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Looking at the Big Marketing Picture

By April 9, 2024Marketing
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And leaving you to the big business picture

When you’re an established or up-and-coming business, you’re probably fielding a lot of phone calls or online inquiries. Many of those are hopefully from excited customers or prospects, but many can be from advertising or other vendor representatives, too.

That’s not a bad thing at all. It means you are on people’s radar as a business. However, when your primary job is running your business, it’s helpful to have someone else help manage what’s on your marketing radar for a variety of reasons.

Marketing is One Important Element Of Your Business – But It’s Just One…

One of our primary goals at HenkinSchultz is to make every marketing decision as effective as possible. We also want to lessen the load on our busy clients, too. When it comes to analyzing your options and fielding sales calls, we listen to every sales pitch, every media outlet and every new opportunity – so you can be free to run your business.

We understand marketing is crucial to the success of your business. But we also understand it’s only part of your business. You have a lot of other planned – and unplanned – functions to juggle over the course of a day.

Since marketing is our primary function, we can concentrate on the opportunities in front of you, screen and consider them, as well as condense them and present them to you in a timely, expert way.

That Sounds Pretty Great. But How Does That Help? 

HS’s media department is not merely about saving you time, it’s ultimately about expanding your opportunities and maximizing your budget. How do we do that?

  • It’s a lot of work to field all of those sales and advertising opportunity calls, especially when running a business. Many are legitimate, good opportunities and some may not  be the right fit for you. We take all these calls and visits. That means you don’t have to. But more importantly, we can compare them side-by-side and make the best recommendations based on that knowledge.
  • Also, you’re focused on your industry, keeping up with every new marketing opportunity outside your industry is a lot of work. You wear a lot of hats, too. We can relieve you of a few of them. We’ll get to know your industry deeply – and only consider marketing opportunities that are proven for it.
  • Finally, every dollar you spend obviously counts. It’s good to have someone track and report those dollars to you, all under one roof. We call it, “One contact, one bill.” That’s a pretty good savings in both time and paper.

More importantly, we track, monitor and repair any errors, missed spots, as well as performance or underperformance. That means….

  • Someone is in your corner, all the time, which leads us back to our original point: As you concentrate and answer to customers, we’re answering to you and reaching those customers – above all else.

If you’re a business looking for a partner who helps carry the load – and maximize your marketing, let’s talk about how we can help manage the big picture. Book a meeting today or email us at hello@henkinschultz.com.

In short, HS helps you manage the big marketing picture.

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