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MelissaD

HS Graphic Designers Share Tips on Creating Brand GuidelinesDesignStaff

HS Graphic Designers Share Tips on Creating Brand Guidelines

Branding is a word that gets thrown around a lot. Branding may refer to your name, reputation, marketing executions, appearance and more. While all these things are part of your brand, the most instantly recognizable part is how you represent yourself in design - particularly your logo and mark. But no design or new branding considerations should ever take place without understanding the overall marketing strategy required for that particular client. Who is the target? When and how is the target exposed to the brand? What mediums will be most used? What impressions do we want a viewer to walk…
MelissaD
May 24, 2023
HearSay with Molly—Content CreatorStaff

HearSay with Molly – Content Creator

Molly Lanfear shows no fear when it comes to her travels, the weather and how she approaches her job. We took some time to talk to Molly about her roots, her creative inspirations and how she puts them into every photograph and content creation project. Growing up in Buffalo, NY, how would you compare the weather?  When you grow up in Buffalo, you develop a "bring-it-on" kind of mentality about winter. Eight feet of snow? No problem. Four feet? That's just your average Tuesday. But the key is, it doesn't last. Buffalo has relatively warm winters, and when Lake Erie…
MelissaD
May 9, 2023
The Future of AI in Digital Marketing - HenkinSchultzDigital

The Future of AI in Digital Marketing

AI is here, and we are now entering a time where new digital marketing tools and platforms are going to pop up seemingly overnight as organizations race to capitalize on the hot market. Where Will AI Be Present in Digital Marketing? As we write this blog, we know that thousands of AI tools are being developed and tested by companies both big and small to bolster digital marketing efforts. Our team has been researching what’s possible and dreaming about the future, and there are a few ideas and opportunities we’re particularly jazzed about. Search Engine Innovations with AI Picture this:…
MelissaD
April 27, 2023
HearSay with Emily - Digital Marketing DirectorStaff

HearSay with Emily – Digital Marketing Director

The field of digital marketing is expansive and always changing, and when we need to know what’s next for our industry, we turn to our fearless digital marketing director, Emily Sorenson. She never backs down from a challenge (especially when it comes to cooking competitions at work), so we presented her with some hard-hitting questions to uncover more about her dynamic role at HS. Why do you like working in digital marketing? Oh goodness - that is a hard question to answer. I like to cook - so let’s think of it a little like planning a dinner. My favorite…
MelissaD
April 26, 2023
Chat GPt graphic man at computerTechnology

The Downfalls of Using ChatGPT for Marketing and Creativity

If you haven’t heard about ChatGPT yet, brace yourself—there’s a lot you need to catch up on. If you’re already in the loop, you’ve probably thought about using it to create your business’ marketing materials. We have, too. While we’re excited about the future of AI in marketing (more on that will be coming in a later blog), we think ChatGPT and its competitors aren’t skilled enough to be authentically creative OR effective at moving your audience. Here’s why. AI Can’t Be Creative by its Very Nature At first glance, ChatGPT seems to be an astounding tool. Going beyond a…
MelissaD
March 30, 2023
HearSay with Tammy - Graphic DesignerStaff

HearSay with Tammy – Graphic Designer

What design challenges do you welcome or enjoy? I think one of the challenges that brings me the most satisfaction is creating something awesome when there is minimal content or direction from our clients. Sometimes our clients just don’t know what they want or can’t put it into words, and, more often than not, we nail it! But sometimes we get, “That’s not even close…by a longshot!” (Emphasized by Tammy’s famous laugh) Besides design itself, what are some special skills you bring to your work? I would have to say…proudly…that I’ve been known as “the office physician.” This is probably…
MelissaD
March 15, 2023
website roundup graphics with devicesWebsite Design

HS Website Roundup: From One-Page Designs to Big Development

We’re proud of every website we design. Each build has its own unique set of challenges and goals, giving us a chance to use our collective creative mindset to make something that’s both functional and beautiful. Here are three of our recent projects, their challenges, and how we overcame those hurdles. Click on the title to see the website on your own browser or scroll through using our integrated iframe feature. Aspen Lodge Challenges: The best websites don’t have to be overly complicated to get the results you are looking for. Even one-page websites can give your business the professional…
MelissaD
February 22, 2023
hearsay with breeStaff

HearSay with Bree – Account Coordinator

Bree LeBrun knows very well that Account Coordinator is a busy and important position. We talked with Bree about how she got into the industry and what she is doing to further her education and profession - while balancing some down time and trying new things. Tell us about your school and career path that lead you into advertising? For the first three years of my college career I was undecided on what I wanted to do. The only thing I was sure of was that I wanted a job where everyday was different and where I was able to…
MelissaD
February 6, 2023
Digital

Using Audience Segmentation to Customize Digital Targeting and Messaging

A core benefit of digital marketing is the ability to specifically target audiences that contain prospects for your organization. This can be done through a variety of platforms, giving marketers the ability to reach people across multiple touch points. But, as with all things in marketing, this begs the question—how can we take this one step further? What if we could customize the messaging experience for all of our target demographics so we could speak directly to their needs, and on their platform of choice? With audience segmentation, this is all possible. What is audience segmentation? Audience segmentation is the…
MelissaD
January 27, 2023
HearSay with AngelaStaff

HearSay with Angela

HS media coordinator Angela Fuhr knows a lot about coordination. She’s juggled her many interests for years. And those interests led her to a career in marketing, media and digital. HS sat down with Angela to learn a little more about her journey to here. What did you study and what led you into your role in this business? I majored in public relations with minors in marketing, digital & social media management, and a certificate in graphic design. I always had a passion for English and writing throughout high school, but majoring in English never appealed to me… being…
MelissaD
January 3, 2023
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