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Yearly Archives

2024

I don't know?Marketing

Looking at the Big Marketing Picture

And leaving you to the big business picture When you're an established or up-and-coming business, you're probably fielding a lot of phone calls or online inquiries. Many of those are hopefully from excited customers or prospects, but many can be from advertising or other vendor representatives, too. That's not a bad thing at all. It means you are on people’s radar as a business. However, when your primary job is running your business, it's helpful to have someone else help manage what’s on your marketing radar for a variety of reasons. Marketing is One Important Element Of Your Business -…
MelissaD
April 9, 2024
HS-Illustrated-blog-headers-2023-Extension-of-Marketing-Team-(1)BrandingMarketing

How HS Marketing Is An Extension of Your Team

HS has helped market large and small businesses alike - across the country and even the world. In some cases, we are the sole marketing arm of a business. But in many cases, we’re working side-by-side with marketing directors or other administrators tasked with marketing as a role. In any case, HS considers ourselves a true marketing partner to help you and your team shine. Here is how we conduct business as an extension of your team. Examining - and Supporting - Your Current Marketing Efforts One of the first things HS does with any client and their marketing team…
MelissaD
March 7, 2024
cartoon pic of desktop computer with blog post on screenMarketing

How You Can Achieve More in 2024

Last month, HS talked about defining your marketing goals for 2024. This month, we’re going to expand on that a bit and discuss some of the simple things you can do to make great marketing impressions - in addition to your media plan. Every company has everyday touchpoints with customers. Are you making the most of yours? For example: Are you consistently using the same logo on all of your materials? Do your employees have good logo wear? Are any vehicles in your business branded? Consistently car washed or detailed? If you have an on-hold message, is it up to…
MelissaD
February 6, 2024
2024 marketing planMarketing

Defining Your Marketing Goals for 2024

As the new year comes into view, it’s a good time to examine your marketing goals for 2024. Doing so requires a brief look back: What did you do this past year that outperformed your expectations? What did you do this past year that under performed your expectations? What did you add or discontinue from your business? And how should you adjust accordingly? Do you know what your anticipated marketing investment is for the coming year? And how can you measure it and justify it? It’s easy to just push forward and dive into the new year. But if you…
MelissaD
January 9, 2024