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Yearly Archives

2022

New business messaging and why it’s important to tell your storyBranding

New Business Messaging and Why It’s Important to Tell Your Story

New Business Launches and the Power of Telling Your Story HS has helped a lot of new businesses name, brand, launch and relaunch. This often includes logos, business cards, signage and other materials. But as a new business, it’s also important to consider the power of your story, too. Storytelling is an art form as old as man. It can be quite effective in your branding, advertising and sales, but also your everyday conversations with customers and prospects. It’s not uncommon for any business owner to be “too close” to their business and consequently struggle with telling their story. That’s…
MelissaD
February 23, 2022
Donna WarnerStaff

HearSay With Donna

If you have had the chance to work with HS recently, you’ve probably had the pleasure of talking to Donna Warner on the phone or over email. As our Business Manager, she keeps everything behind-the-scenes running smoothly and elevates our work by enhancing our processes. To learn even more about her balance sheet superpowers, we asked her some questions about her day-to-day operations and previous experiences in accounting. What is your primary role as the Business Manager? My primary role is to process job tickets which includes creating the ticket through invoicing the client. I also handle all of the…
MelissaD
February 2, 2022
Becka BurgerStaff

Passion, Focus, & Variety Push Becka Burger to New Heights

It’s hard to imagine HS without Becka. She has been a part of our team for over 20 years and has helped the agency adapt and grow into what it is today. From being a friendly and familiar face for clients, to planning the best parties ever, Becka’s worked her way up through the ranks at HS and credits her focus, passion, and love for variety as her keys to success. A True Passion for Marketing and Business Despite wearing a multitude of hats over the years and rapid changes in the Sioux Falls business climate, Becka’s fun personality has…
MelissaD
January 24, 2022
RebrandingBranding

Reconsidering Rebranding

In the last couple years, we’ve had to relearn and reconsider a lot of things. Maybe that’s part of the reason so many companies have approached HenkinSchultz about rebranding. As a society, we’ve relearned how to go to school. We’ve relearned what the “office” means. And we’ve relearned how we shop, connect and interact. So it’s not surprising that businesses and organizations are reconsidering their personal brand and how they communicate about their business. What Is Involved in Rebranding Rebranding doesn’t have to be as daunting as you may think. It doesn’t necessarily mean changing your logo, your signage, your…
MelissaD
January 19, 2022
HearSay with MasonStaff

HearSay With Mason

Throughout 2022, we are going to sit down with some of the familiar faces around the office and ask them questions about their role at HS. Up first is our charismatic Account Executive Mason Van Essen. What is the most important role of an Account Executive in Marketing?  Thinking on the client’s behalf. I represent the client’s goals to the HS team, and I unlock the entire HS team for the client. An Account Executive’s job is all about making the client’s life easier, ensuring excellence in everything we do, communicating clearly, and offering a solution, always. You’ve worked on…
MelissaD
January 14, 2022