Branding is a word that gets thrown around a lot. Branding may refer to your name, reputation, marketing executions, appearance and more. While all these things are part of your brand, the most instantly recognizable part is how you represent yourself in design - particularly your logo and mark. As HS regularly takes on brand design and brand “refresh” projects, we thought we’d ask our designers what elements to consider as they create guidelines for a brand’s design. Building Your Brand Identity   How well does your brand communicate who you are? Is it reaching the right audience? How do…