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Junior Achievement Turns 50, and HenkinSchultz Joins the Party

At the end of September, National Junior Achievement leaders, local alumni, students, educators and staff gathered to celebrate JA's 50 year impact across South Dakota. HenkinSchultz produced the live event that featured “Dirty Jobs” host Mike Rowe. We began our preparation several months ago, conceptualizing the featured videos for the evening. We built a larger-than-life JA logo in our studio and interviewed both children and educators interacting with it and speaking to their JA experience. The colorful set design was also used as staging elements for the live show.   https://www.youtube.com/watch?v=3Et_FQ50Zhg&list=PLPN3M2WU0jiHtMicHAQJXhcYYnd9LaKEm&index=2   Mike Rowe gave the keynote address, entertaining the crowd…
HenkinSchultz
October 2, 2018
In Other News

GreatLIFE Symetra Challenge by the Numbers

142 Golfers and more than 3 million dollars – That’s the player count and economic impact of the 4th annual Sioux Falls GreatLIFE Challenge. The tournament was one of only four 72-hole events on the tour and one of only 21 cities to host the tour. It also featured players from 31 countries, 26 different US states and 24 of the top 25 players on the money list. HenkinSchultz was once again thrilled to be involved and contribute to the tournament’s success. “The GreatLIFE Challenge is really a chance for us to do what we love best,” says Becka Burger, Partner,…
HenkinSchultz
October 2, 2018
In Other News

What Exactly Does ‘Full Service’ Mean, Anyway?

Full-service is a phrase that gets thrown around a lot. 27 years ago when HenkinSchultz first opened its doors, every agency in the region was racing to be known as full service. Back then, full service usually meant: We’ll create your ads, manage your account and place your media. A lot has changed since then. The digital age is in full swing. Content platforms keep evolving. Customers have more information at their finger tips. Great messaging hasn’t changed. But the way it is delivered and consumed changes every year, often every day. Ever wake up on a Monday and say,…
HenkinSchultz
September 30, 2018
HenkinSchultz team building scavenger hunt Staff

HenkinSchultz goes Scavenger Hunting

So how does a creative services team kick off a team building afternoon? Creatively, of course, with a scavenger hunt. The HenkinSchultz crew split into four teams and set off on a Sioux Falls adventure. Teams had two hours to complete as many tasks as possible from a list that covered the city. The tasks largely centered on clients and vendor partners. Take a photo with Val at Missouri River Energy Services? Check. Get a printer’s proof from Denny at Sisson Printing? Check. Shuck an ear of corn in honor of Midwest Seed. Check. Say hi to Showplace Cabinetry and…
HenkinSchultz
August 20, 2018
Tell a story with the HenkinSchultz video produciton team. Video

Tribute and Legacy Videos – Telling Great Stories

When you tell someone you do video production, a common response is, “Oh, you make commercials!” This is true, but the :30 commercial format is only a fraction of the way video is delivered these days. When someone thinks video, they often think “expensive” too. But tribute videos and legacy videos don’t have to be. HenkinSchultz is a great resource to create something very special for Grandpa’s 80th or your boss’s retirement. We’ve done hundreds of these – and have enjoyed every story. Sometimes tribute videos are historic in nature. Using a collection of archived photos or past video, we…
HenkinSchultz
August 20, 2018
Midwest Seed logo inspiration BrandingDesign

When a Logo is More Than a Logo

In the seed business, your logo and seed cap are your calling card. Midwest Seed Genetics knows this as well as anyone. After an eleven year absence from the market, Midwest Seed was back. And what started as a simple logo refresh from HenkinSchultz, not only became a certified seed hat hit – but a company wide rallying cry. The logo in its new form is a nod to their history, pulling four diamond shapes from the original design. The diamonds represent plots of American farmland and the yellow symbolizes “the home 40.” Assembled together, they also resemble a horizontal…
HenkinSchultz
August 20, 2018
Bioverse Case Study Case StudiesIn Other News

Healthy Ponds and HenkinSchultz work together to increase online sales.

This case study features our work with Healthy Ponds. Healthy Ponds approached HenkinSchultz in December of 2017. They needed a new brand, a new website, and a new digital strategy. Their goal was to increase online sales. After our discovery session, we helped them define who they were as a company. We also established a logo and an entire new look for Healthy Ponds.   Their e-commerce and customer service departments have two goals: Increase new customer purchase revenue Increase repeat customer revenue. The Key Performance Indicators for both segments is to increase revenue per purchase. However, the method of…
HenkinSchultz
July 18, 2018
Pinterest for Business In Other News

Pinterest – The Dark Horse in the Social Race

The basics - What is Pinterest? Pinterest is an app which displays a collection of posts – known as Pins. They are picture based, have very little text, and need to be associated with a destination URL. Generally speaking, it is an “inspiration board.” Who is on Pinterest? Women. Men are too, but let’s face it. It’s women. 200 million people use Pinterest every month, 70% are women. What are women looking at on Pinterest? Everything. Recipes. Fashion. Workout routines. Tattoos. Summer activities for kids. Vacation destinations. Organization tips. Cleaning products. The best pillows for a good night sleep. Wood…
HenkinSchultz
June 26, 2018
World Cup 2018 AdvertisingTelevisionVideo

What the World Cup can teach us about advertising.

On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. USA’s defeat and what it meant to fans & advertisers You may not have been moved to tears by the USA being eliminated, but for some it was a BIG deal, especially those who owned businesses that thrived…
HenkinSchultz
June 25, 2018
Lance Rasmussen Staff

Meet Lance Rasmussen

A summer internship at HS is about a lot more than getting coffee and running errands. You get real life experience, you get valuable connections – and you also get us coffee (kidding – we all pitch in on that extremely important endeavor). In all seriousness, we’re extremely happy to have Lance Rasmussen, an SDSU graphic design major, with us this summer as our HS intern! He’s been a great asset to the team already, helping out with design projects and learning the ropes at the HS Sign Shop. Lance grew up on a farm and loves getting involved and…
HenkinSchultz
June 14, 2018