HenkinSchultz, Author at HenkinSchultz Creative Services
All Posts By


HenkinSchultz Podcast

Podcast #3: Jennifer McNamara: Tequila and Shame

By | Podcasts
Tony Bock & Special Guest Host Toby Kane, of HenkinSchultz Creative Services in Sioux Falls, South Dakota, welcome internet personality and social media superstar Jennifer McNamara (or as you may know her: @Jenimc) to Episode 3 of Mixed Thinks. Enjoy a rollicking discussion on all things social, from growing your platform to corporate social media strategy to whether or not you should be on Vero! Recipe for the Tequila and Shame Ingredients: Tequila Shot glass Directions: Put the tequila in the shot glass. Drink it. Repeat. The shame comes later!
Read More

Better Understand Your Audience Through Market Research

By | Case Studies
Overview The use of data and analytics in marketing and advertising has increased dramatically over the past few years as technology becomes more ingrained in our everyday life. This provides marketers the chance to gain insightful information about their audience, product, or competition and make more informed business decisions. This information—or market research—is essential to building long-term success for your brand because it reveals the wants and needs of your target audience. Before Screenflair—a new smartphone accessory company—launched in the fall of 2017, it asked HenkinSchultz to conduct in-depth market research that would help reveal the target consumer and how...
Read More

HS at CES!

By | Events, In Other News, Technology

The Consumer Electronics Show in Las Vegas is where all the hottest new gear and accessories in the tech world debut. HenkinSchultz had two employees at the convention this year helping Screenflair with pitches to retailers and distributors, and assisting with a product party that was held on the third night of the convention for interested potential partners and consumers. Screenflair is a new company that sells patented, changeable/reusable screen protectors with designs that go around, and even on, your screen – they fade away when your phone comes on, creating a cool accent for all your favorite apps and…

Read More

Showplace: Building a National Brand

By | Branding, Design, Marketing
Showplace Cabinetry knows all about building things. As an employee owned company, they’ve become the 13th largest cabinet manufacturer in the United States. They’ve achieved this by building relationships, not just cabinetry. When it came time to rebuild their brand, they came to HenkinSchultz. Showplace employee owners knew they had a great thing going. They support their customers and listen to their needs. They meet or exceed expectations. They produce high-quality cabinetry that ships on time. And they attend to every order with a personal touch. But they also knew they had some very real challenges. When interviewing Showplace and...
Read More
Becka Burger

HenkinSchultz Looks Ahead in 2018

By | Marketing, Staff
A Message from Becka Burger, Partner and Director of Client Services At the beginning of 2018, or any year, it’s common for many to reflect and look backwards. Those are great sentiments and quite useful in life. But at HenkinSchultz - and in marketing strategy - if you spend too much time in “back then,” you’re already behind the competition. The way customers and your target market consume products and services is constantly changing. Remember buying MP3s? That was cute. Or when you actually had to bring a coupon to a store? Novel. Apps used to be what you shared...
Read More
better call paul HS

7 Questions to Help Businesses Understand Media Buying

By | Advertising, Campaign, Media Buying, Staff
Media Placement: Strategy & Planning with Paul Thompson We sat down with Paul Thompson, HenkinSchultz's Media Buyer, and asked him some tough questions to get a better idea of how media buying works. A little background on Paul: he graduated from South Dakota State University with a B.S. in Mass Communication/Advertising. His first job out of school was at local television station KSFY, where he grew digital and TV sales, and helped in designing and laying out the Pigskin and Basketball Preview magazines. Later, he went on to Results Radio/Townsquare Media where he became Digital Sales Manager. In 2016, Paul...
Read More
HenkinSchultz Podcast

Podcast #2: Nathan Hults: The Finlander Hults

By | Podcasts
Tony Bock & Taylor Litzen, of HenkinSchultz Creative Services in Sioux Falls, South Dakota, welcome stand-up comedian, actor and producer Nathan Hults to Episode 2 of Mixed Thinks, for a hilarious discussion about launching a new comedy venue, marketing yourself as a comedian and the place of humor in today's social media landscape. Recipe for the Finlander Hults Ingredients: Crown Royal 7 Up Peach Schnapps Directions: The setup: A glass with ice, Crown Royal whiskey and 7 Up. The punchline? A splash of Peach Schnapps. Giggles will soon follow.
Read More
Merry Christmas

Season’s Greetings – and THANKS – from HS!

By | Holidays
We’d like to say thanks to you and all of our great clients for making 2017 an amazing year! We’re extremely grateful to be a partner with your business and we so appreciate the trust you show in our team. It means the world to us and we’re excited to get to work making 2018 even better! It’s beginning to look a lot like Christmas around the HS headquarters. Our team is fully in the spirit of the season, with holiday decorations making the office even more fun than usual. At HenkinSchultz, we don’t just make spirits bright – we...
Read More
Melissa Doyle

Web Design Trends, Questions, & Expectations for 2018

By | Staff, Web Design
In an Ever-Changing Web World... Another year is coming to an end and as we look forward to 2018, we thought we'd sit down with Web Projects Manager Melissa Doyle and get her insight on web expectations, trends and best practices for the new year. If you are thinking about a new website or just have some questions related to websites or SEO, giver her a call. This is her passion. Now let's take a look into the future with Melissa! What web trends are you expecting to see in 2018? I think we will see a continued trend with...
Read More
Albert Einstein

HenkinSchultz has the Experience that Matters for Marketing Success

By | Service, Staff
”The only source of knowledge is experience. - Albert Einstein Experience Matters. When you’re a full-service creative resource with a 26-year track record of success, you learn a few things: how to react when sales are slow, how to maintain sales that are surging, when it’s time for a refresh of your logo or when it’s time for a complete re-brand of your entire company. When you’re working with HenkinSchultz, we don’t assign you to one of our in-house “teams”. We craft a specialized group of experts for your project. We seek to understand the why first – then the...
Read More