronavirus crisis. Just like life doesn’t stop, neither does advertising. For however exhausting the daily influx of messaging can be, a good message is nice, but an authentic one is better. And it would be disingenuous to not admit we are all re-examining what happens next in business, life and social interactions. Perhaps the biggest thing we can take away from a crisis is…
MelissaD
May 25, 2020
You Are Essential ProjectionCampaignEvents

Using Creative Talents to Do Good and Help Feed the Hungry

Much of what HS does is not just advertising, but helping to solve problems. As all this reality was setting in, HenkinSchultz Founder Kirby Schultz challenged our team with the question, “What can we do in the community?” “How can we help solve a problem?” You Are All Essential The “You Are All Essential” campaign began with the idea that everyone is essential right now, as human beings, teachers, office workers, delivery persons, parents and in whatever contribution you’re making in life, work and to others. As frontline workers, health care workers and others get the attention they rightly deserve…
MelissaD
May 21, 2020
fun marketing projectsMarketing

HS Team Reflects on Fun Projects that Lift the Spirits

We’ve all had more time to reflect these past several weeks. It’s understated to say that all of us in business — or personally — could use a little pick me up right now. HS works hard daily to take care of our clients, and keep the good juices flowing with our creative team. One of the most fun things we do is develop client appreciation ideas. We develop fun concepts to say thank you, celebrate the holidays, or welcome on a new account. And some concepts, we do just for fun and to keep our creative muscles sharp. Here’s…
MelissaD
May 11, 2020
20 years of marketingMarketing

What’s Changed Since 2000? How Marketing Has Evolved.

The year 2000 ushered in the new millenium. We breathed a collective sigh of relief with no major problems from the dreaded Y2K scare and the St. Louis Rams won the Super Bowl. By years end, George W. Bush narrowly defeated Al Gore in a contested presidential election. A lot has changed since then, especially in our business. HenkinSchultz takes an opportunity at the start of 2020 to look back on what has changed, and what remains timeless in marketing. What’s Changed in Marketing and Technology To really consider what’s changed for marketing agencies, we have to look at what’s…
MelissaD
May 4, 2020