Branding is a word that gets thrown around a lot. Branding may refer to your name, reputation, marketing executions, appearance and more. While all these things are part of your brand, the most instantly recognizable part is how you represent yourself in design - particularly your logo and mark. But no design or new branding considerations should ever take place without understanding the overall marketing strategy required for that particular client. Who is the target? When and how is the target exposed to the brand? What mediums will be most used? What impressions do we want a viewer to walk…