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January 2024

2024 marketing planMarketing

Defining Your Marketing Goals for 2024

As the new year comes into view, it’s a good time to examine your marketing goals for 2024. Doing so requires a brief look back: What did you do this past year that outperformed your expectations? What did you do this past year that under performed your expectations? What did you add or discontinue from your business? And how should you adjust accordingly? Do you know what your anticipated marketing investment is for the coming year? And how can you measure it and justify it? It’s easy to just push forward and dive into the new year. But if you…
MelissaD
January 9, 2024