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May 2024


Digital Benchmarks – What and How to Measure

At HS, we love to talk about the importance of digital in your advertising mix. Be it in the form of social media, search, online content, website, e-mail marketing and more, it’s an important element of what you do. But how do you measure it? And how do you set digital benchmarks to help you make the right decisions? Here, we discuss digital benchmarks and how you can best set your business up for online success. Setting and Tracking Your Benchmarks A digital benchmark is simply a goal you set for your online interactions. To set and hopefully exceed your…
May 9, 2024