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December 2023

santaBranding

Even Santa May Need an Update

Even Santa May Need a Brand Refresh - What if He asked HS? The earliest mention of the figure who would become Santa Claus dates back centuries. Today, he’s one of the most recognizable symbols in the world (hooray for brand equity) – but even Santa could use a marketing makeover after so many years. It’s a fun question to consider what Santa’s relationship may look like with an agency. And while the jiggling bowl of jelly probably isn’t looking to revise his well-proven chimney-slide and cookie-consumption strategy anytime soon, let’s explore what an ad agency agreement with Santa and…
MelissaD
December 19, 2023