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June 2024

call to actionMarketing

There’s Marketing, There’s Advertising – and There’s Action

How to Make Sure Your Audience DOES Something Lots of times we use the phrases marketing and advertising interchangeably. And while they are each complementary functions, they are different things. In this blog we’ll discuss each, and more importantly, how to use them both to make sure they lead your audience to do something! Marketing as Your Big Picture In short, you can consider marketing your big picture. Historically, marketing has been referenced as The 4 P’s: Price, Product, Place and Promotion, which are fairly self explanatory. You could also expand those P’s to include People, Process and Proof. For…
June 18, 2024