HenkinSchultz, Author at HenkinSchultz Creative Services
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hamsterwheel

HamsterStacking: A Wild Week

By | Campaign
How something silly, was really quite strategic.  Why HamsterStacking? It's a fun way to describe what HenkinSchultz does. We organize lots of moving marketing pieces in a fun way. We solve problems. We stack hamsters. By making Hamster Stacking an issue, we were able to capitalize on the political season. Graphics were created. Billboard space was purchased. A website was born. And a public relations response was put in place. Oh yeah, we even made yard signs too. Getting Attention with Intention Getting attention is often the easy part. But you must do it with specific intention. To pull this...
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hamsterstacking

Hamster Stacking Campaign Revealed as Ad Agency Promotion, HS Celebrates 27 Years.

By | Campaign

You may have seen the curious billboards for Vote YES on Hamster Stacking. HenkinSchultz set out to prove that clever messaging still gets attention and can get people talking. The campaign included a city-wide billboard campaign, digital strategy and the website hamsterstacking.com. “Hamster stacking is one way we describe what we do, kind of like herding cats. In marketing, there are always pieces moving in every direction from traditional to digital, new technologies and new strategies. We can help manage or ‘stack’ those pieces, with great results for businesses,” says Becka Burger, Partner, Director of Client Services. HS introduced the…

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Junior Achievement Turns 50, and HenkinSchultz Joins the Party

By | In Other News

At the end of September, National Junior Achievement leaders, local alumni, students, educators and staff gathered to celebrate JA’s 50 year impact across South Dakota. HenkinSchultz produced the live event that featured “Dirty Jobs” host Mike Rowe. We began our preparation several months ago, conceptualizing the featured videos for the evening. We built a larger-than-life JA logo in our studio and interviewed both children and educators interacting with it and speaking to their JA experience. The colorful set design was also used as staging elements for the live show.     Mike Rowe gave the keynote address, entertaining the crowd with…

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What Exactly Does ‘Full Service’ Mean, Anyway?

By | In Other News

Full-service is a phrase that gets thrown around a lot. 27 years ago when HenkinSchultz first opened its doors, every agency in the region was racing to be known as full service. Back then, full service usually meant: We’ll create your ads, manage your account and place your media. A lot has changed since then. The digital age is in full swing. Content platforms keep evolving. Customers have more information at their finger tips. Great messaging hasn’t changed. But the way it is delivered and consumed changes every year, often every day. Ever wake up on a Monday and say,…

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GreatLIFE Symetra Challenge by the Numbers

By | In Other News

142 Golfers and more than 3 million dollars – That’s the player count and economic impact of the 4th annual Sioux Falls GreatLIFE Challenge. The tournament was one of only four 72-hole events on the tour and one of only 21 cities to host the tour. It also featured players from 31 countries, 26 different US states and 24 of the top 25 players on the money list. HenkinSchultz was once again thrilled to be involved and contribute to the tournament’s success. “The GreatLIFE Challenge is really a chance for us to do what we love best,” says Becka Burger, Partner,…

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HenkinSchultz team building scavenger hunt

HenkinSchultz goes Scavenger Hunting

By | Staff
So how does a creative services team kick off a team building afternoon? Creatively, of course, with a scavenger hunt. The HenkinSchultz crew split into four teams and set off on a Sioux Falls adventure. Teams had two hours to complete as many tasks as possible from a list that covered the city. The tasks largely centered on clients and vendor partners. Take a photo with Val at Missouri River Energy Services? Check. Get a printer’s proof from Denny at Sisson Printing? Check. Shuck an ear of corn in honor of Midwest Seed. Check. Say hi to Showplace Cabinetry and...
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Tell a story with the HenkinSchultz video produciton team.

Tribute and Legacy Videos – Telling Great Stories

By | Video
When you tell someone you do video production, a common response is, “Oh, you make commercials!” This is true, but the :30 commercial format is only a fraction of the way video is delivered these days. When someone thinks video, they often think “expensive” too. But tribute videos and legacy videos don’t have to be. HenkinSchultz is a great resource to create something very special for Grandpa’s 80th or your boss’s retirement. We’ve done hundreds of these – and have enjoyed every story. Sometimes tribute videos are historic in nature. Using a collection of archived photos or past video, we...
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Midwest Seed logo inspiration

When a Logo is More Than a Logo

By | Branding, Design
In the seed business, your logo and seed cap are your calling card. Midwest Seed Genetics knows this as well as anyone. After an eleven year absence from the market, Midwest Seed was back. And what started as a simple logo refresh from HenkinSchultz, not only became a certified seed hat hit – but a company wide rallying cry. The logo in its new form is a nod to their history, pulling four diamond shapes from the original design. The diamonds represent plots of American farmland and the yellow symbolizes “the home 40.” Assembled together, they also resemble a horizontal...
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Bioverse Case Study

Healthy Ponds and HenkinSchultz work together to increase online sales.

By | In Other News

This case study features our work with Healthy Ponds. Healthy Ponds approached HenkinSchultz in December of 2017. They needed a new brand, a new website, and a new digital strategy. Their goal was to increase online sales. After our discovery session, we helped them define who they were as a company. We also established a logo and an entire new look for Healthy Ponds.   Their e-commerce and customer service departments have two goals: Increase new customer purchase revenue Increase repeat customer revenue. The Key Performance Indicators for both segments is to increase revenue per purchase. However, the method of…

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Pinterest for Business

Pinterest – The Dark Horse in the Social Race

By | In Other News
The basics - What is Pinterest? Pinterest is an app which displays a collection of posts – known as Pins. They are picture based, have very little text, and need to be associated with a destination URL. Generally speaking, it is an “inspiration board.” Who is on Pinterest? Women. Men are too, but let’s face it. It’s women. 200 million people use Pinterest every month, 70% are women. What are women looking at on Pinterest? Everything. Recipes. Fashion. Workout routines. Tattoos. Summer activities for kids. Vacation destinations. Organization tips. Cleaning products. The best pillows for a good night sleep. Wood...
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