
If you haven’t heard about ChatGPT yet, brace yourself—there’s a lot you need to catch up on. If you’re already in the loop, you’ve probably thought about using it to create your business’ marketing materials. We have, too. While we’re excited about the future of AI in marketing (more on that will be coming in a later blog), we think ChatGPT and its competitors aren’t skilled enough to be authentically creative OR effective at moving your audience. Here’s why. AI Can’t Be Creative by its Very Nature At first glance, ChatGPT seems to be an astounding tool. Going beyond a…
MelissaDMarch 30, 2023