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HenkinSchultz

tips for rebrandBrandingDesign

Tips for Rebranding with a Marketing Agency

Your brand is more than your logos and colors. At HenkinSchultz, we believe your brand is: Who you believe you are What people believe about you Daily demonstrations of each in your work and appearance Taking on a full rebrand means embarking on a thoughtful process to determine the brand identity and how to portray it in the logo and other advertising materials. Maybe your company has evolved beyond the current identity and is ready for something new. Or, your target audience has changed and your competitors are ramping up. Rebranding is a great chance to strengthen your presence in…
HenkinSchultz
October 5, 2020
CRMDigital

Benefits of a CRM for Digital Marketing

Do you remember trapper keepers? If not, let’s refresh your memory. A trapper keeper is a loose-leaf binder that was popular back in the late ‘70s to ‘90s. It has sliding plastic rings, folders, and pockets to use as compartments for school supplies and papers all wrapped up in a stylish Velcro closure. To use one effectively, you would need to place paperwork and items just right so it doesn’t burst open and become a huge pain. In this way, a trapper keeper is the perfect metaphor for a CRM. That’s because a customer relationship management (CRM) system can not…
HenkinSchultz
September 14, 2020
How to Rank for a Featured Snippet on GoogleSEO

How to Rank for Featured Snippets on Google

So you want to rank #1 on Google? Join the club. Earning prominent listings within the top three search positions on Google is a battle not easily fought. Not only are you trying to win out against competition, you’re also trying to appease Google’s algorithm — which updates and changes all of the time. With the right SEO tactics and keyword research strategy, your chances of ranking at the top are much more likely. At HenkinSchultz, we’ve seen our own content and client content rank in featured snippets on Google. A featured snippet is a special box that appears at…
HenkinSchultz
August 17, 2020
Embracing Digital MediaDigital

How to Adjust your Business by Embracing Digital Media

Small businesses in Sioux Falls have had to adapt quickly to the new normal of the COVID-19 pandemic. Due to the necessary adjustments, we’re seeing a heightened reliance on digital media not only for advertising purposes but for running a business virtually. If you’re new to it, embracing digital media and new technology can be intimidating at first. Some unexpected twists and turns may come your way. Thankfully, consumers today are more adaptable than ever before. Introducing The New Virtual Frontier for Running Your Business  Digital marketing may just be the critical piece missing if your business is struggling right…
HenkinSchultz
June 15, 2020
fun marketing projectsMarketing

HS Team Reflects on Fun Projects that Lift the Spirits

We’ve all had more time to reflect these past several weeks. It’s understated to say that all of us in business — or personally — could use a little pick me up right now. HS works hard daily to take care of our clients, and keep the good juices flowing with our creative team. One of the most fun things we do is develop client appreciation ideas. We develop fun concepts to say thank you, celebrate the holidays, or welcome on a new account. And some concepts, we do just for fun and to keep our creative muscles sharp. Here’s…
HenkinSchultz
May 11, 2020
blog content strategyDigital

How to Come Up with Good Blog Content

Having a blog is just one step. You need to keep it active too! By posting consistently to a blog, you’re able to keep a continuous stream of new content flowing into your website. This gives your brand opportunities to rank for a variety of keywords relating to the topics you post about. Coming up with blog topics is easy. Coming up with good, useful blog content is not. Here’s how we recommend brainstorming topics and going about content generation to make your blog a hit. Writing for Blog Content Creation Publishing blog content is a search engine optimization (SEO)…
HenkinSchultz
April 27, 2020
How to Adjust Your Advertising During COVID-19Advertising

How to Adjust Your Advertising During COVID-19

COVID-19 has impacted every industry out there today. So, we compiled a list of steps your business can take to adjust advertising during this pandemic. Tips for Advertising During the Coronavirus Pandemic It’s true that some businesses are pulling back on advertisement spending until we see how the current situation unfolds. While this is necessary in some cases, there is still room for adjustments to be made to applicable marketing strategies. Let’s illustrate what we mean with these tips. 1. Redefine the objective for your target audience. Consider who and how you’re reaching potential leads. For example, if your marketing…
HenkinSchultz
April 20, 2020
Storytelling and Emotional CopywritingCopywriting

Telling Stories at a Time They’re Really Needed

It was just a few weeks ago the whole world changed, which is maybe putting it mildly. Shops and businesses were putting policies in place to take extra precaution — and all of us were being just a little more careful. Today, we see the real-life impact of how this is affecting businesses, livelihoods and lives. But HenkinSchultz is not writing today to talk about the word that’s already dominated too much of our lives, we’re here to talk about the very human need of telling and hearing stories. Stories Make Emotional Connections Stories connect us to our history. They…
HenkinSchultz
March 30, 2020
the one thing in marketingAdvertising

What it Means to Be a Crazy Obsessed Advertising Agency

Every two weeks, a team at HenkinSchultz gets together and talks marketing, marketing ourselves that is. In a busy world of client service and creative executions, we make time to be our own client, too. We discuss a number of things: How we can better market ourselves and our marketing solutions. How we present the agency in the community, in person and online. How we can best tell our story. What is Our One Thing? We lead ourselves through the same branding process we lead clients through: A search to discover The One Thing. We spoke recently about this process…
HenkinSchultz
March 16, 2020
Website Editing Tricks graphicWebsite Design

9 Website Editing Tips & Tricks for Newbies

Publishing content to the Internet isn't an easy task if you're just starting out. So, we put together some useful tips for new web editors, designers and developers to help when working with online content. Some of these tips you're probably already aware of and use regularly. However, even the most advanced web expert will find a few of the tricks below to be new and useful. Everything this blog mentions is free! All you need is a computer, internet connection, patience and practice to get the most use out of them. 1. Use common keyboard shortcuts Below are some…
HenkinSchultz
March 2, 2020