HearSay with Angela - HenkinSchultz Skip to main content

HearSay with Angela

By January 3, 2023Staff
HearSay with Angela

HS media coordinator Angela Fuhr knows a lot about coordination. She’s juggled her many interests for years. And those interests led her to a career in marketing, media and digital. HS sat down with Angela to learn a little more about her journey to here.

What did you study and what led you into your role in this business?

I majored in public relations with minors in marketing, digital & social media management, and a certificate in graphic design.

I always had a passion for English and writing throughout high school, but majoring in English never appealed to me… being graded for reading and analyzing endless books is not my idea of fun. I also had a side hobby of messing around on photoshop and running random Instagram fan accounts for my favorite books and artists.

So, when I googled “jobs for people that are good at English” and discovered marketing, I was smitten. There were so many different paths it could take me (creativity, analytics, writing, etc.). As an indecisive person, an indecisive career was perfect.

Although South Dakota State University didn’t have a marketing major, I stuck to a path that opened up many opportunities to a marketing career and learned additional skills (like public relations) that have helped me get to where I am today!

What are some keys to making digital content impactful and engaging?

I think timeliness and frequency are the most important factors in a successful campaign. Nobody wants to engage with something they cannot relate to. Much like working out, you cannot maintain success without a consistent schedule.

Visuals are also very important to digital content. Aesthetics are what build a brand’s image… color schemes, fonts, logos, etc. are important in developing a clear, consistent look audiences can resonate with.

How does your public relations education guide you in the decisions you make for our clients and their customers?

As a PR major, I often thought about end results… how will it be perceived by the public? That is a very important perspective for any position, but especially a position in digital marketing.

People often refer to social media today as a “cancel culture,” meaning, there are many reprimands for using incorrect or offensive language, terms and images. It is very important to understand the risks of certain topics and analyze how to approach or avoid them. It’s also important to understand how to best use social media for good.

Tell us about a few of your passions outside of work….

When I’m off work, I usually go to the Frontier Climbing gym or for a run.

During the summer and fall I participate in a sand volleyball league. Otherwise, I spend a lot of time with my friends going out to eat, having game nights, etc.

I’m also really into trying new things. This summer I started playing pickleball, which I was surprisingly good at and will now be learning tennis. I’m also going to attempt to snowboard this year, but I don’t think that will come as naturally.

As someone that’s had to travel a lot lately, share a few tips to make travel a bit easier…

Make sure you know the airline’s bag weight limit and how much your bag weighs if you’re bringing a checked bag. I’ve made that mistake. You can fit a lot into your personal item or backpack. Also, get headphones not earbuds. Make sure you download movies, books or songs before takeoff.

Related Blog Posts

HS Celebrates 32 YearsStaff

HS Celebrates 32 Years

It wouldn’t be HS without a party to celebrate. Yes, we work very hard and that’s why we’ve been around over three decades. But we know how to party, too. This September marks HS’s 32 years in business as a full service advertising agency serving Sioux Falls, the region, and clients across the country. Along the way, we’ve learned a few lessons. These are the lessons that have become our core values, the ones we lean on to best serve our clients. Adding Value to the Party One of the reasons we’ve been able to maintain 32 years in business…
September 28, 2023
jason jellisStaff

HearSay with Jason – 21 Years and Counting

If you’ve spent any time working with Jason Jellis and his fellow HS Sign Shop team members, words like humble, talented, knowledgeable and hard-working quickly come to mind. Since Jason has been an integral part of HS for the last 21 years, we asked him how he thinks about his two plus decades here.It's been 21 years at HS, do you remember exactly what you were doing 21 years ago? Wow, 21 years! Time flies when you're having fun. Twenty-one years ago I was just starting to soak in all things HS and I sat next to Lynell and Tammy…
August 24, 2023
Kewley Doyle and Bart SchultzStaff

HearSay with Kewley and Bart, HS Dog Contributors

We love to talk to our HS family about what they bring to the workplace. And since our dogs are like family, too, we thought HearSay should spend a little time talking to our couple favorite four-legged friends. So Kewley, you’ve been a regular at HS for a long time. What keeps you coming back? I’m a rare breed that I LOVE to be in meetings. And if that meeting is in the Pomp Room with a few dropped snack crumbs, all the better. What’s a typical workday look like for you? Supervising comes very naturally to me. When my…
July 20, 2023