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Monthly Archives

May 2023

HS Graphic Designers Share Tips on Creating Brand GuidelinesDesignStaff

HS Graphic Designers Share Tips on Creating Brand Guidelines

Branding is a word that gets thrown around a lot. Branding may refer to your name, reputation, marketing executions, appearance and more. While all these things are part of your brand, the most instantly recognizable part is how you represent yourself in design - particularly your logo and mark. As HS regularly takes on brand design and brand “refresh” projects, we thought we’d ask our designers what elements to consider as they create guidelines for a brand’s design. Building Your Brand Identity   How well does your brand communicate who you are? Is it reaching the right audience? How do…
MelissaD
May 24, 2023
HearSay with Molly—Content CreatorStaff

HearSay with Molly – Content Creator

Molly Lanfear shows no fear when it comes to her travels, the weather and how she approaches her job. We took some time to talk to Molly about her roots, her creative inspirations and how she puts them into every photograph and content creation project. Growing up in Buffalo, NY, how would you compare the weather?  When you grow up in Buffalo, you develop a "bring-it-on" kind of mentality about winter. Eight feet of snow? No problem. Four feet? That's just your average Tuesday. But the key is, it doesn't last. Buffalo has relatively warm winters, and when Lake Erie…
MelissaD
May 9, 2023