HenkinSchultz, Author at HenkinSchultz Creative Services
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HenkinSchultz

Bioverse Case Study

Healthy Ponds and HenkinSchultz work together to increase online sales.

By | In Other News

This case study features our work with Healthy Ponds. Healthy Ponds approached HenkinSchultz in December of 2017. They needed a new brand, a new website, and a new digital strategy. Their goal was to increase online sales. After our discovery session, we helped them define who they were as a company. We also established a logo and an entire new look for Healthy Ponds.   Their e-commerce and customer service departments have two goals: Increase new customer purchase revenue Increase repeat customer revenue. The Key Performance Indicators for both segments is to increase revenue per purchase. However, the method of…

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Pinterest for Business

Pinterest – The Dark Horse in the Social Race

By | In Other News
The basics - What is Pinterest? Pinterest is an app which displays a collection of posts – known as Pins. They are picture based, have very little text, and need to be associated with a destination URL. Generally speaking, it is an “inspiration board.” Who is on Pinterest? Women. Men are too, but let’s face it. It’s women. 200 million people use Pinterest every month, 70% are women. What are women looking at on Pinterest? Everything. Recipes. Fashion. Workout routines. Tattoos. Summer activities for kids. Vacation destinations. Organization tips. Cleaning products. The best pillows for a good night sleep. Wood...
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World Cup 2018

What the World Cup can teach us about advertising.

By | Advertising, Television, Video
On the evening of October 11, 2017 many of us sat and watched friends sulk in dismay as the realization set in that we would not be able to cheer for our Team USA in the World Cup. There are some who thoroughly enjoy watching soccer, and some who are just along for a friendly beer and ask at least 10-questions-per half. ”I don’t know much about soccer, but after moving to Sioux Falls I have learned that many residents eat, sleep and breathe this sport. Molly KreutzfeldtGraphic Designer USA’s defeat and what it meant to fans & advertisers You...
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Lance Rasmussen

Meet Lance Rasmussen

By | Staff

A summer internship at HS is about a lot more than getting coffee and running errands. You get real life experience, you get valuable connections – and you also get us coffee (kidding – we all pitch in on that extremely important endeavor). In all seriousness, we’re extremely happy to have Lance Rasmussen, an SDSU graphic design major, with us this summer as our HS intern! He’s been a great asset to the team already, helping out with design projects and learning the ropes at the HS Sign Shop. Lance grew up on a farm and loves getting involved and…

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HenkinSchultz podcast

Podcast #5: Chad Vander Lugt: TnT

By | Podcasts
Tony Bock & Special Guest Host Emily Sorenson of HenkinSchultz Creative Services in Sioux Falls, South Dakota, welcome HS Executive Creative Director Chad Vander Lugt to Episode 5 of Mixed Thinks. Join them for a fun chat on creative directing, digital strategizing and an award-winning Harry Caray impression. Holy Cow! Recipe for a TnT Ingredients: Tequila Tequila Directions: Take the first tequila and mix it with the second. The creativity will explode from there!
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Website Tips from web designer Melissa Doyle

How Hard is Your Website Working for You?

By | Web Design
Websites are like sales people; but in many ways they are better. As a business owner, you have probably hired some pretty great people to represent your company and help it grow. But have you thought about your website in the same way? Just as you don't want your employees representing any wrong information about your business, you don't want your website telling potential customers inaccurate information. Your website is something that you should really have complete control over. Websites work 24/7 without complaining. Websites can answer questions about your product or service any time, day or night. Websites should...
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Drone Certified Joey Schultz

Drone Season – Joey Schultz’s Favorite Time Of Year

By | Drone Photography
What some people call spring, we call the beginning of drone season! So there’s no better time to chat about what drones can do for your marketing than now. We recently sat down with our very own FAA certified drone pilot - the leader of HenkinSchultz’s video production team/Partner, Joey Schultz, for a quick Q&A on drones. Most people think anyone can just buy a drone and start flying. Why does it matter if you’re certified? You need to take liability issues into account when hiring a drone pilot. Hobbyist drone pilots aren’t legally allowed to sell their footage –...
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Mike Knudson

How to Master the Art of Client Services. 5 Q&A’s with Mike Knudson

By | Staff
Mike Knudson is known both in and outside of our office as a gregarious character who loves to help people. Mike is also obsessed with organization. His personality makes him the ideal person to talk about how important client services are to our business. What does he do to make sure all of our client’s needs are being met? We caught up with Mike for a quick Q&A. How would you describe your role and how you prioritize client services? In my role as an Account Executive, I make sure the needs of our clients are being met as promptly...
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Emily Sorenson - Digital Marketing Expert on Terms & Acronymns

A Guide to Digital Marketing Acronyms & Terms

By | In Other News
One thing is pretty consistent with digital marketing terms… just about everyone of them is an acronym! PPC, CPC, SEM, CTR, SEO, KPI… the list of 3 letter abbreviations for digital marketing concepts grows with the advent of every new technology. And let's face it, a lot of people are confused about what they mean, how to do it, and how to determine if it even worked! In this article Digital Marketing Director Emily Sorenson, is breaking down digital marketing abbreviations. This isn’t a complete list, but these are the ones most often used in reference to digital marketing terms...
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HenkinSchultz Podcast

Podcast #4: Shannon Steffke: Fizzy Water

By | Podcasts
Tony Bock & Special Guest Host Mike Knudson of HenkinSchultz Creative Services in Sioux Falls, South Dakota, welcome South Dakota Advertising Federation Executive Director and KELO-FM morning radio personality Shannon Steffke to Episode 4 of Mixed Thinks. Join the crew for a fascinating discussion about what the AdFed does, starting and/or changing to a career in marketing, and the importance of branding. Recipe for Fizzy Water Ingredients: H2O Carbonation Directions: Carbonate the water for a refreshing fizz! Pure, clean and simple - just like a great brand.
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